Why Customers Trust AFW: Inside the Billion-Dollar Buying Strategy with Ashley Kaminiski

🚀 Buying furniture isn’t just about picking pretty pieces—it’s an art, a science, and sometimes involves a tiger. (Yes, really.)

Join Mark Kinsley as he chats with Ashley Kaminiski, a powerhouse buyer at American Furniture Warehouse (AFW) who’s shaping how people shop for their homes. With 15 years in the industry and a keen eye for trends, Ashley spills the secrets of furniture buying, customer behavior, and what it’s like working alongside the legendary Jake Jabs. They cover everything from surprising furniture trends (why are Arizonians obsessed with fireplaces?) to AFW’s unconventional approach to sales (no up system, no problem!). If you’ve ever wondered what it takes to move a billion dollars worth of sofas—or how tigers helped sell furniture—you don’t want to miss this episode!

Key Takeaways

1️⃣ Furniture trends are tricky. Customers love classic styles but will dip a toe into trends—if the price is right.
2️⃣ Speed matters. AFW’s privately owned structure allows it to make decisions and move inventory faster than corporate competitors.
3️⃣ No pressure sales work. Instead of aggressive upselling, AFW lets customers pick their salesperson—leading to better customer relationships and trust.