Episode Transcript
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Michael Whitehouse (00:00):
Welcome back
to the guy who knows a guy podcast.
We're so excited to be back with you.
And this season we are countingdown to J V connect the first of its
kind, December 12th to 14th, 2023.
This is going to be an incrediblededicated networking event, and you
are going to want to be part of it.
And this podcast here to helpprepare you to get the most
out of this incredible event.
(00:21):
I'm Michael Whitehouse,the guy who knows a guy.
And over the next few weeks, you're goingto get to hear from some of the best
people in the industry about networking.
As well as some solo training from me.
So be sure to join us on December12th to 14th for JV Connect.
And now, let's get to the interview.
Welcome once again to theguy who knows a guy podcast.
I'm your host Michael Whitehouse.
(00:41):
The guy who knows a guy himself and theguy we are meeting today is Beejel Parmar.
After reading the book The 4Hour Workweek, Beejel hired
three virtual assistants andstarted his first VA business.
Several weeks later, he startedworking with a call center and over
the next 10 years helped grow thatbusiness from 100 to over 500 VAs.
In 2019, he started his third VAbusiness, this time pioneering
(01:04):
a unique home based VA model.
Today, clients around the world delegatetheir busy work to his team of VAs.
Fast forward, today, time challengedprofessionals and entrepreneurs look
To Beejel's unique AI trained VA humanservices supported by virtual AI advisors
and his vital action priority planningaudience productivity program to boost
(01:26):
efficiency, productivity and profits.
Audiences globally have been entertainedby his costume presentations and inspired
by his story of how Bejal and his family.
Had to leave the U S in 2010 and howthey embarked on a five year travel
work, global schooling adventure.
To date, Bajal has spoken on stagein eight countries and has asked
to speak at workshops, masterminds,networking groups, and at least once
(01:49):
on the guy who knows the guy podcast.
Welcome.
Bajal.
Well, thank you so much for having me.
So tell us a bit about this.
So that also had a very futuristicand techno Babley AI trained VA human
services supported by virtual AI advisors.
Beejel Parmar (02:03):
Yeah.
Great.
Well, thank you.
First of all, thank you somuch for having me on the show.
So up until.
several months ago, right?
I mean, up until really January of2023, it was virtual assistant services.
That's pretty much what we did.
But then came along chat GPT and all,you know, the other 1 billion AI programs
out there now that's what it seemslike anyway every single day you wake
(02:24):
up, there's something else out there.
So we knew we had to startto kind of jump into this.
Now what's interesting though, Michaelwas in the 10 years leading up to that.
That momentous occasion when chat GPThit the scene, every time I spoke, at
least one person would say, Hey, no,this virtual assistant stuff is good.
I'm talking about the human stuff.
Right.
I said, but at some point, you know,AI is going to come along and it's
(02:44):
going to, you're going to be probablygoing to, you know, lose your business.
I said, yeah.
But not today.
Right.
So but you know, today has come around.
Right.
And so when AI kind of started comingout and we started to see what AI could
do, it was like, the first thing it waslike, Holy moly, you know, is this the
end of our industry, but the one thing.
You know, you can probably count on isthat when people resist doing things,
(03:07):
they resist doing things, right?
And AI in, in many ways isanother form of technology, right?
There's been plenty of productivitytechnologies around before AI.
Let's just take yourclassic sales funnel, right?
Whether you click funnels or use gohigh level or whatever software you use.
There are still a high number ofentrepreneurs, business owners who
(03:29):
have resisted using technology,such as a sales CRM to do the work.
So that allowed us to leave.
Hang on a second, just because AIhas come along, it doesn't mean
that they're going to terminate.
We're just going to find another wayfor VAs and for the human kind of VAs
to work with the AI type of virtualassistants, what we call virtual advisors,
(03:53):
because they, you know, those of youlistening, you can use AI, let's just
call it chat, GBT or Claude to createknowledge bases about your business.
And then we can train VAs, or youcan guide your VA of how to use the
knowledge base about your businessto then create copy to create.
Thank you.
Email responses to create socialmedia posts and et cetera.
(04:17):
So by taking virtual assistants, thehuman kind of virtual assistants that we
actually call vital assistants, right?
Training them to work with AI.
Now you've got more bang for your buck.
You can take a 5, 6 per hour VA.
They can start leveragingtechnology and the value.
They can put back into your business.
It's far greater than what theycould ever do up until recently.
(04:40):
So that's how we end upwith basically VA trained.
Assistance.
Michael Whitehouse (04:45):
That's powerful.
And I, I like the concept there.
Cause I think we often think that, well,you know, if I need a hundred hours
of work done and it costs me 5 an houroffshore and it can be done in 10 hours
now, well, now I'm only going to spend 50.
Whereas instead, I think a lotof business owners think, well,
if I'm willing to spend 500.
and it can be done for 50, whatcan I do with the other 450
(05:09):
to get 10 times the results?
Because why would you say, Oh, look, I canmake all the money I need till I'm done.
That's not how business works.
Beejel Parmar (05:16):
Yeah.
And it's not just the quantity of work.
It's the quality of work.
But before, like, you know, I hadmy VAs would write, you know, manage
my emails you know, to clients.
So that has to kind of, I'd haveto write templates and spend hours
writing templates and often haveto write the messages for the VAs.
So the English quality was better.
Now they just take whatthey want to reply.
They run it through chat GPT and say,Hey, chat GPT, please improve the
(05:38):
quality of this email, blah, blah.
And they, they, they send now responses,which are, you know, better than what they
could have done without the technology.
Michael Whitehouse (05:47):
Yeah.
And, and still the entrepreneur isbetter off not touching it because
as soon as you have to touch it, nowyou're engaging your brain to it.
And it's one more tab open in yourhead, whether chat, GPT can do it in
two minutes or it takes 20 minutes.
It's still an actionthat you need to take.
So that's, that's very powerful.
So this is of course the guy knows theguy podcast where we talk about networking
(06:08):
this particular season here in season six.
So tell me about how networkinghas helped you grow this business.
Yeah.
Beejel Parmar (06:15):
Well up until really
recently, I mean, 95 percent of
my client base came from referralsand that referral network came from
networking and building relationships.
So, you know, I don't think I'd be hereif it wasn't for the networking part of
what we've been doing, but it's not justthe networking part is what happens.
(06:35):
After you've gone to a networkingevent or whether it be online or
offline, and that's really wherethe VA's come in helpful, right?
Well, most people kind of go home.
I would say most people, I don'tassume that anyone listening falls into
most people, but from my experience,most people spend a lot of time.
Those who are the professionalnetworkers, they go network events.
(06:56):
They, they exchange business cards.
They collect business cards.
What happens next is whereit gets interesting, right?
So one of three scenarios, one,they're using their valuable
time doing the followup.
Right.
So they, they go home, then to thecards, into a database, they do some
follow up, usually once or twice.
Number two, they don't do anything.
(07:17):
They're resisting doing any postnetworking things, and maybe living
in the hope that somebody is goingto pick up their business card
and call them back and, you know,they're going to, that's, what's
going to, that's going to be helpful.
So these two scenarios exist, right?
So one is what are wespending our time on post?
Networking or two, what are we not doing?
(07:39):
What are we resistingdoing post networking?
Now with these two sets of ideas, youcan now say, wait, well, how could a
virtual human assistant help me with this?
Right?
So one way is you canbe out there networking.
Someone gives you a business card oryou take that information down, take a
scan of that card or take a photographand it goes straight to your VA.
(08:00):
They enter it onto a database.
They trigger the first email to go out.
They.
Look for that person on socialmedia and make the connections.
And if you, if you set up correctly,they can pretty much do everything that,
you know, to get them now onto a phonecall with you, to, to book a call with
you, whatever, whatever that, you know,whatever your follow up is now, what
(08:22):
everybody should be doing, you know is.
Using a sales CRM with multiple stagesof the follow up process, right?
So turning how to turn from a,from a lead or a connection to
a prospect, to a phone call.
To an opportunity to a referralpartner or whatever happens.
Right.
So obviously that, that, that sequence ofevents is very unique to each business,
(08:47):
but it also is kind of the hustle, right?
It's kind of like, you've got tolog into your, to your sales CRM.
You've got to do all this work.
You've got to track these people.
You've got to show that couldliterally be done by a VA.
Right now we know, well, the expertstell us the fortune is in the follow up.
Right.
Every networking event I've been to,there's some form of that phrase.
The fortune is in the followup.
(09:09):
And I'm not speaking for anybody who'swatching, but I'm speaking for myself.
I suck at followup.
I suck at followup.
My VA on the other hand,pretty damn good, right?
Because they don't haveany resistance to doing it.
That's their job.
So they do the followup and they remindme, Hey, you have to call Michael, right?
Michael, reach out to you.
Michael opted in to your two thing.
(09:30):
Have you followed up with him?
And I can say, Hey, what was thelast message I sent to Michael?
Here's what you wrote to my Michael last.
So here's what Michael wrote to you last.
Okay, great.
Hey, Michael, I just want to chatwith you the last time he spoke or
last time you emailed me, right?
I'm not having to log into fivedifferent platforms to see where you are.
My VA is managing thecommunication, right?
They're just telling me,Hey, follow up with Michael.
(09:50):
Here's what he sent to you last time.
Now you just make a phone call to sendthe text or whatever you have to do.
So that, that resistance taken awayby my VA, taking care of the hustle.
Michael Whitehouse (10:02):
So, so this
isn't your VA reaching out to them.
This is your VA augmenting you to it.
Beejel Parmar (10:08):
It's a,
every combination of right.
Because remember it's, it's.
You gotta be, you know, you gotta, yougotta make your way through the noise.
I've got my VA reaching out,I've got my chatbot reaching out.
I've got me reaching out, right?
Like, like, so whateverit takes, Michael, right?
If, if you want money in yourbank account, you gotta, you gotta
(10:29):
find a way to follow up that'sgonna work for your client, right?
So, so there's, you know, multipledifferent ways that we, that we, that
we're leveraging technology, vass,and sometimes I've gotta pick up the
phone too and, and, and do the work.
Yeah.
Michael Whitehouse (10:42):
Yeah.
So this is more forthe sales process then.
Networking and buildingpartnerships and collaborations.
Beejel Parmar (10:50):
Correct.
Yeah.
I mean, to me, it's, it's all, youknow, why network if you're not going to
have a follow up sales process, right?
Like it's, it's now what my VA is doing onthe front end of networking is basically
they're finding places for me to network.
So they basically manage mynetworking calendar, right?
So they basically manage, they lookfor local events, they look for online
events that I might want to speak to.
(11:10):
I've actually even sentmy VAs to network for me.
Just to put it in perspective, right?
There's no, there's no rule that saysthey can't, they represent your company.
Right.
So, you know, larger companies don't,the CEO doesn't go to networking events.
They send reps to go to networking events.
Many, many BNI chapters are full ofemployees that go to networking events.
Right.
(11:31):
So why can't I send an employee ofmine to an online networking event?
They know how to rep my company.
Right.
So there is the pre networking research.
Building up a database or when, youknow, what, what events are coming up,
who the who the the host of the event isgoing to want to make a point of, to get
to know the host, what, what can theytell me about the host of the event?
(11:52):
There is the actual networkingone or two ways, you know, so
during networking event, I, theycan, if I, collect business cards.
I can be sending the businesscards to my, to my VA.
I actually have my VAs go tonetworking events on my behalf as well.
And then there's the most crucial part, inmy opinion, is the post networking, right?
To me is before you go to your next, oneof the tips I used to give is before you
(12:13):
go to network, your next networking event,have you dialed in your follow up process?
Because to me, everything'sabout the value of time.
If I'm willing to go to a networkingevent, And given that, you know, you take
out, okay, the social component of it.
A lot of time people go networking grantsbecause it's also a social thing for them.
But if the, you know, but if, ifit's, if it's part of your business
strategy to go network, do youhave a good follow up strategy?
(12:36):
If you don't, you have to reallyask yourself that question.
Why not?
Why haven't you dialedin a follow up process?
Because you're spending yourtime, effort and money, right?
Because if you're out there networking,you're spending, you know, you're not
making money doing something else.
So to me, that has to be an ROI.
Every time we, we, we chooseto go to a networking event.
(12:56):
And again, if we follow the rulethat it's not the networking event
is what happens after the networkingevent, that, that the rubber meets
the road that, you know, that'swhere you want to start to integrate
VA technology, AI into the process.
Michael Whitehouse (13:11):
Yeah, no,
that sounds very powerful.
And whether or not they go down the pathof being a prospect or being a partner.
Which, depending on the person, though,they can self identify in that, I
can hear how this can be valuable.
Because, you know, the thing I'malways, I'm always on the lookout
for, and aware, beware of is any kindof automation that just streamlines
(13:32):
people right into your sales funnel.
And so people who meet and say,Hey, I thought we're in networking.
Now you're sending me demos.
You're sending me pricing.
You're like, what's going on here?
Beejel Parmar (13:41):
I never, I never,
I, so I use the permission
based approach and what we do.
So everything's me.
Hey, can I send you, Hey,Michael, great meeting you.
Can I send you more information?
Right.
Would you be open to me sendingyou more information, right?
Whether it's, whether it's me, whetherit's the you know, the, the VA,
that's the methodology we use, right?
Everything's permission based versus,Hey, Michael, great meeting you.
(14:02):
Here's all my, all my, allmy links for everything I've
ever done in my whole life.
Right.
But yeah, it doesn't work.
Right.
So, so, you know, we, we just, butagain, using a permission based
approach, training your team touse a permission based approach.
You know, if you, you, youself elect Michael, if I send
you, Hey, Michael, great.
It was great meeting you onthe networking events, right?
Hey, may I send you some moreinformation on what I do?
(14:22):
I believe it might be a goodmatch for your, for your audience.
You have a choice.
Now you say, Hey, no, not interested.
Hey, lovely to meet you, Michael.
You know, if, if anythingever changes, let me know.
Right.
Michael Whitehouse (14:33):
Yeah.
That challenged a lot of networkevents too, is that people.
People aren't thinking high enough.
The letter.
So I have this ninja rubric of networking.
It's five levels of networking,and the first level is where
you're Selling directly there.
It's network prospecting.
If you're looking for yourcustomer right there in the room.
The second level is you're looking forreferrals to your customer one at a time.
(14:55):
And the third level, whichis non competitive partners.
That's the second and a ninja isthat's where you're finding people
who might share your, you know,promote your master class, promote
your podcast, speak on your summit.
And that's where instead of tryingto get a referral to a person, you're
trying to get a referral to an audience,which is where the real value is.
And so many people, they don't getthat, you know, they, they think
asking, selling through the room ratherthan to the room is the pinnacle of
(15:18):
networking science, and then it realizesa whole exponential level beyond that,
which is a similar sales process.
You're still trying to fixestablished value and convince
someone to buy into promoting youas opposed to buy into hiring you.
But I, I can, I can hear how that.
How the, the VA and the VA, and theother thing too, is it, is it frees
(15:40):
you up to do your highest valueactivities, you logging into your
CRM and be okay, where's that name.
And, and, you know, Googling somebodybefore you meet them and whatnot, you
could meet with twice as many people.
If someone else just sent you, here'sa two page summary of who you're about
to meet with and everything you needto know and pictures of their dogs
and their kids, and they're, they're,they're into boating, they hate golf.
(16:01):
They like the Patriotsand it's all right there.
Instead of you having to gothrough and search at all.
Beejel Parmar (16:07):
Yeah, absolutely.
You know, it's, it's, it's,it's the time value, right?
So either you're getting, you're winningtime back for your life or you're
winning time back for the highest andbest use of your time in the business.
Michael Whitehouse (16:17):
Yeah.
Yeah.
It sounds And, and yeah, I'm thinking tooabout like if you were to meet with some,
you know, big CEO, big company or, orsomeone higher up in business, they'd have
an assistant who is doing this research.
And so you sit down with them and, andthey're like, you know, how's your,
how's your daughter doing in school?
She's nine.
Right.
And you're like, wait,how'd you know that?
I did research, butthey didn't do research.
(16:39):
They're too busy for that.
They have an assistant who does that.
But entrepreneurs traditionallycan't afford a research assistant.
Who's going to be able to do that stuff.
Beejel Parmar (16:47):
Yeah, and when we designed
this the irony of this conversation,
well, not the irony, but the coincidenceof the conversation Michael was when
I first set out to create this thirdbusiness, I was actually only going
to focus the services on the followup because for me personally, I
probably I've lost millions, probablynot having a good follow up system,
a post meeting someone system.
Right.
It wasn't always networking per se.
(17:08):
Sometimes it was going to a workshopand you intended to follow up, had
a great conversation with somebody.
You know, and then you.
Get back to life and you forget.
Right.
So the, the original name of the companywas actually called follow upsters,
right, where there was basically justbased on following up from the moments,
but because people kept coming to uswith other tasks, but the one thing I
didn't want to do was basically createa very different model for the industry,
(17:29):
because I think, you know, a lot ofpeople say, well, I can't afford a VA.
Right.
That's one of the big things.
Well, I can't really afford a VA as well.
Can you, can you afford a cup of coffee?
Right.
And I said, well, of course I can.
No, six, five, six bucks.
I mean, I want to pay five, six bucksfor a cup of coffee, but I've done it.
I was like, wait, what if we canmake it possible that, you know, for
around five or six bucks, you canhave a VA, you know, and five, six
(17:50):
bucks per day, you can have a VA.
It's like, wait a second.
How is it possible for a human beingto work for me for the whole day?
I said, no, no, they don't needto work for you for the whole day.
Think of one or two things a VA coulddo for you on a daily basis that would
move the needle in your business, right?
Can you afford around a couple hundredbucks for somebody to do something that
(18:13):
you are not doing, or that you hatedoing, or it's not the best use of your
time, is that time, you know, is itworth getting that time back from you?
Or is it worth thatperson doing that thing?
So since we're talking about networking,let's just use that example, right?
If all of VA did.
Let's check in daily and help you manageyour follow up and your sales CRM.
Like, you know, where your prospectsare sitting in the sales cycle.
(18:37):
Could it move the needle in your business?
I'm going to say, based on my experience,95 percent of the time, yes, it can.
Right.
So you've got somebody that only job.
It's to basically help you manageyour sales CRM system and do
the follow up for you, right.
Or hold you accountable todo the follow up, right.
One of the two scenarios, it'sgoing to be a game changer.
Almost every single personis going to benefit.
(18:58):
Now that's just one way, you know,you start thinking about using a
VA differently, but specificallyin, in context of thing.
So how do we do that?
Well, you know, we pioneered whatwe call a, a, a no markup fee.
Direct pay no contract model, whereif you wanted the VA, Michael, just
kind of hypothetical example here,I'll say, great, Michael, we have a,
(19:18):
you know, just a very nominal setupfee, but here's, what's going to work.
You're going to pay me a membership fee.
We've all paid membershipfees for courses.
Often causes we don't go through, butnow I want you to pay a membership fee.
We call it support fee, but you'regoing to have access to one VA.
Now that one VA, you'regoing to pay directly.
So however many hours that VA isgoing to do, whether it's one hour
(19:40):
per day, two hours per day, you'regoing to pay that VA directly.
The reason we do that is Idon't want you to feel that we
are doing a big markup on a VA.
Also, it's very transparent.
You know how much the VA is makingand the VA doesn't feel that we're
taking money out of their pocket.
Right.
So by keeping these payments separately,we've created a very different culture
(20:02):
and approach to the industry, right?
People said it can't be donethat, you know, your, your
clients will steal the VAs.
I said, well, hang on a second.
The clients don't need to steal the VAs.
The VA, the paying the VAdirectly anyway, right?
So why still the VA there's no benefitto that, but what the client and the VA
needs is that ongoing support that we,that we provide and we provide ongoing
(20:23):
training, but we, so much, we have akind of a support training and coaching
program for the VAs that coaches them onhow to improve the relationship with the
clients, communication, obviously got.
The AI training that we've done recently.
So this new culture or this newcommunity based approach to running
a VA business is what we pioneered.
And the VA's happened to be onecity in Davao in the Philippines.
(20:46):
We're going to be building up more.
So about every three, four months,I pay for them to get together.
So they still feel that community basedapproach, even though individually
they're working for different clients,they still feel part of something
bigger that we call the happy hive.
Yeah, that's great.
Michael Whitehouse (21:03):
And, and yeah,
I've always had that, that concept
of like, oh, they're, they're goingto steal, like, you think a bunch of
entrepreneurs who couldn't find theirown VAs and didn't use them before are
suddenly going to become VA managers.
There's a reason they don't have VAs.
The reason I don't have anoffshore VA is I don't want to,
I don't know where to find one.
I don't know how to manage them.
I have to tell themeverything you need to do.
I'd have set up all their systems.
(21:23):
And if I could do allthat, I wouldn't need a VA.
So, yeah, it's fine.
You know, one of the services I offeris a done for you email service.
And you know, I don't do therest of marketing, but my, I've
had great success with email.
And so now I'm offeringto do that for clients.
And I worked with one marketing agency.
Who's like, okay, yes, you'renot going to talk to my clients.
I'll talk to my clients.
(21:44):
Cause you know, you gotta sign this, thisthis non compete, you're not stealing.
Like, what would I do with your client?
What would I do with them?
Like I'd get an extra 50 bucksor whatever your override is.
And then what?
I don't make websites.
I don't do social media.
I don't do any of the stuff you do.
What would I do with your client?
I don't want to steal them.
I just want to offer theservice I offer to them.
(22:05):
And there's so much.
Paranoia and scarcity out therein, in business, unfortunately.
Yeah.
Beejel Parmar (22:12):
So yeah, to
kind of circle back around.
So, you know, for folks who areout there networking, you know,
there's probably a lot of admin, youknow, pre during post that have you
can support a client with, right.
And it's, again, it's just one.
microcosm of a business that we can helpwith, but it's an important one, right?
(22:34):
I mean, networking is, for many people,it's a lifeline of leads for them.
But again, what we're talkingabout is how do we optimize that?
How do we make the most of thatand take the, the, the, give the,
the, the hassle and the hustle.
Of what, what, what is involvedin networking to somebody else
who can support you with that.
And here's the thing when they can almostbecome your accountability partner, right?
(22:58):
Because there are things we have todo post networking and, you know,
your VA can meet with you daily andsay, Hey, Michael you know, what's
your post networking follow up?
Who are you going to follow up with today?
And you, it forces you to think about.
Okay.
What, who did I meet last night?
Who do I want to follow up with?
You know and, and, and givethose answers to your VA.
And they say, great, thanksfor letting me know, Michael.
Let me know if you get it done.
(23:19):
Right.
So you can turn a, you can turn a 5 perhour VA into an accountability partner.
And I just used, I usednetworking example, but it could
be for anything in business.
Right.
Then the answer to the question,Michael, what are the three critical
things we call the vital, the threevital things that you are going to
commit to doing for your business today?
(23:39):
This is very differentfrom your signing work.
This is, this is a 5 Bravo VA askingyou a question and you say, I'm
going to, I'm going to, I'm goingto do this, this, and this today.
Great.
The next day, they'regonna check in with you.
Hey, Michael, did you get thosethree, those three things done?
You'd have to say, no, I didn't.
Now it's not really relevant to them ifyou did or not, but it is relevant to you.
(24:00):
I would say it's irrelevantto future you, right?
When you're out, when you're outnetworking today, the beneficiary
of that is a future version of you.
But if you don't do the realactivity that follows networking,
future version of you is like.
What the hell, Michael, why did you go?
Why did you spend three hours out therenetworking if you're not going to do
the work to follow up with those folks?
Michael Whitehouse (24:23):
Yep.
So, so if you had a, a, so oneapplication I'm thinking of is sometimes
I'll be, you know, out driving orsomething and this idea will pop in
my head of like, oh, I should do this.
And if I'm doing this, Ishould do this, this and this.
And I can take a note, butthen do I check the note?
I do not.
Because that's how it works.
You take the note the next day, you're notexcited anymore and you forget about it.
Is, is an application of this,like you'd have your VA on Slack or
(24:46):
WhatsApp or whatnot, and then you shootthe message, be like, make a note.
I, you know, I, I had a crazy ideatoday and, you know, hashtag crazy idea.
Maybe I'll do this.
Maybe I won't, but it's this, it hasthese keys and these reactions apps.
If I'm going to do it, check onme on Tuesday to see about it.
Beejel Parmar (25:02):
Yeah, exactly.
Right.
Cause the one thing that we typicallyare very comfortable using is some
form of messaging app, whetherit's WhatsApp or whatever it is.
So you just, you just basically, youknow, it's almost like a note to self,
a note to VA, Hey, add this idea to myideas list and let's, let's review it or,
you know, make sure I review it, reviewit with the team tomorrow, whatever.
And the VA puts it into your taskmanagement system or your project
(25:24):
management system, or wherever you'remanaging your, what, what you're doing.
And then now, now it's captured, right?
Same, same for networking, right?
You could just leave a voice note.
Hey you know, Hey, Michellegot this quick idea.
Want to blah, blah, blah, right?
Now the voice note goes to your VA.
They log it, they transcribe it.
And now it's, you've, you've captured it.
Michael Whitehouse (25:41):
And so
they work at like an ad from
nine to 10 every day they work.
They just check for all thenotes from the last day, log
them all, respond to them all.
Beejel Parmar (25:50):
Exactly.
Yeah.
My, my, most of my team work thesame hours, same working hours as
most of my most, most of the clients.
They typically, that's kind of a, youknow, somewhere between the hours of
7 AM and say, you know, 5 PM or some,some, somewhere in there, depending on
the client, the client gets to pick.
And you know, sometimes the VA's work.
After our work hours, because that'swhen the clients want them to work.
(26:13):
So just, it varies, but generallyspeaking, I encourage clients to
have the VA's work in their timezone because I, you know, even though
they're overseas workers, I want clientsto think of them as team members.
And as a team members, I wantclients to meet with them for a
five minute check in daily and,and ask them the three questions.
Great VA.
What did you get done last 24 hours?
Right.
What are you working on next 24 hours?
(26:34):
Because even though we'veassigned work, we often need the
reminder of what is my VA doing?
How is my VA benefiting my company?
And the third question, which probablythe most important question is what do
you need from me to do your work better?
And that's a really important questionbecause sometimes the VAs do work.
They, they need feedback from the client.
If what they've done is correct is inalignment with the client's requirements.
(26:57):
And that simple five minute meeting,10 minute meeting can be a game
changer for most people's businesses.
Michael Whitehouse (27:05):
Yeah.
It sounds I'm, I'm having a lotof thoughts about, and the coolest
thing I'm thinking about is, isthat research assistant concept,
because, you know, if you're a bigshot, like I I'm just imagining.
And I don't even know if itwould have a practical effect.
I'm just thinking about how cool it wouldbe to have someone who checked my calendar
every day and sent me a report that said,here's who you're meeting with today.
(27:25):
Here's what you need to know about them.
Here's, and then of courseyou tie it to a CRM.
Here's what we know, you know, youlast spoke to them 14 days ago.
And this is what you talk to themabout and a reminder that they,
you know, they hate football.
So never say the word football out loud.
And you know, he loves yellow andbees, which I need to ask you about.
And, you know, you know, all that stuff.
(27:47):
So, so you're walking into the meeting.
I mean, I use automation some degreewhen I do a networking call, they ask,
they answer a number of questions.
So I'm not going cold and peopleare like, wow, you're so organized.
I'm like, no, I just made you answerquestions before you booked a call.
But this is like next level from thatgoing to an actual potentially a short
report on both in background informationand then also objectives for the meeting.
(28:11):
So.
You're, you're not coming outof the meeting and be like, all
right, well, that was great.
Yeah.
So yeah, thanks.
Yes, this seems, thisseems really powerful.
And so, so what is it with the yellowand the bees that's realized that
you're sure it has actually be on it.
Beejel Parmar (28:28):
Right, right.
After my 50th birthday, I can't givemy, my age away, away right now.
But in 2019 I picked up a bookon business management, how to
actually run an organization, largerorganizations based on the wisdom.
Of what this person learnedfrom studying bees and beehives.
So I read through the book andsaid, this is, this is great.
And at the time I had no connectionto bees other than the fact
(28:48):
that bee, the bee is in my name.
I thought, wow, this is a great concept.
So I started thinking moreabout this, this idea of bees.
And I said, well, can I apply these sameprinciples to helping entrepreneurs?
Anyway.
That led to a whole kind ofjourney of then adopting the
bee as a symbol of productivity.
A bee is a symbol of, you know,you're, you're the beekeeper
(29:10):
in the protective suit.
That protective white suit becomesyour protection from busy work.
The bees are out there doing allthe busy work, getting things done.
Right.
And the bees organize themselvesamazingly in the hive, right?
Every bee has a unique purpose.
Every bee contributes to thecommunity, to the hive and
bees ultimately serve humanity.
So as I say, that in some ways weentrepreneurs need to be a bit more
(29:31):
bee like we serve our unique purpose.
We serve the hive, the community, and weserve humanity, but bees are efficient.
They're super productive.
They communicate well with each other.
They are you know, they, theyget up, they don't complain.
They just get out there and do their work.
So there's a many, there are manyattributes to what the behavior
of bees that entrepreneurscan actually learn from.
(29:54):
And that's probably, you know, probablya subject of one of my books coming out,
which is basically how we can learn tobe productive and efficient based on
nature and what we can learn from bees.
Awesome.
Michael Whitehouse (30:05):
Yeah,
that makes a lot of sense.
I can see why you put the whole bee theme.
That's pretty powerful what you do.
And one thing some people may be, maybe asking, so we're talking about,
about you know, a cup of coffee worthof money is the hourly rate that we're,
that, that these VA's are being paid.
And so some people may, may think, well,is that fair for us rich Americans,
(30:26):
Europeans to be taking advantage ofpeople by only paying them 5 an hour?
And so, so what would you say about that?
Beejel Parmar (30:35):
Well, first they need
to go, go study what the out, what the
average income is in those countriesbefore making statements, right?
For the, first of all, the VAs getto set their own rates actually.
So I don't set the rates.
I teach the VAs how to come up with arate that they feel is fair for them.
Now, most agencies have atwo to five times markup.
So many agencies and these agenciesare supporting businesses that
(30:59):
might be actually servicingyour household right now.
I'm talking about fortune 500 companiesand talk about many of the technology
companies that you interface with.
They're probably going through anagency and those agencies are probably
paying 1, 52 to VAs, those verysame VAs come out of those agencies.
They come to me and we show them howto make five, 6 per hour, three times
(31:20):
what they were making before right now.
So that's number one.
So first of all, our VAsget set their own rate.
So then because they set their ownrate, I don't have to really worry
about that question because that'sthe rate that they've set based
on their economy, their services,their, to be able to be competitive.
So that, that's the answer.
Michael Whitehouse (31:40):
Interesting.
Yeah.
So, so we're, we're leveraging thefact that they have a, and what
countries are we talking about?
Beejel Parmar (31:46):
Well, my primary
team is in the Philippines.
I do have some team members who are alittle bit higher skilled in South Africa.
I have some tech tech people in, in India,but my primary business is basically
VAs in the Philippines as of today.
Michael Whitehouse (31:59):
So, so we're
leveraging the fact that the cost of
living taxes, car insurance, food,rent, housing is that much lower in the
Philippines and South Africa and India.
And and so basically when wepay them, we're not paying
American rents and American.
Car taxes and American foodprices to support them.
Beejel Parmar (32:19):
Exactly.
Yeah.
And, you know, and like again, someof the team members in South Africa
that range from 15 to 20 per hour.
Right.
So it depends, you know, but the thing,the client has to come to me and say,
Hey, here's my budget, here's what I'mwilling to spend per hour for this type
of task, it's a great, you know, let's,let's see what we can find for you.
So we're, we're more like a matchmaker.
We don't, we don't, you know, try andfit your round hole in the square peg.
(32:41):
You say, Hey, this is what I need.
I need a VA that can help me with this.
This is what I'mcomfortable paying per hour.
Now, the minimum we allow is 5.
Some VAs are six, some areseven with more experience.
But if someone says, Hey, Ineed, I need a VA for this role.
So yeah, that's typically a 5per hour role, 6 per hour role.
And then when you get to meet with theVA and interview them, you know, you let
(33:03):
us know, are you comfortable paying thatto the VA based on their experience?
That makes sense.
Michael Whitehouse (33:09):
And
what's the, the entry points?
I'm sure some people are thinking, I'veseen some VA services that start at
500, 1, 000 a month, 2, 000 a month.
What's the entry point?
Beejel Parmar (33:19):
Yeah, good,
great question, Michael.
So we have a, we have a onetime setup fee, which is 397.
We do and from then they can havethe VA as little as one hour per day.
The average client has a VAbetween two to four hours per day.
And some, some of them haveeven two, two, two, three VAs
because the work is so varied.
Right.
But generally speaking, majority of theclients have a VA once, two hours per day.
(33:40):
So that's about 10 bucks per day, 20,20 days, 20 working days in a month.
So you're about 200 for the VA.
Our support fee for thatis around 79 per month.
That's, that's, you're at 279.
So, you know, that's, you know,most people are paying for
courses way more than that.
Michael Whitehouse (33:59):
Wow.
That's, that's great.
It's.
It's a very accessible entry point toget a lot of value and then it sounds
like the other value you provide andlike where that's seventy nine dollars
That's wondering how you made your money,but I assume it's seventy nine dollars
Yeah that seems like a very very highlyleveraged expenditure because if I just
Went to the philippines and hired a vawhich I don't even know how I do But if
(34:22):
I was to go find i'm sure I could findone I'm the guy who knows the guy I
probably know someone can help me but ifI just go hire one myself Now what like
now I got a va awesome What do, boss?
Beejel Parmar (34:31):
Something useful, please.
Yeah, exactly.
You know, we, we, we have awhole management team in place.
So basically, you know, theclient has any, any issues.
The VA doesn't, doesn't shopto report for work on time.
You know, the VA is like,how do I create an invoice?
How do I manage this?
So we provide the ongoing support,you know, where the team's reachable
as the management team, I'm usuallyreachable, you know as well, you
(34:54):
know, we're still a boutique company.
But more importantly, you know, thatwith that 79 per month that we get we
are able to support the VAs, right.
So we're able to provide support for them.
Ongoing training.
Like when chat GPT came out,we created a training program.
If they, if they have anissue with the client, right.
So if they have an issue with theclient, they can come to us and say,
the client spoke to me like this.
They, they asked me to do this.
(35:15):
I have no idea what they're talking about.
So we can help, we canjump in and support.
VA to client issues orclient to VA issues.
You know, so we're thereas a support system.
If the VA doesn't show up on time orthey stop asking the phones, we can
reach out to the VA via text locally.
And you know, if we never had to doit, but you can even send somebody
to go and check in on them in person.
(35:36):
Right.
So, you know, just, is it intangible?
Is it, it's a nominal fee?
That's why we designed like that.
That allows us to provide this wayhigher level of support to the VAs.
Michael Whitehouse (35:48):
Yeah,
that sounds really powerful.
Well, this, this sounds, thisis gonna be a lot to think about
and possibly given the listenersa lot to think about as well.
So if, if they are thinkingabout this saying, well, that
seems really interesting.
How would they get in touch with you?
Beejel Parmar (36:02):
Well, just, they just need
to go to B B Epic outsourcing, right?
So the, the, the B is the,the symbol of productivity.
Epic means being efficient.
Being productive, beingintentional and being completional.
And outsourcing is what we do.
So BeEpicOutsourcing.
com, there's a couple of videos there foryou to watch that goes over our pricing,
(36:22):
everything I talked about, and if we're agood match for you, then, you know, let's
shake hands and do something together.
Michael Whitehouse (36:27):
Fantastic.
And if you're typing that in andyou're, if you're listening to
this, there are three E's in a row.
It is B E E E P I C outsourcing,Be Epic Outsourcing.
Well, this has been.
Fascinating.
And and probably we talked abouthaving you on the podcast, like, okay,
well, this is more about networking.
And you said, yeah, how aboutthis, this, this, and this?
I'm like, okay.
Yeah.
It's about networking.
(36:47):
Let's get you on here.
So and I'm glad I had John cause that'swhy I love, love hosting podcasts.
Never know what I'm going to learnand what I'm going to discover and.
So I'm glad I'm relaunching the season.
So thank you so muchfor being on the show.
Is there anything I didn't ask that Ishould have that you want to mention?
Beejel Parmar (37:03):
No, you asked me
a great bunch of great questions.
I really truly appreciate youhaving me on the show, Michael.
Michael Whitehouse (37:08):
All right, fantastic.
Beejel Parmar (37:08):
Thank you.
All right.
Bye for now.
Michael Whitehouse (37:12):
Thank you for joining
us for the Guy Who Knows A Guy podcast.
I'm Michael Whitehouse,the guy who knows the guy.
And I hope you'll join us in Decemberfrom the 12th to the 14th for JV Connect.
Go to guywhoknowsaguy.
com for more details.
Now, if it's after December 2023and you're listening to this.
It's okay, because we're going tobe doing this event every quarter.
So go to GuyWhoKnowsAGuy.
(37:32):
com, see what's new, see what'shappening, and of course check the show
notes to learn about our guests andhow you can get in touch with them.
Check out our next episode formore great training, information,
and networking tips from MichaelWhitehouse, the Guy Who Knows a Guy.