June 20, 2025 • 42 mins
Dr. Jeremy Weisz has interviewed some of the biggest names in business, from the founders of Pixar to the creators of RX Bar. In this episode, he joins Michael Whitehouse to reveal the real secret to ROI with podcasting: relationships. Learn how to build a Dream 200 list, why you should give without expectation, and how strategic gift-giving and podcasting can build a referral engine for your business. Whether you're new to podcasts or looking to grow your network in a meaningful way, this conversation is packed with actionable insights.
You’ll learn:
- Why the Dream 200 list is your secret weapon
- How gifting campaigns deepen long-term connections
- The one mistake most podcasters make that kills ROI
- Why authenticity trumps high production in podcasting
Whether you're starting a podcast or looking to build better business relationships, this is a must-listen!
Connect with Dr. Weisz
Rise25: https://rise25.com/about/
Inspired Insider: https://www.inspiredinsider.com
Jeremy's LinkedIn: https://www.linkedin.com/in/drweisz/
Connect with Michael
Michael's site: https://www.guywhoknowsaguy.com
Upcoming events: https://www.summits.fun
Download the 9 Questions: https://www.guywhoknowsaguy.com/9qbook
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:06):
Welcome once again to the guywho knows The Guy podcast.
I am your host, Michael Whitehouse,the guy who knows a guy, and we
have with us today, Dr. Jeremy Wise.
Is it wise or Weiss?
Uh, Weiss.
Weiss.
Dr. Jeremy Weiss.
Yeah.
I was within two wise
is good.
I mean, okay.
You know that that's complimentary.
Also,
the very wise is Dr.
(00:27):
Jeremy Weiss.
So who is Dr. Jeremy Weiss?
Well, he's been featured.
Uh, he's been featuring top entrepreneurswith video interviews since 2008 that
include founders and CEOs of Pixar,P 90 X Atari, Einstein Bagels, Mattel
Kettle Chips, RX Bars, big LeagueChew the Orlando Magic and many more.
On inspired insider.com, he runsRise 25, where they help B2B
(00:51):
businesses connect to their dream.
What Dream 200 clients, referralpartners, and get ROI using a podcast.
They eliminate 99% of the work.
Make sure that theirclients get the ROI Rise.
25 is an easy button for themto launch and run their podcast.
So welcome Dr. Jeremy Weiss to the show.
(01:13):
Thanks for having me, Michael.
I.
Appreciate it.
So, so it sounds like you have met quite afew interesting people over your travels.
And going back to 2008, that's backwhen, that's back when you were, were
still using like lithographs and, andpodcasts were on like sheets of glass.
Right.
I had to get people to downloadSkype on their computer if
they didn't know how to use it.
(01:34):
And we were doing, I was doingSkype video interviews at the time.
Wow.
There was no zoom at the time.
So.
Back in the ancient days.
And then you had to put coal intothe furnace to power the computer.
Exactly.
Yeah.
Yeah, yeah.
So, so tell me about some of that, thatjourney and, and, um, uh, well, let's,
let's start, let's start with the end.
That's what hooks people's attention.
So, so what is it you do now thatreally sets you apart as a lot of
(01:56):
people who do, um, do podcasting things?
What is it that you've learned in17 years that really, like, is the
secret sauce for, for the work you do?
Yeah, I mean, like, and Michael, you know,this the, you know, for me, the number
one thing in my life is relationships.
So I'm always looking at waysto give to my relationships.
And so when I look at my lifeand my business, which inter, you
(02:20):
know, intermingle obviously with myrelationships and the people I do business
with, you know, because we do businesswith the people we know, like, and trust.
You know, really I'm looking at allthe ways I can give to someone, right?
And so.
For me, I've seen no better waythan profiling the people I admire
and sharing with the world whatthey're working on on a podcast.
(02:42):
Right.
That's what we're doing right now.
Yep.
Okay.
Um, and there's otherthings I do obviously.
So we do, we started sending gifts to,um, all our clients, our partners, g
you know, some of our guests, our, youknow, other people in our universe.
And so as we were doing that.
That, um, people were asking usto help them do that for them, so.
(03:07):
What I like to say is like thethings that we do help people
build amazing relationships.
So it could be launchingand running their podcast.
That could be, um, setting up aspecific gift program campaign mm-hmm.
To send like multiple giftsover years to their, um, best
relationships and those type of things.
(03:28):
So, um, but, but yeah,I mean, the strategy is.
Is the key, you know, becauseyou mentioned like, what's,
what's the, the thing that makespeople stop podcasting, right?
The questions I get, you may get this too.
What mic do I use?
What technology do I use?
How do I get downloads and subscribers?
(03:49):
And I'm like, all that's fine.
We can answer that inlike 10 seconds, okay?
Mm-hmm.
Like I have a USB mic here, a Blue Yeti.
There's an A TR 2100 over there.
We're using Zoom right now.
You can use any software that you usefor meetings, but the key for me is
really identifying who are the best.
Relationships I wanna continually give to.
(04:10):
And that's like when you said theDream 200, the Dream 200, you know,
some people think of it as justas clients, but I think of it as
strategic partners, referral partners,big authorities in the space.
And it's really broader than just clients.
Right.
And so what are the thingsidentifying that Dream 200 and,
and one of my favorite books.
Um, give and take by Adam Grant, andhe talks about in there those givers,
(04:35):
takers, and matchers, and the mostsuccessful people are givers and the
least successful people are givers.
And so what I realized is, you know,I can, I lo I make probably five
to over 20 introductions a day,depending on the day, two other people.
And what I realized is, well, if Ispent my time when I read that book.
(05:00):
Yeah.
If I continuously give to takers,it's just not a fun experience.
Mm-hmm.
Okay.
And when I give to givers, like peoplegive to me, I'm a natural giver.
So like I wanna help is, youknow, regardless, but I wanna help
even more people are helping me.
So I love thinking about that and,and just a giving to givers, right?
(05:20):
And not expecting anything in return.
By the way, one of my favorite.
Another favorite book Brian Kurtz wroteover Deliver, and he talks about a hundred
zero, meaning just give a hundred percent.
Mm-hmm.
Don't expect anything in return.
And I don't, but the key for me islike giving to the right people.
Yeah.
So I'm not expecting anything, but I knowgood things will happen, you know, good
(05:42):
karma or whatever you want to call it.
So, um, it's really focusing in on.
That strategy because people didn'tquit because of the mic or because
of the software, because of theyquit because they couldn't get ROI.
Yeah.
And ROI, for me leads back togiving to tho that dream list
of people That makes sense.
(06:02):
To give to
Yeah.
That, that, that's, yeah.
Some really, really good point.
You you brought up there.
One of the things I teach when I teachnetworking is the idea, don't go in
the room asking for your customer.
Well, first off, don't go into theroom looking for your customer.
Um, but then don't go evenasking for the customer.
Go in asking for the strategicpartner, because why would you ask
for a referral to one customer whenyou can ask for the person who can
(06:24):
refer you to a hundred customers?
And most people aren't.
They're well, most people are thinkingI can help you to do the thing.
Like, no, you can't help me.
I'm not here to buy your thing.
I'm here to connect you to the guywho can connect you to a hundred of
the people who can do your thing.
That's a good
point.
And like when, you know, when I, wehelp people, you know, one-on-one
(06:45):
kind of map this out their dream list.
And when I'm thinking of it, we kindof categorize it into warm and cold.
And people always want, like, youprobably know this, the cold is of cold.
They're like, oh, they wantthe new exciting relationship
that they don't have yet.
And when I think about cold relationships,right, people are one, I think.
(07:06):
A lot of times neglecting the peoplewho already know, like, and trust 'em.
Yeah.
And so when I think of 80 20, youknow one of my favorite books, Perry
Marshall's, um, 80 20 Sales and Marketing.
The 20% that gets 80% of theresults are the people that
already know, like, and trust us.
But putting that aside for a second,thinking of the coldest of cold, like you
(07:26):
mentioned, going into a room or thinkingof that Dream 200 list, I think of as, who
are those, like you said, reservoir of.
Customers or clients or even there's,there's referral partners to referral
partners sometimes in the industry.
Mm-hmm.
And so I think of practicemanagement groups in industry.
(07:47):
I think of trade associations in industry.
I think of conferences in industry.
I think of software in industry.
Again, as long as that person's companyis not like this exact same as yours and
speakers and authors in the industry.
So all those can be.
Really the reservoir when youthink of it in that specific niche.
(08:07):
Right?
And I was talking witha financial advisor.
We were taking someonethrough this process.
The financial advisor was, I waslike, well, who's your ideal client?
Right?
And they're like, anyone with money?
I'm like, well, that's not really a niche.
So we kind of identify their top,you know, whatever, 15 clients.
(08:28):
And then we discovered there was an.
Percentage, a larger percentagethan others of dentists.
So I'm like, okay, cool.
Let's explore that.
And like you said, what are the dental?
Once you have that niche, itbecomes, it became clearer.
Okay.
Dental trade associations,practice management groups, dental
conferences, dental software.
It just, that was much easier to goin and identify that with that niche.
(08:53):
Yeah.
And, and, and the, the nichething's interesting because, um.
Oftentimes people are like, youknow, anyone with money be like,
okay, so a billionaire, ElonMusk, you know Richard Branson?
Well, no, no.
I, I, I can't handle that level.
'cause that's, that's likea different type of money.
Oh, okay.
Well, I know a landlord whoowns a bunch of property.
No, I don't do much in real estate.
Well, I know, like, and you start givingpeople who fit, you know, kind of to,
(09:14):
they start eliminating you
with the questions.
Anyone with money?
Well, uh, and you know how much,like, I saw a bum on the street.
Someone just handed him 20 bucks.
He's got money.
Now.
Is is he your client?
Oh, that's not enough money.
Well, he has money.
So, you know, zeroing that in whenyou realize it's, it's not a, not only
too broad, it's not even their niche.
Um, 'cause they're, they're thinkingit's this, but it's only, you
(09:36):
know, the, the, the chiropractor.
Anyone with a spine?
Well, no.
The person with a spine who has nohealth problems, maybe you can help
them, but they don't want your help.
Um, they're de definitely lesslikely if there's not a pain point.
They're definitely less likely.
For sure.
Yeah.
That's, that's a, uh, a really good point.
(09:56):
And, and another thing you talked aboutwas the, the gift giving and whatnot.
And I think sometimes people think thatlike hiring a company to manage sending
gifts and customer appreciation andrelationship whatnot is, is cheating
or disingenuous, or, but that'sbecause it comes from this idea, you
know, this time when you'd have 25or maybe 50 good connections and you
(10:19):
would naturally think of them and.
That doesn't necessarilywork in our current world.
You need to know more than 25 50 people.
And so, so anyone now you don'twanna be sending out the generic.
Um, you know, I, I have a lot ofpeople I know who you send out
cards and I'll get a card every timesomething happens I'm like, oh look.
(10:39):
Another card from Bob.
Yes, Bob, I remember you send out cards.
Thanks Bob.
Um.
But at the same time, youknow, sending those things out.
Even if I know they came from a thirdparty, there's still, the effort was
made to send that appreciation, you know?
And you know, they send me the card.
I'm like, that's cool.
I like the brownies better.
I.
(11:00):
Well, we, you bring up a goodpoint and people have different
philosophies around gifting.
My philosophy is, well, I like to re givestuff that I like to receive, obviously.
Yeah.
And so I am not saying, we're not sayingswag on a pen because that gets tossed
out or some, you know, our, the, thelogo of the company and it's totally, by
(11:21):
the way, everything in the gift, um, is.
For with the, in the company'sname and from the stationary
on it to the, on the box.
But you know, the point you'remaking is like, I looked at,
um, solutions out there, right?
Even with, I like getting food.
(11:42):
Like, okay.
Even though people would, some people.
Michael would not recommend sendingfood because they eat it and it's done.
But my philosophy is justsending food a lot of different
things over a period of time.
Mm-hmm.
So they keep getting food items,like you mentioned brownies,
like who doesn't want like, ugh.
A brown.
I mean, maybe people who are beinghealthy like I am, I am healthy, but,
so maybe I'll give it to like my kids.
(12:04):
Yeah.
Or something.
It's like I don't a brownie,but uh, yeah, for sure.
I'm go, I'm gonna go in the trash,like, oh, a delicious chocolate chip.
Let's throw it in the trash.
No, I like give it to someone, butyou know, so I like to send, I was
looking for solutions out there'cause I want it to be in the rise 25.
Um, well, I wanted our stuff, so Ididn't wanna send like someone else's
(12:26):
brand to, although I do do that.
Um, like we do one off, like largergifts, but like the campaigns and the,
the thought was sending smaller, delicioustreats multiple times a year over time.
Mm-hmm.
Like you'd mentioned, you get acard, you're like, oh, okay, cool.
I read it.
They're thinking of me.
They took the time.
(12:47):
But if someone's gettinglike treats in the mail.
I, I love that.
Alright, now we will for like peoplewho are great partners and great
champions, we will send one-offthings, uh, uh, you know, two people.
But that dedicated campaign where it'sokay, I already know without fail.
(13:07):
This person's amazing.
I wanna send three things or fourthings a year to them every single
year for three or four years.
And I don't, I also want tokeep it very affordable, right?
So I want it in a smaller box.
I want it to be lighter so that I canactually send a lot of things over time.
Mm-hmm.
Um, but.
For those one-off things.
(13:29):
Sure.
Like I've sent a big box of meatto people like Omaha steaks.
I've sent, um, I don't know if you'veseen like the man crates, um, where
you get a big wooden box that you, itcomes with a crowbar and you literally
have to like crowbar open the gift.
Um, those are like wow factors.
Um, actually someone sent one to meand I was like hating them because.
(13:52):
I was like bleeding 'cause I got asplinter, like trying to open this thing.
So I called them and took a picture.
Thanks for the gift.
Like my thumb is bleeding, butit's still a fun thing to get.
Yeah.
Um, and so there's customized thingsor someone's favorite sports team.
If you look at social media, I foundsomeone's favorite sports team and
I got a picture of all the autographpeople with a frame and sent it to them.
(14:14):
Right.
So just very highly curated.
You can go with a very highly curated.
Route or, but at a minimum, likeat a foundational level, I always
like to have that foundation where,okay, I'm sending this, this campaign
to, to people in my universe.
Mm-hmm.
Yeah.
And I, I think that's a place where,you know, one of the things about,
(14:36):
about gift giving, all these things,they are placeholders for appreciation.
So.
Uh, well, I like to get the brownies.
The reason why you wanna get the thank younote or the whatever is that, that is a
placeholder for when I need this person.
They'll be there when I ask themfor something, they'll deliver
'cause they've already delivered.
And that's one thing I found.
(14:56):
Um, 'cause I, I do not have a team ofpeople who send gifts for me, but in my,
I always try to front load networking'cause I know my A DHD brain, I'm gonna,
I mean, I'll have a meeting with someoneand then I'll forget it the next day.
So I try to deliver value in that meeting.
So that even if I forgetthem, they remember me.
And I've actually told people upfront, I'm like, yeah, so I'm gonna
make an introduction to one or twopeople who I think will benefit you.
(15:18):
But if you like, I can use that energy tosend you a nice thank you note instead.
So, and they're like, Nope.
You can keep your thank you note.
I'll take the introductionbecause the thank you note's
a placeholder for someday.
As this relationship develops,it may turn into an introduction
or it may turn into value.
So by delivering the value upfront.
If they don't care if I forget themnext day, they've already gotten value
(15:40):
from me and they're gonna remember me.
Um, but it's, but so that, that's whyit can be, can be effective depending
on the nature of the relationship is to,to give those and have someone do it.
And it's, it's not disingenuous becauseinstead of spending your precious
time and attention, you're spendingyour precious money to have someone
go on their Facebook page and see whattheir favorite baseball team is and.
(16:02):
Send that.
Yeah.
And
like if people want ideas, peoplealways ask me, what are the idea,
you know, you can go to Rise 20five.com/gift program and you can get
some ideas there if you're mm-hmm.
You're interested in those, but, but yeah.
I like to do is like, that's a columnfor giving, like making intros, column
for giving, having on the podcastcolumn, giving, giving, sending 'em
a gift column, you know, the thing.
(16:23):
And all these things are amazing to do.
Yeah.
So, so how did you first getinto podcasts Back in the, in
the ancient coal shoveling days?
Yeah.
So like my background wouldn't leadyou to believe I'm doing what I'm doing
now, but I studied biochemistry atUniversity of Wisconsin and Madison.
I went on to chiropractic school.
You mentioned chiropractors?
(16:43):
Mm-hmm.
Um, and then I had my ownpractice, um, for like 17 years.
Um, and.
You know, when I first startedpracticing, you know, they teach
you how to be a chiropractor.
They don't teach you anythingabout business or marketing.
So what I was doing, I wasgoing to conferences, right?
About businesses marketing.
(17:04):
So we're talking like 2007,eight, and I'm going to these like
internet marketing conferences.
Okay.
And I stumbled across this thing,and it wasn't called podcasting.
Most people didn't know what a podcastwas, or were calling it podcasting, but
it was more like, okay, I'm publishing.
You know, conversations online, right?
And so that to me, met all of my criteria,which is, I'm just genuinely curious.
(17:29):
I geek out on talking toother founders, entrepreneurs.
It's from a professionaldevelopment standpoint.
I get to learn from them and obviouslyforming these great relationships.
So I started doing that and um, thenit, so it turned into a business on
accident because when I was doing thatover time, 'cause I've been doing.
(17:49):
About two episodes aweek for over 15 years.
At this point, people were coming to measking me to help them with I, I'd like
to do that too, and can you help me?
And I'm like, okay, sure.
I. That's fine.
And then I started taking on more andmore, 'cause I, you know, I was busy
treating patients so I had to put a teamtogether to help do all these things.
(18:10):
'cause I wanted to show up, havethe conversation, and not do any,
you know, build the relationshipand not have do anything else.
And so I had to build a team to help withall of the backend, backend, execution,
production, and everything like that.
So.
I just started saying yes to peopleand then it grew and grew and grew.
And then I met my business now businesspartner John Corcoran, through podcasting.
(18:34):
And we both had very similar philosophiesof giving and we were both, he was early
on into podcasting and we teamed up.
And so that's how it, just taking onmore and more people and um, it turned
into a separate business on accident.
Hmm.
So you just started doing it andI, I think you, you brought an
interesting point that podcastingis the cheat code for mentorship.
(18:58):
For everything.
Yeah.
But like, you can get, you'd be amazed.
Um, you wouldn't be amazed, butthe audience would be amazed
who you can get on a podcast.
Like you'll meet somebody, there's no,you know, that person won't get on a call
with me, but they'll come on your podcastto be interviewed and tell you everything.
Well, I mean, like you said, it'sum, 'cause it benefits them and it
doesn't evaporate into the ether.
(19:20):
Yeah.
Because if you're recording it, theycan use that as a marketing tool.
Right.
And so recording it.
It's an evergreen piece ofcontent that they can use.
I mean, I still have people watchingstuff that I did 15 years ago, right?
Mm-hmm.
And, and so a hundred percent yeah.
People like, yeah, let'sdo a get to know you call.
Would you rather do that, or Let'srecord it about you and your business.
(19:42):
Yep.
And we'll put it on YouTube.
We'll put it across the podcast channels,we'll put it on the social media channels
and we'll promote what you're doing.
Mm-hmm.
Yeah.
And that's, yeah, I had Rob, go aheadOn my show and I, we were talking about.
How he, as I, I'm 200 something episodesin not as many episodes in as you are,
but, um, but I've never had someoneask me, how big is your audience?
(20:03):
I don't think I've, I don'tthink once, maybe once or twice.
I've gotten that question.
That's a
common question.
You know, people will say, well, how doyou get people to say yes and aren't they
asking you how many download subscribers?
And I said, no.
If you provide enough socialproof elements, so it's
copywriting 1 0 1, right?
If I. Um, one of myfavorite bars is IQ bars.
(20:25):
Okay.
Um, and so one of my friendswas like, oh, I love IQ bars.
I'm like, oh, I, I shouldhave 'em on the podcast.
So I emailed him.
Great guy.
It was a good episode, but heresponded within a day and said, yes.
And he goes, how'd you do that?
I go, I just emailed them, but thetruth was I didn't just email 'em.
Mm-hmm.
The truth was I included social proofelements, like, okay, by the way.
(20:49):
Do you wanna come on?
I've had the, the founder of RXBar, quest Nutrition, Jimmy Bar,
and I named five other bar companiesand there was social proof.
Yeah,
I do find Michael, there is one
type of person that tends toask for how many downloads.
And, and by the way, I don't evenknow if you ask me, I have zero idea.
(21:09):
I don't check that because I basewhat I do on relationships, not
off of down subscribers, but it'speople who, not all, not all.
PR people.
Mm-hmm.
But
some PR people will be like,what's your audience side?
And first of all, they reached out to me.
Okay.
And then I'm like, and then, and I'mjust bro broadening, just saying they,
(21:32):
but like not all PR people like this,but they're the people who do ask
it categorizes into, they are in pr.
Yeah.
Um.
I know a lot of people in PR are amazingand I communicate and they, they send
me great guests and everything likethat, but there are a few that I'll
respond, oh yeah, this sounds good.
And then they'll turn aroundand go, what's your audience?
(21:53):
I'm like, you just asked me.
You just asked me to, to,for the person to come on.
And I'm like, honestly, I don't even know.
Okay, so here's the people I've had on.
Here's the type of people.
The same people thatI have on also listen.
So if it's of interest, cool.
If it's not, that's fine too.
I totally get it.
Yeah.
Yeah.
And actually I, so, so yeah, mypodcast, I actually paused for a
(22:16):
while 'cause I focused more on virtualsummits where it's, you know, an
interactive space, some big extrovert.
Um, and, and then when I got, yourteam reached out to me and, and
so I was like, no, I think I wannastart talking to people again.
Sure.
Spring 'em on, see what's up.
And, and because that, that'sa great thing about podcasts.
You get to meet and connect with,with all kinds of interesting people.
And you know, one thingthat Rob Go said is.
(22:38):
It doesn't matter how big the audience is.
'cause the one person who needs to hear mecould be in your nine listeners, or, or it
could be the personyou're talking to Yeah.
Right now.
You know what I mean?
Yes.
That's it.
Yeah.
That's, that's the huge thing.
And actually I, I think it was afterthat podcast, it was after that
podcast interview, I became hisaffiliate, um, which then led to him
getting some sales from my audience.
(22:59):
Um, so I wasn't theperson he needed to reach.
Uh, but, but, you know, but even if it's.
You know, the audience has nine peopleand one of them is the one who's clicks
the link and gets on the call and buysthe $50,000 Diamond VIP coaching program.
You never know, and it could beseven years later that someone's
Googling, you know, Google, Dr.
Jeremy Weiss, and it's, it's not, youknow, the, the, the show with 10,000
(23:22):
downloads or a hundred thousand downloads.
It's the guy who knows the guypodcast, the one, it's usually
that's the case.
It's usually the niche shows,and I even talk to people who.
They, they say, okay, my book came out.
I want to sell a bunch of books.
And I'm like, honestly, the best podcastsare the niche ones that are small.
They'll promote the episode,they'll care about the episode.
(23:45):
Mm-hmm.
Not even getting, I've had peopletell me, I got on the Today
Show and then I sold notebooks.
Yeah.
And I got on a niche podcastand sold a thousand books.
So it definitely is about thequality, not, not quantity.
And I think with the today'sshow, some of that is they
don't care if you sell a book.
They're just trying tofill air and you're in it.
(24:06):
And I, I've talked to people whohave gotten on the Today Show and
the part where they're supposedto talk about their book got cut.
They're like, oh, so well thanks.
We're outta time.
Like, but the, uh, and but at the sametime, the the little podcaster they wanna
make sure you're taking care of, theywanna make sure you had a good experience.
And I find that with virtual summits too.
That, you know, the, so the summitmodel for those who don't know,
is that the speakers come on.
(24:27):
They get exposure to the audiencein exchange for promoting
and building the audience.
And so it's a, basically webuild a shared audience together.
That's what creates the event.
And I have found literally nocorrelation between audience
size and promotional results.
Mm-hmm.
I've got people, yeah.
I get people with no emailaddress, you know, no email
list, no social media presence.
(24:47):
They get dozens of registrationsand I've had people with
40,000 emails in their list.
They're like, oh yeah,no, I've got a huge list.
Great audience.
They can't get one.
'cause they don't care.
The person who's got none,they have something to prove.
They're like, okay, he's giving me a shot.
He's put me on a stage, I gotta do it.
And where's the one with the 40 M?
Like, yeah, yeah, make surewe promote this or something.
It's one of the nine summitswe're doing this month.
(25:09):
Uh, see if you can fit itin the bottom of the email.
I find this the, you know, also itcomes from the guest perspective.
Like if there's a really, I finda lot of people I talk to, they're
always trying to get the bigger andbigger and bigger and bigger guest.
Mm-hmm.
I find the same thing is true.
When I have a really big name or companyguest as opposed to someone who's not
(25:31):
huge, that person's gonna promote it.
And it draws a lot of peoplelisten, more people listening to
it than this big name guest too.
Yep.
Because they're gonna care more.
And so I find some people are like, no.
They're always trying to justget the next biggest guess.
I'm like, honestly.
That's not, that's not gonna, I haven'tpersonally experienced it building,
(25:54):
you know, people sharing it more.
They're usually sharing it less.
Mm-hmm.
Yeah.
And then someone searches for that guest.
If they're looking for, you know, youget Gary Vanderchuck on your podcast
and they search for Gary Vaynerchuk.
They're not finding your podcast.
They're finding 900 most likely.
But if you, you know, you get Joe Schmoin your podcast and somebody meets
(26:15):
Joe Schmo and be like, oh, Joe Schmo.
Oh, an interview with him.
Yeah.
'cause he is done four podcastsand you're one of them.
Or the only
one.
Yeah,
totally.
Yeah.
Yeah.
That, that's, that makes a lot of sense.
Um, so, so you help people to create theirpodcasts, and so who are the, who are the
people that you most like working withto help them create the podcast for you?
(26:37):
I
mean, typically for us, um.
We wanna start off doing the strategyright and lay the foundation and then
we'll do the execution production.
And most of the people we work with,um, uh, have a higher lifetime,
lifetime value of a client, right?
Mm-hmm.
So there's a lot of B2B or they havea B2B component of their business.
(26:58):
So we have a lot ofdifferent software companies.
Mm-hmm.
Um, digital agencies,manufacturing companies.
Um, we do have some.
Some doctors and lawyers, but we'renot so much focused on the B2C piece,
but like more of the B2B piece.
So like, you know, if, uh, a doctor,uh, for example an ear surgeon or
(27:20):
people work with ear, it is a weirdni We've had some weird niches,
Michael, like we've had pest control.
But like you think aboutit, who are people who are.
Have ear issues are older.
So we looked at okay, retirement homecommunities, like who are the more, like
you were mentioning when you walk ina room who's like kind of the, um, the
referral strategic partner in this space.
(27:42):
That makes sense.
So even the B2C companies, um, ifthere's a B2B referral component, that's
really what we're zeroed in on for them.
Okay.
That makes, makes a lot of sense.
Uh, and then you handleall the, the production.
So they're just doingthe interviews and Yeah,
we have a dashboard.
They go in.
Um, it should take someone,because I created what I wanted.
(28:05):
Right?
I was, I couldn't do any of this stuff.
Right.
So we created a dashboard.
You drag the file in, it takestwo minutes, you drag it in, you
put the name of the guest in.
Submit it through our dashboardand then we do everything else.
Everything else means whateverthat person wants us to do.
It could be the video, put up thepodcast channels, a blog post.
(28:26):
It could be a snow social media snippet,it could be posting on the social media
and everything that's involved in gettingit done and then promoting it afterwards.
Okay.
So, and now do, do you, do youedit the interviews or is the
interviews kind of as it is?
You clean it up and.
Yeah, I mean, we have a,we have a section in there.
Um, typically, I mean, in mymind, podcasts, I think you, you
(28:50):
have the same sentiments, whichis an authentic conversation.
Mm-hmm.
So we, we don't recommendediting things out.
Okay.
Um, now if someone, you know, there's,there's a part of the form where
they go, Hey, can you take out.
This thing I said, the person'sname wrong or whatever.
Whatever they want.
Mm-hmm.
But most of the time I'm like, listen,I say stuff wrong all the time and I
(29:12):
just correct myself and keep going.
Right.
And I don't tell theteam, Hey, take this out.
I just leave it in there.
It's authentic.
People make mistakes, so that's fine.
So typically.
You know, yeah, we'll like do all thesound editing as far as smoothing it
out, leveling it and all that stuff.
That's not my expertise.
So like mm-hmm.
(29:33):
We have better people on the team thatknows what they're doing with that.
And then from the video piece,obviously just making it look pretty
and having, putting a frame aroundand putting the info, the the guests
on it and everything like that.
But for the most part,we're not doing any heavy.
Editing.
I mean, there are people whowant advanced level stuff.
Um, but, uh, most of the time I'mrecommending against it, even if they're
(29:54):
gonna pay us more money, I'm like,listen, I'm turning away more money
from you, so maybe you should listen.
I don't think we need to do this for you.
Yeah.
One of the, I think there's also,there's two, two types of podcasts.
It's more than two, but in termsof the interview podcast, you've
got, you know, this type, whichis the casual conversation.
Then you've got shows like, uh, how IBuilt This or, um, masters of Scale,
(30:17):
the, where they take an interview,but then they, they really j it up
and they, it's got, it's got the musicand it's got the multiple interviews.
You know, everyone has probably adifferent opinion and take on it.
I, I like the more authentic style.
So even the ones that, like you couldtell that it was highly produced.
Mm-hmm.
They went on, they put like somemusic or sound effects in the back.
(30:39):
I mean, go for me.
That sometimes it's distracting for me.
Yeah.
I just want to hear the conversation.
I don't need like a train, you know,sound when someone talks about a train.
I mean, that's me personally.
I am only speaking for myself here.
Mm-hmm.
I just want to hear the conversation.
Yeah.
And I, I can tell when stuffis edit, highly edited.
I'm like, what are they cutting out?
(30:59):
What did I miss?
Why I, maybe I wanted tohear that, that other piece.
Yeah.
So I mean, if you look at Joe Rogansright, it's like two or three hours.
It's not edited at all.
Yep.
I think it also depends.
I think it's also one ofthose things where done really
well, it works done poorly.
You would've been better off not to try.
Um, 'cause you know, I'm thinking aboutlike, uh, you know, shows like the ones
(31:21):
I mentioned, which they, they're more of,they're more of like a Netflix experience.
Um, totally.
It's, you're not justlistening to a conversation.
You're like, they're telling a story,they're building a story, and they, they
reorient the order of the questions toform a narrative and it's a whole thing.
Yeah.
But if it just feels like you'recutting things out and adding stuff
just to stick stuff on and be like,could I just hear you guys talk?
(31:42):
Could just stop messing with itand just have a conversation?
And, and the, they monetizestuff differently than a, a
regular business too, right?
That maybe if it's, listen, if it's amedia company that's totally different
and they're monetizing off of sponsorshipand media things, but like someone is a,
like you say they have an HVAC business.
(32:03):
Mm-hmm.
Do they really need.
All of that stuff toget their point across.
Yeah.
And, and also I find, I don't expecta podcast to be like an NBC TV show.
Okay.
Right.
I expect it to be, um, an authenticconversation that is put up online so
that that's just not my expectation.
Yeah.
(32:23):
And that makes a lot of sense.
And, and I think that's the key thing,is to understand what you're doing.
You know who you are, so you know,you're not Joe Rogan, you're not
Reed Hastings, you're not, um.
Guy, Roz, uh, you are an HVAC guy who'stalking to some other people in local
community and building relationships andsharing that on the internet, which is a
(32:44):
very different experience, very different.
If, if the HVAC guy were to havethat super produced podcast,
people'd be like, I thought you did.
When do you have timeto do air conditioners?
'cause you seem to beproducing podcasts all day.
I don't know if I, Ijust don't think if you
compare, it would evenmove the needle, right?
Like, yeah.
Is it better?
People have the same experience oroutcome, you know, in that sense of, okay.
(33:08):
I, I put it, try to put everythingwith our clients through an ROI
filter, like, is this mm-hmm.
More likely to produce you ROI or not?
And if not, just don't do it.
Or at least you're aware ofit if you are doing it right.
Yeah.
So that's fine.
Just know this extra, you know, Iwas talking to someone like, Hey,
we need to like chop up this anddo like five clips on, on Twitter
(33:30):
or X or whatever you wanna call it.
And I'm like, you have 32 followers.
So maybe let's just do one and you canput across different channels, but I don't
think you need five and I don't thinkyou need to post like two times a day.
Mm-hmm.
Yeah.
No, that's, I think some, you know,you see other people do it and so
you think, well, they're doing it.
(33:51):
Be like, yeah, but they're themand you're you, and they're
not, you also don't know what
people are just spinning theirwheels, not getting results on.
Yep.
And I'm like, listen,I, I, I went back to.
I'm telling you not tospend more money with us.
So like, you know, um, Ijust don't think you need it.
Yeah, no, that's, uh, so, so foranyone out there who's, who's in the,
(34:14):
in the business space, um, what are,what are some of the, those common
mistakes you're seeing right now,either podcasting or in general, um, in
this post pandemic mid twenties world?
I mean, for me, I'll talk generaland then get more specific, but, um.
It goes back to what we were talkingabout the Dream 200, which is niche.
(34:35):
Mm-hmm.
Okay.
And um, I find, I'm talking toa lot of businesses in there.
They think they're talking abouta niche, but it's just too broad.
Mm-hmm.
Right.
Um, like I said, B2B B2B is broad.
Yeah.
But I go, okay, B2B software companies,B2B software companies that have over
15 stat, like I can get more and more.
(34:58):
Segmented and niche, but um,a lot of times people think.
Everyone with the spine is their targetaudience, but it's probably, you know,
I know this, this genre intimately, it'smost likely someone that's like over 50
who has back pain that wants, that isactive, that wants to be active, that you
(35:22):
know, has kids, maybe grandkids at 60.
You know what I mean?
Like they have things that.
Different characteristics.
Um, or I got a lot of patientsfrom like CrossFit gyms
because they wanna stay active.
And usually the older people, olderside of people who are doing CrossFit
and they want to keep active andthey, you know, if you're gonna work
(35:44):
out hard, you're gonna get injured.
It's is gonna be wear and tear.
So just being specific with a nicheand thinking about the niche and
then looking at, if someone's like,well, I'm not sure the things that
we think about are, um, one who.
Who do you love working with?
Um, who do you get thebest, best results for?
And then who's profitable, right?
(36:06):
And if all three of those thingsare not there, you're in trouble.
Like, if you're like, oh, I loveworking some, I get good results.
But if you're not profitable,that's an issue, right?
Yeah.
So I look at those three thingsfrom the niche perspective.
Then, you know, going down, you know,to the, you know, what we do, which is
more like just building a predictable.
(36:27):
Relationships and referral.
Referral and collaboration partners.
Um, you know, when I havesomeone on my podcast, I'm not
actually looking to get a client.
I'm actually not lookingto get a referral partner.
What I'm looking for is tohelp them get a client or help
them get a referral partner.
Mm-hmm.
Um, because that reallydeepens the relationship.
(36:48):
So I think of just goingin with a giving mindset.
And I'm not saying people do or don't dothis, it's just the way I think about it.
Yep.
Going in, how can I help them?
And so when people know what I'mcalling them or I'm emailing them,
it's because I'm trying to help.
It's not to try and get anything.
Um, so that's on that piece.
(37:10):
On the, on the media piece, really, Ifind people focus on the wrong things.
Right.
And we talked about those already.
Yeah.
Which is like they'reasking what tech do I use?
What, how do I get download subscribersinstead of mapping out the Dream 200,
and then finding out how to give tothem and just not focus, not trying to
(37:31):
be a perfectionist around every detail,because the first couple you do are gonna
suck, or they'll at least suck comparedto your hundredth or thousandths ones.
So, mm-hmm.
I tell, I just.
Again, it's, some people apply whatthey do in their career to the podcast.
So like if it's a doctor who'ssuper detailed and if they mess up
(37:55):
some in a surgery, they mess up.
But like that's not, and they applythe same mentality to the podcast.
I'm like, you have tounderstand it's not the same.
Right?
Yeah.
If you mess up, you're fine.
Like no one's gonna die.
Mm-hmm.
Um, and so.
Just kind of communicatingthat perfectionist dilemma,
I guess you could say.
Yeah.
Well and that's a greatpoint with technology.
(38:16):
I remember when I started this podcast,I was doing it, uh, yeah, I think
I started seven years ago or so.
Uh, but yeah, I was using Zencastrbecause it would store the audio
locally and then upload it and, youknow, I could balance it properly.
And I remember at one point beinglike, I don't need Zencastr anymore.
Zoom does everything Zencastr does.
Or at least close enough to it to fix it.
(38:36):
Like, so I don't need to spend$80 a month for Zencastr anymore.
And yeah, my, my microphone's $30,the camera's $15, like everything
is, is so cheap and accessible now.
Uh, technology
people, sometimes MichaelLove buying stuff though.
Like, they'll come to meand like, Jeremy, I'm ready.
I'm like, oh, what doyou mean you're ready?
Like, I just bought like $6,000 worthof equipment and a teleprompter.
(39:00):
I'm like.
Uh, you really just need a hundred dollarsmic and yeah, and zoom or whatever.
But, um, people like buying.
I'm like, whatever.
I go more power to 'em.
If they want the, I go, theywant all that fun equipment.
Yeah,
go for it.
But you don't need
it.
But if financially, the microphones.
Is for some people cheapermicrophones are better.
(39:22):
Um, like, you know, I'm watchingyou kind of, you know, moving back
and forth and the really expensivemicrophones, if you don't adjust them
properly, have a very narrow hotspot.
Totally.
Yes.
And so you hear them fade inand out as they're talking.
You know, they get louder and then theyget quiet and they get louder and they
get quiet because they don't realize wherethe hot spot in their $300 microphone is.
Whereas my $30 microphone, I can go overhere, I can back up, I can go to the side.
(39:44):
It picks me up wherever.
You're
exactly right.
I was, I was on with someone the other dayand they're like, what Mike should I get?
And I'm like, I'm like, I'm not gonnarecommend the Blue Yeti because I. You do
have to, if it's on a certain setting, youdo have to be talking to the front of it.
I'm like, there's no way they'regonna remember to talk in this.
So I'm like, get a less, a littlelesser expensive one that mm-hmm.
(40:04):
If they move around and theydon't have to identify that
you're a hundred percent right.
Yep.
Yeah.
That's, that's, uh, the key thing.
But yeah, it, I, I love your point.
You know, it always comesback to ROI, it's, comes back
to, you know, Stephen Covey.
Begin with the end of mind.
Why are you doing it?
And, and stay focused on that, whichis a really, um, crucial thing.
And, and yeah, Kimberly Crow says, ifyou're not embarrassed by your first
(40:24):
episode, you waited too long to start.
So a hundred
percent.
Yeah.
Yeah.
The first episode will always be, I,I actually, I think when transferring
my podcast, the first eight episodessomehow didn't make it over, which
means episode nine is the firstepisode you can find on my podcast.
Um, yeah, I remember what backthen I recorded on my phone.
(40:45):
Like the microphone on my phone, and itpicked up every creek of the chair in
the room and it sounded like someone wasdoing carpentry in the room we were in.
Uh, and you know, zoom now has noisecancellation, so even now, like I
could have a, I could have a trucker.
There's an air conditioner running,you can't hear, there's all this stuff.
Zoom just cancels right out.
And.
Technology has so much for us.
(41:05):
Um, so, uh, we're, we're comingto the end of our time, but this
has been really great and I'mglad we had the chance to connect.
I'm glad your, your team reached out.
Um, so what are the, the things youmost want people to know, possibly
including how they get in touch with you?
I mean, I think, um.
First of all, I just think of howdo you give to other people, right?
(41:26):
Mm-hmm.
And that's the mentality, justgoing into any conversation, social
media interaction, whatever it is.
Um, and then if you have.
You know, I have free episodes.
Everything's free.
If you have people, um, uh, if you goto insperity insider.com, if you search
podcasts on the search bar, we haveanswered, try to answer every possible
question we've gotten just to be helpful.
(41:48):
Like, obviously people wanna go to thenext level, they can contact us, but
if they just wanna learn more, theycan go and, and search those episodes.
Like, how do I launch a podcast?
What technology and software doI, I mean, all those questions.
We've answered.
Mm-hmm.
Um, and that, yeah, that's it.
If you have questions, youcan go to inspir insight.com.
You're gonna rise 20 five.com.
(42:08):
You can connect with me.
I'm very active on LinkedIn, soit's Jeremy Weiss, W-E-I-S-Z.
You can feel free to message me there.
Just say, I do respond to ones thatleave a personalized connection request.
So just say, Michael is the best, andthe guy who knows a guy is the best.
And, uh, so I'll no, to accept it.
So, um, that's it.
(42:29):
Alright.
I, I definitely like the callto action of say I'm the best.
That is an excellent, that's actuallycall to action in any setting.
I love it.
All right.
Well this has been great.
It has been, uh, great to, you know,learn these concepts and, and kind
of go over these ideas and talk shopabout podcasts with someone who's
has a little more experience thanI do, um, by which I mean a lot.
(42:50):
So this has been great and thankyou so much for being on the show.
Thanks, Michael.
Thanks everyone.
Welcome once again to the guywho knows The Guy podcast.
I am your host, Michael Whitehouse,the guy who knows a guy, and we
have with us today, Dr. Jeremy Wise.
Is it wise or Weiss?
Uh, Weiss.
Weiss.
Dr. Jeremy Weiss.
Yeah.
I was within two wise
is good.
I mean, okay.
You know that that's complimentary.
Also,
the very wise is Dr.
(00:27):
Jeremy Weiss.
So who is Dr. Jeremy Weiss?
Well, he's been featured.
Uh, he's been featuring top entrepreneurswith video interviews since 2008 that
include founders and CEOs of Pixar,P 90 X Atari, Einstein Bagels, Mattel
Kettle Chips, RX Bars, big LeagueChew the Orlando Magic and many more.
On inspired insider.com, he runsRise 25, where they help B2B
(00:51):
businesses connect to their dream.
What Dream 200 clients, referralpartners, and get ROI using a podcast.
They eliminate 99% of the work.
Make sure that theirclients get the ROI Rise.
25 is an easy button for themto launch and run their podcast.
So welcome Dr. Jeremy Weiss to the show.
(01:13):
Thanks for having me, Michael.
I.
Appreciate it.
So, so it sounds like you have met quite afew interesting people over your travels.
And going back to 2008, that's backwhen, that's back when you were, were
still using like lithographs and, andpodcasts were on like sheets of glass.
Right.
I had to get people to downloadSkype on their computer if
they didn't know how to use it.
(01:34):
And we were doing, I was doingSkype video interviews at the time.
Wow.
There was no zoom at the time.
So.
Back in the ancient days.
And then you had to put coal intothe furnace to power the computer.
Exactly.
Yeah.
Yeah, yeah.
So, so tell me about some of that, thatjourney and, and, um, uh, well, let's,
let's start, let's start with the end.
That's what hooks people's attention.
So, so what is it you do now thatreally sets you apart as a lot of
(01:56):
people who do, um, do podcasting things?
What is it that you've learned in17 years that really, like, is the
secret sauce for, for the work you do?
Yeah, I mean, like, and Michael, you know,this the, you know, for me, the number
one thing in my life is relationships.
So I'm always looking at waysto give to my relationships.
And so when I look at my lifeand my business, which inter, you
(02:20):
know, intermingle obviously with myrelationships and the people I do business
with, you know, because we do businesswith the people we know, like, and trust.
You know, really I'm looking at allthe ways I can give to someone, right?
And so.
For me, I've seen no better waythan profiling the people I admire
and sharing with the world whatthey're working on on a podcast.
(02:42):
Right.
That's what we're doing right now.
Yep.
Okay.
Um, and there's otherthings I do obviously.
So we do, we started sending gifts to,um, all our clients, our partners, g
you know, some of our guests, our, youknow, other people in our universe.
And so as we were doing that.
That, um, people were asking usto help them do that for them, so.
(03:07):
What I like to say is like thethings that we do help people
build amazing relationships.
So it could be launchingand running their podcast.
That could be, um, setting up aspecific gift program campaign mm-hmm.
To send like multiple giftsover years to their, um, best
relationships and those type of things.
(03:28):
So, um, but, but yeah,I mean, the strategy is.
Is the key, you know, becauseyou mentioned like, what's,
what's the, the thing that makespeople stop podcasting, right?
The questions I get, you may get this too.
What mic do I use?
What technology do I use?
How do I get downloads and subscribers?
(03:49):
And I'm like, all that's fine.
We can answer that inlike 10 seconds, okay?
Mm-hmm.
Like I have a USB mic here, a Blue Yeti.
There's an A TR 2100 over there.
We're using Zoom right now.
You can use any software that you usefor meetings, but the key for me is
really identifying who are the best.
Relationships I wanna continually give to.
(04:10):
And that's like when you said theDream 200, the Dream 200, you know,
some people think of it as justas clients, but I think of it as
strategic partners, referral partners,big authorities in the space.
And it's really broader than just clients.
Right.
And so what are the thingsidentifying that Dream 200 and,
and one of my favorite books.
Um, give and take by Adam Grant, andhe talks about in there those givers,
(04:35):
takers, and matchers, and the mostsuccessful people are givers and the
least successful people are givers.
And so what I realized is, you know,I can, I lo I make probably five
to over 20 introductions a day,depending on the day, two other people.
And what I realized is, well, if Ispent my time when I read that book.
(05:00):
Yeah.
If I continuously give to takers,it's just not a fun experience.
Mm-hmm.
Okay.
And when I give to givers, like peoplegive to me, I'm a natural giver.
So like I wanna help is, youknow, regardless, but I wanna help
even more people are helping me.
So I love thinking about that and,and just a giving to givers, right?
(05:20):
And not expecting anything in return.
By the way, one of my favorite.
Another favorite book Brian Kurtz wroteover Deliver, and he talks about a hundred
zero, meaning just give a hundred percent.
Mm-hmm.
Don't expect anything in return.
And I don't, but the key for me islike giving to the right people.
Yeah.
So I'm not expecting anything, but I knowgood things will happen, you know, good
(05:42):
karma or whatever you want to call it.
So, um, it's really focusing in on.
That strategy because people didn'tquit because of the mic or because
of the software, because of theyquit because they couldn't get ROI.
Yeah.
And ROI, for me leads back togiving to tho that dream list
of people That makes sense.
(06:02):
To give to
Yeah.
That, that, that's, yeah.
Some really, really good point.
You you brought up there.
One of the things I teach when I teachnetworking is the idea, don't go in
the room asking for your customer.
Well, first off, don't go into theroom looking for your customer.
Um, but then don't go evenasking for the customer.
Go in asking for the strategicpartner, because why would you ask
for a referral to one customer whenyou can ask for the person who can
(06:24):
refer you to a hundred customers?
And most people aren't.
They're well, most people are thinkingI can help you to do the thing.
Like, no, you can't help me.
I'm not here to buy your thing.
I'm here to connect you to the guywho can connect you to a hundred of
the people who can do your thing.
That's a good
point.
And like when, you know, when I, wehelp people, you know, one-on-one
(06:45):
kind of map this out their dream list.
And when I'm thinking of it, we kindof categorize it into warm and cold.
And people always want, like, youprobably know this, the cold is of cold.
They're like, oh, they wantthe new exciting relationship
that they don't have yet.
And when I think about cold relationships,right, people are one, I think.
(07:06):
A lot of times neglecting the peoplewho already know, like, and trust 'em.
Yeah.
And so when I think of 80 20, youknow one of my favorite books, Perry
Marshall's, um, 80 20 Sales and Marketing.
The 20% that gets 80% of theresults are the people that
already know, like, and trust us.
But putting that aside for a second,thinking of the coldest of cold, like you
(07:26):
mentioned, going into a room or thinkingof that Dream 200 list, I think of as, who
are those, like you said, reservoir of.
Customers or clients or even there's,there's referral partners to referral
partners sometimes in the industry.
Mm-hmm.
And so I think of practicemanagement groups in industry.
(07:47):
I think of trade associations in industry.
I think of conferences in industry.
I think of software in industry.
Again, as long as that person's companyis not like this exact same as yours and
speakers and authors in the industry.
So all those can be.
Really the reservoir when youthink of it in that specific niche.
(08:07):
Right?
And I was talking witha financial advisor.
We were taking someonethrough this process.
The financial advisor was, I waslike, well, who's your ideal client?
Right?
And they're like, anyone with money?
I'm like, well, that's not really a niche.
So we kind of identify their top,you know, whatever, 15 clients.
(08:28):
And then we discovered there was an.
Percentage, a larger percentagethan others of dentists.
So I'm like, okay, cool.
Let's explore that.
And like you said, what are the dental?
Once you have that niche, itbecomes, it became clearer.
Okay.
Dental trade associations,practice management groups, dental
conferences, dental software.
It just, that was much easier to goin and identify that with that niche.
(08:53):
Yeah.
And, and, and the, the nichething's interesting because, um.
Oftentimes people are like, youknow, anyone with money be like,
okay, so a billionaire, ElonMusk, you know Richard Branson?
Well, no, no.
I, I, I can't handle that level.
'cause that's, that's likea different type of money.
Oh, okay.
Well, I know a landlord whoowns a bunch of property.
No, I don't do much in real estate.
Well, I know, like, and you start givingpeople who fit, you know, kind of to,
(09:14):
they start eliminating you
with the questions.
Anyone with money?
Well, uh, and you know how much,like, I saw a bum on the street.
Someone just handed him 20 bucks.
He's got money.
Now.
Is is he your client?
Oh, that's not enough money.
Well, he has money.
So, you know, zeroing that in whenyou realize it's, it's not a, not only
too broad, it's not even their niche.
Um, 'cause they're, they're thinkingit's this, but it's only, you
(09:36):
know, the, the, the chiropractor.
Anyone with a spine?
Well, no.
The person with a spine who has nohealth problems, maybe you can help
them, but they don't want your help.
Um, they're de definitely lesslikely if there's not a pain point.
They're definitely less likely.
For sure.
Yeah.
That's, that's a, uh, a really good point.
(09:56):
And, and another thing you talked aboutwas the, the gift giving and whatnot.
And I think sometimes people think thatlike hiring a company to manage sending
gifts and customer appreciation andrelationship whatnot is, is cheating
or disingenuous, or, but that'sbecause it comes from this idea, you
know, this time when you'd have 25or maybe 50 good connections and you
(10:19):
would naturally think of them and.
That doesn't necessarilywork in our current world.
You need to know more than 25 50 people.
And so, so anyone now you don'twanna be sending out the generic.
Um, you know, I, I have a lot ofpeople I know who you send out
cards and I'll get a card every timesomething happens I'm like, oh look.
(10:39):
Another card from Bob.
Yes, Bob, I remember you send out cards.
Thanks Bob.
Um.
But at the same time, youknow, sending those things out.
Even if I know they came from a thirdparty, there's still, the effort was
made to send that appreciation, you know?
And you know, they send me the card.
I'm like, that's cool.
I like the brownies better.
I.
(11:00):
Well, we, you bring up a goodpoint and people have different
philosophies around gifting.
My philosophy is, well, I like to re givestuff that I like to receive, obviously.
Yeah.
And so I am not saying, we're not sayingswag on a pen because that gets tossed
out or some, you know, our, the, thelogo of the company and it's totally, by
(11:21):
the way, everything in the gift, um, is.
For with the, in the company'sname and from the stationary
on it to the, on the box.
But you know, the point you'remaking is like, I looked at,
um, solutions out there, right?
Even with, I like getting food.
(11:42):
Like, okay.
Even though people would, some people.
Michael would not recommend sendingfood because they eat it and it's done.
But my philosophy is justsending food a lot of different
things over a period of time.
Mm-hmm.
So they keep getting food items,like you mentioned brownies,
like who doesn't want like, ugh.
A brown.
I mean, maybe people who are beinghealthy like I am, I am healthy, but,
so maybe I'll give it to like my kids.
(12:04):
Yeah.
Or something.
It's like I don't a brownie,but uh, yeah, for sure.
I'm go, I'm gonna go in the trash,like, oh, a delicious chocolate chip.
Let's throw it in the trash.
No, I like give it to someone, butyou know, so I like to send, I was
looking for solutions out there'cause I want it to be in the rise 25.
Um, well, I wanted our stuff, so Ididn't wanna send like someone else's
(12:26):
brand to, although I do do that.
Um, like we do one off, like largergifts, but like the campaigns and the,
the thought was sending smaller, delicioustreats multiple times a year over time.
Mm-hmm.
Like you'd mentioned, you get acard, you're like, oh, okay, cool.
I read it.
They're thinking of me.
They took the time.
(12:47):
But if someone's gettinglike treats in the mail.
I, I love that.
Alright, now we will for like peoplewho are great partners and great
champions, we will send one-offthings, uh, uh, you know, two people.
But that dedicated campaign where it'sokay, I already know without fail.
(13:07):
This person's amazing.
I wanna send three things or fourthings a year to them every single
year for three or four years.
And I don't, I also want tokeep it very affordable, right?
So I want it in a smaller box.
I want it to be lighter so that I canactually send a lot of things over time.
Mm-hmm.
Um, but.
For those one-off things.
(13:29):
Sure.
Like I've sent a big box of meatto people like Omaha steaks.
I've sent, um, I don't know if you'veseen like the man crates, um, where
you get a big wooden box that you, itcomes with a crowbar and you literally
have to like crowbar open the gift.
Um, those are like wow factors.
Um, actually someone sent one to meand I was like hating them because.
(13:52):
I was like bleeding 'cause I got asplinter, like trying to open this thing.
So I called them and took a picture.
Thanks for the gift.
Like my thumb is bleeding, butit's still a fun thing to get.
Yeah.
Um, and so there's customized thingsor someone's favorite sports team.
If you look at social media, I foundsomeone's favorite sports team and
I got a picture of all the autographpeople with a frame and sent it to them.
(14:14):
Right.
So just very highly curated.
You can go with a very highly curated.
Route or, but at a minimum, likeat a foundational level, I always
like to have that foundation where,okay, I'm sending this, this campaign
to, to people in my universe.
Mm-hmm.
Yeah.
And I, I think that's a place where,you know, one of the things about,
(14:36):
about gift giving, all these things,they are placeholders for appreciation.
So.
Uh, well, I like to get the brownies.
The reason why you wanna get the thank younote or the whatever is that, that is a
placeholder for when I need this person.
They'll be there when I ask themfor something, they'll deliver
'cause they've already delivered.
And that's one thing I found.
(14:56):
Um, 'cause I, I do not have a team ofpeople who send gifts for me, but in my,
I always try to front load networking'cause I know my A DHD brain, I'm gonna,
I mean, I'll have a meeting with someoneand then I'll forget it the next day.
So I try to deliver value in that meeting.
So that even if I forgetthem, they remember me.
And I've actually told people upfront, I'm like, yeah, so I'm gonna
make an introduction to one or twopeople who I think will benefit you.
(15:18):
But if you like, I can use that energy tosend you a nice thank you note instead.
So, and they're like, Nope.
You can keep your thank you note.
I'll take the introductionbecause the thank you note's
a placeholder for someday.
As this relationship develops,it may turn into an introduction
or it may turn into value.
So by delivering the value upfront.
If they don't care if I forget themnext day, they've already gotten value
(15:40):
from me and they're gonna remember me.
Um, but it's, but so that, that's whyit can be, can be effective depending
on the nature of the relationship is to,to give those and have someone do it.
And it's, it's not disingenuous becauseinstead of spending your precious
time and attention, you're spendingyour precious money to have someone
go on their Facebook page and see whattheir favorite baseball team is and.
(16:02):
Send that.
Yeah.
And
like if people want ideas, peoplealways ask me, what are the idea,
you know, you can go to Rise 20five.com/gift program and you can get
some ideas there if you're mm-hmm.
You're interested in those, but, but yeah.
I like to do is like, that's a columnfor giving, like making intros, column
for giving, having on the podcastcolumn, giving, giving, sending 'em
a gift column, you know, the thing.
(16:23):
And all these things are amazing to do.
Yeah.
So, so how did you first getinto podcasts Back in the, in
the ancient coal shoveling days?
Yeah.
So like my background wouldn't leadyou to believe I'm doing what I'm doing
now, but I studied biochemistry atUniversity of Wisconsin and Madison.
I went on to chiropractic school.
You mentioned chiropractors?
(16:43):
Mm-hmm.
Um, and then I had my ownpractice, um, for like 17 years.
Um, and.
You know, when I first startedpracticing, you know, they teach
you how to be a chiropractor.
They don't teach you anythingabout business or marketing.
So what I was doing, I wasgoing to conferences, right?
About businesses marketing.
(17:04):
So we're talking like 2007,eight, and I'm going to these like
internet marketing conferences.
Okay.
And I stumbled across this thing,and it wasn't called podcasting.
Most people didn't know what a podcastwas, or were calling it podcasting, but
it was more like, okay, I'm publishing.
You know, conversations online, right?
And so that to me, met all of my criteria,which is, I'm just genuinely curious.
(17:29):
I geek out on talking toother founders, entrepreneurs.
It's from a professionaldevelopment standpoint.
I get to learn from them and obviouslyforming these great relationships.
So I started doing that and um, thenit, so it turned into a business on
accident because when I was doing thatover time, 'cause I've been doing.
(17:49):
About two episodes aweek for over 15 years.
At this point, people were coming to measking me to help them with I, I'd like
to do that too, and can you help me?
And I'm like, okay, sure.
I. That's fine.
And then I started taking on more andmore, 'cause I, you know, I was busy
treating patients so I had to put a teamtogether to help do all these things.
(18:10):
'cause I wanted to show up, havethe conversation, and not do any,
you know, build the relationshipand not have do anything else.
And so I had to build a team to help withall of the backend, backend, execution,
production, and everything like that.
So.
I just started saying yes to peopleand then it grew and grew and grew.
And then I met my business now businesspartner John Corcoran, through podcasting.
(18:34):
And we both had very similar philosophiesof giving and we were both, he was early
on into podcasting and we teamed up.
And so that's how it, just taking onmore and more people and um, it turned
into a separate business on accident.
Hmm.
So you just started doing it andI, I think you, you brought an
interesting point that podcastingis the cheat code for mentorship.
(18:58):
For everything.
Yeah.
But like, you can get, you'd be amazed.
Um, you wouldn't be amazed, butthe audience would be amazed
who you can get on a podcast.
Like you'll meet somebody, there's no,you know, that person won't get on a call
with me, but they'll come on your podcastto be interviewed and tell you everything.
Well, I mean, like you said, it'sum, 'cause it benefits them and it
doesn't evaporate into the ether.
(19:20):
Yeah.
Because if you're recording it, theycan use that as a marketing tool.
Right.
And so recording it.
It's an evergreen piece ofcontent that they can use.
I mean, I still have people watchingstuff that I did 15 years ago, right?
Mm-hmm.
And, and so a hundred percent yeah.
People like, yeah, let'sdo a get to know you call.
Would you rather do that, or Let'srecord it about you and your business.
(19:42):
Yep.
And we'll put it on YouTube.
We'll put it across the podcast channels,we'll put it on the social media channels
and we'll promote what you're doing.
Mm-hmm.
Yeah.
And that's, yeah, I had Rob, go aheadOn my show and I, we were talking about.
How he, as I, I'm 200 something episodesin not as many episodes in as you are,
but, um, but I've never had someoneask me, how big is your audience?
(20:03):
I don't think I've, I don'tthink once, maybe once or twice.
I've gotten that question.
That's a
common question.
You know, people will say, well, how doyou get people to say yes and aren't they
asking you how many download subscribers?
And I said, no.
If you provide enough socialproof elements, so it's
copywriting 1 0 1, right?
If I. Um, one of myfavorite bars is IQ bars.
(20:25):
Okay.
Um, and so one of my friendswas like, oh, I love IQ bars.
I'm like, oh, I, I shouldhave 'em on the podcast.
So I emailed him.
Great guy.
It was a good episode, but heresponded within a day and said, yes.
And he goes, how'd you do that?
I go, I just emailed them, but thetruth was I didn't just email 'em.
Mm-hmm.
The truth was I included social proofelements, like, okay, by the way.
(20:49):
Do you wanna come on?
I've had the, the founder of RXBar, quest Nutrition, Jimmy Bar,
and I named five other bar companiesand there was social proof.
Yeah,
I do find Michael, there is one
type of person that tends toask for how many downloads.
And, and by the way, I don't evenknow if you ask me, I have zero idea.
(21:09):
I don't check that because I basewhat I do on relationships, not
off of down subscribers, but it'speople who, not all, not all.
PR people.
Mm-hmm.
But
some PR people will be like,what's your audience side?
And first of all, they reached out to me.
Okay.
And then I'm like, and then, and I'mjust bro broadening, just saying they,
(21:32):
but like not all PR people like this,but they're the people who do ask
it categorizes into, they are in pr.
Yeah.
Um.
I know a lot of people in PR are amazingand I communicate and they, they send
me great guests and everything likethat, but there are a few that I'll
respond, oh yeah, this sounds good.
And then they'll turn aroundand go, what's your audience?
(21:53):
I'm like, you just asked me.
You just asked me to, to,for the person to come on.
And I'm like, honestly, I don't even know.
Okay, so here's the people I've had on.
Here's the type of people.
The same people thatI have on also listen.
So if it's of interest, cool.
If it's not, that's fine too.
I totally get it.
Yeah.
Yeah.
And actually I, so, so yeah, mypodcast, I actually paused for a
(22:16):
while 'cause I focused more on virtualsummits where it's, you know, an
interactive space, some big extrovert.
Um, and, and then when I got, yourteam reached out to me and, and
so I was like, no, I think I wannastart talking to people again.
Sure.
Spring 'em on, see what's up.
And, and because that, that'sa great thing about podcasts.
You get to meet and connect with,with all kinds of interesting people.
And you know, one thingthat Rob Go said is.
(22:38):
It doesn't matter how big the audience is.
'cause the one person who needs to hear mecould be in your nine listeners, or, or it
could be the personyou're talking to Yeah.
Right now.
You know what I mean?
Yes.
That's it.
Yeah.
That's, that's the huge thing.
And actually I, I think it was afterthat podcast, it was after that
podcast interview, I became hisaffiliate, um, which then led to him
getting some sales from my audience.
(22:59):
Um, so I wasn't theperson he needed to reach.
Uh, but, but, you know, but even if it's.
You know, the audience has nine peopleand one of them is the one who's clicks
the link and gets on the call and buysthe $50,000 Diamond VIP coaching program.
You never know, and it could beseven years later that someone's
Googling, you know, Google, Dr.
Jeremy Weiss, and it's, it's not, youknow, the, the, the show with 10,000
(23:22):
downloads or a hundred thousand downloads.
It's the guy who knows the guypodcast, the one, it's usually
that's the case.
It's usually the niche shows,and I even talk to people who.
They, they say, okay, my book came out.
I want to sell a bunch of books.
And I'm like, honestly, the best podcastsare the niche ones that are small.
They'll promote the episode,they'll care about the episode.
(23:45):
Mm-hmm.
Not even getting, I've had peopletell me, I got on the Today
Show and then I sold notebooks.
Yeah.
And I got on a niche podcastand sold a thousand books.
So it definitely is about thequality, not, not quantity.
And I think with the today'sshow, some of that is they
don't care if you sell a book.
They're just trying tofill air and you're in it.
(24:06):
And I, I've talked to people whohave gotten on the Today Show and
the part where they're supposedto talk about their book got cut.
They're like, oh, so well thanks.
We're outta time.
Like, but the, uh, and but at the sametime, the the little podcaster they wanna
make sure you're taking care of, theywanna make sure you had a good experience.
And I find that with virtual summits too.
That, you know, the, so the summitmodel for those who don't know,
is that the speakers come on.
(24:27):
They get exposure to the audiencein exchange for promoting
and building the audience.
And so it's a, basically webuild a shared audience together.
That's what creates the event.
And I have found literally nocorrelation between audience
size and promotional results.
Mm-hmm.
I've got people, yeah.
I get people with no emailaddress, you know, no email
list, no social media presence.
(24:47):
They get dozens of registrationsand I've had people with
40,000 emails in their list.
They're like, oh yeah,no, I've got a huge list.
Great audience.
They can't get one.
'cause they don't care.
The person who's got none,they have something to prove.
They're like, okay, he's giving me a shot.
He's put me on a stage, I gotta do it.
And where's the one with the 40 M?
Like, yeah, yeah, make surewe promote this or something.
It's one of the nine summitswe're doing this month.
(25:09):
Uh, see if you can fit itin the bottom of the email.
I find this the, you know, also itcomes from the guest perspective.
Like if there's a really, I finda lot of people I talk to, they're
always trying to get the bigger andbigger and bigger and bigger guest.
Mm-hmm.
I find the same thing is true.
When I have a really big name or companyguest as opposed to someone who's not
(25:31):
huge, that person's gonna promote it.
And it draws a lot of peoplelisten, more people listening to
it than this big name guest too.
Yep.
Because they're gonna care more.
And so I find some people are like, no.
They're always trying to justget the next biggest guess.
I'm like, honestly.
That's not, that's not gonna, I haven'tpersonally experienced it building,
(25:54):
you know, people sharing it more.
They're usually sharing it less.
Mm-hmm.
Yeah.
And then someone searches for that guest.
If they're looking for, you know, youget Gary Vanderchuck on your podcast
and they search for Gary Vaynerchuk.
They're not finding your podcast.
They're finding 900 most likely.
But if you, you know, you get Joe Schmoin your podcast and somebody meets
(26:15):
Joe Schmo and be like, oh, Joe Schmo.
Oh, an interview with him.
Yeah.
'cause he is done four podcastsand you're one of them.
Or the only
one.
Yeah,
totally.
Yeah.
Yeah.
That, that's, that makes a lot of sense.
Um, so, so you help people to create theirpodcasts, and so who are the, who are the
people that you most like working withto help them create the podcast for you?
(26:37):
I
mean, typically for us, um.
We wanna start off doing the strategyright and lay the foundation and then
we'll do the execution production.
And most of the people we work with,um, uh, have a higher lifetime,
lifetime value of a client, right?
Mm-hmm.
So there's a lot of B2B or they havea B2B component of their business.
(26:58):
So we have a lot ofdifferent software companies.
Mm-hmm.
Um, digital agencies,manufacturing companies.
Um, we do have some.
Some doctors and lawyers, but we'renot so much focused on the B2C piece,
but like more of the B2B piece.
So like, you know, if, uh, a doctor,uh, for example an ear surgeon or
(27:20):
people work with ear, it is a weirdni We've had some weird niches,
Michael, like we've had pest control.
But like you think aboutit, who are people who are.
Have ear issues are older.
So we looked at okay, retirement homecommunities, like who are the more, like
you were mentioning when you walk ina room who's like kind of the, um, the
referral strategic partner in this space.
(27:42):
That makes sense.
So even the B2C companies, um, ifthere's a B2B referral component, that's
really what we're zeroed in on for them.
Okay.
That makes, makes a lot of sense.
Uh, and then you handleall the, the production.
So they're just doingthe interviews and Yeah,
we have a dashboard.
They go in.
Um, it should take someone,because I created what I wanted.
(28:05):
Right?
I was, I couldn't do any of this stuff.
Right.
So we created a dashboard.
You drag the file in, it takestwo minutes, you drag it in, you
put the name of the guest in.
Submit it through our dashboardand then we do everything else.
Everything else means whateverthat person wants us to do.
It could be the video, put up thepodcast channels, a blog post.
(28:26):
It could be a snow social media snippet,it could be posting on the social media
and everything that's involved in gettingit done and then promoting it afterwards.
Okay.
So, and now do, do you, do youedit the interviews or is the
interviews kind of as it is?
You clean it up and.
Yeah, I mean, we have a,we have a section in there.
Um, typically, I mean, in mymind, podcasts, I think you, you
(28:50):
have the same sentiments, whichis an authentic conversation.
Mm-hmm.
So we, we don't recommendediting things out.
Okay.
Um, now if someone, you know, there's,there's a part of the form where
they go, Hey, can you take out.
This thing I said, the person'sname wrong or whatever.
Whatever they want.
Mm-hmm.
But most of the time I'm like, listen,I say stuff wrong all the time and I
(29:12):
just correct myself and keep going.
Right.
And I don't tell theteam, Hey, take this out.
I just leave it in there.
It's authentic.
People make mistakes, so that's fine.
So typically.
You know, yeah, we'll like do all thesound editing as far as smoothing it
out, leveling it and all that stuff.
That's not my expertise.
So like mm-hmm.
(29:33):
We have better people on the team thatknows what they're doing with that.
And then from the video piece,obviously just making it look pretty
and having, putting a frame aroundand putting the info, the the guests
on it and everything like that.
But for the most part,we're not doing any heavy.
Editing.
I mean, there are people whowant advanced level stuff.
Um, but, uh, most of the time I'mrecommending against it, even if they're
(29:54):
gonna pay us more money, I'm like,listen, I'm turning away more money
from you, so maybe you should listen.
I don't think we need to do this for you.
Yeah.
One of the, I think there's also,there's two, two types of podcasts.
It's more than two, but in termsof the interview podcast, you've
got, you know, this type, whichis the casual conversation.
Then you've got shows like, uh, how IBuilt This or, um, masters of Scale,
(30:17):
the, where they take an interview,but then they, they really j it up
and they, it's got, it's got the musicand it's got the multiple interviews.
You know, everyone has probably adifferent opinion and take on it.
I, I like the more authentic style.
So even the ones that, like you couldtell that it was highly produced.
Mm-hmm.
They went on, they put like somemusic or sound effects in the back.
(30:39):
I mean, go for me.
That sometimes it's distracting for me.
Yeah.
I just want to hear the conversation.
I don't need like a train, you know,sound when someone talks about a train.
I mean, that's me personally.
I am only speaking for myself here.
Mm-hmm.
I just want to hear the conversation.
Yeah.
And I, I can tell when stuffis edit, highly edited.
I'm like, what are they cutting out?
(30:59):
What did I miss?
Why I, maybe I wanted tohear that, that other piece.
Yeah.
So I mean, if you look at Joe Rogansright, it's like two or three hours.
It's not edited at all.
Yep.
I think it also depends.
I think it's also one ofthose things where done really
well, it works done poorly.
You would've been better off not to try.
Um, 'cause you know, I'm thinking aboutlike, uh, you know, shows like the ones
(31:21):
I mentioned, which they, they're more of,they're more of like a Netflix experience.
Um, totally.
It's, you're not justlistening to a conversation.
You're like, they're telling a story,they're building a story, and they, they
reorient the order of the questions toform a narrative and it's a whole thing.
Yeah.
But if it just feels like you'recutting things out and adding stuff
just to stick stuff on and be like,could I just hear you guys talk?
(31:42):
Could just stop messing with itand just have a conversation?
And, and the, they monetizestuff differently than a, a
regular business too, right?
That maybe if it's, listen, if it's amedia company that's totally different
and they're monetizing off of sponsorshipand media things, but like someone is a,
like you say they have an HVAC business.
(32:03):
Mm-hmm.
Do they really need.
All of that stuff toget their point across.
Yeah.
And, and also I find, I don't expecta podcast to be like an NBC TV show.
Okay.
Right.
I expect it to be, um, an authenticconversation that is put up online so
that that's just not my expectation.
Yeah.
(32:23):
And that makes a lot of sense.
And, and I think that's the key thing,is to understand what you're doing.
You know who you are, so you know,you're not Joe Rogan, you're not
Reed Hastings, you're not, um.
Guy, Roz, uh, you are an HVAC guy who'stalking to some other people in local
community and building relationships andsharing that on the internet, which is a
(32:44):
very different experience, very different.
If, if the HVAC guy were to havethat super produced podcast,
people'd be like, I thought you did.
When do you have timeto do air conditioners?
'cause you seem to beproducing podcasts all day.
I don't know if I, Ijust don't think if you
compare, it would evenmove the needle, right?
Like, yeah.
Is it better?
People have the same experience oroutcome, you know, in that sense of, okay.
(33:08):
I, I put it, try to put everythingwith our clients through an ROI
filter, like, is this mm-hmm.
More likely to produce you ROI or not?
And if not, just don't do it.
Or at least you're aware ofit if you are doing it right.
Yeah.
So that's fine.
Just know this extra, you know, Iwas talking to someone like, Hey,
we need to like chop up this anddo like five clips on, on Twitter
(33:30):
or X or whatever you wanna call it.
And I'm like, you have 32 followers.
So maybe let's just do one and you canput across different channels, but I don't
think you need five and I don't thinkyou need to post like two times a day.
Mm-hmm.
Yeah.
No, that's, I think some, you know,you see other people do it and so
you think, well, they're doing it.
(33:51):
Be like, yeah, but they're themand you're you, and they're
not, you also don't know what
people are just spinning theirwheels, not getting results on.
Yep.
And I'm like, listen,I, I, I went back to.
I'm telling you not tospend more money with us.
So like, you know, um, Ijust don't think you need it.
Yeah, no, that's, uh, so, so foranyone out there who's, who's in the,
(34:14):
in the business space, um, what are,what are some of the, those common
mistakes you're seeing right now,either podcasting or in general, um, in
this post pandemic mid twenties world?
I mean, for me, I'll talk generaland then get more specific, but, um.
It goes back to what we were talkingabout the Dream 200, which is niche.
(34:35):
Mm-hmm.
Okay.
And um, I find, I'm talking toa lot of businesses in there.
They think they're talking abouta niche, but it's just too broad.
Mm-hmm.
Right.
Um, like I said, B2B B2B is broad.
Yeah.
But I go, okay, B2B software companies,B2B software companies that have over
15 stat, like I can get more and more.
(34:58):
Segmented and niche, but um,a lot of times people think.
Everyone with the spine is their targetaudience, but it's probably, you know,
I know this, this genre intimately, it'smost likely someone that's like over 50
who has back pain that wants, that isactive, that wants to be active, that you
(35:22):
know, has kids, maybe grandkids at 60.
You know what I mean?
Like they have things that.
Different characteristics.
Um, or I got a lot of patientsfrom like CrossFit gyms
because they wanna stay active.
And usually the older people, olderside of people who are doing CrossFit
and they want to keep active andthey, you know, if you're gonna work
(35:44):
out hard, you're gonna get injured.
It's is gonna be wear and tear.
So just being specific with a nicheand thinking about the niche and
then looking at, if someone's like,well, I'm not sure the things that
we think about are, um, one who.
Who do you love working with?
Um, who do you get thebest, best results for?
And then who's profitable, right?
(36:06):
And if all three of those thingsare not there, you're in trouble.
Like, if you're like, oh, I loveworking some, I get good results.
But if you're not profitable,that's an issue, right?
Yeah.
So I look at those three thingsfrom the niche perspective.
Then, you know, going down, you know,to the, you know, what we do, which is
more like just building a predictable.
(36:27):
Relationships and referral.
Referral and collaboration partners.
Um, you know, when I havesomeone on my podcast, I'm not
actually looking to get a client.
I'm actually not lookingto get a referral partner.
What I'm looking for is tohelp them get a client or help
them get a referral partner.
Mm-hmm.
Um, because that reallydeepens the relationship.
(36:48):
So I think of just goingin with a giving mindset.
And I'm not saying people do or don't dothis, it's just the way I think about it.
Yep.
Going in, how can I help them?
And so when people know what I'mcalling them or I'm emailing them,
it's because I'm trying to help.
It's not to try and get anything.
Um, so that's on that piece.
(37:10):
On the, on the media piece, really, Ifind people focus on the wrong things.
Right.
And we talked about those already.
Yeah.
Which is like they'reasking what tech do I use?
What, how do I get download subscribersinstead of mapping out the Dream 200,
and then finding out how to give tothem and just not focus, not trying to
(37:31):
be a perfectionist around every detail,because the first couple you do are gonna
suck, or they'll at least suck comparedto your hundredth or thousandths ones.
So, mm-hmm.
I tell, I just.
Again, it's, some people apply whatthey do in their career to the podcast.
So like if it's a doctor who'ssuper detailed and if they mess up
(37:55):
some in a surgery, they mess up.
But like that's not, and they applythe same mentality to the podcast.
I'm like, you have tounderstand it's not the same.
Right?
Yeah.
If you mess up, you're fine.
Like no one's gonna die.
Mm-hmm.
Um, and so.
Just kind of communicatingthat perfectionist dilemma,
I guess you could say.
Yeah.
Well and that's a greatpoint with technology.
(38:16):
I remember when I started this podcast,I was doing it, uh, yeah, I think
I started seven years ago or so.
Uh, but yeah, I was using Zencastrbecause it would store the audio
locally and then upload it and, youknow, I could balance it properly.
And I remember at one point beinglike, I don't need Zencastr anymore.
Zoom does everything Zencastr does.
Or at least close enough to it to fix it.
(38:36):
Like, so I don't need to spend$80 a month for Zencastr anymore.
And yeah, my, my microphone's $30,the camera's $15, like everything
is, is so cheap and accessible now.
Uh, technology
people, sometimes MichaelLove buying stuff though.
Like, they'll come to meand like, Jeremy, I'm ready.
I'm like, oh, what doyou mean you're ready?
Like, I just bought like $6,000 worthof equipment and a teleprompter.
(39:00):
I'm like.
Uh, you really just need a hundred dollarsmic and yeah, and zoom or whatever.
But, um, people like buying.
I'm like, whatever.
I go more power to 'em.
If they want the, I go, theywant all that fun equipment.
Yeah,
go for it.
But you don't need
it.
But if financially, the microphones.
Is for some people cheapermicrophones are better.
(39:22):
Um, like, you know, I'm watchingyou kind of, you know, moving back
and forth and the really expensivemicrophones, if you don't adjust them
properly, have a very narrow hotspot.
Totally.
Yes.
And so you hear them fade inand out as they're talking.
You know, they get louder and then theyget quiet and they get louder and they
get quiet because they don't realize wherethe hot spot in their $300 microphone is.
Whereas my $30 microphone, I can go overhere, I can back up, I can go to the side.
(39:44):
It picks me up wherever.
You're
exactly right.
I was, I was on with someone the other dayand they're like, what Mike should I get?
And I'm like, I'm like, I'm not gonnarecommend the Blue Yeti because I. You do
have to, if it's on a certain setting, youdo have to be talking to the front of it.
I'm like, there's no way they'regonna remember to talk in this.
So I'm like, get a less, a littlelesser expensive one that mm-hmm.
(40:04):
If they move around and theydon't have to identify that
you're a hundred percent right.
Yep.
Yeah.
That's, that's, uh, the key thing.
But yeah, it, I, I love your point.
You know, it always comesback to ROI, it's, comes back
to, you know, Stephen Covey.
Begin with the end of mind.
Why are you doing it?
And, and stay focused on that, whichis a really, um, crucial thing.
And, and yeah, Kimberly Crow says, ifyou're not embarrassed by your first
(40:24):
episode, you waited too long to start.
So a hundred
percent.
Yeah.
Yeah.
The first episode will always be, I,I actually, I think when transferring
my podcast, the first eight episodessomehow didn't make it over, which
means episode nine is the firstepisode you can find on my podcast.
Um, yeah, I remember what backthen I recorded on my phone.
(40:45):
Like the microphone on my phone, and itpicked up every creek of the chair in
the room and it sounded like someone wasdoing carpentry in the room we were in.
Uh, and you know, zoom now has noisecancellation, so even now, like I
could have a, I could have a trucker.
There's an air conditioner running,you can't hear, there's all this stuff.
Zoom just cancels right out.
And.
Technology has so much for us.
(41:05):
Um, so, uh, we're, we're comingto the end of our time, but this
has been really great and I'mglad we had the chance to connect.
I'm glad your, your team reached out.
Um, so what are the, the things youmost want people to know, possibly
including how they get in touch with you?
I mean, I think, um.
First of all, I just think of howdo you give to other people, right?
(41:26):
Mm-hmm.
And that's the mentality, justgoing into any conversation, social
media interaction, whatever it is.
Um, and then if you have.
You know, I have free episodes.
Everything's free.
If you have people, um, uh, if you goto insperity insider.com, if you search
podcasts on the search bar, we haveanswered, try to answer every possible
question we've gotten just to be helpful.
(41:48):
Like, obviously people wanna go to thenext level, they can contact us, but
if they just wanna learn more, theycan go and, and search those episodes.
Like, how do I launch a podcast?
What technology and software doI, I mean, all those questions.
We've answered.
Mm-hmm.
Um, and that, yeah, that's it.
If you have questions, youcan go to inspir insight.com.
You're gonna rise 20 five.com.
(42:08):
You can connect with me.
I'm very active on LinkedIn, soit's Jeremy Weiss, W-E-I-S-Z.
You can feel free to message me there.
Just say, I do respond to ones thatleave a personalized connection request.
So just say, Michael is the best, andthe guy who knows a guy is the best.
And, uh, so I'll no, to accept it.
So, um, that's it.
(42:29):
Alright.
I, I definitely like the callto action of say I'm the best.
That is an excellent, that's actuallycall to action in any setting.
I love it.
All right.
Well this has been great.
It has been, uh, great to, you know,learn these concepts and, and kind
of go over these ideas and talk shopabout podcasts with someone who's
has a little more experience thanI do, um, by which I mean a lot.
(42:50):
So this has been great and thankyou so much for being on the show.
Thanks, Michael.
Thanks everyone.
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