July 20, 2025 • 23 mins
Want more sales, speaking gigs, and stage-worthy credibility? Eric F. King is here to show you how. As the founder of Studio Speaking and a seasoned sales and leadership coach, Eric shares how speakers, coaches, and consultants can position themselves as experts by leveraging studio events, video presence, and niche focus. From stage strategy to visibility assets, you’ll learn what really works to stand out in a crowded market.
🎯 Connect with Eric F. King:
Website: https://studiospeaking.com
Free Resource – 100 Ways to Market Your Business: https://successwitheric.com/100
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🎙️ Connect with Michael Whitehouse:
Website: https://www.guywhoknowsaguy.com
Events: https://www.summits.fun
Get the 9 Foundational Questions of Business: https://www.guywhoknowsaguy.com/9qbook
Mentioned in this episode:
JV Connect, December 12-13, 2023
Join us for JV Connect, the dedicated networking event December 12th and 13th, 2023 https://www.jv-connect.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Hello and welcome once again tothe guy who knows A Guy podcast.
I am your host, Michael Whitehouse, theguy who knows a guy, and we are continuing
the series of the Pot Appalooza Special.
And next up here in the Pot Auditorium isEric F. King, and he is gonna be talking
to us about how to build your authority,credibility, and visibility to get more
(00:23):
sales and get more speaking engagements.
So if you're in business,you want more sales.
Which who doesn't?
Uh, then you may be listeningto the right episode.
So, Eric, welcome to the show.
Thank you.
Appreciate it.
All right, so tell us a little aboutyourself and then, uh, about how we
should be building our authority,credibility, and visibility.
(00:44):
I.
Alright, well, I, I have a backgroundas a sales coach for about 15 years.
So I've been helping entrepreneurs,uh, sell their offers without
being pushy or salesy.
And I've, I've always wanted to speakon more stages, you know, podcasts,
online summits, things of that nature.
I. And then I was introduced to speakingin a studio like the, you see my
(01:05):
background, it's a, uh, in-person studio.
And I realized that that gave memore authority and credibility, and
I became really obsessed with how togenerate, uh, that kind of authority,
credibility, and visibility for otherpeople so that they can be able to
share their offers and, and, uh, getand become more known to the public.
(01:25):
Okay.
And so my, my first thoughtis, studios sound expensive.
Mm, yes.
So well actually, um, in, in term,well, to build a studio is expensive,
but in terms of, uh, people actuallyspeaking on my stage, it's, it's not
as expensive as you probably think.
Um, yeah, because, uh, you know, weuse it year round and there's a lot of
(01:49):
things that we do to help the speakers.
It's not just speaking on the stage.
Right.
Uh, so, you know.
We do the videos, the picturesand things of that nature.
So, but, but it, but there'sa cost to it, obviously.
It's not great.
That's a cost
to it.
Yes.
Um, but so, so you have astudio and then your clients
come in and use your equipment.
Yeah.
Yes.
Yeah.
So they come, yeah, they come in.
It's usually a two day event.
(02:09):
They come in the day before the event.
Um, and, um, the, one of the greatthing about it is you are working with
other speakers, coaches and authors.
So it's more, it's more of a networkingand, and, uh, and collaboration kind
of deal as well, as well as speakingon the stage to a live audience.
Okay.
Um, and so, so, so what typeof events are we talking about?
Like a virtual summit from the studio or?
(02:32):
Yes, yes.
So it's a, it's a virtual event for, for,for everybody that comes to the event.
The speakers themselves are, areactually in my studio, North Carolina.
Mm-hmm.
So they're physically in the studio,and then we have a worldwide audience.
And, uh, they're able to, you know,to share their expertise on the
stage and we help them with that,building a, you know, credibility,
(02:52):
authority, and, and visibility.
Okay.
Uh, and so for someone who's, who isspeaking, whether it's in on your studio
stage or on a zoom stage or anywhere else,um, what are some of the things that,
that you think people most needs to know?
In other words, what are the mistakesyou see and how do we not make them?
Sure.
Absolutely.
So, aside from even speaking onthe stage, uh, one of the big
(03:13):
mistakes people make online isthey don't do enough video, right?
Um, uh, especially peoplethat are a little older.
I'm, I'm in my fifties andsome people my age think, Hey,
I didn't grow up with video.
Well, it doesn't matter.
You need to, you need tostart doing now because.
Uh, because you know, I I, I lookat, uh, websites all day from people
(03:34):
that want to speak on my stage, andsometimes I don't see one video.
And the thing is, if you don'thave a video appeal, it's hard
for people to connect with you.
Yeah.
Right?
80, 80% of, uh, of the contentpeople consume online is video.
So you have to have some kind of videopresence online nowadays for people
to get to know, like, and trust you.
I reminded what, what, uh, Gary, Gary Vsaid, which is, you didn't grow up driving
(03:56):
a car either, but you figured that out.
Exactly.
Exactly.
Now, you didn't grow updoing any of this stuff.
You didn't grow up asa coach or influencer.
You figured it out.
Exactly.
Yeah.
It's, they're all learned skills.
Yeah.
For some reason, people thinkyou have to be born as speaker.
You have to be born a, youhave to be born a salesperson.
Like, oh, they, theseare all learned skills,
(04:17):
you know?
Yep.
No one is born speaking.
Exactly.
Literally.
Yeah, yeah, yeah.
Screaming, yeah.
Speaking.
No.
Yeah.
Yeah.
So, so that's one of the things.
Um, another thing I talk about a lotis becoming an expert at something.
Mm-hmm.
Right?
Um, there are too many people thatwant to be everything to everybody.
Mm. Um, and they think that, youknow, by, by being, by doing a
(04:40):
little bit of this and a little bitof that, they get more business.
They get more, more clients.
And that is just the opposite.
Yeah.
'cause if you, if you, if you do so manydifferent things, people won't pay you a
lot of money to speak and they certainlywon't pay you to get your coaching
or your, uh, or whatever because theyfigure you are a jack of all trades.
Mm-hmm.
But if you, but if you do onething and you are so good at it.
(05:01):
People will go out of their way tofind the money to pay you because
you're such an expert at it.
Right?
So I talk a lot about that, uh, uh,niching down, being good at something,
being actually great at something.
And I, I think one of the mistakespeople they make is they want
to, they want to, uh, um, theywant to be good at everything.
And they, they say it'smultiple streams of income.
(05:24):
What it is, is reallymultiple droplets of income.
If you're not good.
If you're not great at anything, yeah.
Because you're making a couplehundred here, a couple hundred there,
but you're not really making a lot.
Right.
Um, the people that, that really aregood at multiple streams, they created
one stream and they were so good atit and, you know, and that, okay.
Anthony Robbins, right?
He's known as a motivationalspeaker, life coach.
(05:45):
He can get in any business and becomesuccessful because he had one stream that
we've known for the last 30, 40 years.
You know, I mean some,
yeah.
Yeah.
And also, you know, multiple streamsof income is usually different.
Different lines.
Yes.
Yes.
So speaking on A, B, and C isnot multiple streams of income.
It's speaking.
Speaking.
Exactly.
Yeah.
Multiple streams of income is, you getpaid to speak, you get paid to coach,
(06:07):
you get paid for affiliate commissions.
Yes.
Your books.
Your books, those are multiple streams.
Exactly.
Um, yeah, multiple, multiple focusesaren't, um, aren't multiple streams.
So that's Yeah.
Yeah.
I, I'm right.
A friend of mine who, uh, he, he gotfascinated by telephony, like how
phone systems work at the back end.
Yes.
And all that information is publiclyavailable, so he just started
(06:29):
studying it, just geeking out.
One day he realized that he had expertiseto the point where Verizon actually
brought him in as a consultant becausehe knew more than their engineers did
on how some of these systems worked,because he just went all the way down
this one rabbit hole of knowledgeand is just such a niche thing.
(06:52):
Be like, oh, no one's gonna hire you forthat unless, you know, maybe you get a job
with a phone company, but probably not.
But he ended up getting, you know, hebuilt a multimillion dollar business.
Consulting because he was such an expertin this one weird little space Yeah.
That nobody else know about.
Yeah, exactly.
And you know, the, the funny thingabout it is he was probably one of
maybe the five best in the country.
(07:12):
Yep.
Right?
So, so they actuallypay him a lot of money.
Oh yeah.
'cause they can't find anybody like him.
You know what I mean?
Yes.
So, so that's the thing right there.
You know, he became so good at it.
He, you know, he commandeda lot more money.
Absolutely.
Yeah.
Yeah.
Yeah.
The generalist is, isvery, very interchangeable.
Yeah.
I find this a lot too, because I runa lot of virtual summits and every
time I hear someone say like, I helppeople break through their mental
(07:35):
blocks in my audience is everyone.
I'm like, cool.
Like there's, there's10,000 people just like you.
Yeah, exactly.
Exactly.
Like the exact same thing.
The exact same way.
Same.
Exactly, exactly.
Yeah.
You're, you are a block of yellow cheesethat I can block of yellow cheese.
Yes.
Yes,
yes.
So that's, and, and so, so what are, soyou bring people in for, for your events?
(08:01):
Yes.
Um, and what are some of the big benefitsyou see that they get from, well,
actually that's the first question,is how do you build those events?
Where, where's that audience come from?
Yes.
So what I do is, um, I have speakersthat speak on different topics.
Right?
So let's say you have apublic speaking coach.
You have a coach thattalks about networking.
Mm-hmm.
And collaboration.
So I do ads, I do Facebookads and Instagram ads.
(08:22):
Um, so I asked each speaker to giveme like a sentence or two about how
their speech will benefit the crowd.
Mm-hmm.
And I use that message in, inmy ads so it pulls the right
people to come to these events.
That will be in the, in the, in the crowd.
Okay.
And, um, yeah, so some of my speakers,well, many of my speakers, they get
speaking engagements just by, uh,just because of the people that came.
(08:44):
They want, they want themto speak on their stages.
They get a lot of clients from it.
Uh, one lady, she, shesold over 300 books.
From being on my stage andyou can, you know, bestseller.
Um, so yeah, we, we attract the rightpeople for, you know, to hear the speakers
because that's the most important thing.
It's not just about speaking,it's about speaking to the
target, to the target audience.
(09:05):
Mm-hmm.
Yeah.
And so you've, you've dialedin the, the, the al the, the
algorithm, the math Absolutely.
That is Facebook ads.
Absolutely.
To draw them in there and that then theyget in front of that audience and, um.
And then so they get in frontof the audience, they offer
them the book or whatever.
Mm-hmm.
And maybe some people say, I likeit, I want you on my stage two.
(09:26):
Uh, and then where dothey take it from there?
Yeah, so I'll give you an example.
One lady named Sylvia, she came on ourstage and before she was even done, she
already had two people leave her a messagethat they want her on her on their stage.
And, you know, they paid both paid gigs.
Um, and then, um, she alsohad a coaching program.
So after when she spoke, shealso shared her coaching program.
(09:47):
Some people signed up for that,she made more money there.
And then she came to our stage again,did it again, and got similar success
and that's why she sold her 300 votes.
So, um, you know, we help you.
And then aside from that, youknow, we give you the, the
digital assets you need, right?
So we do the video, we dothe video of you speaking.
We cut it up into shorts andreels done for you so you
(10:08):
can use them on your website.
We give you an award, you know, toshow, to give you the credibility.
So now you're an award winner.
Right?
Mm-hmm.
You're a award winner.
Um, so there's a lot that we do on thebackend and then we continue to promote
you after you speak on our stage.
So, yeah, so it's, it's really, it'snot just, I always say my events
are, uh, are not just a one day gigkind of thing, because we're helping
(10:29):
you from the beginning to the end.
And then because of my backgroundin sales, I help you with crafting
your offer or tweaking your offerand making it more irresistible so
you know, so you can even sell more.
Okay.
That's a, that's a great concept.
Yeah.
Yeah.
What I like about this is that,is that such a complete solution?
Yes.
Um, a lot of things I find in the,in the business self-improvement
(10:53):
industry are very partial solutions,or they have some sort of nebulous,
like, oh, you'll get the business.
It'll business.
Yeah.
Um, and, but it's a very solid,like, I can really understand
what you do and what it does.
Yes, absolutely.
Um, which it's, it's kind of disturbingthat that jumps out at me as like, wow,
(11:16):
I can understand what you do and whatit does, because I never hear that.
Uh, yeah.
Like it's really clear and I, Ireally like that, that concept.
Um, now the people who, who get on yourstages, your clients, I guess you'd say,
um, are they experienced speakers whojust are looking to get more exposure?
Are they newer speakers?
Are they a little bit of both?
(11:36):
That's a great question, so to speak.
On my stage, there are,are a few requirements.
Number one, you have to haveexperience, uh, speaking in that
topic that you want to speak about.
So if you're a public speakingcoach, you can't just be a, a brand
new public speaking coach that'snever actually taught somebody
how to speak in public, right?
You, you know, so you have tohave experience in the field.
(11:57):
To be able to help people andyou have to have, uh, experience
speaking in front of crowds.
It's not, it's not aspeaking, uh, academy.
I don't teach you how to speak.
You already have toknow how to be speaking.
Okay.
Yeah.
So you have to have experience.
Some experience.
Absolutely.
Um, and, and now, like if you, studiospeaking.com is, is the site a A lot of
people when they go on there and theysee, they see examples because I have
(12:18):
like 20 different testimonials on there.
They notice that all these peopleactually are good speakers already.
Right.
I, my job is to put them on theplatform so they can, more people can,
can get to know them, what they do.
Okay.
So, so you take a goodspeaker and you share them.
I,
I edify
them.
I, I build them up.
I, yeah, I make them to get seen in theplaces they've never been seen by people.
(12:41):
Yeah.
And I, I think that that bringsa really, really important point.
That there are speaking coaches and thereare people who support speaking business.
And they are different.
Very different.
Yeah.
Kinda like, uh, in, in sports you havean agent and you have a trainer, and they
do very different things, very different.
(13:02):
And the trainer should not be your agent.
The agent should not be your trainer.
So the things that make you good whenyou're on stage, that's one person who
teaches you to perfect your messageand your presentation and whatnot.
And then, and I imagine you probably knowa fair amount about that, doing as much
as you do, but that's not your thing.
It's
not my niche.
Just like I said, I'm not gonnasay, oh, I teach you how to speak.
(13:23):
Oh, I also helped you promote yourself.
Oh, and I do this, that, thatwould be a jack of all trades.
Yeah.
I'm, I'm sure if your cousin comes to youand says, Hey, I'm getting into speaking.
I'm about to give a talk.
Do you have some pointers for me?
Oh, I'm sure you've gotsome like, yeah, this works.
This doesn't, but yes.
Yeah, but you wouldn't say, now gimme somemoney and let me teach you how to do it.
Yeah.
I wouldn't, I wouldn't
charge as a public speaking coach,because that's not my fault.
(13:43):
That's not, yeah.
Because those
two very different.
So, but yeah.
So there's the, the visibility side of.
Getting that skill in front of people andthen there is the developing that skill.
And so for anyone who's lookingto improve as a speaker, you need
to improve as a speaker and alsoimprove as a business of speaking.
Exactly.
(14:04):
There's probably no onewho can help you with both.
No one person who can helpyou, not no one versus that.
You need two sources of support for that.
And that's, that's areally powerful point.
Absolutely.
Um, so.
Yeah.
So, so, so if for questionslike, how does someone get
started, that's not up to Eric.
You gotta get, you gotta get to be aspeaker first, then he takes you Yes.
(14:25):
To the, to the next level.
Yes.
And, and going from there.
Um, but you, does someone needto be an established speaker?
As in they're already getting paidand they're already on circuit.
They have to, when they open theirmouth, smart things come out.
Well, they have to have experiencespeaking in front of a group.
Yeah.
So
they don't have to have been paid before,because maybe that's why they need to
(14:46):
get on my stage so they can get theassets for them to be actually get paid.
Right.
So, no, but you do haveto have, so they've been
on podcasts, summits?
Yes.
Yes.
Webinars.
Yeah.
Because if you think about it, thespeaking in a studio is not the first
time you should speak because you knowwhen that clock goes down, 5, 4, 3, 2, 1.
I mean, you may just freeze.
(15:07):
You know, you need, you need somethingthat's not, not, uh, that's not
so much pressure to get started.
And then later on, you know, youcan speak at that at the studio.
You know what I mean?
Mm-hmm.
Yep.
So what's the experience speaking in astudio versus either a live stage or.
Zoom.
Yeah.
So the, the difference betweenspeaking at a studio and live stage
(15:27):
is, is, is, uh, very different.
Number one, a live stage isprobably actually easier because
you get the feedback of the crowd.
Right.
You can see people, you canhear them, they can laugh.
Right?
They, you get the energy of thecrowd when you speak in the studio.
You're speaking to this zoom, to thislarge zoom, but you can't hear them.
So it's just you, you areonly listening to yourself.
(15:48):
Mm-hmm.
So it, you know, so I literallyhave to tell people, like, I don't
want you to, I don't want throwyou out, like when you get there.
It's gonna be like no one's clapping.
It's because they're on mute andyou're the only one speaking.
But, but you can't see them though.
There's a, there's a wall.
You can see they're right in front of you.
They're right in front of you.
Yeah.
And yeah, you see them very wellbecause each person is like this big.
So you can actually, youliterally can see them.
(16:09):
You just, and you can seereaction, but you can't hear them.
So you just have.
But if you're used to zoom, you cracka joke and you see everyone go Exactly.
Yeah.
Exactly.
Exactly.
Yeah.
Versus if you look at them andthey're all looking away and
there you got a problem then.
Yeah.
Yeah.
That, that's, that's definitelya a, an acquired skill.
Is reading a zoom room?
Yes, because compared to a live room.
(16:30):
Any given zoom room looks less engaged.
Yes.
'cause half the people, you know, their,their computer is, their computer's
over here, their camera's over there.
So looking this way.
Yeah.
Um, but they are watching youbecause the screen's right there,
but the camera's over there.
Yeah.
And so yes, you have to learnhow to kind of read a zoom room.
And
it's also, it's interesting becauseif you see, if you see the, my
(16:51):
studio behind me, the chat is rightbeside so you can actually see the
chat and the faces at the same time.
Okay.
So I always tell people to use thechat, say, you know, you know, say
something like, okay, um, if you gotsomething out of there, out of what
I just said, put a yes in the chat.
And then you'll literally see all theyeses coming down, you know, and, and
it, it has that a great effect whenit's on, you know, in a, in a six
(17:12):
foot when there's a six foot zoom.
You know what I mean?
Yeah.
Yes, yes.
What's going on?
Yeah, yeah.
I've done, I've done radio and, um, radiois a surreal experience of you're sitting
in a room with one person and you knowthat somewhere between zero and 20,000
people are listening to every word yousay, and you have no idea how many or
when or how or if, and, uh, yeah, it's.
(17:35):
Because there's no, there's nofeedback, no feedback, feedback.
Anyone.
You can't hear anyone.
There's nothing.
Yeah.
And you're just speaking into the void.
So, um, but, but, so it's, it soundslike this is a, this is more, it is
closer to speaking to a Zoom room.
Just a zoom room withlights and cameras and Yeah.
(17:56):
Yeah.
It's, well, what I
tell my speakers to calmtheir nerves mm-hmm.
Is I say it is just like speaking on Zoom.
Yeah, the Zoom is just bigger.
Right.
You know?
You know, and they're like, oh,that's, I never thought of it that way.
Yeah.
That that's all they're doing.
They're speaking to the.
Yeah, yeah, yeah.
Just like, and, and it looks
different, right?
(18:16):
You know, it's like you're,you're on tv, right?
Yeah.
So pe so it gives you the, itit gives you, you know, you're
seen in a different light.
And that's when I started, I noticedthat a lot more people showed up.
A lot more people booked a call.
A lot more, more people boughtmy offer because I looked more
like, I look more professionalspeaking in a studio than I did.
Speaking, just, you know, on my, onmy computer and my, in my, uh, office.
(18:39):
Right?
So, yeah.
Yeah, yeah.
That makes a lot of sense.
And uh, and, and then there'salso a challenge of talking about
people of a certain age thatgetting your Zoom set up to look
professional, uh, is an art in itself.
It's not super difficult, but.
I have people all the time ask melike, oh, how did, how does you, how
do you look so crisp and defined?
(18:59):
I'm like, 'cause I have a greenscreen, A physical green screen.
Yeah.
They even know what that is.
When your business off Zoom, how doyou not have a physical green screen?
Yeah.
Um, but almost no one does.
Uh, probably one outta 30 people Imeet has a physical green screen.
Everyone else is, is virtual.
Yeah.
Yeah.
So, and you can do thaton Amazon and put it
and
connect it to your chair.
People
don't
know
you can do
that.
There's a lot of ways to do it.
(19:19):
It's not very expensive.
Um, in my case, my office actuallyset up, so there's a wall behind me.
I just, oh, okay.
Oh, it's a wall, which is even easierthan setting up the frame and everything.
That's what it originally, I'm like, Icould just nail the screen to the wall.
There you go.
So, um, but yeah, so many things likethat and yeah, I'll, I'll run summits.
People will show up theirlaptops up their nose and Yeah.
(19:40):
Yeah.
Um, and you have to tell themto, to adjust their, I'm like.
It's 2025.
We've been on here for a while, guys.
Oh, wow.
Yeah.
I, I, I, I still have people book acall sometimes and they're like, can
we talk on the phone instead of Zoom?
And I say, why?
Well, I'm not really good with Zoom.
I'm like, well, well, let's do Zoom.
I'll, I'll teach you.
Because you don't want to besaying you're not good on Zoom.
In Zoom.
(20:00):
I mean, it's not hard.
You just get on it.
Yeah.
So I literally coach them through itinstead of ta instead of talking on the
phone, I'm like, no, let's, let's do this.
You can do it.
It's one thing, not know theadvanced things like, you know,
I have my Zoom setup up so itsaves the chat automatically.
I know the hot keys for raising yourhand and going to the chat and recording
and all these different things.
Yeah, you don't need to know allthat, but you should at least
(20:22):
be able to hop on a Zoom call.
Yeah.
And you know, look like aprofessional getting on a Zoom call.
Exactly.
Because you know I'm not good at Zoom.
Well, I guess you better move out to.
The country or something and maybe a lotof United States, at least everywhere they
use Zoom now.
Yeah, yeah,
yeah, yeah.
I'm not, I'm not sure what career youcan get into where you selling cars.
(20:44):
I think selling cars,you could avoid Zoom.
Yeah.
Maybe, probably not Zoom,probably not re real estate.
Real estate?
No, not real estate, but yeah, I thinkselling cars, you could avoid zoom there.
I think that's probably the only
profession I can think of.
But you, unless you're likea plumber or something.
Yeah, yeah.
You go into the trades thatmight do it, but otherwise you're
doing anything in knowledge.
Work better get used to zoom.
(21:04):
Exactly.
That's where we're staying, a new phone.
So, um.
So if someone wants to know moreabout this, you did share the
website, studio speaking.com.
Uh, yes.
What's the best way for people to connectwith you and learn more about this?
Sure.
Well, uh, aside from studio speaking.com,I do have a, uh, something I want to
give all your, your, um, viewers today.
Yes.
Uh, it's, it's a, it's an ebook I created.
(21:27):
Um, basically it's a hundred waysto market your business to get
more visibility and credibility.
A hundred way.
People always tell me that I shouldpay, I should charge for this,
but you know, for now it's free.
So, so, so they go to success with Eric.
So Eric is ERIC, success with eric.com/100, and that's the number 100.
(21:49):
That's with
eric.com
com slash one.
And they can, they cangrab this ebook for free.
Um, just right away.
And, uh, and by the way, they can,you can see me on all social media,
Eric kin, basically all social media.
Yeah.
Alright, awesome.
So that's success with eric.com/ 100for the 100 ways to market your business
(22:12):
and is one of those, write a book of ahundred ways to do something and Yeah.
Yes.
Write a book or an ebook.
I think an ebook is one of them too,
because that, that isa great way to do it.
That's awesome.
Well, yes, this, thishas been fascinating.
Yeah.
I'd love to learn more about yourstudio and how all that works.
'cause it's interesting.
Um, yeah, yeah.
I don't hear a lot aboutphysical facilities.
(22:34):
Mm-hmm.
Yes.
So that's what makes it unique.
There's something to that.
So.
Awesome.
Well thank you so muchfor being on the show.
It's been great to connect withyou and I'm sure we'll talk more.
Absolutely.
The pleasure is mine.
Hello and welcome once again tothe guy who knows A Guy podcast.
I am your host, Michael Whitehouse, theguy who knows a guy, and we are continuing
the series of the Pot Appalooza Special.
And next up here in the Pot Auditorium isEric F. King, and he is gonna be talking
to us about how to build your authority,credibility, and visibility to get more
(00:23):
sales and get more speaking engagements.
So if you're in business,you want more sales.
Which who doesn't?
Uh, then you may be listeningto the right episode.
So, Eric, welcome to the show.
Thank you.
Appreciate it.
All right, so tell us a little aboutyourself and then, uh, about how we
should be building our authority,credibility, and visibility.
(00:44):
I.
Alright, well, I, I have a backgroundas a sales coach for about 15 years.
So I've been helping entrepreneurs,uh, sell their offers without
being pushy or salesy.
And I've, I've always wanted to speakon more stages, you know, podcasts,
online summits, things of that nature.
I. And then I was introduced to speakingin a studio like the, you see my
(01:05):
background, it's a, uh, in-person studio.
And I realized that that gave memore authority and credibility, and
I became really obsessed with how togenerate, uh, that kind of authority,
credibility, and visibility for otherpeople so that they can be able to
share their offers and, and, uh, getand become more known to the public.
(01:25):
Okay.
And so my, my first thoughtis, studios sound expensive.
Mm, yes.
So well actually, um, in, in term,well, to build a studio is expensive,
but in terms of, uh, people actuallyspeaking on my stage, it's, it's not
as expensive as you probably think.
Um, yeah, because, uh, you know, weuse it year round and there's a lot of
(01:49):
things that we do to help the speakers.
It's not just speaking on the stage.
Right.
Uh, so, you know.
We do the videos, the picturesand things of that nature.
So, but, but it, but there'sa cost to it, obviously.
It's not great.
That's a cost
to it.
Yes.
Um, but so, so you have astudio and then your clients
come in and use your equipment.
Yeah.
Yes.
Yeah.
So they come, yeah, they come in.
It's usually a two day event.
(02:09):
They come in the day before the event.
Um, and, um, the, one of the greatthing about it is you are working with
other speakers, coaches and authors.
So it's more, it's more of a networkingand, and, uh, and collaboration kind
of deal as well, as well as speakingon the stage to a live audience.
Okay.
Um, and so, so, so what typeof events are we talking about?
Like a virtual summit from the studio or?
(02:32):
Yes, yes.
So it's a, it's a virtual event for, for,for everybody that comes to the event.
The speakers themselves are, areactually in my studio, North Carolina.
Mm-hmm.
So they're physically in the studio,and then we have a worldwide audience.
And, uh, they're able to, you know,to share their expertise on the
stage and we help them with that,building a, you know, credibility,
(02:52):
authority, and, and visibility.
Okay.
Uh, and so for someone who's, who isspeaking, whether it's in on your studio
stage or on a zoom stage or anywhere else,um, what are some of the things that,
that you think people most needs to know?
In other words, what are the mistakesyou see and how do we not make them?
Sure.
Absolutely.
So, aside from even speaking onthe stage, uh, one of the big
(03:13):
mistakes people make online isthey don't do enough video, right?
Um, uh, especially peoplethat are a little older.
I'm, I'm in my fifties andsome people my age think, Hey,
I didn't grow up with video.
Well, it doesn't matter.
You need to, you need tostart doing now because.
Uh, because you know, I I, I lookat, uh, websites all day from people
(03:34):
that want to speak on my stage, andsometimes I don't see one video.
And the thing is, if you don'thave a video appeal, it's hard
for people to connect with you.
Yeah.
Right?
80, 80% of, uh, of the contentpeople consume online is video.
So you have to have some kind of videopresence online nowadays for people
to get to know, like, and trust you.
I reminded what, what, uh, Gary, Gary Vsaid, which is, you didn't grow up driving
(03:56):
a car either, but you figured that out.
Exactly.
Exactly.
Now, you didn't grow updoing any of this stuff.
You didn't grow up asa coach or influencer.
You figured it out.
Exactly.
Yeah.
It's, they're all learned skills.
Yeah.
For some reason, people thinkyou have to be born as speaker.
You have to be born a, youhave to be born a salesperson.
Like, oh, they, theseare all learned skills,
(04:17):
you know?
Yep.
No one is born speaking.
Exactly.
Literally.
Yeah, yeah, yeah.
Screaming, yeah.
Speaking.
No.
Yeah.
Yeah.
So, so that's one of the things.
Um, another thing I talk about a lotis becoming an expert at something.
Mm-hmm.
Right?
Um, there are too many people thatwant to be everything to everybody.
Mm. Um, and they think that, youknow, by, by being, by doing a
(04:40):
little bit of this and a little bitof that, they get more business.
They get more, more clients.
And that is just the opposite.
Yeah.
'cause if you, if you, if you do so manydifferent things, people won't pay you a
lot of money to speak and they certainlywon't pay you to get your coaching
or your, uh, or whatever because theyfigure you are a jack of all trades.
Mm-hmm.
But if you, but if you do onething and you are so good at it.
(05:01):
People will go out of their way tofind the money to pay you because
you're such an expert at it.
Right?
So I talk a lot about that, uh, uh,niching down, being good at something,
being actually great at something.
And I, I think one of the mistakespeople they make is they want
to, they want to, uh, um, theywant to be good at everything.
And they, they say it'smultiple streams of income.
(05:24):
What it is, is reallymultiple droplets of income.
If you're not good.
If you're not great at anything, yeah.
Because you're making a couplehundred here, a couple hundred there,
but you're not really making a lot.
Right.
Um, the people that, that really aregood at multiple streams, they created
one stream and they were so good atit and, you know, and that, okay.
Anthony Robbins, right?
He's known as a motivationalspeaker, life coach.
(05:45):
He can get in any business and becomesuccessful because he had one stream that
we've known for the last 30, 40 years.
You know, I mean some,
yeah.
Yeah.
And also, you know, multiple streamsof income is usually different.
Different lines.
Yes.
Yes.
So speaking on A, B, and C isnot multiple streams of income.
It's speaking.
Speaking.
Exactly.
Yeah.
Multiple streams of income is, you getpaid to speak, you get paid to coach,
(06:07):
you get paid for affiliate commissions.
Yes.
Your books.
Your books, those are multiple streams.
Exactly.
Um, yeah, multiple, multiple focusesaren't, um, aren't multiple streams.
So that's Yeah.
Yeah.
I, I'm right.
A friend of mine who, uh, he, he gotfascinated by telephony, like how
phone systems work at the back end.
Yes.
And all that information is publiclyavailable, so he just started
(06:29):
studying it, just geeking out.
One day he realized that he had expertiseto the point where Verizon actually
brought him in as a consultant becausehe knew more than their engineers did
on how some of these systems worked,because he just went all the way down
this one rabbit hole of knowledgeand is just such a niche thing.
(06:52):
Be like, oh, no one's gonna hire you forthat unless, you know, maybe you get a job
with a phone company, but probably not.
But he ended up getting, you know, hebuilt a multimillion dollar business.
Consulting because he was such an expertin this one weird little space Yeah.
That nobody else know about.
Yeah, exactly.
And you know, the, the funny thingabout it is he was probably one of
maybe the five best in the country.
(07:12):
Yep.
Right?
So, so they actuallypay him a lot of money.
Oh yeah.
'cause they can't find anybody like him.
You know what I mean?
Yes.
So, so that's the thing right there.
You know, he became so good at it.
He, you know, he commandeda lot more money.
Absolutely.
Yeah.
Yeah.
Yeah.
The generalist is, isvery, very interchangeable.
Yeah.
I find this a lot too, because I runa lot of virtual summits and every
time I hear someone say like, I helppeople break through their mental
(07:35):
blocks in my audience is everyone.
I'm like, cool.
Like there's, there's10,000 people just like you.
Yeah, exactly.
Exactly.
Like the exact same thing.
The exact same way.
Same.
Exactly, exactly.
Yeah.
You're, you are a block of yellow cheesethat I can block of yellow cheese.
Yes.
Yes,
yes.
So that's, and, and so, so what are, soyou bring people in for, for your events?
(08:01):
Yes.
Um, and what are some of the big benefitsyou see that they get from, well,
actually that's the first question,is how do you build those events?
Where, where's that audience come from?
Yes.
So what I do is, um, I have speakersthat speak on different topics.
Right?
So let's say you have apublic speaking coach.
You have a coach thattalks about networking.
Mm-hmm.
And collaboration.
So I do ads, I do Facebookads and Instagram ads.
(08:22):
Um, so I asked each speaker to giveme like a sentence or two about how
their speech will benefit the crowd.
Mm-hmm.
And I use that message in, inmy ads so it pulls the right
people to come to these events.
That will be in the, in the, in the crowd.
Okay.
And, um, yeah, so some of my speakers,well, many of my speakers, they get
speaking engagements just by, uh,just because of the people that came.
(08:44):
They want, they want themto speak on their stages.
They get a lot of clients from it.
Uh, one lady, she, shesold over 300 books.
From being on my stage andyou can, you know, bestseller.
Um, so yeah, we, we attract the rightpeople for, you know, to hear the speakers
because that's the most important thing.
It's not just about speaking,it's about speaking to the
target, to the target audience.
(09:05):
Mm-hmm.
Yeah.
And so you've, you've dialedin the, the, the al the, the
algorithm, the math Absolutely.
That is Facebook ads.
Absolutely.
To draw them in there and that then theyget in front of that audience and, um.
And then so they get in frontof the audience, they offer
them the book or whatever.
Mm-hmm.
And maybe some people say, I likeit, I want you on my stage two.
(09:26):
Uh, and then where dothey take it from there?
Yeah, so I'll give you an example.
One lady named Sylvia, she came on ourstage and before she was even done, she
already had two people leave her a messagethat they want her on her on their stage.
And, you know, they paid both paid gigs.
Um, and then, um, she alsohad a coaching program.
So after when she spoke, shealso shared her coaching program.
(09:47):
Some people signed up for that,she made more money there.
And then she came to our stage again,did it again, and got similar success
and that's why she sold her 300 votes.
So, um, you know, we help you.
And then aside from that, youknow, we give you the, the
digital assets you need, right?
So we do the video, we dothe video of you speaking.
We cut it up into shorts andreels done for you so you
(10:08):
can use them on your website.
We give you an award, you know, toshow, to give you the credibility.
So now you're an award winner.
Right?
Mm-hmm.
You're a award winner.
Um, so there's a lot that we do on thebackend and then we continue to promote
you after you speak on our stage.
So, yeah, so it's, it's really, it'snot just, I always say my events
are, uh, are not just a one day gigkind of thing, because we're helping
(10:29):
you from the beginning to the end.
And then because of my backgroundin sales, I help you with crafting
your offer or tweaking your offerand making it more irresistible so
you know, so you can even sell more.
Okay.
That's a, that's a great concept.
Yeah.
Yeah.
What I like about this is that,is that such a complete solution?
Yes.
Um, a lot of things I find in the,in the business self-improvement
(10:53):
industry are very partial solutions,or they have some sort of nebulous,
like, oh, you'll get the business.
It'll business.
Yeah.
Um, and, but it's a very solid,like, I can really understand
what you do and what it does.
Yes, absolutely.
Um, which it's, it's kind of disturbingthat that jumps out at me as like, wow,
(11:16):
I can understand what you do and whatit does, because I never hear that.
Uh, yeah.
Like it's really clear and I, Ireally like that, that concept.
Um, now the people who, who get on yourstages, your clients, I guess you'd say,
um, are they experienced speakers whojust are looking to get more exposure?
Are they newer speakers?
Are they a little bit of both?
(11:36):
That's a great question, so to speak.
On my stage, there are,are a few requirements.
Number one, you have to haveexperience, uh, speaking in that
topic that you want to speak about.
So if you're a public speakingcoach, you can't just be a, a brand
new public speaking coach that'snever actually taught somebody
how to speak in public, right?
You, you know, so you have tohave experience in the field.
(11:57):
To be able to help people andyou have to have, uh, experience
speaking in front of crowds.
It's not, it's not aspeaking, uh, academy.
I don't teach you how to speak.
You already have toknow how to be speaking.
Okay.
Yeah.
So you have to have experience.
Some experience.
Absolutely.
Um, and, and now, like if you, studiospeaking.com is, is the site a A lot of
people when they go on there and theysee, they see examples because I have
(12:18):
like 20 different testimonials on there.
They notice that all these peopleactually are good speakers already.
Right.
I, my job is to put them on theplatform so they can, more people can,
can get to know them, what they do.
Okay.
So, so you take a goodspeaker and you share them.
I,
I edify
them.
I, I build them up.
I, yeah, I make them to get seen in theplaces they've never been seen by people.
(12:41):
Yeah.
And I, I think that that bringsa really, really important point.
That there are speaking coaches and thereare people who support speaking business.
And they are different.
Very different.
Yeah.
Kinda like, uh, in, in sports you havean agent and you have a trainer, and they
do very different things, very different.
(13:02):
And the trainer should not be your agent.
The agent should not be your trainer.
So the things that make you good whenyou're on stage, that's one person who
teaches you to perfect your messageand your presentation and whatnot.
And then, and I imagine you probably knowa fair amount about that, doing as much
as you do, but that's not your thing.
It's
not my niche.
Just like I said, I'm not gonnasay, oh, I teach you how to speak.
(13:23):
Oh, I also helped you promote yourself.
Oh, and I do this, that, thatwould be a jack of all trades.
Yeah.
I'm, I'm sure if your cousin comes to youand says, Hey, I'm getting into speaking.
I'm about to give a talk.
Do you have some pointers for me?
Oh, I'm sure you've gotsome like, yeah, this works.
This doesn't, but yes.
Yeah, but you wouldn't say, now gimme somemoney and let me teach you how to do it.
Yeah.
I wouldn't, I wouldn't
charge as a public speaking coach,because that's not my fault.
(13:43):
That's not, yeah.
Because those
two very different.
So, but yeah.
So there's the, the visibility side of.
Getting that skill in front of people andthen there is the developing that skill.
And so for anyone who's lookingto improve as a speaker, you need
to improve as a speaker and alsoimprove as a business of speaking.
Exactly.
(14:04):
There's probably no onewho can help you with both.
No one person who can helpyou, not no one versus that.
You need two sources of support for that.
And that's, that's areally powerful point.
Absolutely.
Um, so.
Yeah.
So, so, so if for questionslike, how does someone get
started, that's not up to Eric.
You gotta get, you gotta get to be aspeaker first, then he takes you Yes.
(14:25):
To the, to the next level.
Yes.
And, and going from there.
Um, but you, does someone needto be an established speaker?
As in they're already getting paidand they're already on circuit.
They have to, when they open theirmouth, smart things come out.
Well, they have to have experiencespeaking in front of a group.
Yeah.
So
they don't have to have been paid before,because maybe that's why they need to
(14:46):
get on my stage so they can get theassets for them to be actually get paid.
Right.
So, no, but you do haveto have, so they've been
on podcasts, summits?
Yes.
Yes.
Webinars.
Yeah.
Because if you think about it, thespeaking in a studio is not the first
time you should speak because you knowwhen that clock goes down, 5, 4, 3, 2, 1.
I mean, you may just freeze.
(15:07):
You know, you need, you need somethingthat's not, not, uh, that's not
so much pressure to get started.
And then later on, you know, youcan speak at that at the studio.
You know what I mean?
Mm-hmm.
Yep.
So what's the experience speaking in astudio versus either a live stage or.
Zoom.
Yeah.
So the, the difference betweenspeaking at a studio and live stage
(15:27):
is, is, is, uh, very different.
Number one, a live stage isprobably actually easier because
you get the feedback of the crowd.
Right.
You can see people, you canhear them, they can laugh.
Right?
They, you get the energy of thecrowd when you speak in the studio.
You're speaking to this zoom, to thislarge zoom, but you can't hear them.
So it's just you, you areonly listening to yourself.
(15:48):
Mm-hmm.
So it, you know, so I literallyhave to tell people, like, I don't
want you to, I don't want throwyou out, like when you get there.
It's gonna be like no one's clapping.
It's because they're on mute andyou're the only one speaking.
But, but you can't see them though.
There's a, there's a wall.
You can see they're right in front of you.
They're right in front of you.
Yeah.
And yeah, you see them very wellbecause each person is like this big.
So you can actually, youliterally can see them.
(16:09):
You just, and you can seereaction, but you can't hear them.
So you just have.
But if you're used to zoom, you cracka joke and you see everyone go Exactly.
Yeah.
Exactly.
Exactly.
Yeah.
Versus if you look at them andthey're all looking away and
there you got a problem then.
Yeah.
Yeah.
That, that's, that's definitelya a, an acquired skill.
Is reading a zoom room?
Yes, because compared to a live room.
(16:30):
Any given zoom room looks less engaged.
Yes.
'cause half the people, you know, their,their computer is, their computer's
over here, their camera's over there.
So looking this way.
Yeah.
Um, but they are watching youbecause the screen's right there,
but the camera's over there.
Yeah.
And so yes, you have to learnhow to kind of read a zoom room.
And
it's also, it's interesting becauseif you see, if you see the, my
(16:51):
studio behind me, the chat is rightbeside so you can actually see the
chat and the faces at the same time.
Okay.
So I always tell people to use thechat, say, you know, you know, say
something like, okay, um, if you gotsomething out of there, out of what
I just said, put a yes in the chat.
And then you'll literally see all theyeses coming down, you know, and, and
it, it has that a great effect whenit's on, you know, in a, in a six
(17:12):
foot when there's a six foot zoom.
You know what I mean?
Yeah.
Yes, yes.
What's going on?
Yeah, yeah.
I've done, I've done radio and, um, radiois a surreal experience of you're sitting
in a room with one person and you knowthat somewhere between zero and 20,000
people are listening to every word yousay, and you have no idea how many or
when or how or if, and, uh, yeah, it's.
(17:35):
Because there's no, there's nofeedback, no feedback, feedback.
Anyone.
You can't hear anyone.
There's nothing.
Yeah.
And you're just speaking into the void.
So, um, but, but, so it's, it soundslike this is a, this is more, it is
closer to speaking to a Zoom room.
Just a zoom room withlights and cameras and Yeah.
(17:56):
Yeah.
It's, well, what I
tell my speakers to calmtheir nerves mm-hmm.
Is I say it is just like speaking on Zoom.
Yeah, the Zoom is just bigger.
Right.
You know?
You know, and they're like, oh,that's, I never thought of it that way.
Yeah.
That that's all they're doing.
They're speaking to the.
Yeah, yeah, yeah.
Just like, and, and it looks
different, right?
(18:16):
You know, it's like you're,you're on tv, right?
Yeah.
So pe so it gives you the, itit gives you, you know, you're
seen in a different light.
And that's when I started, I noticedthat a lot more people showed up.
A lot more people booked a call.
A lot more, more people boughtmy offer because I looked more
like, I look more professionalspeaking in a studio than I did.
Speaking, just, you know, on my, onmy computer and my, in my, uh, office.
(18:39):
Right?
So, yeah.
Yeah, yeah.
That makes a lot of sense.
And uh, and, and then there'salso a challenge of talking about
people of a certain age thatgetting your Zoom set up to look
professional, uh, is an art in itself.
It's not super difficult, but.
I have people all the time ask melike, oh, how did, how does you, how
do you look so crisp and defined?
(18:59):
I'm like, 'cause I have a greenscreen, A physical green screen.
Yeah.
They even know what that is.
When your business off Zoom, how doyou not have a physical green screen?
Yeah.
Um, but almost no one does.
Uh, probably one outta 30 people Imeet has a physical green screen.
Everyone else is, is virtual.
Yeah.
Yeah.
So, and you can do thaton Amazon and put it
and
connect it to your chair.
People
don't
know
you can do
that.
There's a lot of ways to do it.
(19:19):
It's not very expensive.
Um, in my case, my office actuallyset up, so there's a wall behind me.
I just, oh, okay.
Oh, it's a wall, which is even easierthan setting up the frame and everything.
That's what it originally, I'm like, Icould just nail the screen to the wall.
There you go.
So, um, but yeah, so many things likethat and yeah, I'll, I'll run summits.
People will show up theirlaptops up their nose and Yeah.
(19:40):
Yeah.
Um, and you have to tell themto, to adjust their, I'm like.
It's 2025.
We've been on here for a while, guys.
Oh, wow.
Yeah.
I, I, I, I still have people book acall sometimes and they're like, can
we talk on the phone instead of Zoom?
And I say, why?
Well, I'm not really good with Zoom.
I'm like, well, well, let's do Zoom.
I'll, I'll teach you.
Because you don't want to besaying you're not good on Zoom.
In Zoom.
(20:00):
I mean, it's not hard.
You just get on it.
Yeah.
So I literally coach them through itinstead of ta instead of talking on the
phone, I'm like, no, let's, let's do this.
You can do it.
It's one thing, not know theadvanced things like, you know,
I have my Zoom setup up so itsaves the chat automatically.
I know the hot keys for raising yourhand and going to the chat and recording
and all these different things.
Yeah, you don't need to know allthat, but you should at least
(20:22):
be able to hop on a Zoom call.
Yeah.
And you know, look like aprofessional getting on a Zoom call.
Exactly.
Because you know I'm not good at Zoom.
Well, I guess you better move out to.
The country or something and maybe a lotof United States, at least everywhere they
use Zoom now.
Yeah, yeah,
yeah, yeah.
I'm not, I'm not sure what career youcan get into where you selling cars.
(20:44):
I think selling cars,you could avoid Zoom.
Yeah.
Maybe, probably not Zoom,probably not re real estate.
Real estate?
No, not real estate, but yeah, I thinkselling cars, you could avoid zoom there.
I think that's probably the only
profession I can think of.
But you, unless you're likea plumber or something.
Yeah, yeah.
You go into the trades thatmight do it, but otherwise you're
doing anything in knowledge.
Work better get used to zoom.
(21:04):
Exactly.
That's where we're staying, a new phone.
So, um.
So if someone wants to know moreabout this, you did share the
website, studio speaking.com.
Uh, yes.
What's the best way for people to connectwith you and learn more about this?
Sure.
Well, uh, aside from studio speaking.com,I do have a, uh, something I want to
give all your, your, um, viewers today.
Yes.
Uh, it's, it's a, it's an ebook I created.
(21:27):
Um, basically it's a hundred waysto market your business to get
more visibility and credibility.
A hundred way.
People always tell me that I shouldpay, I should charge for this,
but you know, for now it's free.
So, so, so they go to success with Eric.
So Eric is ERIC, success with eric.com/100, and that's the number 100.
(21:49):
That's with
eric.com
com slash one.
And they can, they cangrab this ebook for free.
Um, just right away.
And, uh, and by the way, they can,you can see me on all social media,
Eric kin, basically all social media.
Yeah.
Alright, awesome.
So that's success with eric.com/ 100for the 100 ways to market your business
(22:12):
and is one of those, write a book of ahundred ways to do something and Yeah.
Yes.
Write a book or an ebook.
I think an ebook is one of them too,
because that, that isa great way to do it.
That's awesome.
Well, yes, this, thishas been fascinating.
Yeah.
I'd love to learn more about yourstudio and how all that works.
'cause it's interesting.
Um, yeah, yeah.
I don't hear a lot aboutphysical facilities.
(22:34):
Mm-hmm.
Yes.
So that's what makes it unique.
There's something to that.
So.
Awesome.
Well thank you so muchfor being on the show.
It's been great to connect withyou and I'm sure we'll talk more.
Absolutely.
The pleasure is mine.
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