December 1, 2023 • 44 mins
Join the Guy Who Knows a Guy Podcast for an exciting episode featuring Justin Moore, a singer-songwriter, social media influencer, and founder of Podigy. Discover Justin's authentic networking journey in the music industry, leading to transformative connections, including a call with the guitarist of Maroon 5. The episode explores the power of authenticity, podcasting as a networking tool, and the nuances of monetization. Justin shares insights into Podigy's role in empowering coaches through podcasting and the importance of combining AI tools with human expertise. Whether you're a podcaster or entrepreneur, this episode offers valuable tips for successful networking and a sneak peek into the upcoming JV Connect event!
Podigy instagram: @podigypodcasts
podigy website: www.podigypodcasts.com
Mentioned in this episode:
JV Connect, December 12-13, 2023
Join us for JV Connect, the dedicated networking event December 12th and 13th, 2023 https://www.jv-connect.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Michael Whitehouse (00:00):
Welcome back to the guy who knows a guy podcast.
We're so excited to be back with you.
And this season we are countingdown to J V connect the first of its
kind, December 12th to 14th, 2023.
This is going to be an incrediblededicated networking event, and you
are going to want to be part of it.
And this podcast here to helpprepare you to get the most
out of this incredible event.
(00:21):
I'm Michael Whitehouse,the guy who knows a guy.
And over the next few weeks, you're goingto get to hear from some of the best
people in the industry about networking.
As well as some solo training from me.
So be sure to join us on December12th to 14th for JB Connect.
And now, let's get to the interview.
Welcome once again to the guywho knows the guy podcast.
(00:41):
I'm your host, Michael Whitehouse.
The guy knows the guy.
And our guest today is Justin J.
Moore.
Justin is a singer songwriter with50 million streams, a social media
music influencer with 300, 000followers and the founder of Podigy,
the podcast agency for coaches.
He is the host of the podcast.
Oh, my pod, which I was justinterviewed on earlier today.
(01:02):
It's a podcast that teachescoaches how to get the most out
of the podcasting community.
Industry.
We're going to be talking todayabout networking regarding podcasts
and networking in the music space.
So welcome Justin to the show.
Justin Moore (01:16):
Thank you so much.
I'm happy to be here.
Michael Whitehouse (01:18):
Awesome.
So when we were talking before westarted and figure we might as well
kick off with this, you were telling meabout the strategy that you've used to
make connections higher up the ladderon the music industry, then you would
naturally have connections to sharewith us, share with our audience what
you're telling me before we got started.
Justin Moore (01:35):
Yeah.
Like when I was, when I was just startingout and I had like a really small falling
on social media because sadly, especiallyin the music world, your follower count,
your streaming numbers, your monthlylisteners on streaming platforms, that
all like makes a difference as to whetheror not you're even going to get replies.
And so when I was just starting, I hada very small amount of followers, maybe
(01:56):
like 2, 000 or something and in order toactually reach out to people and to try
and get these connections going Becausethe music industry is heavily Geared
towards the people that you know andthe people who are your friends which
happens all the time when it comes toLike, you know, songwriters and stuff.
Like, there'll be songwriters whohave very little talent, but they're
(02:17):
really good networkers, and so they'reable to get into the right rooms, just
because their friends bring them there.
Um, so, it is a huge game ofnetworking, and raw talent doesn't
always win in the music industry.
Uh, but one thing that I was doing,especially when I transitioned from
writing pop, pop is very, a very, uh,diluted, Industry in the music industry.
(02:39):
It's a very diluted genre.
It's really hard to getyour footing in there.
Um, just like if you're starting abusiness, it's better to niche down
into a specific little area and popis a huge field of types of songs.
So I wanted to get into dancemusic because in dance music, the
singers are kind of far in between.
There's very few singers whodo dance music full time.
(03:01):
So I was I'd been recommended to gointo the dance industry because they
needed writers, they needed singers.
And some people said theythought I'd be good at that.
So I looked at who the top performingsingers were in the dance world.
And I didn't, didn't look at like thetop performing, but I looked at, you
know, relatively successful peoplewho I thought may reply to a message.
And I think I sent like 30 messages out,DMs on Instagram with my tiny following
(03:27):
and I got a bunch of responses and,uh, I ended up making probably five to
ten connections that, um, absolutelychanged the, the course of my life.
And one of them was, was a, asinger in the dance world and he had
millions of streams and I knew hewas like raking in money with his,
um, songs that he was selling andwith his royalties and everything.
(03:50):
And I hopped on a callwith him for an hour.
I paid him like 200 bucks for his hour.
I learned.
More in that hour by paying forthat, then I could have learned in
like 10 hours going and doing likelittle bits of research myself.
So I, I think I save money byactually hiring someone and getting
everything boiled down into one hour.
That's how I think aboutcoaching in general anyways,
(04:10):
but this person wasn't a coach.
They're not used to having peoplecome out and ask them for advice
or for insight on a specific topic.
And so.
I think that he really jumped at thatand a lot of other people did too.
And actually one of those people, uh,when I started posting videos of me
singing, I was, uh, on Instagram, Iwas like building, building popular
songs, kind of one voice at a time, um,and layering all the harmonies on top.
(04:35):
So like starting with the bass, thenbringing in one harmony and then
another harmony, and then eventuallythe lead, and it ties it all together.
And I started blowing up onsocial media because of that.
And somebody who followed me wasactually the guitar player of Maroon 5.
And he, um, I, I didn't realize hehad followed me, and then I saw,
I was looking at who viewed myInstagram story, and I see, oh, James
Valentine, that sounds familiar.
(04:55):
I go, and like, he's, he'sthe guitar player Maroo 5,
so I was like, that's cool.
I reached out to him, I said, hey,like, what's, what's an hour of your
time worth, or are you willing to workwith me just for an hour, and listen
to some of my songs, and tell me ifI'm, if I'm in the wrong direction,
or if there's something I should bedoing better, and I reached out to him.
And, um, kind of not reallyexpecting much and he said, yeah,
(05:17):
yeah, what about later today?
I'm just, I'm just on thetennis court right now.
I can come back later.
And a few hours later, I was on acall with a guitar player, Maroon
5, and the funniest thing happened.
He, he didn't do what most peoplein the music industry do, which is
They kind of look like they're maybechecking their phone while they're
talking to you and texting and maybelooking at when their next meeting is.
(05:38):
He gave me his full attention for anhour because I don't think he does
this often or gets asked to this often.
And he listened to every single one of thesongs that I sent him all the way through.
So he didn't skip through the songs.
Like a lot of people do as well.
He listened to everything.
And by the end of it.
He said, these are fantastic.
He sent them off to a publishingcompany that he's close with
(05:59):
because obviously he has a lot ofconnections in the music industry.
I didn't end up hearing anything backfrom that specific opportunity, but having
that boost of confidence that the, thatthe guitar player of a major band had,
um, had liked my music and that all camebecause I just was, I was reaching out.
As the little guy, I was using my,my youth, uh, like 20, whatever.
(06:20):
I was 20 as a, as a, aweapon, not as a weakness.
And I was coming at them and Iwas saying, I'm really young.
I don't know what I'm doing.
I'm just like you when you were my age.
What, like, are you able to justplease, you know, like, and really
humbly asking, not boosting my,myself up, not, not coming at them
and saying, I got this many things.
I got this many people I've talkedto this, this, and this, like,
(06:42):
you got to hop on a call with me.
I'm about to blow up, man.
It's like, no, like I got nothing.
Help.
Yep.
Michael Whitehouse (06:48):
Well, and that's, that's key.
What you're saying thereis that authenticity.
You know, when you try to say like,Oh, I've got this, this, and this.
And they'd be like, yeah, sure.
Whatever.
So does everyone else I know.
Exactly.
I have 10.
Where'd you be saying, Hey, I got nothing.
I got nothing, but you're awesome.
And could I like bask in yourawesomeness and learn something?
It's pretty flattering to do that.
I found the same thing when I wasgetting into the coaching space
(07:10):
that I would, I would talk topeople who are very successful,
you know, really big time people.
And I was always amazed when they,when they would sit down with me
and you know, give me advice andconnections and resources and all this.
And at the time, I'm thinkinglike, are they just being really
generous or charitable or what?
And then a year later, when of courseI reciprocate with introductions.
(07:32):
That's what I do.
It's the, Do you think I can easily do?
And I was talking to one of them laterand like, Oh, you have sent me 15 people.
Three of them became clients.
Two of them did this one connectedthis enjoyed venturing here.
So for them, it was actually aninvestment that I didn't realize the time.
Cause I didn't have thatsense of myself at the time.
Yeah.
(07:52):
Cause that's, that'sthe thing too, is that.
Is that the, the, the guitaristthere that you're talking about
part, it may just be as nice guy.
And he's, he's trying to be helpful.
He's trying to actually providevalue because you're not going to
pay attention to why even bother.
Exactly.
Also, you know, you never know fiveyears from now you might be someplace
and he needs something and it'd be like,Hey, just, I don't know if you remember
(08:13):
me, but yeah, you just never know.
Justin Moore (08:15):
You never know what's going to happen with people and you
just want to treat everyone withrespect because you just never know.
Yeah.
Yeah.
Michael Whitehouse (08:24):
Yeah.
Yeah.
That, that's a huge.
Huge thing and it sounds like and that'sone of the things the music industries
are mentioning a lot of people You're kindof can be like, well, I guess I have some
time for you while I'm doing other things
Justin Moore (08:35):
Yeah, exactly.
And I and I get that because likenow now I'm in a space where I'm
running a business that takes up alot of my mental capacity, but I'm
also still trying to keep up on mysongs and my music side of things.
And so now if somebody does reachout to me who is very small and
asks for something, or I, I simplycannot, um, answer unless it's
(08:58):
the right place, the right time.
And it just happens to click, but Ireally like, I, I cannot, I don't have
the capacity for that at the moment,but, um, so I do get why that happens.
Um, but there's adifference, I think, between.
Being aware that you don't have thecapacity to handle things because
you're trying to prioritize your,your mental clarity over feeling
(09:19):
like you're better than other people.
And that's why you don'taccept messages and calls.
And I feel that like you canfeel that in the music industry.
It's tangible.
Michael Whitehouse (09:28):
Yeah, that's definitely it.
I started to realize that thatwould be a situation for me.
in the future.
Uh, and that's when I developed my, Ihave an open virtual coffee, which is
a one to one that anyone can drop into.
And then I also created a, uh, coachinghour, which is now part of a program
I have, but I still, if someone'slike, Hey, could I, you know, get
(09:49):
some of your advice and support?
I'm like, well, I can'tjust give away my time.
Why don't you drop in onthe group coaching call?
I won't charge you for coming inprogram, but they can drop in.
And if they have one or two questions.
Then, you know, maybe other peoplein the call will benefit from it.
And that way it's nottaking additional time.
So I, I've, I've spent some time thinkingabout, and of course I'm a coach.
(10:11):
So I spent time thinking about howcan I continue to serve, but without
giving everything away, because there'sa way to leverage and, you know, and
a podcast is a way to do that as well.
Justin Moore (10:21):
Yes.
That's the, yeah, that'sa huge way to do it.
Michael Whitehouse (10:24):
Yeah.
So to be able to say like,Oh yeah, I did a podcast.
I interviewed, uh, you know, this guy,Justin, the music industry, you should,
uh, check out this, the interview I did.
I think you'll get a lot out of that.
So I'm going to take my time.
I'm saying go listen to somethingthat's already recorded.
Totally.
Yep.
Uh, and so you said you're, you're,you do, um, uh, Podigy, which
is a podcast agency for coaches.
And of course your podcast, OhMy Pod, which is a great name.
(10:47):
Thank you.
So tell me about, uh, Podigy and,and what you do for coaches there.
Justin Moore (10:52):
Yeah.
Like.
It started about five years ago becauseI had a couple of people actually
from the music world refer friendsto me who were starting podcasts.
They said, I know thisguy who does audio stuff.
Maybe he can do a podcast.
And they came to me and theysaid, can you do a podcast?
And I said, maybe, I don't know.
Let's try it.
And I did, and I actually really enjoyedediting the audio, which is something
(11:16):
that I didn't think that I would enjoy.
It's quite monotonous.
It's quite tedious.
But for some reason it was so.
When you're writing music,it's so not obvious.
Like the next step is so unclear and it'ssuch a, it's like, it's like looking for
a, looking for like an object in the dark.
Like you don't know exactly whereyou're going, but with the editing,
(11:37):
the podcast audio, it was like thisstable, like the answers were there.
There was, it was clearwhat was going forward.
And so I really liked editing audio.
And I started editing a bit more audioand then it just became clear that
audio was not going to be enough forthe people that I was working with.
And so it grows and itgrows just like business.
You get a client that comesand says, Hey, can you do this?
(11:58):
I really need this.
And you say, well, I guess I got to addthat because if you need it and I don't
do it, somebody else is going to do it.
So I started adding, adding, andI ran the business for a few years
and mostly I was just writing music.
Like up until, up until aboutsix months ago, I was writing.
I was writing about 45 songs a month.
So I was writing, yeah, likesomewhere around 500 songs a year.
(12:20):
That was like my, that was my whole world.
All I was doing was writing songs.
And, um, so I didn't have a lot of timefor Podigy and it kind of fell by the
wayside and just over the last year,since my fiance came to, um, Canada from
Italy, she moved here and she needed afull time position to apply for her visa.
And so Podigy.
(12:40):
Was a company that I owned andthere's her full time position.
So we've been working tirelessly forthe last year, completely reshaping the
entire business and redefining the offer.
And through that, we hired a coachwho really helped us a lot, a
lot, a lot built this offer withus and our offer now at Podigy.
Is called the one hour podcast methodand what we're trying to do is allow
(13:04):
coaches or experts entrepreneursto sit down in front of their
microphone for one hour a week.
And from that 1 hour a week episode,they get their entire month of
content completely outsourcedand done for them in a folder.
So.
If you're going to do a podcast, avideo podcast in particular, and you're,
(13:24):
you are somebody who also needs tocreate social media content, which a
lot of coaches do need to sell throughInstagram, sell through Facebook.
If you're doing the podcast and you'renot clipping content for it, and you're
also making content for social media.
Yourself, then you're missing a hugeopportunity to just kill two birds
with one stone, the podcast itself,if you have the right person to look
(13:44):
through the podcast intelligently,and then frame the content to fit
with your message and everything,then that's the missing piece, and you
don't even have to worry about creatingsocial media content after that, plus.
Plus, this sounds like a little thing,but, and then you get all the benefits
of podcasting, like we talked about on myshow, networking, you get to meet people,
you get to learn about people, you gethundreds of thousands of dollars of free
(14:08):
coaching, um, you get evergreen contentand that can serve as a frequently asked
question, question section for your,your clients, your prospective clients
that you don't have to hop on a 15minute call to explain something to them.
You can just send them an episode.
Um, I mean, it's, it's justlike the perfect, it's the
perfect answer to a lot of.
(14:28):
questions that come up whenyou're, when people are starting
their coaching business.
And I find that the biggest thing isthat people just don't want to make
social media content all the time.
They don't want to spend 12, 15hours a month sitting in front of
a camera and thinking of contentand formulating content and
doing canvas stuff and everythingthey just want it done for them.
And the podcast is a goodway to do that without it.
feeling like corporate soulless contentbecause it's still your face and it's
(14:52):
still you talking and so it's likeoutsourced content without losing
the personal feeling of the content.
Michael Whitehouse (14:58):
Yeah, so it's recutting existing content which
makes, makes a lot of sense.
It's funny, so many people are like, youshould repurpose your con, you should
repurpose this, repurpose that, and at thetime I didn't have a team to repurpose it.
Yeah.
And so my answer is always, it'seasier to just make new than to
repurpose, but now that I'm getting to.
Have more of a teamand do more delegation.
(15:19):
I'm realizing that I can use Can usemy team and as my revenues increase
and bring in additional resourcesdo exactly that exactly that.
I've got this growing library of contentthat somebody could just go through
and pour over and be like, here'ssomething and here's something and
here's something and here's something.
So there's a lot morecertainly can be done.
And so you touched on how podcastscan be used for networking.
(15:41):
And, um, which is funny.
I'm pretty sure you asked meabout this on on your show.
So now I'm going to ask you on my show.
Justin Moore (15:47):
And I'll just repeat what you said on mine.
Michael Whitehouse (15:50):
Yeah, so what did I tell you about Network App?
Yeah, so talk a bit about howpodcasts can be used for networking.
Justin Moore (15:57):
I, I mean, I think we, like we, like we talked about on my show, I
think it's, I think it maybe I'm biased,but I think it is the number one tool
for networking, especially the most,like the most cost effective, the, the,
the least amount of work for the highestreturn on your networking activities.
I'll, I'll give an example becauselike, that's, that's one of the best
(16:18):
ways my brain works through things.
And so we started our podcast.
Oh, my pod.
And this was when we were relativelyunknown in the podcasting space.
We had worked with a selectfew clients, but we hadn't
really put ourselves out there.
Didn't create a lot of content, noblog, no email list, nothing like that.
We started completely from, from scratch.
Uh, and because I, I feel like Inaturally am a good networker and
(16:40):
good with people and everything.
Uh, I was able to book on in the first.
16 episodes of our show, I wasable to book on 9 CEOs of huge
companies within our industry.
So podcasting companies, guestbooking companies, stuff like
that within our industry.
Um, we got one joint venturepartnership with the biggest podcast
(17:00):
production agency in the entire world.
Um, they only work with,uh, Fortune 100 companies.
And so they got a lot ofpeople coming to them who...
Can't afford their services obviouslybecause it's probably in the 100k
plus region So now they'll refer theircoaches to us So that came from the
podcast and also we got a client fromthe podcast which was about 15, 000
(17:21):
in our pocket From one episode becausewe brought someone on the show with no
intentions of turning them to a client.
That's not how we do things We really arejust trying to build a resource for our
audience Which I think is the right wayto go about it because it's obvious if
you're just trying to get clients fromit afterwards, the guy said, Hey, do you,
do you, do you, uh, need new clients?
Like, are you looking for?
(17:42):
And we said, absolutely.
And so that there was a client.
So that's sort of a laundry listof, of things that our podcast did
for us in the first 16 episodes.
And all I did as the CEO, let's say the,the, the CEO of the podcast, all I did.
We'll sit down for that one houra week and do the interviews.
The rest of the work I handedoff to my team at Podigy.
(18:05):
So I'm essentially sitting in place ofwhoever would be a client in our company.
So I worked an hour a week at our podcast.
We have.
Over 200 pieces of content on socialmedia from the podcast that's been created
from the show for my one hour a week.
Uh, all of those professionalrelationships, connections, the
partnership, the client, everything,uh, now meeting you as well.
(18:25):
This is all coming from, from our podcast.
And this is all networking.
This is the, the absolute, I couldn'teven believe the types of people
that said yes to coming on our show.
And these are people that if yousaid, Hey, do you want to come on
you want to come and have like a onehour meeting on zoom and they'll go?
Why you go?
Oh, I don't know not meet and they'll go.
(18:47):
Well, what's the agenda?
No agenda?
No, like no I don't have time for that.
What is it?
What is this like I you know, so but ifyou say you want to come on my podcast
and my podcast is about Helping coacheslearn how to effectively use the the
podcasting medium and I really want tohelp coaches Do better in the podcasting
(19:08):
world and make money from their show andAnd now suddenly there's a story behind
you asking them to come and have a chat.
There's a, there's a storythat's, that's now been written.
And they will, they will be more thanha well, I'm not gonna say this for
everybody, but you'd be surprisedthe amount of people that would be
willing to be part of that storyand to work on something with you.
You're, you're inviting theminto a joint project for an hour.
(19:31):
And, and on that project...
They get to do exactlywhat they like doing.
If they're an entrepreneur, theyget to talk about what they do.
And that's like, one of the mostprofound things for, for people who
um, who are in the business world.
They love to talk about what they do.
They don't often get to justbe not humble for a second and
just talk about what they do.
(19:51):
And so this is like, thisis like their free pass.
It's like, you can gloat for an hour.
What do you do?
Go.
And people just light up, man.
They, they really do.
And you, you get peoplein their best state.
And then what we do afterwards iswe send them a bunch of content
that we clipped from the episode.
And then they share it with their network.
And they share it with their audiences.
(20:13):
And sometimes they have big audiences.
And that can lead to hundreds of peoplelistening to that specific episode.
And so now you've got.
Like exponential growthin terms of your network.
You get the one guy who bleedsdown to all those people who
bleeds down to all the next people.
You get more guests from that.
And the ball just gets rolling and you'rejust meeting people within your industry.
(20:33):
Yeah.
Michael Whitehouse (20:34):
Yeah.
That's incredibly powerful.
And I mean, if you don't do all the, thesending out the content and everything,
it's still just having that conversation.
It's still meaningful out of it andyou make those connections and, and
yeah, it's really, really great.
So, so some of these, um, How didyou get, did you reach out to them?
Did your team reach out to them?
Justin Moore (20:54):
Good question.
Yeah, I personally reachedout to all of them.
We, I do believe in delegating, like yousaid, and I do delegate a lot of stuff.
I've just found that People can almostlike smell when a VA is messaging them.
So I just, I do a lot, I do the reachingout myself and for what did I do exactly?
(21:15):
I think what, I think one of thebiggest things that I did was I
looked at people who had been guestson other podcasts about podcasting.
So that was one way that I found.
Cause I knew that was like asurefire way that they're willing
to dedicate their time to.
The industry.
Um, I looked at a couple of peoplewho I did have within my network.
Um, there were, there were a handful ofpeople who I, who I'd known from before,
(21:39):
but I also looked at like podcastingcompanies like AI, uh, new AI tools,
you know, people founders of companiesor of, uh, software companies within
the podcasting industry who might bewilling to come on a show and talk
about the product that they created.
And so I got some people on from that.
Um, I got on the, the, the writer and thecreator of one of the most, uh, successful
(22:05):
true crime podcasts of all time culpable,which has 40 plus million downloads.
He came on the show.
His partner came on the showas well as business partner.
Um, so the, the other tip thatI would give was, is that.
When you get a guest on the show, you canask that guest in a follow up email, you
can ask if they have a couple of guestswho they would think could be a good fit
(22:26):
for your show, and that way you can geta personal introduction from that person,
and then you've got another guest, so,or you've got two more guests, and so
that way you don't run out of people.
You just reach out to your pastguests and ask, hey, you were on my
show, you had a good time, what else?
Who else?
Michael Whitehouse (22:42):
Yeah, yeah, that's definitely powerful to, to
leverage, and you know, You leverageeach meeting into the next meeting.
Who else do I need to know?
Who else should I Totally.
Should I know.
Um, and if you do it well, people willintroduce you without being asked as well.
Justin Moore (22:54):
Totally.
If you do.
Yeah, definitely.
If you're really likable.
Absolutely.
Yep.
Yeah.
Michael Whitehouse (22:58):
And I, I think another thing I've, I've noticed is
sometimes we get over odd by celebrityand we don't realize, like there's,
there's a couple hundred celebritieswho are like true global celebrities.
Everyone knows you Oprah, uh, Elon Musk.
Yeah.
Jerry V, Jim Rohn.
People like that.
But for the most part, a lot of thecelebrities in our industry, whatever the
industry is, aren't global celebrities.
(23:20):
People aren't calling them every day.
I remember I, when I wasin the steampunk space.
Um, I was able to connect with someof the, some of the biggest bands in
steampunk, um, which is definitelyamong the tallest pygmies that, you
know, I'm like, Oh my God, these guysare huge in steampunk, which means
they have thousands of followersinstead of hundreds of followers.
Um, like, wow, I'm talking to this guy.
(23:42):
Yeah.
Um, that's cause I'm super excited.
But, you know, they're super excitedthat someone's excited to talk to them.
Totally.
People aren't, people don'trecognize them in the supermarket.
And I think a lot of times if you'rein the coaching industry, or if
you're in the basket weaving industryor whatever it is, the, the biggest
person in your industry, people stillaren't interrupting them and, you know,
(24:03):
they can eat in a restaurant withoutsomeone interrupting them at the table.
Justin Moore (24:06):
That's exactly how it is in the podcasting industry.
100%.
Nobody really knows anybody.
Yeah.
Michael Whitehouse (24:11):
The biggest people in podcasting still aren't.
Um, still are not, you know, so famousthat they don't have time for a call.
Exactly.
Yeah.
Yeah.
That's definitely, that'sa really powerful thing.
Uh, and yes.
So you mentioned you, you got insome business out of it, but since
you're not, you don't have a salesstrategy built, you know, get them in
(24:32):
and now they're in the podcast funnelto sell them, um, so, so what do you
recommend people to make sure thatthey're, that their efforts do monetize
without making it a sales process?
Justin Moore (24:45):
That's a really good question.
Um, I think that one of the things thatwe have found to be really powerful
is actually repurposing the contentfrom the episode and sending that out
to them, um, because another thingthat that shows at least for, uh, what
it's shown for our business is when wecreate that content and send it out to
(25:06):
that person from the episode, um, andwe're also the ones who are producing
the podcast, we're able to say, lookat what we made from your episode.
And then after that, we can kindof say, is this something that
maybe you would be interested in?
Because you just did a podcast episode.
Maybe you'd want your ownpodcast, something like that.
Um, or, you know, like what you,what you said on, on my show, I
(25:26):
think is a perfect answer for that.
Um, you, you follow up and after theconversation, and if you feel, if you
felt on the podcast, like there wassomething in some way that you could work
together, you just send a follow up email.
And, um, you've got, you've got likea, a smaller, um, or not a smaller,
but a more intimate form of emaillist, which I think is a great idea.
(25:47):
Um, but yeah, like standard monetizationpractices are a little bit, it
doesn't really work in podcasting.
Like if you have a smaller audience,you're not going to make your money from.
Uh, podcast sponsors and stuff likeyou need, you need thousands, tens
of thousands of downloads to actuallymake any like significant amount of
income from podcast ad placements.
(26:09):
And so the way that you are going tomonetize your podcast is look in your
industry, look at who might be, uh,the owner of a big company or, uh,
within your industry who, who mightbe, uh, like a good client for you or,
um, Or maybe you could work with themin some way and you bring them on the
show and by the end of the show, ifyou've done a good job, they're gonna
feel a connection to you and you guyshave worked on something together.
(26:31):
The project, the podcast, youguys have worked on it together.
Um, they, they're probably going tobe open to the idea of you coming
after and, and you can, you know,you can soft sell after if you've
brought somebody on your show, who,you know, could be a good client.
Um, Start, yeah, start talkingbusiness with them, essentially.
(26:52):
If you feel that that'sthe right way to go.
But it shouldn't be, the number onepriority when bringing somebody on the
show should always be, is this personthe right person for my audience?
Is this person going to bevaluable for my audience?
And past that...
There's a plethora of ways thatrelationships can turn into, uh,
current or currency down the road.
(27:12):
And it's not just from turningsomeone into a client, but it's from
a referral or it's from, it's fromthem inviting you onto their show.
And then that happens or them referringyou as a guest to another show.
And then that happens or,or like who knows, right?
But having these conversations,if you have 50 conversations
on a podcast, the odds of, of.
(27:33):
At least, you know, 10 of thosenot turning into some kind of
revenue is, is like slim to none.
Michael Whitehouse (27:38):
Yeah, and that's, and you know, it's just like, it's
another form of networking, so.
Exactly.
And that's, that's always,that's a place where people go
wrong in networking too, is.
Is, you know, the old joke aboutthe dog that chases the car
and then finally catches it anddoesn't know what to do with it.
Um, but you know, if you met the,if you, if you met your dream
100, what would you do with them?
You know, the people who are like, Ohyeah, I wish I could meet Richard Branson.
(28:01):
Great.
20 minutes, Richard Branson.
What are you going to do with it?
Justin Moore (28:04):
That's a really good point.
Yep.
Michael Whitehouse (28:08):
But, but I think another point you bring up is
the, you know, it's about having aconversation and, and sales really
should not be about like, I havea product and you should buy it.
It should be about.
What is your problem?
Not like, what's your problem?
But like, what is your problem?
What is the challenge you face and do Ihave a solution that can help with it?
And now we're talking about I've gota solution to a problem you have and
(28:32):
you know, a good sales conversation,you know, wraps up with great.
Yeah.
So what's it going to cost me?
And not, you know, okay, well, what's,you know, so the investment will be, but
instead of like, okay, what can you do?
Okay.
You can do this and this and the, Icould use that and that'll be great.
And you should really do this.
And, oh, I could also do this.
Okay, cool.
Yeah.
So what's all this cost?
Um, I'll cost this much.
Yeah.
That sounds reasonable.
Justin Moore (28:53):
Yep, exactly.
Michael Whitehouse (28:54):
And you know, it's this tensionless close
because it's not even a close.
It's I want to help you.
You want to help me.
Um, exactly.
I'm giving you services.
So you're going to, you're going to returnmoney in exchange because that's the thing
that's the cheapest for you to return.
Justin Moore (29:08):
Exactly.
And my, my business coach saidsomething really cool about this
when I was feeling a little bit, um,just feeling a little bit scummy for
reaching out to a lot of people totry and, you know, sell our services.
And he said, if you believe thatyour product is so good that you're
doing a disservice to people by notreaching out to them and offering
(29:30):
your services, then that's howyou know that your offer is good.
So the way that I've beenlooking at it is it's like.
There's there are people who sufferbecause they could make a lot more money
if they were posting regularly on socialmedia, but it literally ruins their life
to have to post on social media on thetime because it messes with their heads
and creates a massive cycle of burnout andthen makes their entire business suffer.
(29:55):
Then taking that off their plates issomething that genuinely can make a
massive impact in somebody's life.
And that little switch was like,well, if somebody, somebody complains
that I messaged them about myservice, it's like, well, so what?
Because if the one out of 10 people says,Oh dang, this is really going to help me.
Like this is going to make it so Icould spend more time with my kids,
(30:15):
or this is going to make it so I canbe home early for dinners or with,
with my wife or whatever, like thatthere's the space that, um, That we're
selling is, is, feels really good.
Michael Whitehouse (30:26):
Yeah.
Well, it's about approaching from thatplace of service that, you know, I
have a solution and, and especially ifyou're authentic about it and you're not
trying to do that bait and switch, belike, Hey, I just want to get a meeting.
Justin Moore (30:35):
Exactly.
Yeah, exactly.
Michael Whitehouse (30:37):
But you know, if you're honest, you're saying, Hey,
I've got the solution and I don'tknow if you need it or someone, you
know, needs it, or maybe nobody needsit, but I'd love to talk about it.
Um, yeah, I I've had peopleapproach me with cold.
Cold pitches that I've accepted the call.
Right.
Either because I was interested.
'cause they were very upfront.
They were like, this is a cold pitch.
I got this.
Do you want it?
And then it's like, well, I'm interestedin hearing it or I hear it and I
(30:57):
say, one, I like your authenticity.
And two, you know, I, I, Iappreciate the transparency of you
acknowledge that you're not, youknow, that you are making an offer.
Yep.
Uh, and maybe I know someone whocould benefit, or maybe there's a
flight arrangement or maybe, youknow, there's something there.
But the conversation'sgotta start from the truth.
Um, I, I got a, a pitch from someonewho was trying to get on my show, and
(31:19):
I later realized was his assistant.
You're talking about how youcan smell a VA a mile away.
This actually, the problem was Icouldn't tell it was a VA, because
it was, it was his name on the emailand it was his name on the signature
and it was in the first person.
And the, the subject line wassomething like, I love your
podcast, got to ask you a question.
(31:40):
Um, and then it said, you know, I'mso and so, I, uh, found this episode
and a link, and, you know, I reallyliked it, and then went on into the,
I think I can provide value to youraudience, blah, blah, blah, blah, blah.
Um, and, and so I replied, because he'dbeen on my podcast once and had spoken
on my stage once, and that's how I'mlike, uh, dude, this is not cool, since
(32:02):
that would be the third time you'dbe on my show, and this is not cool.
So, turned out, what it was is he hiredan agency, the agency was just going
out and scraping emails of podcastersand blasting this out to them, and,
and so we got on a call, and I'm like,hey, let me give you some advice.
And we're trying to figure out, like,what's the solution here, because he's
already got an agency doing it, he's notgoing to hire me to do something for him.
(32:23):
Although, by the end of the call,he's like, could you do this?
And I was like, well, it's not aservice we currently offer, but...
I do have all the tools to do it.
And apparently better than thededicated agency you desired.
So, yeah, sure.
I'll send you a proposal.
But, um, you know, what I said is ifyou're going to have an assistant,
send out an email for you, thenhave an assistant send out an email
(32:44):
for you, you know, hi, I'm Joe.
I work with so and so, you know,I really liked your podcast.
Joe really liked the podcast.
I think Bob would be agreat fit for your show.
You'd be open to discussing it.
Or can I send over someinformation or whatever?
Cause now.
If, you know, if I talk to Bob,not his real name, and I'm, and I
(33:04):
say, Oh, really, what did you thinkof that episode that Bruce was on?
Uh, uh, uh, uh, right.
Cause you didn't listen to it.
Yeah.
Your assistant did.
So yeah, I, yeah, like you can'tstart a relationship with a
lie, even if it's a white lie.
That's such good advice.
Yeah.
Yeah.
That's why I'll say like, never haveyour VA's manage your, your LinkedIn
messenger, your Facebook messenger.
(33:25):
Any of these thingsare supposed to be you.
Yeah.
They've got to be youor fully transparent.
Like as soon as I message you onLinkedIn, your assistant says, just so
you know, this is actually Susie, Justin'sassistant managing his LinkedIn messenger.
Yeah.
Otherwise I'm talking to you and be like,Oh yeah, I love to send the podcast.
And the VA is like, yes, thank you.
(33:45):
I appreciate that.
Like, you know, and now you gotsomeone else speaking for you and
it, and you got that, that, youknow, that deep inauthenticity.
Justin Moore (33:53):
I completely agree with that.
That's great advice.
Yeah.
Michael Whitehouse (33:57):
So yeah.
Yeah.
Here's the trick to not offending people.
Be you.
Exactly.
Don't let someone else be you.
If someone's going to speak foryou, have them speak for you.
On your behalf.
Yeah, on your behalf.
Yeah.
And I'll be like, Hi!
I'm Justin.
Justin Moore (34:11):
Yeah.
Really?
Totally.
Are you really Justin?
Are you sure?
People can smell it.
I can smell it.
Like, it's just, and it's so painful.
Michael Whitehouse (34:20):
Yeah.
Well, they can't, or worse, they can't.
And it's just like, Justin wasso nice when I talked to him, and
now he's such a standoffish jerk.
I thought I liked him,but I guess so boring.
This must be his true self.
Obviously, because if you, if you havea good experience and a bad experience,
you're not going to say I'm surethe good experience is the real one.
Yeah, totally.
Yeah.
So definitely something to watch out for.
(34:41):
Um, so, so for people who are,who are thinking about a podcast.
Um, maybe not necessarily thelevel of like, let me hire an
agency to do everything for me.
Um, but for actually, no, I'llask the question for them.
Um, for the people who aremore useful for you to reach.
Um, cause obviously someone's like,yeah, my business is making 800 a month.
(35:01):
They're probably not going to hireyou to repurpose all their content.
And yeah, it doesn't make sense.
But so who is the, who is theperson who would want to hire you to
manage their podcast and repurposeand for which it makes sense to.
Justin Moore (35:14):
So we do have a few qualifications and we are also,
we're quite selective with the peoplethat we work because our business
is, we literally build a platformfor people to share their ideas.
And it's just important for us that we'repromoting messages that we believe are.
Making the world a better placeand not the opposite, right?
(35:37):
So we're selected with who we workwith, but on top of that, we, like you
said, hiring an agency to do somethinglike this for you means that you are
taking your business very seriouslybecause this is not a cheap thing to do.
Um, it's.
I still believe that it's, itsaves you money in the long run
if you were actually spending theman hours doing all this yourself.
So, um, but our ideal person wouldbe somebody who, like you said,
(36:01):
already has an established monthlyincome, probably somewhere around
10 to 15, 000 or more per month.
And these are coaches.
And experts and entrepreneurs whodon't want to waste another second
creating inauthentic, boring contenton social media and who want all of
that outsourced for them just by havingtheir hourly conversation with people
(36:25):
who they actually like talking to.
So, it really is a, it's really is ashortcut to a lot of the things that
people find very painful when they'retrying to run an online business.
Um, so I hope that answers that.
We're, we're prioritizingcoaches now because they are the
people who we can help the most.
And we also like that coaches arein the business of helping people.
(36:47):
So then we help people help peopleand it's like exponential helping.
So that makes our work more meaningful.
Uh, but yes, we are selective, but ifsomebody were listening to this and
they're, they're a coach or they're,they're an entrepreneur with a, with
a program or a product or courses orsomething like that, uh, a podcast is.
The absolute number one best way toprove that you are an expert in your
(37:10):
field and by chopping the content up fromthe episode, you don't restrict people
from only being able to go onto thestreaming platforms to find you, but you
can also hit people wherever they are.
You hit them on Facebook, you hit them onInstagram, you hit them on LinkedIn, you,
you can turn your podcast into a blog,into an email list, into a YouTube video.
(37:32):
or all of your Instagramcontent, like what we do.
Um, so it's, it's just, it's theabsolute most amount of, of proving
your expertise in all the differentplaces that people hang out.
Yeah.
Michael Whitehouse (37:45):
Yeah.
It makes, that makes a lot of sense.
Um, and do you only work with podcaststhat are interview based or do you,
would you work with someone who's doing.
Justin Moore (37:52):
Either way, solo, solo, Recut.
Yeah, absolutely.
Yeah.
Solo, um, can work really well for peoplebecause it gives you an opportunity
to really say what's on your mind.
Mm-Hmm.
. Whereas an interview you, you, there'sobviously you're not the only person.
So, um, so yeah, we, wedon't restrict people.
We kind of let peopletreat the podcast as, uh, a
representation of their thoughts.
(38:13):
And so if they want to have an interview,they do an interview, and then if one
week they want to do solo or they wannado 10 solo episodes in a row, go for it.
We are there to serve them,not the other way around.
Michael Whitehouse (38:23):
That makes sense.
Um, now, so I know that there'ssome AI tools out there.
Uh, uh, like it on the names, but,um, but you know, the ones where
you can take a video, drop it inthere, it'll cut it up into pieces.
And so somebody listening mightbe thinking that, wait, isn't
that what those AI tools do?
What, what does Podigy do thatrecording something and dropping
(38:44):
into one of these AI choppers?
Um, what, what, what do they dofor me more than what the AI does?
Justin Moore (38:51):
That's a crazy good question.
Um, number one would be that when youuse these so there's there's multiple
different tools for AI one that weuse in our business is drop your audio
file and get all of your show notes.
So your entire episodedescription written for you.
Um, and obviously alsoyour titles and everything.
So it would.
(39:12):
It would save us a lot of money to ditchour copywriters and to just use the AI.
But the truth is, is that the AI canonly get us about 70 percent of the way,
and the rest has to be done by a humantouch to actually understand the bigger
picture of what it's working within.
So on the writing side, on the videoside, I can personally attest to this.
Veed.
Or v.
io is one, or there's Descript.
(39:33):
There's lots of differenttools to clip your content.
These are fantastic.
They are awesome tools for people whoare starting, who have a lot of time,
time being one of the main inputs.
It still takes a lot of timeto do this on, on your own.
We at Podigy are giving youan entire month of content.
So that means 30 clips.
So 30 clips on your own, evenusing AI still takes a lot of time.
(39:54):
But here's the biggest problemwith AI, which Is why we still use
editors in combination with AI.
We don't actually use theAI to chop the content.
Absolutely not.
We only use the AI to add in thesubtitles and the stock footage.
Because if the AI were incharge of finding the spots,
it'd be a little bit strange.
I'm not saying it does a bad job atfinding interesting moments or, or I'm
(40:17):
not saying it, it, it glitches when it'slike, it does start at the right spots.
But what our editors do in combinationwith the AI, Is they learn the
podcasters business, the podcastersoffer and the podcasters, the
podcasters niche audience very well.
And there's an entire bunchof characteristics in our, in
(40:37):
documents that we outline on how.
That person's podcast is positioned sothat when we are clipping things, we're
not clipping completely random momentsabout what somebody ate for breakfast
or what this funny thing over here.
We're looking for a targeted spotsin the episode where the hosts key
topics are, are really well representedso that they can share that stuff
(40:59):
because you don't just want to besharing anything on your social media.
You want it to actually be relevantto what you're talking about.
So the human touch is still huge,especially in the video side of things,
but also When you're talking about, like,audio editing, I mean, really high level
audio editing, using equipment like this,learning to use equipment like this,
all that type of stuff, uh, AI just, youstill need a human to coach you through
(41:21):
that stuff, you still need a human todo the audio editing the way that we
do it, create the music for you, helpyou do your intro, help you write your
intro, all these things, there's, there'sAI tools for everything, but it still
takes a ton of time to do it yourself.
Michael Whitehouse (41:34):
Awesome.
Yeah, that's a great, great point.
The AI gets you most of the waythere, but not all the way there.
Justin Moore (41:39):
Totally.
You still need that last little polishand, um, sometimes a bit more depending on
the tool, but, but usually the AI does doa lot of the heavy lifting and you still
need a little bit of expertise at the end.
Michael Whitehouse (41:50):
So if people do want to connect with you,
where should we send them?
Justin Moore (41:53):
Well, I was thinking about that.
And if they wanted to reach out tous, it'd be totally fine for them to
send us an email at podigypodcasts.
com or, um, Or no, sorry, sendus an email at Podcast at gmail.
com.
And then if they wanted to go onour Instagram, that's at podigy
podcasts, lots of stuff on there.
(42:15):
But if they wanted to learn more aboutthe podcasting industry, if they wanted
to do some podcasting themselves, ifthey wanted to just kind of figure
out the heck's going on, if they wantto listen to your interview on our
show, then they can come over to,Oh, my pod, which is, Oh, H my pod.
Oh, my pod, um, which is our podcast.
And.
Yeah, that should, that shouldkind of cover all the bases.
Michael Whitehouse (42:37):
Awesome.
Well, so that's Podigypodcast, P O D I G Y.
Now to be confused with Prodigypodcast, which is also on the site.
Podigy, if you see a brain with alot of blue lines, that's not them.
Exactly.
Podigy podcast.
com.
Awesome.
Well, Justin, great to, greatto learn your stories and share.
(42:58):
Share things with you andstick around afterwards.
Cause a couple of things I wantto talk to you about, um, a few
things popped into my head becausethat's what a podcast is about.
Totally.
That stuff networking,networking afterwards.
So, and for those of you listening,you know, where to find all the
stuff down in the show notes.
You can always find mystuff at guy knows a guy.
com.
And I probably have somethingin the trailer that I.
(43:20):
Pre recorded, but recorded after thisinterview, uh, which will tell you all
the rest of the stuff you need to do.
So, thank you so much for listening,and Justin, thanks for being here.
Justin Moore (43:28):
Awesome.
Loved it.
Michael Whitehouse (43:30):
Thank you for joining us for the Guy Who Knows A Guy podcast.
I'm Michael Whitehouse, the GuyWho Knows A Guy, and I hope you'll
join us in December for the 12thand the 14th for JV Connect.
Go to guywhoknowsaguy.
com for more details.
Now, if it's after December 2023 andyou're listening to this, it's okay.
Because we're going to bedoing this event every quarter.
So go to guywhoknowsaguy.
(43:50):
com, see what's new, see what'shappening, and of course check the show
notes to learn about our guests andhow you can get in touch with them.
Check out our next episode formore great training, information,
and networking tips from MichaelWhitehouse, the guy who knows a guy.
Welcome back to the guy who knows a guy podcast.
We're so excited to be back with you.
And this season we are countingdown to J V connect the first of its
kind, December 12th to 14th, 2023.
This is going to be an incrediblededicated networking event, and you
are going to want to be part of it.
And this podcast here to helpprepare you to get the most
out of this incredible event.
(00:21):
I'm Michael Whitehouse,the guy who knows a guy.
And over the next few weeks, you're goingto get to hear from some of the best
people in the industry about networking.
As well as some solo training from me.
So be sure to join us on December12th to 14th for JB Connect.
And now, let's get to the interview.
Welcome once again to the guywho knows the guy podcast.
(00:41):
I'm your host, Michael Whitehouse.
The guy knows the guy.
And our guest today is Justin J.
Moore.
Justin is a singer songwriter with50 million streams, a social media
music influencer with 300, 000followers and the founder of Podigy,
the podcast agency for coaches.
He is the host of the podcast.
Oh, my pod, which I was justinterviewed on earlier today.
(01:02):
It's a podcast that teachescoaches how to get the most out
of the podcasting community.
Industry.
We're going to be talking todayabout networking regarding podcasts
and networking in the music space.
So welcome Justin to the show.
Justin Moore (01:16):
Thank you so much.
I'm happy to be here.
Michael Whitehouse (01:18):
Awesome.
So when we were talking before westarted and figure we might as well
kick off with this, you were telling meabout the strategy that you've used to
make connections higher up the ladderon the music industry, then you would
naturally have connections to sharewith us, share with our audience what
you're telling me before we got started.
Justin Moore (01:35):
Yeah.
Like when I was, when I was just startingout and I had like a really small falling
on social media because sadly, especiallyin the music world, your follower count,
your streaming numbers, your monthlylisteners on streaming platforms, that
all like makes a difference as to whetheror not you're even going to get replies.
And so when I was just starting, I hada very small amount of followers, maybe
(01:56):
like 2, 000 or something and in order toactually reach out to people and to try
and get these connections going Becausethe music industry is heavily Geared
towards the people that you know andthe people who are your friends which
happens all the time when it comes toLike, you know, songwriters and stuff.
Like, there'll be songwriters whohave very little talent, but they're
(02:17):
really good networkers, and so they'reable to get into the right rooms, just
because their friends bring them there.
Um, so, it is a huge game ofnetworking, and raw talent doesn't
always win in the music industry.
Uh, but one thing that I was doing,especially when I transitioned from
writing pop, pop is very, a very, uh,diluted, Industry in the music industry.
(02:39):
It's a very diluted genre.
It's really hard to getyour footing in there.
Um, just like if you're starting abusiness, it's better to niche down
into a specific little area and popis a huge field of types of songs.
So I wanted to get into dancemusic because in dance music, the
singers are kind of far in between.
There's very few singers whodo dance music full time.
(03:01):
So I was I'd been recommended to gointo the dance industry because they
needed writers, they needed singers.
And some people said theythought I'd be good at that.
So I looked at who the top performingsingers were in the dance world.
And I didn't, didn't look at like thetop performing, but I looked at, you
know, relatively successful peoplewho I thought may reply to a message.
And I think I sent like 30 messages out,DMs on Instagram with my tiny following
(03:27):
and I got a bunch of responses and,uh, I ended up making probably five to
ten connections that, um, absolutelychanged the, the course of my life.
And one of them was, was a, asinger in the dance world and he had
millions of streams and I knew hewas like raking in money with his,
um, songs that he was selling andwith his royalties and everything.
(03:50):
And I hopped on a callwith him for an hour.
I paid him like 200 bucks for his hour.
I learned.
More in that hour by paying forthat, then I could have learned in
like 10 hours going and doing likelittle bits of research myself.
So I, I think I save money byactually hiring someone and getting
everything boiled down into one hour.
That's how I think aboutcoaching in general anyways,
(04:10):
but this person wasn't a coach.
They're not used to having peoplecome out and ask them for advice
or for insight on a specific topic.
And so.
I think that he really jumped at thatand a lot of other people did too.
And actually one of those people, uh,when I started posting videos of me
singing, I was, uh, on Instagram, Iwas like building, building popular
songs, kind of one voice at a time, um,and layering all the harmonies on top.
(04:35):
So like starting with the bass, thenbringing in one harmony and then
another harmony, and then eventuallythe lead, and it ties it all together.
And I started blowing up onsocial media because of that.
And somebody who followed me wasactually the guitar player of Maroon 5.
And he, um, I, I didn't realize hehad followed me, and then I saw,
I was looking at who viewed myInstagram story, and I see, oh, James
Valentine, that sounds familiar.
(04:55):
I go, and like, he's, he'sthe guitar player Maroo 5,
so I was like, that's cool.
I reached out to him, I said, hey,like, what's, what's an hour of your
time worth, or are you willing to workwith me just for an hour, and listen
to some of my songs, and tell me ifI'm, if I'm in the wrong direction,
or if there's something I should bedoing better, and I reached out to him.
And, um, kind of not reallyexpecting much and he said, yeah,
(05:17):
yeah, what about later today?
I'm just, I'm just on thetennis court right now.
I can come back later.
And a few hours later, I was on acall with a guitar player, Maroon
5, and the funniest thing happened.
He, he didn't do what most peoplein the music industry do, which is
They kind of look like they're maybechecking their phone while they're
talking to you and texting and maybelooking at when their next meeting is.
(05:38):
He gave me his full attention for anhour because I don't think he does
this often or gets asked to this often.
And he listened to every single one of thesongs that I sent him all the way through.
So he didn't skip through the songs.
Like a lot of people do as well.
He listened to everything.
And by the end of it.
He said, these are fantastic.
He sent them off to a publishingcompany that he's close with
(05:59):
because obviously he has a lot ofconnections in the music industry.
I didn't end up hearing anything backfrom that specific opportunity, but having
that boost of confidence that the, thatthe guitar player of a major band had,
um, had liked my music and that all camebecause I just was, I was reaching out.
As the little guy, I was using my,my youth, uh, like 20, whatever.
(06:20):
I was 20 as a, as a, aweapon, not as a weakness.
And I was coming at them and Iwas saying, I'm really young.
I don't know what I'm doing.
I'm just like you when you were my age.
What, like, are you able to justplease, you know, like, and really
humbly asking, not boosting my,myself up, not, not coming at them
and saying, I got this many things.
I got this many people I've talkedto this, this, and this, like,
(06:42):
you got to hop on a call with me.
I'm about to blow up, man.
It's like, no, like I got nothing.
Help.
Yep.
Michael Whitehouse (06:48):
Well, and that's, that's key.
What you're saying thereis that authenticity.
You know, when you try to say like,Oh, I've got this, this, and this.
And they'd be like, yeah, sure.
Whatever.
So does everyone else I know.
Exactly.
I have 10.
Where'd you be saying, Hey, I got nothing.
I got nothing, but you're awesome.
And could I like bask in yourawesomeness and learn something?
It's pretty flattering to do that.
I found the same thing when I wasgetting into the coaching space
(07:10):
that I would, I would talk topeople who are very successful,
you know, really big time people.
And I was always amazed when they,when they would sit down with me
and you know, give me advice andconnections and resources and all this.
And at the time, I'm thinkinglike, are they just being really
generous or charitable or what?
And then a year later, when of courseI reciprocate with introductions.
(07:32):
That's what I do.
It's the, Do you think I can easily do?
And I was talking to one of them laterand like, Oh, you have sent me 15 people.
Three of them became clients.
Two of them did this one connectedthis enjoyed venturing here.
So for them, it was actually aninvestment that I didn't realize the time.
Cause I didn't have thatsense of myself at the time.
Yeah.
(07:52):
Cause that's, that'sthe thing too, is that.
Is that the, the, the guitaristthere that you're talking about
part, it may just be as nice guy.
And he's, he's trying to be helpful.
He's trying to actually providevalue because you're not going to
pay attention to why even bother.
Exactly.
Also, you know, you never know fiveyears from now you might be someplace
and he needs something and it'd be like,Hey, just, I don't know if you remember
(08:13):
me, but yeah, you just never know.
Justin Moore (08:15):
You never know what's going to happen with people and you
just want to treat everyone withrespect because you just never know.
Yeah.
Yeah.
Michael Whitehouse (08:24):
Yeah.
Yeah.
That, that's a huge.
Huge thing and it sounds like and that'sone of the things the music industries
are mentioning a lot of people You're kindof can be like, well, I guess I have some
time for you while I'm doing other things
Justin Moore (08:35):
Yeah, exactly.
And I and I get that because likenow now I'm in a space where I'm
running a business that takes up alot of my mental capacity, but I'm
also still trying to keep up on mysongs and my music side of things.
And so now if somebody does reachout to me who is very small and
asks for something, or I, I simplycannot, um, answer unless it's
(08:58):
the right place, the right time.
And it just happens to click, but Ireally like, I, I cannot, I don't have
the capacity for that at the moment,but, um, so I do get why that happens.
Um, but there's adifference, I think, between.
Being aware that you don't have thecapacity to handle things because
you're trying to prioritize your,your mental clarity over feeling
(09:19):
like you're better than other people.
And that's why you don'taccept messages and calls.
And I feel that like you canfeel that in the music industry.
It's tangible.
Michael Whitehouse (09:28):
Yeah, that's definitely it.
I started to realize that thatwould be a situation for me.
in the future.
Uh, and that's when I developed my, Ihave an open virtual coffee, which is
a one to one that anyone can drop into.
And then I also created a, uh, coachinghour, which is now part of a program
I have, but I still, if someone'slike, Hey, could I, you know, get
(09:49):
some of your advice and support?
I'm like, well, I can'tjust give away my time.
Why don't you drop in onthe group coaching call?
I won't charge you for coming inprogram, but they can drop in.
And if they have one or two questions.
Then, you know, maybe other peoplein the call will benefit from it.
And that way it's nottaking additional time.
So I, I've, I've spent some time thinkingabout, and of course I'm a coach.
(10:11):
So I spent time thinking about howcan I continue to serve, but without
giving everything away, because there'sa way to leverage and, you know, and
a podcast is a way to do that as well.
Justin Moore (10:21):
Yes.
That's the, yeah, that'sa huge way to do it.
Michael Whitehouse (10:24):
Yeah.
So to be able to say like,Oh yeah, I did a podcast.
I interviewed, uh, you know, this guy,Justin, the music industry, you should,
uh, check out this, the interview I did.
I think you'll get a lot out of that.
So I'm going to take my time.
I'm saying go listen to somethingthat's already recorded.
Totally.
Yep.
Uh, and so you said you're, you're,you do, um, uh, Podigy, which
is a podcast agency for coaches.
And of course your podcast, OhMy Pod, which is a great name.
(10:47):
Thank you.
So tell me about, uh, Podigy and,and what you do for coaches there.
Justin Moore (10:52):
Yeah.
Like.
It started about five years ago becauseI had a couple of people actually
from the music world refer friendsto me who were starting podcasts.
They said, I know thisguy who does audio stuff.
Maybe he can do a podcast.
And they came to me and theysaid, can you do a podcast?
And I said, maybe, I don't know.
Let's try it.
And I did, and I actually really enjoyedediting the audio, which is something
(11:16):
that I didn't think that I would enjoy.
It's quite monotonous.
It's quite tedious.
But for some reason it was so.
When you're writing music,it's so not obvious.
Like the next step is so unclear and it'ssuch a, it's like, it's like looking for
a, looking for like an object in the dark.
Like you don't know exactly whereyou're going, but with the editing,
(11:37):
the podcast audio, it was like thisstable, like the answers were there.
There was, it was clearwhat was going forward.
And so I really liked editing audio.
And I started editing a bit more audioand then it just became clear that
audio was not going to be enough forthe people that I was working with.
And so it grows and itgrows just like business.
You get a client that comesand says, Hey, can you do this?
(11:58):
I really need this.
And you say, well, I guess I got to addthat because if you need it and I don't
do it, somebody else is going to do it.
So I started adding, adding, andI ran the business for a few years
and mostly I was just writing music.
Like up until, up until aboutsix months ago, I was writing.
I was writing about 45 songs a month.
So I was writing, yeah, likesomewhere around 500 songs a year.
(12:20):
That was like my, that was my whole world.
All I was doing was writing songs.
And, um, so I didn't have a lot of timefor Podigy and it kind of fell by the
wayside and just over the last year,since my fiance came to, um, Canada from
Italy, she moved here and she needed afull time position to apply for her visa.
And so Podigy.
(12:40):
Was a company that I owned andthere's her full time position.
So we've been working tirelessly forthe last year, completely reshaping the
entire business and redefining the offer.
And through that, we hired a coachwho really helped us a lot, a
lot, a lot built this offer withus and our offer now at Podigy.
Is called the one hour podcast methodand what we're trying to do is allow
(13:04):
coaches or experts entrepreneursto sit down in front of their
microphone for one hour a week.
And from that 1 hour a week episode,they get their entire month of
content completely outsourcedand done for them in a folder.
So.
If you're going to do a podcast, avideo podcast in particular, and you're,
(13:24):
you are somebody who also needs tocreate social media content, which a
lot of coaches do need to sell throughInstagram, sell through Facebook.
If you're doing the podcast and you'renot clipping content for it, and you're
also making content for social media.
Yourself, then you're missing a hugeopportunity to just kill two birds
with one stone, the podcast itself,if you have the right person to look
(13:44):
through the podcast intelligently,and then frame the content to fit
with your message and everything,then that's the missing piece, and you
don't even have to worry about creatingsocial media content after that, plus.
Plus, this sounds like a little thing,but, and then you get all the benefits
of podcasting, like we talked about on myshow, networking, you get to meet people,
you get to learn about people, you gethundreds of thousands of dollars of free
(14:08):
coaching, um, you get evergreen contentand that can serve as a frequently asked
question, question section for your,your clients, your prospective clients
that you don't have to hop on a 15minute call to explain something to them.
You can just send them an episode.
Um, I mean, it's, it's justlike the perfect, it's the
perfect answer to a lot of.
(14:28):
questions that come up whenyou're, when people are starting
their coaching business.
And I find that the biggest thing isthat people just don't want to make
social media content all the time.
They don't want to spend 12, 15hours a month sitting in front of
a camera and thinking of contentand formulating content and
doing canvas stuff and everythingthey just want it done for them.
And the podcast is a goodway to do that without it.
feeling like corporate soulless contentbecause it's still your face and it's
(14:52):
still you talking and so it's likeoutsourced content without losing
the personal feeling of the content.
Michael Whitehouse (14:58):
Yeah, so it's recutting existing content which
makes, makes a lot of sense.
It's funny, so many people are like, youshould repurpose your con, you should
repurpose this, repurpose that, and at thetime I didn't have a team to repurpose it.
Yeah.
And so my answer is always, it'seasier to just make new than to
repurpose, but now that I'm getting to.
Have more of a teamand do more delegation.
(15:19):
I'm realizing that I can use Can usemy team and as my revenues increase
and bring in additional resourcesdo exactly that exactly that.
I've got this growing library of contentthat somebody could just go through
and pour over and be like, here'ssomething and here's something and
here's something and here's something.
So there's a lot morecertainly can be done.
And so you touched on how podcastscan be used for networking.
(15:41):
And, um, which is funny.
I'm pretty sure you asked meabout this on on your show.
So now I'm going to ask you on my show.
Justin Moore (15:47):
And I'll just repeat what you said on mine.
Michael Whitehouse (15:50):
Yeah, so what did I tell you about Network App?
Yeah, so talk a bit about howpodcasts can be used for networking.
Justin Moore (15:57):
I, I mean, I think we, like we, like we talked about on my show, I
think it's, I think it maybe I'm biased,but I think it is the number one tool
for networking, especially the most,like the most cost effective, the, the,
the least amount of work for the highestreturn on your networking activities.
I'll, I'll give an example becauselike, that's, that's one of the best
(16:18):
ways my brain works through things.
And so we started our podcast.
Oh, my pod.
And this was when we were relativelyunknown in the podcasting space.
We had worked with a selectfew clients, but we hadn't
really put ourselves out there.
Didn't create a lot of content, noblog, no email list, nothing like that.
We started completely from, from scratch.
Uh, and because I, I feel like Inaturally am a good networker and
(16:40):
good with people and everything.
Uh, I was able to book on in the first.
16 episodes of our show, I wasable to book on 9 CEOs of huge
companies within our industry.
So podcasting companies, guestbooking companies, stuff like
that within our industry.
Um, we got one joint venturepartnership with the biggest podcast
(17:00):
production agency in the entire world.
Um, they only work with,uh, Fortune 100 companies.
And so they got a lot ofpeople coming to them who...
Can't afford their services obviouslybecause it's probably in the 100k
plus region So now they'll refer theircoaches to us So that came from the
podcast and also we got a client fromthe podcast which was about 15, 000
(17:21):
in our pocket From one episode becausewe brought someone on the show with no
intentions of turning them to a client.
That's not how we do things We really arejust trying to build a resource for our
audience Which I think is the right wayto go about it because it's obvious if
you're just trying to get clients fromit afterwards, the guy said, Hey, do you,
do you, do you, uh, need new clients?
Like, are you looking for?
(17:42):
And we said, absolutely.
And so that there was a client.
So that's sort of a laundry listof, of things that our podcast did
for us in the first 16 episodes.
And all I did as the CEO, let's say the,the, the CEO of the podcast, all I did.
We'll sit down for that one houra week and do the interviews.
The rest of the work I handedoff to my team at Podigy.
(18:05):
So I'm essentially sitting in place ofwhoever would be a client in our company.
So I worked an hour a week at our podcast.
We have.
Over 200 pieces of content on socialmedia from the podcast that's been created
from the show for my one hour a week.
Uh, all of those professionalrelationships, connections, the
partnership, the client, everything,uh, now meeting you as well.
(18:25):
This is all coming from, from our podcast.
And this is all networking.
This is the, the absolute, I couldn'teven believe the types of people
that said yes to coming on our show.
And these are people that if yousaid, Hey, do you want to come on
you want to come and have like a onehour meeting on zoom and they'll go?
Why you go?
Oh, I don't know not meet and they'll go.
(18:47):
Well, what's the agenda?
No agenda?
No, like no I don't have time for that.
What is it?
What is this like I you know, so but ifyou say you want to come on my podcast
and my podcast is about Helping coacheslearn how to effectively use the the
podcasting medium and I really want tohelp coaches Do better in the podcasting
(19:08):
world and make money from their show andAnd now suddenly there's a story behind
you asking them to come and have a chat.
There's a, there's a storythat's, that's now been written.
And they will, they will be more thanha well, I'm not gonna say this for
everybody, but you'd be surprisedthe amount of people that would be
willing to be part of that storyand to work on something with you.
You're, you're inviting theminto a joint project for an hour.
(19:31):
And, and on that project...
They get to do exactlywhat they like doing.
If they're an entrepreneur, theyget to talk about what they do.
And that's like, one of the mostprofound things for, for people who
um, who are in the business world.
They love to talk about what they do.
They don't often get to justbe not humble for a second and
just talk about what they do.
(19:51):
And so this is like, thisis like their free pass.
It's like, you can gloat for an hour.
What do you do?
Go.
And people just light up, man.
They, they really do.
And you, you get peoplein their best state.
And then what we do afterwards iswe send them a bunch of content
that we clipped from the episode.
And then they share it with their network.
And they share it with their audiences.
(20:13):
And sometimes they have big audiences.
And that can lead to hundreds of peoplelistening to that specific episode.
And so now you've got.
Like exponential growthin terms of your network.
You get the one guy who bleedsdown to all those people who
bleeds down to all the next people.
You get more guests from that.
And the ball just gets rolling and you'rejust meeting people within your industry.
(20:33):
Yeah.
Michael Whitehouse (20:34):
Yeah.
That's incredibly powerful.
And I mean, if you don't do all the, thesending out the content and everything,
it's still just having that conversation.
It's still meaningful out of it andyou make those connections and, and
yeah, it's really, really great.
So, so some of these, um, How didyou get, did you reach out to them?
Did your team reach out to them?
Justin Moore (20:54):
Good question.
Yeah, I personally reachedout to all of them.
We, I do believe in delegating, like yousaid, and I do delegate a lot of stuff.
I've just found that People can almostlike smell when a VA is messaging them.
So I just, I do a lot, I do the reachingout myself and for what did I do exactly?
(21:15):
I think what, I think one of thebiggest things that I did was I
looked at people who had been guestson other podcasts about podcasting.
So that was one way that I found.
Cause I knew that was like asurefire way that they're willing
to dedicate their time to.
The industry.
Um, I looked at a couple of peoplewho I did have within my network.
Um, there were, there were a handful ofpeople who I, who I'd known from before,
(21:39):
but I also looked at like podcastingcompanies like AI, uh, new AI tools,
you know, people founders of companiesor of, uh, software companies within
the podcasting industry who might bewilling to come on a show and talk
about the product that they created.
And so I got some people on from that.
Um, I got on the, the, the writer and thecreator of one of the most, uh, successful
(22:05):
true crime podcasts of all time culpable,which has 40 plus million downloads.
He came on the show.
His partner came on the showas well as business partner.
Um, so the, the other tip thatI would give was, is that.
When you get a guest on the show, you canask that guest in a follow up email, you
can ask if they have a couple of guestswho they would think could be a good fit
(22:26):
for your show, and that way you can geta personal introduction from that person,
and then you've got another guest, so,or you've got two more guests, and so
that way you don't run out of people.
You just reach out to your pastguests and ask, hey, you were on my
show, you had a good time, what else?
Who else?
Michael Whitehouse (22:42):
Yeah, yeah, that's definitely powerful to, to
leverage, and you know, You leverageeach meeting into the next meeting.
Who else do I need to know?
Who else should I Totally.
Should I know.
Um, and if you do it well, people willintroduce you without being asked as well.
Justin Moore (22:54):
Totally.
If you do.
Yeah, definitely.
If you're really likable.
Absolutely.
Yep.
Yeah.
Michael Whitehouse (22:58):
And I, I think another thing I've, I've noticed is
sometimes we get over odd by celebrityand we don't realize, like there's,
there's a couple hundred celebritieswho are like true global celebrities.
Everyone knows you Oprah, uh, Elon Musk.
Yeah.
Jerry V, Jim Rohn.
People like that.
But for the most part, a lot of thecelebrities in our industry, whatever the
industry is, aren't global celebrities.
(23:20):
People aren't calling them every day.
I remember I, when I wasin the steampunk space.
Um, I was able to connect with someof the, some of the biggest bands in
steampunk, um, which is definitelyamong the tallest pygmies that, you
know, I'm like, Oh my God, these guysare huge in steampunk, which means
they have thousands of followersinstead of hundreds of followers.
Um, like, wow, I'm talking to this guy.
(23:42):
Yeah.
Um, that's cause I'm super excited.
But, you know, they're super excitedthat someone's excited to talk to them.
Totally.
People aren't, people don'trecognize them in the supermarket.
And I think a lot of times if you'rein the coaching industry, or if
you're in the basket weaving industryor whatever it is, the, the biggest
person in your industry, people stillaren't interrupting them and, you know,
(24:03):
they can eat in a restaurant withoutsomeone interrupting them at the table.
Justin Moore (24:06):
That's exactly how it is in the podcasting industry.
100%.
Nobody really knows anybody.
Yeah.
Michael Whitehouse (24:11):
The biggest people in podcasting still aren't.
Um, still are not, you know, so famousthat they don't have time for a call.
Exactly.
Yeah.
Yeah.
That's definitely, that'sa really powerful thing.
Uh, and yes.
So you mentioned you, you got insome business out of it, but since
you're not, you don't have a salesstrategy built, you know, get them in
(24:32):
and now they're in the podcast funnelto sell them, um, so, so what do you
recommend people to make sure thatthey're, that their efforts do monetize
without making it a sales process?
Justin Moore (24:45):
That's a really good question.
Um, I think that one of the things thatwe have found to be really powerful
is actually repurposing the contentfrom the episode and sending that out
to them, um, because another thingthat that shows at least for, uh, what
it's shown for our business is when wecreate that content and send it out to
(25:06):
that person from the episode, um, andwe're also the ones who are producing
the podcast, we're able to say, lookat what we made from your episode.
And then after that, we can kindof say, is this something that
maybe you would be interested in?
Because you just did a podcast episode.
Maybe you'd want your ownpodcast, something like that.
Um, or, you know, like what you,what you said on, on my show, I
(25:26):
think is a perfect answer for that.
Um, you, you follow up and after theconversation, and if you feel, if you
felt on the podcast, like there wassomething in some way that you could work
together, you just send a follow up email.
And, um, you've got, you've got likea, a smaller, um, or not a smaller,
but a more intimate form of emaillist, which I think is a great idea.
(25:47):
Um, but yeah, like standard monetizationpractices are a little bit, it
doesn't really work in podcasting.
Like if you have a smaller audience,you're not going to make your money from.
Uh, podcast sponsors and stuff likeyou need, you need thousands, tens
of thousands of downloads to actuallymake any like significant amount of
income from podcast ad placements.
(26:09):
And so the way that you are going tomonetize your podcast is look in your
industry, look at who might be, uh,the owner of a big company or, uh,
within your industry who, who mightbe, uh, like a good client for you or,
um, Or maybe you could work with themin some way and you bring them on the
show and by the end of the show, ifyou've done a good job, they're gonna
feel a connection to you and you guyshave worked on something together.
(26:31):
The project, the podcast, youguys have worked on it together.
Um, they, they're probably going tobe open to the idea of you coming
after and, and you can, you know,you can soft sell after if you've
brought somebody on your show, who,you know, could be a good client.
Um, Start, yeah, start talkingbusiness with them, essentially.
(26:52):
If you feel that that'sthe right way to go.
But it shouldn't be, the number onepriority when bringing somebody on the
show should always be, is this personthe right person for my audience?
Is this person going to bevaluable for my audience?
And past that...
There's a plethora of ways thatrelationships can turn into, uh,
current or currency down the road.
(27:12):
And it's not just from turningsomeone into a client, but it's from
a referral or it's from, it's fromthem inviting you onto their show.
And then that happens or them referringyou as a guest to another show.
And then that happens or,or like who knows, right?
But having these conversations,if you have 50 conversations
on a podcast, the odds of, of.
(27:33):
At least, you know, 10 of thosenot turning into some kind of
revenue is, is like slim to none.
Michael Whitehouse (27:38):
Yeah, and that's, and you know, it's just like, it's
another form of networking, so.
Exactly.
And that's, that's always,that's a place where people go
wrong in networking too, is.
Is, you know, the old joke aboutthe dog that chases the car
and then finally catches it anddoesn't know what to do with it.
Um, but you know, if you met the,if you, if you met your dream
100, what would you do with them?
You know, the people who are like, Ohyeah, I wish I could meet Richard Branson.
(28:01):
Great.
20 minutes, Richard Branson.
What are you going to do with it?
Justin Moore (28:04):
That's a really good point.
Yep.
Michael Whitehouse (28:08):
But, but I think another point you bring up is
the, you know, it's about having aconversation and, and sales really
should not be about like, I havea product and you should buy it.
It should be about.
What is your problem?
Not like, what's your problem?
But like, what is your problem?
What is the challenge you face and do Ihave a solution that can help with it?
And now we're talking about I've gota solution to a problem you have and
(28:32):
you know, a good sales conversation,you know, wraps up with great.
Yeah.
So what's it going to cost me?
And not, you know, okay, well, what's,you know, so the investment will be, but
instead of like, okay, what can you do?
Okay.
You can do this and this and the, Icould use that and that'll be great.
And you should really do this.
And, oh, I could also do this.
Okay, cool.
Yeah.
So what's all this cost?
Um, I'll cost this much.
Yeah.
That sounds reasonable.
Justin Moore (28:53):
Yep, exactly.
Michael Whitehouse (28:54):
And you know, it's this tensionless close
because it's not even a close.
It's I want to help you.
You want to help me.
Um, exactly.
I'm giving you services.
So you're going to, you're going to returnmoney in exchange because that's the thing
that's the cheapest for you to return.
Justin Moore (29:08):
Exactly.
And my, my business coach saidsomething really cool about this
when I was feeling a little bit, um,just feeling a little bit scummy for
reaching out to a lot of people totry and, you know, sell our services.
And he said, if you believe thatyour product is so good that you're
doing a disservice to people by notreaching out to them and offering
(29:30):
your services, then that's howyou know that your offer is good.
So the way that I've beenlooking at it is it's like.
There's there are people who sufferbecause they could make a lot more money
if they were posting regularly on socialmedia, but it literally ruins their life
to have to post on social media on thetime because it messes with their heads
and creates a massive cycle of burnout andthen makes their entire business suffer.
(29:55):
Then taking that off their plates issomething that genuinely can make a
massive impact in somebody's life.
And that little switch was like,well, if somebody, somebody complains
that I messaged them about myservice, it's like, well, so what?
Because if the one out of 10 people says,Oh dang, this is really going to help me.
Like this is going to make it so Icould spend more time with my kids,
(30:15):
or this is going to make it so I canbe home early for dinners or with,
with my wife or whatever, like thatthere's the space that, um, That we're
selling is, is, feels really good.
Michael Whitehouse (30:26):
Yeah.
Well, it's about approaching from thatplace of service that, you know, I
have a solution and, and especially ifyou're authentic about it and you're not
trying to do that bait and switch, belike, Hey, I just want to get a meeting.
Justin Moore (30:35):
Exactly.
Yeah, exactly.
Michael Whitehouse (30:37):
But you know, if you're honest, you're saying, Hey,
I've got the solution and I don'tknow if you need it or someone, you
know, needs it, or maybe nobody needsit, but I'd love to talk about it.
Um, yeah, I I've had peopleapproach me with cold.
Cold pitches that I've accepted the call.
Right.
Either because I was interested.
'cause they were very upfront.
They were like, this is a cold pitch.
I got this.
Do you want it?
And then it's like, well, I'm interestedin hearing it or I hear it and I
(30:57):
say, one, I like your authenticity.
And two, you know, I, I, Iappreciate the transparency of you
acknowledge that you're not, youknow, that you are making an offer.
Yep.
Uh, and maybe I know someone whocould benefit, or maybe there's a
flight arrangement or maybe, youknow, there's something there.
But the conversation'sgotta start from the truth.
Um, I, I got a, a pitch from someonewho was trying to get on my show, and
(31:19):
I later realized was his assistant.
You're talking about how youcan smell a VA a mile away.
This actually, the problem was Icouldn't tell it was a VA, because
it was, it was his name on the emailand it was his name on the signature
and it was in the first person.
And the, the subject line wassomething like, I love your
podcast, got to ask you a question.
(31:40):
Um, and then it said, you know, I'mso and so, I, uh, found this episode
and a link, and, you know, I reallyliked it, and then went on into the,
I think I can provide value to youraudience, blah, blah, blah, blah, blah.
Um, and, and so I replied, because he'dbeen on my podcast once and had spoken
on my stage once, and that's how I'mlike, uh, dude, this is not cool, since
(32:02):
that would be the third time you'dbe on my show, and this is not cool.
So, turned out, what it was is he hiredan agency, the agency was just going
out and scraping emails of podcastersand blasting this out to them, and,
and so we got on a call, and I'm like,hey, let me give you some advice.
And we're trying to figure out, like,what's the solution here, because he's
already got an agency doing it, he's notgoing to hire me to do something for him.
(32:23):
Although, by the end of the call,he's like, could you do this?
And I was like, well, it's not aservice we currently offer, but...
I do have all the tools to do it.
And apparently better than thededicated agency you desired.
So, yeah, sure.
I'll send you a proposal.
But, um, you know, what I said is ifyou're going to have an assistant,
send out an email for you, thenhave an assistant send out an email
(32:44):
for you, you know, hi, I'm Joe.
I work with so and so, you know,I really liked your podcast.
Joe really liked the podcast.
I think Bob would be agreat fit for your show.
You'd be open to discussing it.
Or can I send over someinformation or whatever?
Cause now.
If, you know, if I talk to Bob,not his real name, and I'm, and I
(33:04):
say, Oh, really, what did you thinkof that episode that Bruce was on?
Uh, uh, uh, uh, right.
Cause you didn't listen to it.
Yeah.
Your assistant did.
So yeah, I, yeah, like you can'tstart a relationship with a
lie, even if it's a white lie.
That's such good advice.
Yeah.
Yeah.
That's why I'll say like, never haveyour VA's manage your, your LinkedIn
messenger, your Facebook messenger.
(33:25):
Any of these thingsare supposed to be you.
Yeah.
They've got to be youor fully transparent.
Like as soon as I message you onLinkedIn, your assistant says, just so
you know, this is actually Susie, Justin'sassistant managing his LinkedIn messenger.
Yeah.
Otherwise I'm talking to you and be like,Oh yeah, I love to send the podcast.
And the VA is like, yes, thank you.
(33:45):
I appreciate that.
Like, you know, and now you gotsomeone else speaking for you and
it, and you got that, that, youknow, that deep inauthenticity.
Justin Moore (33:53):
I completely agree with that.
That's great advice.
Yeah.
Michael Whitehouse (33:57):
So yeah.
Yeah.
Here's the trick to not offending people.
Be you.
Exactly.
Don't let someone else be you.
If someone's going to speak foryou, have them speak for you.
On your behalf.
Yeah, on your behalf.
Yeah.
And I'll be like, Hi!
I'm Justin.
Justin Moore (34:11):
Yeah.
Really?
Totally.
Are you really Justin?
Are you sure?
People can smell it.
I can smell it.
Like, it's just, and it's so painful.
Michael Whitehouse (34:20):
Yeah.
Well, they can't, or worse, they can't.
And it's just like, Justin wasso nice when I talked to him, and
now he's such a standoffish jerk.
I thought I liked him,but I guess so boring.
This must be his true self.
Obviously, because if you, if you havea good experience and a bad experience,
you're not going to say I'm surethe good experience is the real one.
Yeah, totally.
Yeah.
So definitely something to watch out for.
(34:41):
Um, so, so for people who are,who are thinking about a podcast.
Um, maybe not necessarily thelevel of like, let me hire an
agency to do everything for me.
Um, but for actually, no, I'llask the question for them.
Um, for the people who aremore useful for you to reach.
Um, cause obviously someone's like,yeah, my business is making 800 a month.
(35:01):
They're probably not going to hireyou to repurpose all their content.
And yeah, it doesn't make sense.
But so who is the, who is theperson who would want to hire you to
manage their podcast and repurposeand for which it makes sense to.
Justin Moore (35:14):
So we do have a few qualifications and we are also,
we're quite selective with the peoplethat we work because our business
is, we literally build a platformfor people to share their ideas.
And it's just important for us that we'repromoting messages that we believe are.
Making the world a better placeand not the opposite, right?
(35:37):
So we're selected with who we workwith, but on top of that, we, like you
said, hiring an agency to do somethinglike this for you means that you are
taking your business very seriouslybecause this is not a cheap thing to do.
Um, it's.
I still believe that it's, itsaves you money in the long run
if you were actually spending theman hours doing all this yourself.
So, um, but our ideal person wouldbe somebody who, like you said,
(36:01):
already has an established monthlyincome, probably somewhere around
10 to 15, 000 or more per month.
And these are coaches.
And experts and entrepreneurs whodon't want to waste another second
creating inauthentic, boring contenton social media and who want all of
that outsourced for them just by havingtheir hourly conversation with people
(36:25):
who they actually like talking to.
So, it really is a, it's really is ashortcut to a lot of the things that
people find very painful when they'retrying to run an online business.
Um, so I hope that answers that.
We're, we're prioritizingcoaches now because they are the
people who we can help the most.
And we also like that coaches arein the business of helping people.
(36:47):
So then we help people help peopleand it's like exponential helping.
So that makes our work more meaningful.
Uh, but yes, we are selective, but ifsomebody were listening to this and
they're, they're a coach or they're,they're an entrepreneur with a, with
a program or a product or courses orsomething like that, uh, a podcast is.
The absolute number one best way toprove that you are an expert in your
(37:10):
field and by chopping the content up fromthe episode, you don't restrict people
from only being able to go onto thestreaming platforms to find you, but you
can also hit people wherever they are.
You hit them on Facebook, you hit them onInstagram, you hit them on LinkedIn, you,
you can turn your podcast into a blog,into an email list, into a YouTube video.
(37:32):
or all of your Instagramcontent, like what we do.
Um, so it's, it's just, it's theabsolute most amount of, of proving
your expertise in all the differentplaces that people hang out.
Yeah.
Michael Whitehouse (37:45):
Yeah.
It makes, that makes a lot of sense.
Um, and do you only work with podcaststhat are interview based or do you,
would you work with someone who's doing.
Justin Moore (37:52):
Either way, solo, solo, Recut.
Yeah, absolutely.
Yeah.
Solo, um, can work really well for peoplebecause it gives you an opportunity
to really say what's on your mind.
Mm-Hmm.
. Whereas an interview you, you, there'sobviously you're not the only person.
So, um, so yeah, we, wedon't restrict people.
We kind of let peopletreat the podcast as, uh, a
representation of their thoughts.
(38:13):
And so if they want to have an interview,they do an interview, and then if one
week they want to do solo or they wannado 10 solo episodes in a row, go for it.
We are there to serve them,not the other way around.
Michael Whitehouse (38:23):
That makes sense.
Um, now, so I know that there'ssome AI tools out there.
Uh, uh, like it on the names, but,um, but you know, the ones where
you can take a video, drop it inthere, it'll cut it up into pieces.
And so somebody listening mightbe thinking that, wait, isn't
that what those AI tools do?
What, what does Podigy do thatrecording something and dropping
(38:44):
into one of these AI choppers?
Um, what, what, what do they dofor me more than what the AI does?
Justin Moore (38:51):
That's a crazy good question.
Um, number one would be that when youuse these so there's there's multiple
different tools for AI one that weuse in our business is drop your audio
file and get all of your show notes.
So your entire episodedescription written for you.
Um, and obviously alsoyour titles and everything.
So it would.
(39:12):
It would save us a lot of money to ditchour copywriters and to just use the AI.
But the truth is, is that the AI canonly get us about 70 percent of the way,
and the rest has to be done by a humantouch to actually understand the bigger
picture of what it's working within.
So on the writing side, on the videoside, I can personally attest to this.
Veed.
Or v.
io is one, or there's Descript.
(39:33):
There's lots of differenttools to clip your content.
These are fantastic.
They are awesome tools for people whoare starting, who have a lot of time,
time being one of the main inputs.
It still takes a lot of timeto do this on, on your own.
We at Podigy are giving youan entire month of content.
So that means 30 clips.
So 30 clips on your own, evenusing AI still takes a lot of time.
(39:54):
But here's the biggest problemwith AI, which Is why we still use
editors in combination with AI.
We don't actually use theAI to chop the content.
Absolutely not.
We only use the AI to add in thesubtitles and the stock footage.
Because if the AI were incharge of finding the spots,
it'd be a little bit strange.
I'm not saying it does a bad job atfinding interesting moments or, or I'm
(40:17):
not saying it, it, it glitches when it'slike, it does start at the right spots.
But what our editors do in combinationwith the AI, Is they learn the
podcasters business, the podcastersoffer and the podcasters, the
podcasters niche audience very well.
And there's an entire bunchof characteristics in our, in
(40:37):
documents that we outline on how.
That person's podcast is positioned sothat when we are clipping things, we're
not clipping completely random momentsabout what somebody ate for breakfast
or what this funny thing over here.
We're looking for a targeted spotsin the episode where the hosts key
topics are, are really well representedso that they can share that stuff
(40:59):
because you don't just want to besharing anything on your social media.
You want it to actually be relevantto what you're talking about.
So the human touch is still huge,especially in the video side of things,
but also When you're talking about, like,audio editing, I mean, really high level
audio editing, using equipment like this,learning to use equipment like this,
all that type of stuff, uh, AI just, youstill need a human to coach you through
(41:21):
that stuff, you still need a human todo the audio editing the way that we
do it, create the music for you, helpyou do your intro, help you write your
intro, all these things, there's, there'sAI tools for everything, but it still
takes a ton of time to do it yourself.
Michael Whitehouse (41:34):
Awesome.
Yeah, that's a great, great point.
The AI gets you most of the waythere, but not all the way there.
Justin Moore (41:39):
Totally.
You still need that last little polishand, um, sometimes a bit more depending on
the tool, but, but usually the AI does doa lot of the heavy lifting and you still
need a little bit of expertise at the end.
Michael Whitehouse (41:50):
So if people do want to connect with you,
where should we send them?
Justin Moore (41:53):
Well, I was thinking about that.
And if they wanted to reach out tous, it'd be totally fine for them to
send us an email at podigypodcasts.
com or, um, Or no, sorry, sendus an email at Podcast at gmail.
com.
And then if they wanted to go onour Instagram, that's at podigy
podcasts, lots of stuff on there.
(42:15):
But if they wanted to learn more aboutthe podcasting industry, if they wanted
to do some podcasting themselves, ifthey wanted to just kind of figure
out the heck's going on, if they wantto listen to your interview on our
show, then they can come over to,Oh, my pod, which is, Oh, H my pod.
Oh, my pod, um, which is our podcast.
And.
Yeah, that should, that shouldkind of cover all the bases.
Michael Whitehouse (42:37):
Awesome.
Well, so that's Podigypodcast, P O D I G Y.
Now to be confused with Prodigypodcast, which is also on the site.
Podigy, if you see a brain with alot of blue lines, that's not them.
Exactly.
Podigy podcast.
com.
Awesome.
Well, Justin, great to, greatto learn your stories and share.
(42:58):
Share things with you andstick around afterwards.
Cause a couple of things I wantto talk to you about, um, a few
things popped into my head becausethat's what a podcast is about.
Totally.
That stuff networking,networking afterwards.
So, and for those of you listening,you know, where to find all the
stuff down in the show notes.
You can always find mystuff at guy knows a guy.
com.
And I probably have somethingin the trailer that I.
(43:20):
Pre recorded, but recorded after thisinterview, uh, which will tell you all
the rest of the stuff you need to do.
So, thank you so much for listening,and Justin, thanks for being here.
Justin Moore (43:28):
Awesome.
Loved it.
Michael Whitehouse (43:30):
Thank you for joining us for the Guy Who Knows A Guy podcast.
I'm Michael Whitehouse, the GuyWho Knows A Guy, and I hope you'll
join us in December for the 12thand the 14th for JV Connect.
Go to guywhoknowsaguy.
com for more details.
Now, if it's after December 2023 andyou're listening to this, it's okay.
Because we're going to bedoing this event every quarter.
So go to guywhoknowsaguy.
(43:50):
com, see what's new, see what'shappening, and of course check the show
notes to learn about our guests andhow you can get in touch with them.
Check out our next episode formore great training, information,
and networking tips from MichaelWhitehouse, the guy who knows a guy.
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