November 14, 2025 • 29 mins
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In this episode, we practically unpack how Human-AI Performance Psychology™ gives professionals and teams a real competitive edge in the AI era. You’ll learn why mastering your Brain States—not learning more tools—is the true multiplier for performance, creativity, and resilience. We introduce The Six Habits of High-Performing AI-Era Professionals, a practical blueprint for activating your best work, recovering effectively, and extracting real value from generative AI without burning out.
Here’s what we cover:
• Why your brain—not the tool—is the ultimate AI force multiplier
• The Activation Dial and how to engineer optimal Brain States
• The 30-day focus loop for clarity, momentum, and output
• Recharge protocols for sleep, nutrition, movement, and relationships
• Stress recoding to stop energy leaks before they derail performance
• Confidence engineering through fast, constructive feedback
• Preparing to perform under pressure (and why this matters more with AI)
• Building laser-sharp focus for deep, high-value work
• Real-world results, training options, and certification pathways
• How these Six Habits future-proof your role, your value, and your team
Want to go deeper?
• Explore the Six Habits training on the Tougher Minds® website
• Learn about the Certified Habit Mechanic Coach programme
• We can coach you directly or train your entire team — if you can’t find what you need on the site, just let us know here
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Hello, habit mechanics, it's Dr.
John Finn here.
I hope everyone had a fantasticweek so far.
So today I wanna go deep intothe six habits of
high-performing AI eraprofessionals.
Now it might be the first termyou've first time you've heard
(00:21):
me use that very specificphrase, but actually this is
what we've been working on forthe last 25 years, and it's what
we've been teaching over 20,000people for that period of of
time.
It's just now emerged to us thatactually a really helpful way to
(00:43):
think about this are as sixdistinct habits, and we're
really excited about thatbecause we think it just gives
people a clearer blueprint, aclearer map of exactly what they
need to get good at in order tobe healthier, happier, and at
their best in the AI era.
(01:04):
So in this episode, I want tounpack those six habits.
And I want to start by sayingthat most people are getting AI
completely wrong.
They're getting the AI eracompletely wrong.
They are focused on thetechnology, the tools, and
(01:28):
sometimes trying to learn everynew tool that's available,
sometimes buying a technology ora tool or a subscription and
never using it, sometimes buyingit and using it, but not using
it particularly well.
Sometimes buying it, using it,and using it great.
But what we need to reallyunderstand is that without our
(01:50):
brain working really well,another maybe working well today
is probably not guaranteed to beworking really well next week.
Without our brains workingreally well, the AI is useless.
So I talk about a concept calledactivation quite a lot in our
(02:10):
programmes, in our coaching andour training.
And the activation dial is a wayof understanding our brain
energy levels.
So we talk about brain status,activation levels is what sits
behind brain status, it's aboutthe neurotransmitters literally
in your brain.
And our activation dial runsfrom zero all the way around to
(02:35):
a hundred.
If you're at zero, zero on theactivation dial, it means that
you're dead.
Okay, so that's the startingpoint.
If you're at a hundred on theactivation dial, it means your
heart is beating as quickly asit possibly can, you're
breathing as hard as you can, umyou're probably cognitively over
(02:57):
overactivated.
So if you're zero zero on theactivation dial, you're not
going to be able to use AI,right?
If you're a hundred, you're notgoing to be able to use the AI
technology as well as you can.
Um if you're maybe a 60 on theactivation dial, that might be
(03:18):
your optimal activation levelfor working really well with
generative AI in um high-chargebrain states.
So our brain is the main conduitfor getting the most out of AI
technologies, and we and if wewant to use this powerful,
unique tech, and I think umneural network AI is more like a
(03:43):
species.
And in the last podcast episode,I talked about the two main
types of species that are agenetic and the generative, one
being like a robot taxi or aself-driving car, the other
being a bit more like asnowmobile.
If we want to get the most outof it, so we can get the
benefits for our health, ourhappiness, and our performance,
and first and foremost, we needto get our brain working really
(04:08):
well.
And the the habits, the sixhabits are all about first of
all, getting our brain workingreally well, and then making
sure that we can overcome everychallenge that we face, but also
(04:30):
give ourselves the very bestchance of performing to our
potential on demand as and whenwe need to.
So it's not just a fluke or abit of luck.
We can we can consistently everyday get into those high-charge
brain states because we arerecharging our brain properly,
we're optimising how we do ourmedium charge thinking and
(04:51):
doing, and we can free ourselvesup so that we can actually not
only understand AI and how itworks and learn how to use it
really well, but also we can umdo the kind of thinking and
complete the kind of tasks thatAI can't do and will not be able
(05:11):
to do, in my opinion, in anytime soon.
So AI is here, it's not goingaway.
You might hear this sort ofnarrative around is it a bubble,
is it not a bubble?
It doesn't matter.
Um the technology, it some of itmight be overpriced in the stock
market, unless you've got loadsof money invested in NVIDIA or
(05:32):
Microsoft, you don't need toworry about that really.
Um, Nvidia has become uh aboutsix months ago, these are the
guys that make that some of thehardware, the chips.
Um they became the first companyever to be worth over five,
sorry, over four trillion aboutsix months ago.
(05:55):
In the last few weeks, Nvidiabroke five trillion in
valuation, not billions,trillion, and um Microsoft
became the second company everto break four trillion.
So, you know, even if thesecompanies half in value over the
next few years, which I don'tthink they will, they're still
(06:18):
you know worth trillions,they're still valued at
trillions, right?
So what we need to recognise isis that we are going through a
jobless boom where businessesare making more money, that's
their food issue responsibility,and they are doing that by
employing less people, but theystill need people, but they only
(06:39):
need people who can nail thesesix habits.
And once you understand what thesix habits are, by just doing a
few simple things every day,every week, every month, you can
get these habits fired up inyour own life and get all the
benefits.
Whether you just want to behealthier, happier, and at your
best more often, whether you area leader or a parent or you're
(07:04):
running a team or you just wantto be a better team member,
these habits are essential.
They are essential, they are thebackbone and they're tried and
tested.
And again, it's not really aboutthe AI.
As you build these habits, youcan learn how to build some AI
technologies into your workflow,but actually, it's really about
first and foremost you being atyour best.
(07:26):
So let me talk you through thesix habits.
I'll give you the overview tostart with, and then we'll go in
to speak about each one in a bitmore detail.
And the foundation of all this,by the way, is understanding how
your brain works.
You need to understand how yourbrain works, because by
understanding how your brainworks, you can then make more,
(07:49):
much more sense, much moreaccurate sense of why you feel
like you feel, what why you dowhat you do, you know, what are
the if you understand thesebasic operatings of what brains
are designed to do, just makeseverything so much easier.
So these habits um are designedto be built on the foundation of
(08:12):
you, you know, understanding howyour brain works.
So habit one we call build a30-day focus loop.
So we need to be in the habit ofnot just having a gist
understanding of why I need toget out of bed this morning.
(08:34):
We need to have some clear goalsthat we're working towards, and
we've developed tools over theyears and systems that make it
really easy for you to build thehabit of using those tools so
that it's very clear to you whatyou need to achieve today, what
you need to achieve this week,what you need to achieve this
month, and how that feeds in toyour bigger, meaningful goals.
(08:58):
So the I haven't met anyone yetthat doesn't want to be healthy
and happy in the distant future.
So if that's the only thing youknow about the distant future
that you agree that you wouldlike to be doing, then that
means that there are somechoices that you can make today
and tomorrow and this week andthis month that are going to
(09:21):
give you a better chance ofbeing healthy, happy, and at
your best in the distant future.
So the first habit is we need tobuild that 30-day focus loop,
and I'll come back and talk moreabout it later.
The second habit is then, so weonce we've got the motivation
fired up, if you like, but in avery structured, intelligent
way, we then habit number two iswe've got to recharge our
(09:44):
cognitive battery, or you needto recharge your cognitive
battery.
If your brain is depleted, ithas no energy, you're not going
to be functioning very well.
You're not going to be able toregulate your behaviour very
well.
So it's pretty logical.
(10:05):
We need charge in the battery,and to get charge into the
battery, into our brain statebattery, we need to recharge it
properly.
And recharge, high-qualityrecharge is not just about
sleep, it's also about yourdiet, how you exercise, who you
hang out with, and who you spendtime with.
(10:25):
And by getting those thingsright, then we've got the
foundations of health,happiness, and performance.
So, habit one, we create a clearplan of what we want to do, why
we want to do it.
We have that 30-day focus, andwe're in the habit of renewing
that 30-day focus.
(10:47):
Um, habit number two is rechargeyour cognitive battery so you
actually have some energy towork on these things that are
important in your life, workingon the things you need to do to
be healthy, happy, and at yourbest.
Habit number three then isrecord your stress response.
Because what many people arefinding is that even if they are
(11:10):
doing some recharge activitieswell, they're just losing a
disproportionate amount of theirenergy, physical and cognitive,
to stress because they'reworrying, they're beating
themselves up, and then theyengage in destructive habits,
like they eat the wrong things,they don't do the exercise they
(11:31):
need to, if they get to bed ontime, and it goes on like that.
Um, they don't look afterthemselves.
So we need a way to recode theway that we respect we we
respond to stress, and we've gotlots of power, powerful science
facts tools that we've developedover the years that people use
every single day.
(11:52):
So we've just got to build ahabit of using one or more of
those tools so that we don't letstress be something that just
happens to us.
We're proactive in how we recodeit, in how we process it.
We can't avoid getting stressed,or certainly some of the
stresses we experience we can'tavoid because they're kind of
(12:12):
outside of our control.
But what we absolutely can do istake responsibility for how we
process the stress and recodethat stress response.
So we've got habit one is uhbuild a 30-day focus loop, habit
two is recharge your cognitivebattery, habit three is recode
your stress response.
(12:33):
Habit four is about engineeringrobust confidence, so we are
living in a world which isbecoming less and less familiar,
where we're encountering newexperiences more regularly,
(12:55):
we're being asked to do thingnew things more regularly, and
you know, AI is a huge driver ofthat.
Many of us can remember makingquite a slow transition into
digital banking.
So, you know, instead of goinginto the high street branch to
do all of our banking, we madethat slow transition into the
(13:17):
banking app.
And slowly but surely we learnedhow to trust it, and now you
know most people are just doingall of their banking just on
their phone, which is almostunimaginable 10 years ago.
What um the speed of AIdevelopment is bringing is
newness, lots of new things, andwhat we're currently seeing in
the market in the the world ofwork, whether you work for
(13:39):
yourself, whether you work for abusiness, whether you're
thinking of starting a newbusiness, you know, you know,
working on whatever, is that thetraditional roles that we've
seen are starting to change.
Some roles are dying out becausethey're not they're not needing
and needed anymore.
New roles are emerging, buteveryone is having to adapt.
(14:01):
And what's really important thenis that we might be being asked
to do things that we've neverdone before.
I've never worked with uhgenerative AI to create a client
proposal before.
I've never had to manage andlead a team of people that are
working so um intensely with uha human intelligent-like uh
(14:29):
technology, AI.
Um my children, my youngestchildren, they're they're now at
school having to navigate thispathway to did they use AI,
don't they use AI, what's theoptimal balance here, what
they're gonna be doing in thefuture.
(14:49):
But essentially, all these newto to to quickly adapt to these
new demands that are being puton us, we need to build
confidence.
We need to have that belief andthe evidence that we can
actually do these things and wecan do them really well.
So, in order to build thatconfidence quickly, we have to
(15:11):
be deliberately engineering it,hence engineer robust confidence
that is habit four, so that wespend less time dwelling and
beating ourselves up, and you'reseeing this sort of crossover
here between the habits, and weare proactively collecting the
information that reinforces andshows us that we can do these
new things, or we're setting ourlives up so we we get better at
(15:34):
these new things faster.
So we've got to engineer robustconfidence, not any old type of
confidence, robust confidence.
Um, and then that brings us intohabit five, which is prepare for
pressure.
Some people are very familiarwith pressurised situations,
others not so much.
Um, but even if you don't feel alot of pressure in your life
(15:58):
right now, pressure is comingbecause as we move into this new
world where more and more thingsare new, we're gonna be put out
of our comfort zone more often,and we're gonna be we're gonna
be expected to be able to adaptvery quickly and perform under
pressure, and that's whatpreparing, building the habit of
(16:20):
preparing profession, uhpreparing for pressure gives us
is the ability to perform underpressure consistently at our
best when that pressure comeson.
And even if you're thinking,well, that's not that relevant
for me, it's fine.
Um I would suggest that you'regonna be experiencing more of
(16:45):
these situations soon becauseeveryone's gonna be pushed out
of their comfort zone.
But that's the beauty of thisblue of this blueprint of these
six core habits.
You might say, well, you know,the the pressure one, it's okay.
I don't really need that rightnow.
That's fine.
What we've prioritized then isbuilding the the habit that is
most relevant for you.
That's uh prepare to performunder pressure, and then habit
(17:06):
six is build laser sharp focus.
Now, many people are buildingdistraction into their lives,
they're getting really good atgetting distracted, which has
all kinds of negativeconsequences, and they don't
(17:27):
realise they're doing that.
But how we pay attention ismainly a function of how we
practice.
If you practice short bouts ofattention, um that's what you
get good at, and that's whatmany, many people have got good
at, and it's causing themproblems because it weak it's
essentially weakens sites in ourbrain like our dorsal lateral
(17:47):
prefrontal cortex, ourorbitofrontal cortex, and they
are really important for umbeing healthy, happy, and at our
best for reasons I'm not goingto go into right now, but we can
we can we can deliberately buildlaser sharp focus so that when
we want to focus andconcentrate, we can do it on
(18:09):
demand.
Whether we're working with AI ornot working with AI, whether
we're working from home or we'reworking in a noisy office,
whether we are listening to acolleague or listening to a
family member, and we reallyneed to show them that we're
paying attention, we can buildlaser sharp focus.
(18:30):
And like all of these habits,all the six habits I'm talking
through, these are not justabstract ideas.
This is literally what we'vespent 25 years doing is building
the systems and the science thatmake it easy for anybody not
only to understand these habitsat a high level but to quickly
build them in their life.
(18:52):
But now we have this six habitblueprint, which is really
exciting.
So if you want to be healthy,happy, and at your best in the
AI era, we created this sixhabit, high-performing AI era
professional model for you.
And by the way, most people havenot seriously been using AI
(19:18):
technology until the lastprobably 18 months or so, and
possibly even shorter periodthan that.
What we have seen time and timeagain when people learn how to
deploy these habits into theirlives is they do significantly
better than those that are not.
And you'll hear us see, and youyou hear us talk about, and
(19:40):
you've probably seen that thethe either uh testimonial, you
know, getting a$70,000 overnightpay rise, um, people getting 40%
pay uh promotions, but not justthat, finishing work earlier,
getting to spend more qualitytime with your family, getting
to spend more time doing whatyou want to do.
Um, this is this this is thepromise that better brain state
(20:06):
management coupled with even ifit's just a light sprinkle of AI
tools gives us, but we can onlyunlock it if we get these six
habits really working for us.
So, to make it as easy aspossible for people to do that,
we've created the six habitstraining, and you can access
this directly from the website.
(20:27):
So if you go to um HabitMechanic website, we've created
a training program which talksyou through, which walks you
through step by step, and I'myour guide exactly how to build
these six habits into your life,and you also get some
(20:48):
certifications when you do this,and I'll you can check those out
on the um the website, and we'reall also making the six habits
approach the centerpiece of whatour coaches are able to do.
So, when you become a certifiedhabit mechanic coach, the main
thrust of what you're able to dois actually teach people these
(21:10):
habits and show them how toquickly develop them and build
them in their own life.
We're also starting to do uhtraining, life training with
teams um on these six habits,and this is also going to become
the backbone of obviously how wecoach people one-to-one.
So you you can't read about thisin any of our books.
(21:32):
This is the the next step, it'sabout implementation.
If you've read Train Your Brainfor the Era of Revolution, the
four-step success cycle systemis part of that first habit, but
it's not everything, it's justpart of it.
Um, but you'll get a gist senseand of some of these things that
we're talking about.
If you've read the habitmechanic, there are some of the
(21:55):
tools that um you've used thatgo somewhere to building a
couple of these habits, butwe've never had this systematic
programme before in place.
So we've we've we've got thetraining.
If you want to do this, youmight still be thinking, nah, AI
is not going to have a massiveimpact on my life, and that's
fine.
But what I would say is this isnot really just about AI, it's
(22:18):
more about you and understandingyourself so you can thrive in
whatever context is brought umto bear on your life.
If you are deep into AI andyou're trying to figure out how
do I get the most out of thisfor myself, for my people, for
my team, then this is this isreally, really important.
(22:40):
It's going to be the cornerstonegoing forwards of businesses get
actually getting return oninvestment from AI technologies.
Most businesses now are not froma gentic AI, from sorry, from
generative AI, which is whereall the the value is.
And what we're seeing is if youget this right, you're able to
(23:01):
not just duplicate yourselfevery day in terms of what you
can get done.
And I'm not talking productivityhere, productivity is a cheap
thing.
I'm talking about high impactthinking, your best type of
thinking, where you'reabsolutely at your best.
If you get this, if you getthese six habits working for
you, you're not only able to dotwice as much of the your
cleverest work.
(23:22):
So you're not only able todouble yourself, you're not even
only able to triple yourself.
But what we're seeing is peopleare quadrupling themselves, they
are 7xing themselves actuallywhen they optimise this.
Um, and that this is whathonestly what I'm seeing for
myself.
The the amount of um complexwork I'm able to get through now
(23:45):
with uh optimised brain statesand some very cheap um
generative AI, and I say it'scheap because yeah, there is
another way to get in thisvolume of output, it's hiring
people or working with expensiveconsultants.
Generative AI means that youdon't have to do that, you can
(24:07):
just do it yourself and go somuch faster, so much more
cost-effectively.
So, and and you know, also ifyour kids are if you're
thinking, right, what's thefuture for my children here?
I guarantee you the backbone oftheir success will be these six
habits.
Um this is my uh deeplyconnected to my PhD research,
(24:32):
which is really about thetransition from being a teenager
to an adult and why some aresuccessful, why others are not.
So, what whatever you're tryingto achieve in life, these six
habits are for you.
And we've got some um next stepsafter the six habits, which
we're gonna reveal in duecourse, but the foundational
(24:54):
thing is to get these six habitsfiring for you.
So I heard that's um scratchedthe itch of anyone who's
thinking, what are these sixhabits he's talking about?
Well, that's what they are.
So let me go through them again.
We've got habit one is build a30-day focus loop, habit two is
(25:14):
recharge your cognitive battery,habit three is record your
stress response, habit four isengineer robust confidence,
habit five is prepare forpressure, habit six is build
laser sharp focus.
And if anyone's thinking aboutwhat about resilience?
Well, of course, resilience isthe outcome of getting all this
(25:35):
stuff right.
What about adaptability?
Well, adaptability is theoutcome of getting these things
right, that they're not thehabits that you build, they're
outcomes.
Um, so this approach is aboutgetting your brain working
really well and building thehabits that automate it working
really well so that you can behealthy, happy, and at your best
(25:57):
consistently.
And if you want to sprinkle someAI into that as well, then
that's gonna make you go evenfurther, even faster.
If you're not even using any AItools yet, it's not a
prerequisite for doing thistraining and building these
habits.
It's um, but it but for mostpeople, AI is gonna be
(26:22):
transforming their lives in thenext well, you know, from 2026
onwards.
I think we're really gonna seethat the the game being upped
with AI because so manybusinesses are getting so many
great results.
Um, so more and more people aregonna be expected to use it and
lead teams that are using it.
(26:42):
So this is gonna lay the greatfoundations for anyone who
thinks they're gonna be in thatsituation.
So that's all I wanted to say.
Um, you know, the key here isbrain state management, but
brain state management byitself, brain state intelligence
by itself, I know can feel a bitintangible.
This is the practical thing thatyou need to do, is just focus on
(27:04):
these habits.
And we've created the training,the support, so you can do that.
If you just want to learn ityourself, check out the six
habit training on the website.
If you want to help others to doit, check out our certified
habit mechanic coach training.
If you want us to do it withyou, we can coach you, we can
come and train your team.
Um, and we're starting to dosome big projects on this now
(27:29):
for our corporate clients.
So we've got you covered,whatever you want.
Um, and if there's somethingthat I haven't mentioned on the
list that you're thinking, canyou do this?
Can you do this for my children?
We can uh we can do that aswell.
But just this is just thecenterpiece of of the work that
we're doing now, and we're soexcited by the results and uh
get it getting these powerfultools into people's hands.
(27:51):
So if it's of interest and youcan't find what you're looking
for on the website, just let usknow, or you have any further
questions, let us know, andyou're gonna hear much more
about these habits goingforwards.
Just by getting one of thesehabits working a little bit
better is gonna have a seismicimpact on your ability to be
healthy, happy, and at yourbest.
(28:13):
So that's why we always sayyou're only ever one brainstate
habit away.
Hello, habit mechanics, it's Dr.
John Finn here.
I hope everyone had a fantasticweek so far.
So today I wanna go deep intothe six habits of
high-performing AI eraprofessionals.
Now it might be the first termyou've first time you've heard
(00:21):
me use that very specificphrase, but actually this is
what we've been working on forthe last 25 years, and it's what
we've been teaching over 20,000people for that period of of
time.
It's just now emerged to us thatactually a really helpful way to
(00:43):
think about this are as sixdistinct habits, and we're
really excited about thatbecause we think it just gives
people a clearer blueprint, aclearer map of exactly what they
need to get good at in order tobe healthier, happier, and at
their best in the AI era.
(01:04):
So in this episode, I want tounpack those six habits.
And I want to start by sayingthat most people are getting AI
completely wrong.
They're getting the AI eracompletely wrong.
They are focused on thetechnology, the tools, and
(01:28):
sometimes trying to learn everynew tool that's available,
sometimes buying a technology ora tool or a subscription and
never using it, sometimes buyingit and using it, but not using
it particularly well.
Sometimes buying it, using it,and using it great.
But what we need to reallyunderstand is that without our
(01:50):
brain working really well,another maybe working well today
is probably not guaranteed to beworking really well next week.
Without our brains workingreally well, the AI is useless.
So I talk about a concept calledactivation quite a lot in our
(02:10):
programmes, in our coaching andour training.
And the activation dial is a wayof understanding our brain
energy levels.
So we talk about brain status,activation levels is what sits
behind brain status, it's aboutthe neurotransmitters literally
in your brain.
And our activation dial runsfrom zero all the way around to
(02:35):
a hundred.
If you're at zero, zero on theactivation dial, it means that
you're dead.
Okay, so that's the startingpoint.
If you're at a hundred on theactivation dial, it means your
heart is beating as quickly asit possibly can, you're
breathing as hard as you can, umyou're probably cognitively over
(02:57):
overactivated.
So if you're zero zero on theactivation dial, you're not
going to be able to use AI,right?
If you're a hundred, you're notgoing to be able to use the AI
technology as well as you can.
Um if you're maybe a 60 on theactivation dial, that might be
(03:18):
your optimal activation levelfor working really well with
generative AI in um high-chargebrain states.
So our brain is the main conduitfor getting the most out of AI
technologies, and we and if wewant to use this powerful,
unique tech, and I think umneural network AI is more like a
(03:43):
species.
And in the last podcast episode,I talked about the two main
types of species that are agenetic and the generative, one
being like a robot taxi or aself-driving car, the other
being a bit more like asnowmobile.
If we want to get the most outof it, so we can get the
benefits for our health, ourhappiness, and our performance,
and first and foremost, we needto get our brain working really
(04:08):
well.
And the the habits, the sixhabits are all about first of
all, getting our brain workingreally well, and then making
sure that we can overcome everychallenge that we face, but also
(04:30):
give ourselves the very bestchance of performing to our
potential on demand as and whenwe need to.
So it's not just a fluke or abit of luck.
We can we can consistently everyday get into those high-charge
brain states because we arerecharging our brain properly,
we're optimising how we do ourmedium charge thinking and
(04:51):
doing, and we can free ourselvesup so that we can actually not
only understand AI and how itworks and learn how to use it
really well, but also we can umdo the kind of thinking and
complete the kind of tasks thatAI can't do and will not be able
(05:11):
to do, in my opinion, in anytime soon.
So AI is here, it's not goingaway.
You might hear this sort ofnarrative around is it a bubble,
is it not a bubble?
It doesn't matter.
Um the technology, it some of itmight be overpriced in the stock
market, unless you've got loadsof money invested in NVIDIA or
(05:32):
Microsoft, you don't need toworry about that really.
Um, Nvidia has become uh aboutsix months ago, these are the
guys that make that some of thehardware, the chips.
Um they became the first companyever to be worth over five,
sorry, over four trillion aboutsix months ago.
(05:55):
In the last few weeks, Nvidiabroke five trillion in
valuation, not billions,trillion, and um Microsoft
became the second company everto break four trillion.
So, you know, even if thesecompanies half in value over the
next few years, which I don'tthink they will, they're still
(06:18):
you know worth trillions,they're still valued at
trillions, right?
So what we need to recognise isis that we are going through a
jobless boom where businessesare making more money, that's
their food issue responsibility,and they are doing that by
employing less people, but theystill need people, but they only
(06:39):
need people who can nail thesesix habits.
And once you understand what thesix habits are, by just doing a
few simple things every day,every week, every month, you can
get these habits fired up inyour own life and get all the
benefits.
Whether you just want to behealthier, happier, and at your
best more often, whether you area leader or a parent or you're
(07:04):
running a team or you just wantto be a better team member,
these habits are essential.
They are essential, they are thebackbone and they're tried and
tested.
And again, it's not really aboutthe AI.
As you build these habits, youcan learn how to build some AI
technologies into your workflow,but actually, it's really about
first and foremost you being atyour best.
(07:26):
So let me talk you through thesix habits.
I'll give you the overview tostart with, and then we'll go in
to speak about each one in a bitmore detail.
And the foundation of all this,by the way, is understanding how
your brain works.
You need to understand how yourbrain works, because by
understanding how your brainworks, you can then make more,
(07:49):
much more sense, much moreaccurate sense of why you feel
like you feel, what why you dowhat you do, you know, what are
the if you understand thesebasic operatings of what brains
are designed to do, just makeseverything so much easier.
So these habits um are designedto be built on the foundation of
(08:12):
you, you know, understanding howyour brain works.
So habit one we call build a30-day focus loop.
So we need to be in the habit ofnot just having a gist
understanding of why I need toget out of bed this morning.
(08:34):
We need to have some clear goalsthat we're working towards, and
we've developed tools over theyears and systems that make it
really easy for you to build thehabit of using those tools so
that it's very clear to you whatyou need to achieve today, what
you need to achieve this week,what you need to achieve this
month, and how that feeds in toyour bigger, meaningful goals.
(08:58):
So the I haven't met anyone yetthat doesn't want to be healthy
and happy in the distant future.
So if that's the only thing youknow about the distant future
that you agree that you wouldlike to be doing, then that
means that there are somechoices that you can make today
and tomorrow and this week andthis month that are going to
(09:21):
give you a better chance ofbeing healthy, happy, and at
your best in the distant future.
So the first habit is we need tobuild that 30-day focus loop,
and I'll come back and talk moreabout it later.
The second habit is then, so weonce we've got the motivation
fired up, if you like, but in avery structured, intelligent
way, we then habit number two iswe've got to recharge our
(09:44):
cognitive battery, or you needto recharge your cognitive
battery.
If your brain is depleted, ithas no energy, you're not going
to be functioning very well.
You're not going to be able toregulate your behaviour very
well.
So it's pretty logical.
(10:05):
We need charge in the battery,and to get charge into the
battery, into our brain statebattery, we need to recharge it
properly.
And recharge, high-qualityrecharge is not just about
sleep, it's also about yourdiet, how you exercise, who you
hang out with, and who you spendtime with.
(10:25):
And by getting those thingsright, then we've got the
foundations of health,happiness, and performance.
So, habit one, we create a clearplan of what we want to do, why
we want to do it.
We have that 30-day focus, andwe're in the habit of renewing
that 30-day focus.
(10:47):
Um, habit number two is rechargeyour cognitive battery so you
actually have some energy towork on these things that are
important in your life, workingon the things you need to do to
be healthy, happy, and at yourbest.
Habit number three then isrecord your stress response.
Because what many people arefinding is that even if they are
(11:10):
doing some recharge activitieswell, they're just losing a
disproportionate amount of theirenergy, physical and cognitive,
to stress because they'reworrying, they're beating
themselves up, and then theyengage in destructive habits,
like they eat the wrong things,they don't do the exercise they
(11:31):
need to, if they get to bed ontime, and it goes on like that.
Um, they don't look afterthemselves.
So we need a way to recode theway that we respect we we
respond to stress, and we've gotlots of power, powerful science
facts tools that we've developedover the years that people use
every single day.
(11:52):
So we've just got to build ahabit of using one or more of
those tools so that we don't letstress be something that just
happens to us.
We're proactive in how we recodeit, in how we process it.
We can't avoid getting stressed,or certainly some of the
stresses we experience we can'tavoid because they're kind of
(12:12):
outside of our control.
But what we absolutely can do istake responsibility for how we
process the stress and recodethat stress response.
So we've got habit one is uhbuild a 30-day focus loop, habit
two is recharge your cognitivebattery, habit three is recode
your stress response.
(12:33):
Habit four is about engineeringrobust confidence, so we are
living in a world which isbecoming less and less familiar,
where we're encountering newexperiences more regularly,
(12:55):
we're being asked to do thingnew things more regularly, and
you know, AI is a huge driver ofthat.
Many of us can remember makingquite a slow transition into
digital banking.
So, you know, instead of goinginto the high street branch to
do all of our banking, we madethat slow transition into the
(13:17):
banking app.
And slowly but surely we learnedhow to trust it, and now you
know most people are just doingall of their banking just on
their phone, which is almostunimaginable 10 years ago.
What um the speed of AIdevelopment is bringing is
newness, lots of new things, andwhat we're currently seeing in
the market in the the world ofwork, whether you work for
(13:39):
yourself, whether you work for abusiness, whether you're
thinking of starting a newbusiness, you know, you know,
working on whatever, is that thetraditional roles that we've
seen are starting to change.
Some roles are dying out becausethey're not they're not needing
and needed anymore.
New roles are emerging, buteveryone is having to adapt.
(14:01):
And what's really important thenis that we might be being asked
to do things that we've neverdone before.
I've never worked with uhgenerative AI to create a client
proposal before.
I've never had to manage andlead a team of people that are
working so um intensely with uha human intelligent-like uh
(14:29):
technology, AI.
Um my children, my youngestchildren, they're they're now at
school having to navigate thispathway to did they use AI,
don't they use AI, what's theoptimal balance here, what
they're gonna be doing in thefuture.
(14:49):
But essentially, all these newto to to quickly adapt to these
new demands that are being puton us, we need to build
confidence.
We need to have that belief andthe evidence that we can
actually do these things and wecan do them really well.
So, in order to build thatconfidence quickly, we have to
(15:11):
be deliberately engineering it,hence engineer robust confidence
that is habit four, so that wespend less time dwelling and
beating ourselves up, and you'reseeing this sort of crossover
here between the habits, and weare proactively collecting the
information that reinforces andshows us that we can do these
new things, or we're setting ourlives up so we we get better at
(15:34):
these new things faster.
So we've got to engineer robustconfidence, not any old type of
confidence, robust confidence.
Um, and then that brings us intohabit five, which is prepare for
pressure.
Some people are very familiarwith pressurised situations,
others not so much.
Um, but even if you don't feel alot of pressure in your life
(15:58):
right now, pressure is comingbecause as we move into this new
world where more and more thingsare new, we're gonna be put out
of our comfort zone more often,and we're gonna be we're gonna
be expected to be able to adaptvery quickly and perform under
pressure, and that's whatpreparing, building the habit of
(16:20):
preparing profession, uhpreparing for pressure gives us
is the ability to perform underpressure consistently at our
best when that pressure comeson.
And even if you're thinking,well, that's not that relevant
for me, it's fine.
Um I would suggest that you'regonna be experiencing more of
(16:45):
these situations soon becauseeveryone's gonna be pushed out
of their comfort zone.
But that's the beauty of thisblue of this blueprint of these
six core habits.
You might say, well, you know,the the pressure one, it's okay.
I don't really need that rightnow.
That's fine.
What we've prioritized then isbuilding the the habit that is
most relevant for you.
That's uh prepare to performunder pressure, and then habit
(17:06):
six is build laser sharp focus.
Now, many people are buildingdistraction into their lives,
they're getting really good atgetting distracted, which has
all kinds of negativeconsequences, and they don't
(17:27):
realise they're doing that.
But how we pay attention ismainly a function of how we
practice.
If you practice short bouts ofattention, um that's what you
get good at, and that's whatmany, many people have got good
at, and it's causing themproblems because it weak it's
essentially weakens sites in ourbrain like our dorsal lateral
(17:47):
prefrontal cortex, ourorbitofrontal cortex, and they
are really important for umbeing healthy, happy, and at our
best for reasons I'm not goingto go into right now, but we can
we can we can deliberately buildlaser sharp focus so that when
we want to focus andconcentrate, we can do it on
(18:09):
demand.
Whether we're working with AI ornot working with AI, whether
we're working from home or we'reworking in a noisy office,
whether we are listening to acolleague or listening to a
family member, and we reallyneed to show them that we're
paying attention, we can buildlaser sharp focus.
(18:30):
And like all of these habits,all the six habits I'm talking
through, these are not justabstract ideas.
This is literally what we'vespent 25 years doing is building
the systems and the science thatmake it easy for anybody not
only to understand these habitsat a high level but to quickly
build them in their life.
(18:52):
But now we have this six habitblueprint, which is really
exciting.
So if you want to be healthy,happy, and at your best in the
AI era, we created this sixhabit, high-performing AI era
professional model for you.
And by the way, most people havenot seriously been using AI
(19:18):
technology until the lastprobably 18 months or so, and
possibly even shorter periodthan that.
What we have seen time and timeagain when people learn how to
deploy these habits into theirlives is they do significantly
better than those that are not.
And you'll hear us see, and youyou hear us talk about, and
(19:40):
you've probably seen that thethe either uh testimonial, you
know, getting a$70,000 overnightpay rise, um, people getting 40%
pay uh promotions, but not justthat, finishing work earlier,
getting to spend more qualitytime with your family, getting
to spend more time doing whatyou want to do.
Um, this is this this is thepromise that better brain state
(20:06):
management coupled with even ifit's just a light sprinkle of AI
tools gives us, but we can onlyunlock it if we get these six
habits really working for us.
So, to make it as easy aspossible for people to do that,
we've created the six habitstraining, and you can access
this directly from the website.
(20:27):
So if you go to um HabitMechanic website, we've created
a training program which talksyou through, which walks you
through step by step, and I'myour guide exactly how to build
these six habits into your life,and you also get some
(20:48):
certifications when you do this,and I'll you can check those out
on the um the website, and we'reall also making the six habits
approach the centerpiece of whatour coaches are able to do.
So, when you become a certifiedhabit mechanic coach, the main
thrust of what you're able to dois actually teach people these
(21:10):
habits and show them how toquickly develop them and build
them in their own life.
We're also starting to do uhtraining, life training with
teams um on these six habits,and this is also going to become
the backbone of obviously how wecoach people one-to-one.
So you you can't read about thisin any of our books.
(21:32):
This is the the next step, it'sabout implementation.
If you've read Train Your Brainfor the Era of Revolution, the
four-step success cycle systemis part of that first habit, but
it's not everything, it's justpart of it.
Um, but you'll get a gist senseand of some of these things that
we're talking about.
If you've read the habitmechanic, there are some of the
(21:55):
tools that um you've used thatgo somewhere to building a
couple of these habits, butwe've never had this systematic
programme before in place.
So we've we've we've got thetraining.
If you want to do this, youmight still be thinking, nah, AI
is not going to have a massiveimpact on my life, and that's
fine.
But what I would say is this isnot really just about AI, it's
(22:18):
more about you and understandingyourself so you can thrive in
whatever context is brought umto bear on your life.
If you are deep into AI andyou're trying to figure out how
do I get the most out of thisfor myself, for my people, for
my team, then this is this isreally, really important.
(22:40):
It's going to be the cornerstonegoing forwards of businesses get
actually getting return oninvestment from AI technologies.
Most businesses now are not froma gentic AI, from sorry, from
generative AI, which is whereall the the value is.
And what we're seeing is if youget this right, you're able to
(23:01):
not just duplicate yourselfevery day in terms of what you
can get done.
And I'm not talking productivityhere, productivity is a cheap
thing.
I'm talking about high impactthinking, your best type of
thinking, where you'reabsolutely at your best.
If you get this, if you getthese six habits working for
you, you're not only able to dotwice as much of the your
cleverest work.
(23:22):
So you're not only able todouble yourself, you're not even
only able to triple yourself.
But what we're seeing is peopleare quadrupling themselves, they
are 7xing themselves actuallywhen they optimise this.
Um, and that this is whathonestly what I'm seeing for
myself.
The the amount of um complexwork I'm able to get through now
(23:45):
with uh optimised brain statesand some very cheap um
generative AI, and I say it'scheap because yeah, there is
another way to get in thisvolume of output, it's hiring
people or working with expensiveconsultants.
Generative AI means that youdon't have to do that, you can
(24:07):
just do it yourself and go somuch faster, so much more
cost-effectively.
So, and and you know, also ifyour kids are if you're
thinking, right, what's thefuture for my children here?
I guarantee you the backbone oftheir success will be these six
habits.
Um this is my uh deeplyconnected to my PhD research,
(24:32):
which is really about thetransition from being a teenager
to an adult and why some aresuccessful, why others are not.
So, what whatever you're tryingto achieve in life, these six
habits are for you.
And we've got some um next stepsafter the six habits, which
we're gonna reveal in duecourse, but the foundational
(24:54):
thing is to get these six habitsfiring for you.
So I heard that's um scratchedthe itch of anyone who's
thinking, what are these sixhabits he's talking about?
Well, that's what they are.
So let me go through them again.
We've got habit one is build a30-day focus loop, habit two is
(25:14):
recharge your cognitive battery,habit three is record your
stress response, habit four isengineer robust confidence,
habit five is prepare forpressure, habit six is build
laser sharp focus.
And if anyone's thinking aboutwhat about resilience?
Well, of course, resilience isthe outcome of getting all this
(25:35):
stuff right.
What about adaptability?
Well, adaptability is theoutcome of getting these things
right, that they're not thehabits that you build, they're
outcomes.
Um, so this approach is aboutgetting your brain working
really well and building thehabits that automate it working
really well so that you can behealthy, happy, and at your best
(25:57):
consistently.
And if you want to sprinkle someAI into that as well, then
that's gonna make you go evenfurther, even faster.
If you're not even using any AItools yet, it's not a
prerequisite for doing thistraining and building these
habits.
It's um, but it but for mostpeople, AI is gonna be
(26:22):
transforming their lives in thenext well, you know, from 2026
onwards.
I think we're really gonna seethat the the game being upped
with AI because so manybusinesses are getting so many
great results.
Um, so more and more people aregonna be expected to use it and
lead teams that are using it.
(26:42):
So this is gonna lay the greatfoundations for anyone who
thinks they're gonna be in thatsituation.
So that's all I wanted to say.
Um, you know, the key here isbrain state management, but
brain state management byitself, brain state intelligence
by itself, I know can feel a bitintangible.
This is the practical thing thatyou need to do, is just focus on
(27:04):
these habits.
And we've created the training,the support, so you can do that.
If you just want to learn ityourself, check out the six
habit training on the website.
If you want to help others to doit, check out our certified
habit mechanic coach training.
If you want us to do it withyou, we can coach you, we can
come and train your team.
Um, and we're starting to dosome big projects on this now
(27:29):
for our corporate clients.
So we've got you covered,whatever you want.
Um, and if there's somethingthat I haven't mentioned on the
list that you're thinking, canyou do this?
Can you do this for my children?
We can uh we can do that aswell.
But just this is just thecenterpiece of of the work that
we're doing now, and we're soexcited by the results and uh
get it getting these powerfultools into people's hands.
(27:51):
So if it's of interest and youcan't find what you're looking
for on the website, just let usknow, or you have any further
questions, let us know, andyou're gonna hear much more
about these habits goingforwards.
Just by getting one of thesehabits working a little bit
better is gonna have a seismicimpact on your ability to be
healthy, happy, and at yourbest.
(28:13):
So that's why we always sayyou're only ever one brainstate
habit away.
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