554: When to Quit

When to quit - How to Know When to Pivot or Persevere.

When to quit a project, a marketing campaign, a product line, a business model or perhaps an entire small business.

Show Notes Page: https://www.thehowofbusiness.com/554-when-to-quit/

When should you quit versus push through?

In this episode of The How of Business, Henry Lopez explores the challenging decision of whether to persevere through difficulties or strategically quit and pivot to something better.

Inspired by The Dip by Seth Godin, Henry breaks down the difference between temporary struggles (the dip) and dead-end situations (cul-de-sacs), helping you make smarter decisions in your business.

“Extraordinary benefit accrues to the tiny minority of people who are able to push just a tiny bit longer than most.” – Seth Godin, The Dip

This episode for small business owners addresses:

How to recognize if you’re in a dip or a dead end.

The dangers of sunk-cost thinking and why quitting isn’t failure.

Why persistence leads to success—but only when applied in the right places.

How quitting can free up resources for more promising opportunities.

“Quit the wrong stuff, stick with the right stuff, have the guts to do one or the other.” – Seth Godin, The Dip

If you’re struggling with whether to keep going or pivot, this episode will give you the clarity you need