"The best founders are constantly pitching – for customers, recruits, suppliers and capital."
In this episode of The Inner Chief podcast, I speak to James Schofield, Founder of Insight Investor Relations, on Pitching your business, raising capital and winning investor trust.
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James speaks the language of investors - over a 25-year career in capital markets, he's advised from both sides of the table: first as a top-rated equity analyst with Merrill Lynch, UBS, and Deutsche Bank, and now as the founder of Insight Investor Relations.
Since launching IIR in 2018, James has worked with NZX-listed CEOs and CFOs across companies valued between $300 million and $3 billion.
His team is trusted to design and execute investor relations strategies at pivotal points in a company's growth story, with their clients' aggregate market value more than doubling to $10.8 billion over the past 12 months.
James and his team have also helped founders raise between $2-$15 million in growth capital through leveraging investor-side language and insights.
In this Masterclass, we talk about:
✅ The right time to pitch and raise capital, and when not to.
✅ How to position your business to attract investors through clarity, credibility and consistent messaging.
✅ Why founders should treat investors like customers by understanding their needs and motivations, and
✅ The five Ps of pitching for investor success: purpose, product, proof, playbook, and promise.
Stay epic,
Greg
Connecting with James Schofield
You can connect with James via LinkedIn.
Books and resources
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Essentialism - by Greg McEwen
Similar Episodes on Capital Raising
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Ben Lipschitz, Co-Founder and CEO of FoodByUs, on Being data-driven, starting and exiting a business, and successfully securing funding
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Ant Moorhouse, Co-Founder and CEO of EarthTech, on Purpose-driven leadership, and changing the planet by harnessing technology and capitalism
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Jack Delosa, Founder and Chairman of The Entourage, on Frameworks for success, building customer connection, and raising capital from an investor's viewpoint
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