283. Operationalizing AI, with Brandon White

In this episode of The Innovative Agency Podcast,  Sharon Toerek delves into the future of AI in marketing agencies with Brandon White, CEO of 3rd Brain Digital. Brandon unveils his powerful 5-level framework for AI integration—breaking down how agencies can harness automation to boost efficiency, profitability, and scalability. 

From streamlining workflows to building a unified data layer, he shares actionable strategies that balance cutting-edge technology with the irreplaceable value of human expertise. If you're looking to stay ahead in the AI revolution, this is an episode you won’t want to miss.

What you will learn in this episode: 

• The importance of documenting processes before implementing AI.

• How to understand the 5-level framework for AI operational integration.

• The significance of creating a unified data layer for seamless operations.

• How to identify and address inefficiencies within your agency.

• The evolving role of human intervention in AI-driven workflows.

• Best practices for agency-client discussions about AI integration.

Bio

Brandon White is an experienced entrepreneur, investor, and former venture capitalist with two successful business exits. He started his career by building one of the earliest social networks, which he later sold. Brandon has worked in marketing at America Online and now serves as the CEO of 3rd Brain, where he helps companies integrate AI and automation to improve operational efficiency. His real-world experience on both sides of the business table—building companies and investing in them—gives him a unique perspective on business growth and innovation.

Resources:

• Company Website: https://www.3rdbrain.co/

• Personal Website: https://brandoncwhite.com/

• LinkedIn: https://www.linkedin.com/company/3rd-brain-automation/

• Twitter: https://twitter.com/BrandonCWhite

• The Productivity Podcast: https://brandoncwhite.com/best-podcast-network/

• 5Qs Podcast: https://feeds.captivate.fm/5qs-podcast/