In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Tom Conlon, Founder of North Street, a branding-focused agency based in New York.
Tom made a bold strategic move, doubling down on a niche, and that led to the launch of his new venture, Circulent. He was able to harness his team’s existing skills to turn specific expertise into a standalone revenue stream.
Tom provides insights on how to innovate within your agency to create new revenue streams while maintaining the vitality of your core business. This conversation explores the power of niching down and transforming agency expertise into new opportunities.
What you will learn in this episode:
-
The strategic power of doubling down on a niche in your agency and how it can transform your business trajectory.
-
How agency owners can identify unique skill sets within their teams to create new revenue streams.
-
How to balance and grow both a new startup initiative and an established agency without compromising either.
-
Strategies for setting up symbiotic relationships with other agencies as a distribution channel for specialized services.
-
Practical advice on developing a separate pricing and business model for a new offering while managing client expectations.
Bio
Tom Conlon is the Founder of North Street, an independent branding, strategy, and design agency. With over 20 years of experience in design, web programming, copywriting, operations, and people management, Tom has a diverse background that includes working as a web designer, developer, writer, and editor for top media outlets like Wired, Men’s Journal, AOL, and Popular Science.
He earned a degree in Communications with a minor in History from Fordham University and is an active member of the Entrepreneurs’ Organization in New York City. Tom is passionate about helping organizations succeed during moments of evolutionary change and has a particular interest in entrepreneurship, branding, and the Entrepreneurial Operating System (EOS).
Resources:
-
Website: https://northstreetcreative.com/
-
LinkedIn Personal: https://www.linkedin.com/in/thomas-conlon/
-
LinkedIn Business: https://www.linkedin.com/company/north-street/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.