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October 15, 2025 38 mins

Every week, a new AI company shows up promising to revolutionize your agency. Most will vanish before your next renewal cycle.

The problem isn’t too few tools — it’s that most agency owners don’t have a system for buying them.

In this episode, Michael Jans lays out his 8-Point AI Buyer’s Filter — the same framework he uses to separate the brilliant from the bogus. You’ll learn how to evaluate:

  • Real business fit (not hype)
  • Whether the tech uses the right kind of AI
  • The team’s domain knowledge and credibility
  • Data security and financial stability
  • Onboarding, support, and roadmap transparency

If you’ve ever felt overwhelmed by AI noise or pressured by slick sales decks, this episode is your BS detector.

🎧 Listen in — and learn to buy AI like a strategist.

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