The buyer’s journey isn’t a funnel anymore — it’s chaos. Google calls it the Messy Middle… and they’ve got the data to prove it.
In this episode, Michael Jans breaks down Google’s landmark behavioral-science study Decoding Decisions — and shows independent insurance agencies how to use the six psychological biases that actually drive buying behavior:
✅ Social Proof
✅ Authority
✅ Scarcity
✅ Power of Now
✅ Power of Free
✅ Category Heuristics
You’ll learn how to stack these triggers, eliminate friction, and meet buyers where they loop — on LinkedIn, email, podcasts, and beyond.
Plus, Michael connects the dots between the Messy Middle and the coming AI revolution that will reshape how agencies attract, convert, and retain clients.
🎯 Funnels are linear. The customer journey isn’t.
🎧 Listen now and get the science behind your next big growth leap.
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