The JetRails Podcast

The JetRails Podcast

Hosted by Robert Rand, The JetRails Podcast presents interviews with industry leaders, visionaries, and veterans with insights and expertise into websites, eCommerce, and digital marketing. Learn tips, recommendations, and items of interest as we help you stay ahead of the curve.

Episodes

April 15, 2022 39 min
From cryptocurrencies to subscriptions, to buy now pay later solutions, to fraud prevention technology... the eCommerce payments space is constantly evolving. Most online stores want backup payment gateways in case one fails. Large enterprise needs to offer shoppers in different regions of the world local payment methods. All the while, finance teams are stuck waiting on development backlogs and struggling to test and measure new ...
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Conventional wisdom is that your eCommerce brand needs to keep pumping out content. Blog articles, social media posts, viral videos - your team wants it all. In this episode, we take the time to discuss if this is indeed a working strategy and what it takes to generate the desired increases in online sales. Guest: Andrew Maff, BlueTuskr.com Host: Robert Rand, JetRails.com
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Managing orders and inventory sounds easy until you're managing multiple sales channels and vendors, supply chain issues, cost fluctuations, and other common challenges. For this episode, we invited an industry veteran with almost 20 years of industry experience to discuss the ins and outs of keeping your sales channels accurate and orders flowing. Guest: Kostis Mamassis of https://Megaventory.com Host: Robert Rand of https:/...
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The first episodes of our podcast were focused on Magento. That was over 3 years ago. We've gone on to publish over 90 episodes that speak to eCommerce professionals and digital marketers. Many episodes have focused on topics that are specifically important to the Magento ecosystem. However, in this 95th episode, we've gone back to our roots to take a deeper look at the state of Magento and the community that powers it. G...
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If there's an outage at a modern cloud provider like AWS we have the technology to notice the issue and failover to one of their other data centers. However, it's not so easy when a content delivery network (CDN) is having issues. By their very nature, these networks are distributed across servers in data centers all over the world. This makes tracking and addressing outages and other problems much more challenging. CDNs ...
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As an eCommerce merchant, you want to focus on your business plan. At the same time, there's a fear of missing out on the successes your competitors are having. The last thing you want is to overlook marketing strategies that are leading consumers to other web stores instead of yours. However, some data may be hard to come by, and there's just so much time you can put into researching your competitors. This led us to ask...
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Sometimes eCommerce orders fail to go through. Whether caused by problems stemming from the shopper's credit or debit card, payment gateways, fraud filters, or even issues with checkout pages themselves, it happens. In a physical store, you'd work with the shopper to help them complete their transaction. When it comes to eCommerce, however, shoppers are likely to abandon their carts. That left us asking, "Can y...
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According to Cloudflare, Tiktok became The #1 most visited domain in 2021, surpassing even Google.com. Are you advertising to consumers through Tiktok yet? Have you been comparing it to other platforms, like Snapchat, Pinterest, Twitter, LinkedIn, Quora, and Reddit? Are you still primarily focused on Google Ads or Facebook/Instagram Ads? Are you relying on influencers or affiliates to help fuel your growth? In this episode, we get...
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December 20, 2021 48 min
Most eCommerce merchants start off advertising through platforms like Google Ads and Facebook Ads, but those are pretty saturated networks. In this episode, we talk about opportunities to make direct media buys with audio and video streaming services, podcasts, and other highly-targeted platforms. If you've wondered where else you could or should be advertising your online store, this episode will help you understand how you c...
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As the holiday shopping season continues, hopefully, you're enjoying a nice code freeze along with some great weather. What better time to cozy up with a mug of hot cocoa and a podcast episode all about the next frontier of site speed optimization! Caching static site elements with a CDN is already commonplace - it's crucial to your site's overall performance. However, you can now take edge caching a step further. Inst...
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On just about every episode of our podcast, our guests describe different ways for merchants to improve an eCommerce store's bottom line. Few tell us that they can come anywhere close to generating a 5x increase in eCommerce sales, which makes this episode especially intriguing. While we may be biased about businesses that have "Jet" in their name, we still asked this guest tough questions about live chat. This episode...
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eCommerce stores are in the data business. Data helps with everything from forecasting sales and stocking products, to understanding profit margins on items and optimizing the online shopping experience. In this episode, Nick shares his wisdom from his years at Etsy and Jet, and from his role as CEO of DAS42. Learn about common data analysis challenges that your business should watch out for and best practices that you should be b...
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Marketing to eCommerce shoppers is similar to attracting consumers to brick and mortar stores, but it's not the same thing. When someone visits a physical store, they're exhibiting a stronger intent to make a purchase. Online shoppers are often earlier in the researching process. That means that treating every ad click like it's going to convert into a sale can be a costly mistake. In this episode, Robert and Brendan...
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Some businesses have complex order fulfillment systems. Others rely on succinct solutions to problems like splitting orders. Why split orders? Maybe you'll be fulfilling an order from multiple stores or warehouses. Maybe you want to split an order between in-stock items, and back-ordered items. Perhaps items need to be shipped separately or uniquely, such as oversized items. This may all sound obvious, but just because it&#...
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Every year, more eCommerce businesses are bought and sold. At the same time, many owners find themselves unable to find the right buyer in order to achieve their goals. In this episode, we discussed what you can do in order to set your eCommerce business up for an eventual successful acquisition. We also discussed common mistakes, pitfalls, and oversights that even seasoned entrepreneurs can miss fall prey to. Guest: Joe Valley,...
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Apple's iOS15 is going to severely limit the amount of data marketers receive regarding if emails are opened by their recipients. Digital marketers need to be prepared for this shift in data availability. More importantly, they'll need to consider which metrics to look at in order to best optimize campaigns, including campaigns for eCommerce merchants that rely on e-mail to keep shoppers engaged with their brands. Guest: ...
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Consumers open their text messages. Their e-mails... maybe... maybe not. This leads eCommerce merchants toward a crossroads. Treat SMS like the 3rd rail, or embrace it while making sure to treat this communication channel with the respect that shoppers demand. Most of us get text messages or push notifications from major brands regarding our order/delivery status, along with other valuable info. What if you added dimensionality ...
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Learn how eCommerce stores continue to experience growth through ad networks like Google Shopping and Instagram. Beyond simply setting up campaigns, you'll hear about common challenges and strategies for achieving success. Guest: Tony Capetola, SalesAndOrders.com Host: Robert Rand, JetRails.com Additional Resources: If you enjoyed this episode, catch Tony and Robert's first appearance together on the Sales&Orders &#...
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Recently, some popular tools that marketed themselves as tools to make websites accessible to people with disabilities have been coming under fire for not living up to their mission. So we thought it would be interesting to look at this topic from the ground up. In this episode, we discuss the role of your CMS or eCommerce platform in ADA Compliance, but we don't stop there. We share information on just how far tools can go i...
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The eCommerce industry tends to put a lot of emphasis on getting shoppers to purchase immediately. Every store owner wants a higher conversion rate. This had led many shops to shy away from linking to off-site content. However, what's not talked about nearly as often is that online shoppers aren't ready to buy something 100% of the time. In this episode, we discuss when linking to off-site content can actually increase ...
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