How to get your products in holiday gift guides

Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July, and August are the months when most national magazines plan their holiday gift guides.

You’ll want your products to be a part of these holiday gift guides because it can mean a lot of sales over the holiday for your business. It can also increase your credibility among other journalists and media, as well as increase awareness of your brand among your target customers.

Here are some simple-yet-effective steps for getting holiday press for your products:

Determine what type of gift your product is

Here are some examples:

• gifts for the animal lover
• green gifts
• gifts that give back
• splurge-worthy holiday gifts
• gifts for geeks
• gifts for the person who has everything
• last-minute gifts (if you offer gift certificates on your website, your products fall into this category)
• gifts for foodies
• gifts for baby’s first Christmas/Hannukah
• gifts for health and wellness gurus
• gifts for the outdoor enthusiast
• gifts for the pragmatist
• gifts for the fashionista
• etc…

Find the most appropriate magazines for your products

Browse the magazine racks at your favorite bookstore or searching online. And don’t forget to think outside the box. If you are selling all natural bath and beauty products, for example, the most obvious magazines would be Women’s Interests, Lifestyle, Health/Beauty and Fitness. But you can also contact magazines that cover eco-friendly topics, travel magazines, airline magazines and hotels/spas magazines.

You can join Media Leads to find out which magazines are looking for holiday gift guide products.