It's not about becoming an influencer it's about creating opportunities for yourself
In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere.
Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses:
- Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone.
- Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts.
- Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it.
- Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS.
- Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience.
- Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you.
This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.
Connect with Helena here
https://www.linkedin.com/in/helenamerschdorf/
Other relevant podcast episodes
Rebranding GIS and Geospatial
https://mapscaping.com/podcast/rebranding-gis-geospatial/
Python Maps
https://mapscaping.com/podcast/python-maps/
Getting Your Dream Job In Earth Observation
https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com