It's not about becoming an influencer it's about creating opportunities for yourself
In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere.
Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses:
- Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone.
- Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts.
- Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it.
- Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS.
- Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience.
- Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you.
This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.
Connect with Helena here
https://www.linkedin.com/in/helenamerschdorf/
Other relevant podcast episodes
Rebranding GIS and Geospatial
https://mapscaping.com/podcast/rebranding-gis-geospatial/
Python Maps
https://mapscaping.com/podcast/python-maps/
Getting Your Dream Job In Earth Observation
https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal: Weekly
Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.