It's not about becoming an influencer it's about creating opportunities for yourself
In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere.
Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses:
- Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone.
- Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts.
- Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it.
- Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS.
- Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience.
- Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you.
This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.
Connect with Helena here
https://www.linkedin.com/in/helenamerschdorf/
Other relevant podcast episodes
Rebranding GIS and Geospatial
https://mapscaping.com/podcast/rebranding-gis-geospatial/
Python Maps
https://mapscaping.com/podcast/python-maps/
Getting Your Dream Job In Earth Observation
https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.