The Market Your Message Show
We Help Messengers (Bloggers, Authors, Speakers, and Coaches) Rise above the Noise and Get Paid for What They Know!
Episodes
Harnessing the Power of Daily Posts to Build a Seven-Figure Business
Grab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.com
Welcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh,...
Choose Your Own Traffic Adventure: Focused Strategies for Audience Growth
Grab the Build Your Audience Book Here: https://platformgrowthbooks.com
In this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than sprea...
Skyrocket Your Email List: The Lead Magnet Launchpad Strategy
👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com
In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that t...
Mastering the Perfect Landing Page: The Five-Point Blueprint
Want a copy of the book? Go to: PlatformGrowthBooks.com
In this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traff...
Crafting Irresistible Lead Magnets: The Dirty Dozen Ideas
Want a copy of the book? Go to: PlatformGrowthBooks.com
In this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers...
Unlocking the Power of Email Marketing: The Capture Habit
Want a copy of the book or workbook? Go to PlatformGrowthBooks.com
In this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element f...
Becoming a Customer Magnet: Mastering the Audience Attraction Playbook
Want to grab the book? Go to PlatformGrowthBooks.com
In this episode of the Market Your Message Show, we dive into Chapter One of the 'Audience Attraction Playbook,' a key concept from the Your Message Matters series. Discover the power of pull marketing versus push marketing through engaging content and client relationships. Feat...
Want access to the book? go to PlatformGrowthBooks.com
Decide Your Next Move: Embrace Feedback and Optimize Your Offer
In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine an...
Want access to the book? go to PlatformGrowthBooks.com
The Power of Debriefing: Unlocking Insights for Successful Launches
In this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured deb...
Want access to the book? go to PlatformGrowthBooks.com
Validating Your Business Idea: The Decision Tree Framework
In this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving business ideas before...
Want access to the book? go to PlatformGrowthBooks.com
Mastering Post-Launch Analysis: Lessons from Airbnb’s Success
In this episode of 'The Market. Your Message Show', host Jonathan Milligan delves into Chapter 17 of his book 'Validate Your Offer'. He highlights the importance of debriefing and analyzing key validation metrics to optimize business offers. Using the success story ...
Want access to the book? go to PlatformGrowthBooks.com
Supersize Your Sales with Offer Stacking
In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significan...
Want access to the book? go to PlatformGrowthBooks.com
The Three Secrets to Selling Anything: A Masterclass in Product Launches
This episode delves into 'The Three Secrets to Selling Anything,' using the case study of Popeyes' legendary chicken sandwich launch in 2019. The narrative explores how anticipation, buzz, and urgency can transform any product launch into a massive success. It...
Want access to the book? go to PlatformGrowthBooks.com
Mastering the Art of Selling: Understanding & Appealing to Four Types of Buyers
In this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it succeeded by addressi...
Want access to the book? go to PlatformGrowthBooks.com
Uncovering Your Hidden Network: The Power of a Potential Audience Audit
In this episode, we explore the often-overlooked power of utilizing your existing network to kick-start your project or business venture. Drawing inspiration from J.K. Rowling's early days before she became famous with Harry Potter, we emphasize the significance of a sma...
Want access to the book? go to PlatformGrowthBooks.com
Mastering the Lazy Launch: Strategic Steps to Rapid Validation
In this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity, urgency, anticipat...
Want access to the book? go to PlatformGrowthBooks.com
Crafting a Super Simple Sales Page: The Ginsu Knives Model
In this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effective sales page in unde...
Mastering the Art of Engaging Virtual Workshops
Want access to the book? go to PlatformGrowthBooks.com
In this chapter, we explore the evolution and lessons from the 1950s Chicago TV College, which revolutionized remote education through engaging and interactive methods. The chapter draws parallels to modern virtual workshops, cautioning against monotonous lectures that lead to disengagement and &apo...
Want access to the book? go to PlatformGrowthBooks.com
Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches.
Talk about a waste ...
Want access to the book? go to PlatformGrowthBooks.com
Developing Your First Mini Course: From Idea to Launch
In this chapter, learn how to rapidly create and launch your first mini course by focusing on solving a single specific problem. The script explores the history of song pluggers and how their method of offering quick previews can be applied to mini courses. Key instructions provided include p...
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