A Working Brand with Matt Beall

Living in Hawaii is enough to make anyone a dreamer. But Matt Beall has his feet planted firmly on the ground. With a long-running television show on HGTV and an award-winning brokerage that encompasses all the islands, Matt has spent years building Hawaii Life, an incredible real estate business and a celebrated brand. But as polished as Hawaii Life’s image comes across, underneath that brand is an engine fueled by necessity and hard work. Years ago, Matt faced a dilemma: how would they connect with potential buyers on the mainland, thousands of miles across the ocean? The solution, of course, was online. Today, Hawaii Life has the most highly trafficked real estate website in Hawaii, and sits at the top of Google search results for Hawaii real estate—ahead of Zillow and Realtor.com. In this interview, Matt Beall explains why there’s no magic formula for building a great real estate brand online, and talks about why agents overlook their most precious resource: previous clients.