From ghosting and indecision to recruitment being a buyer's market and marketers facing an uphill battle to land roles, marketing recruitment is facing a breadth of acute challenges.
Last month, more than a fifth (22.4%) of marketers said they expected marketing job cuts at their brands in the following quarter, according to exclusive IPA Bellwether data for Marketing Week.
Senior reporter Molly Innes is joined by former Asahi chief marketing officer Grant McKenzie, Lauren Spearman, marketing consultant, careers content creator and Marketing Week 2024 Changemaker, and Suz Bannister and Lamees Butt, cofounders of Riser, an AI-powered recruitment startup to explore how AI is impacting marketing recruitment, from screening bias to contributing to more applications for roles, as well as the broader challenges in marketers' job searches today, such as ghosting, long processes and indecision.
The episode also looks at how companies can rethink recruitment to be fairer, more transparent and more effective, and asks how AI could be used thoughtfully to improve hiring rather than making it harder.
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