There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead.
Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down.
But she can't do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery.
In this episode of the podcast, we talk about:
- What brought Maggie back to Instagram
- Being the sassy big sister to her followers
- Maggie's coaching character archetypes
- The deinfluencer trend
- Trusting the data, but doing what works best for you
- Feed posts are not dead
- The commitment to accessibility
- The fear of being canceled
And so much more!
This Episode Was Made Possible By:
Social Media Starter Kit Free Course
The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the Guest:
Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do.
A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business.
Website: https://bsfreebusiness.com/
Instagram: https://www.instagram.com/bsfreebusiness/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244
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