April 15, 2025 • 29 mins
Big followings don’t guarantee sales. Connection does.
Because it’s not about how many people see your content—it’s about how many feel something from it.
Brooke Adams joins me to break down the real difference between having an audience and building a community. We dig into what keeps people around, how to create belonging (without burning out), and what makes someone go from casual follower to repeat client.
If your audience isn’t converting like you expected, this might be the shift you’ve been missing.
In this episode of the podcast, we talk about:
- The difference between followers and community
- What small, connected audiences do better than big ones
- How strong communities drive sustainable sales
- Why some communities fizzle—and how to revive them
- Building community without burning out
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Brooke Summer Adams is a Mindset Coach and Business Mentor for new and aspiring coaches. With a 1st Class Honours Degree in Psychology, international accreditations in Transformational Coaching and NLP, and recognition as a Yahoo Finance Top 10 Female Life Coach, she has built a multiple six-figure coaching business from the ground up.
Starting with nothing but a dream (and a laptop that barely functioned), Brooke went from a council estate in England to total financial, location, and time freedom. She knows firsthand the fears, doubts, and challenges new coaches face—because she’s been there. Now, she’s on a mission to help others break through fear, build their coaching businesses, and create the freedom-based life they desire. If you know you were meant to be a coach and are ready to go all in, Brooke is here to show you how.
Website: https://brookesummeradams.com/
Facebook: https://www.facebook.com/CoachesCoach
Instagram: https://www.instagram.com/brookesummeradams/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/353
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Andréa Jones (00:00):
Welcome to episode number 353 of the Mindful Marketing Podcast,
where I am determined to help you createsimpler, smarter marketing solutions.
And today I have Brooke Adams on theshow to talk about a conversation
that's near and dear to my heart,community versus followers.
What's the difference?
Why should we care?
(00:21):
And more, we're gonna get intoall of that in a moment, but
first, a word from our sponsor.
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Brooke, welcome to the show.
Brooke Adams (01:23):
Hi, Andrea.
I'm so excited to be here.
I absolutely love this show.
So it's like full circle, well-roundedmoments to actually be on it as a guest.
I'm so excited.
Andréa Jones (01:34):
Yay.
I'm excited to talk with you as well.
We've collaborated on a couple things now.
Uh.
Thing that I taught in your group,and so I'm really excited, just
like bring your expertise and yourperspective to the podcast today.
But let's set the stage.
Let's set the tone for our conversation.
Can you tell the listenersa little bit the five minute
version of your business journey?
Brooke Adams (01:55):
Ooh, okay.
Challenge.
Let's do it.
So, hello listeners.
Um, as Andrea said, my name is Brooke.
I have really spent the best part of thelast seven years helping new and aspiring
coaches specifically create a full-timeincome in their business so they can hand
in their notice for their nine to five,never work a day in their life again.
Um, and if they wanna go offtraveling, they'll go off traveling.
(02:17):
But ultimately.
Location freedom, time freedom,financial freedom to go ahead and
do the life's best work, which isactually wild for anyone who knows.
Uh, my story, you could probablyhear a British accent here.
Uh, I grew up on a council estatein the uk, the eldest of 10 siblings
with not a single working role model.
Um.
I think in the states you wouldcall this lake, uh, on welfare,
(02:39):
we call it in the UK Lake, on, on,on benefits is how we were raised.
So the jump from where I was to whereI am, uh, without doing a typical
boring and hero story is pretty wild.
But yeah, it was a journey.
Very much fueled by a mission to.
Do more with my life than work ajob I hate and pay bills, uh, which
(03:00):
is what led me in to coaching.
And the journey reallyunfolded from there.
So we are a very freedom centered, uh,business in what we do is all about
creating freedom for obviously us,ourselves, but our clients as well.
Andréa Jones (03:12):
Yeah.
I love that.
And I love that journey thatyou shared with us as well.
And today we're talking about this ideabetween, uh, community versus followers.
So let's just define it for everyone.
What is a community?
What is a follower?
What is audience like?
How do you view all of these terms?
Brooke Adams (03:30):
Oh, I love it.
So something I think you guys willpick up from me today pretty quickly.
I tend to avoid your typical likeprofessional jargon and I just kind of
explain things in my own layman terms.
So for me, and I think you'llhear a different answer from
everyone depending who you ask.
I see a follower as someonewho is literally their, they're
following you like they hit.
Follow.
(03:50):
Right.
But I don't see it the same as community.
Like I have people following me whoaren't, aren't part of my community.
Like my mom follows me, butshe's not buying my stuff, right?
She's not coming to my live event.
She's not the person that we'retrying to build a community around.
So I see my community memberslike, yes, they may be a follower,
(04:12):
but they're a part of it.
They join in.
They engage.
They're not always necessarilyhave to be paying me money, but
they're part of the, the free stuff.
They're a part of the conversation.
They're a part of the bigger missionbesides just watching me on Instagram.
It's always been my feel for it.
Andréa Jones (04:30):
Yeah, I agree.
I always find like followers justare there to observe and community
members like participate, like yousaid, they, they join the conversation.
I think that is a, is a big part of it.
And we see this happening a lot right now.
There's a lot of people who have bigfollowing, big followings, right?
They have large number of peoplefollowing their accounts and
they post and it's a ghost town.
(04:51):
So what are some of the signs that you seeof a difference between like a really good
community versus a large follower number?
Brooke Adams (05:00):
What a brilliant question.
I think there's, there's a lot ofthings that'll signal to you if you
have a great community versus ifyou have just a great following,
you know, like a large following.
I think the biggest and mostobvious one is your sales.
Um, if you've got a huge.
Following, but you don't have a community.
You'll notice that in,in your bottom line.
(05:21):
Like I've had clients come to me who, um,you know, have maybe been on social media
a a while, maybe they went viral in thepast, did some influencer star things.
I've had people come to me ofliterally hundreds of thousands
of followers, but crickets.
They post and talk about theiroffers versus, um, like actually
LA last week I had a client,she's got 300 Instagram followers.
(05:41):
She had her first five figure week, right?
And that's from, actually those 300people there may not sound like a
lot, but they all wanna be there.
They're all a part of it.
So I think sales, sales is a big, a biggiewill tell you, um, you know, if your
audience is actually part of a community,part of something with you, they wanna be
there, they're part of the conversation.
(06:02):
Or if they are just, you know, a number.
And in that following list, I think aswell, your obvious ones, the engagement.
Just the amount of responsescoming back to you.
It's that it's the two-way conversation.
Like if you feel like you're speaking toa wolf, um, and no one's speaking back
to you, probably a good sign that there'sa bit of community building to do that.
(06:24):
Right?
A little bit of, uh, deepdeepening that connection between
you, you and your audience.
Andréa Jones (06:28):
Yeah, I love the example that you gave to the, the coach with
300 followers because I think, youknow, part of us is like, we look
at that number, we go, oh, only 300,but 300 is actually a lot of people.
Like, I feel like social media haswarped our perception of numbers.
Sometimes like 300 isstill very significant.
So I wanted to ask some follow upquestions, but, um, stop me if anything
(06:49):
is like too far or too personal,um, for that particular coach.
Um, but I'm curious.
Um, about taking those 300 peopleand getting them into a program.
So in a hypothetical scenario,for instance, so five years ago, I
would've said, oh yeah, totally easy.
300 followers, book outyour program, no problem.
But I'm finding here now and today in2025, that's a lot more challenging.
(07:12):
So I'd be curious to hear more aboutsome of the strategies that you recommend
to coaches, especially those whohave smaller, tight knit communities.
How do we make sure thatthey are profitable?
Brooke Adams (07:25):
What a fantastic question.
I think that there's, there'sa lot I could say here.
I think one of the things that are gonnabe most impactful for anyone trying to
make a good living through their businesswhen they have a small audience or a small
community, is gonna be the actual productsthat you are, that you are selling.
So this.
Women in particular with the size ofher audience, it wouldn't make sense for
(07:48):
us to try and sell digital products andcourses and things that cost $20, $30,
$50 because the volume isn't there, right?
We don't have enough eyes to buythings at that much volume, at that
much repetition to actually create,uh, an income that's sustainable.
So in this example, we've actuallyfocused on selling very high ticket.
(08:09):
So that we don't needa huge volume of sales.
We need one or two people that week, oreven for some of my clients that month.
We need one or two peoplethat are ready to move that,
that are ready to, to dive in.
So if we are gonna think downthat path, and that's always has
generally been my, my best advice.
Like my.
Thing is getting peoplefull-time in their business.
(08:30):
Right?
So it's always where, where do you start?
And I say, wherever you can pick amodel that requires the least amount of
sales, that's a great place to start.
'cause a, a sale is a sale, whetherit's $1 or a million dollars, it may not
feel like it, it's, it's the same thing.
You need one person.
Yeah, so going for the one actionthat creates the biggest reward
(08:51):
always makes the most sense.
So when you're selling high ticket,the focus is gonna be very much on
building a deep connection with youraudience, so they trust you enough.
To hand over that, that sum of money.
So there's gonna be a lotof storytelling there.
There's gonna be a lot of buildingauthority there and really showcasing to
a, a particular kind of person, lettingyourself stand out to a particular kind of
(09:15):
person as the best, most obvious solution.
And when you pick a modelthat needs a little volume.
You can do that with a, arelatively small audience.
And I agree with what you said, Andrew.
You see 300 people ina room, you'll be like,
it's still a lot of people.
Andréa Jones (09:32):
Yeah.
Yeah.
This is why I'm so much a fan of services.
I know people kind of like dog onsurface based businesses, but honestly
for anyone starting out or even anyonewho just needs a, like cash injection,
cash flow, when we think about services,um, people always need support.
And you don't need as many sales.
(09:53):
Like you just don't.
And so smaller audiencesare prime for that.
I love that.
Um, okay, so talk to me more aboutthis idea of community and how
strong communities lead to sales.
So you talked about the productitself, but what else can we
do as business owners to reallyhelp convert that small community
(10:13):
into a paying client or customer?
Brooke Adams (10:16):
Amazing question.
So there's a, a, a few stances to this.
There's creating those originalcustomers in the first place, and
then there's also the benefit ofke keeping those customers around.
So something that.
I don't think this is an original thought.
I'm fairly certain I've picked thisup from somewhere, so apologies,
(10:36):
I dunno who to credit this to, butwhoever said it is great is that
people will turn up for the value,but they will stay for the community.
So when we think about, when I thinkabout my business as well and my client's
businesses, what makes income from thatbusiness so reliable, so consistent that
we can, you know, hand off everythingelse and, and go full time in it is quite.
(10:58):
Repeat customers like a, a lifetimejourney of that customer where
people don't just buy from you oncethey buy from you again and again
and again and again and again.
So we can put out, you know, thisvaluable free content that will cool in
your people, but once they've got thatvalue, they have no reason to stay.
Unless you, you give them one.
(11:19):
So when we think about community, forme anyway, when I think about community,
this is about letting your, your people,your tribe, become a part of something
with you that is bigger than you.
So there's a, a, a group of peoplehere with a shared mission, shared
values where they feel seen, theyfeel heard, they feel validated, and
they want to keep coming back to that.
(11:40):
They want to stay a part of that,which means not only does this help get
people, you know, those customers inyour world in the first place, it helps
to keep them there and they will, youknow, birds with forever flock together.
They will bring their people.
This space is amazing, become apart of this space, which means as
you build and grow your businessand the things you have to offer.
Community can grow and build with you.
Andréa Jones (12:03):
Yeah.
Have I
Brooke Adams (12:04):
answered your question?
I feel like I start somewhereand go somewhere else.
Andréa Jones (12:06):
Yeah, no, you've highlighted a really good point,
which is what I call advocates.
'cause I feel like we spend so much timegetting new clients and customers when,
to me, in my humble opinion, it is moreimportant to keep our current customers
because they then become marketing for us.
Like they bring in the peoplefor us and they go out and spread
the good word of our business.
(12:28):
And so I definitely agree with you there.
Um, I think one of the challenges.
Though that a lot of businesses haveand coaches is finding new people
to bring into their community.
So what do you think about that?
What are some of the things you'reseeing your coaches do to bring in
new people into their communities?
Brooke Adams (12:46):
Ooh, fantastic question.
So this here, that attractionpiece, like you wanna become that.
Magnet, right?
If you like, that, that calls inyour ideal people, the, the people
that you, you really, uh, wanna,wanna see inquiring on your offers
and jumping into your programs.
And that is where I think thatinitial kind of value comes in.
Like, it's not here where we'regonna be like, ah, you know, this
(13:08):
is an amazing group of people.
You wanna be a part of this.
Like, they don't know that yet.
So it's not so much the community stance.
I. Gets 'em there in the first place.
That keeps them there and itkeeps them going on that journey.
And it plays a role inthe nurturing piece.
But this quite often I see is where,like I said, that value comes in and, and
showcasing and demonstrating that value.
So with a lot of my clients, forexample, we may create freebies,
(13:33):
a really nice way to do this.
This could be, um.
Like a masterclass or an ebook or evenlike live events and free challenges
and things putting out that, you know.
Anyone who asks to joinare your people, right?
So for, for example, if anyone doesa quick little bit of digging into my
(13:56):
world, it won't take long before youstumble upon my lead magnet, right?
So we have a very, very popularmasterclass that shows people how to
sign clients through their social mediacontent, and it's worded specifically
for new and aspiring coaches.
Now, I know if you've downloaded that.
You're a new or aspiring coach.
You wanna sign clients through yoursocial media content, you are probably
(14:18):
a perfect fit for our community, asbest as I can get from one little title.
So actually making these things availableand getting that word out there.
Can attract, attract thatperson into your world.
Um, and from that place, it'snurturing this person to a
point of becoming a customer.
And that's where I think the communitycomes in, giving them something
(14:38):
to keep coming back to, right?
Keep being involved and keepjoining in the conversation.
Keep engaging, keep seeing thatvalue, ultimately, intention being.
That know, like, right, which weall know to death, using it to help
that that person in particular feellike they know you, like you, trust
you, and that's when these people orthese followers or these community
(15:01):
members will start becoming customers.
Andréa Jones (15:04):
Yeah.
Awesome.
Love that.
Thank you.
So one of the things too that I hear alot with communities is when communities
kind of fade or fizzle out, it's a,it's a challenge that happens a lot.
So, for example, one of the coachesthat I work with, she's a, she's
um, more of a coach for new moms.
And so.
They naturally fizzle out astheir kids get older, right?
(15:26):
Like, they don't needthat support anymore.
And so for her, she's constantlybringing in new people.
Um, but for other people it could be,you know, for a vast number of reasons,
people just lose interest or the algorithmdoesn't show their posts anymore.
So what do, what do you thinkabout this kind of like ebb
and flow of communities as.
(15:47):
They grow, or especiallyas they fizzle out.
How would you support your coachesand what would you tell them if they
came to you with this challenge?
Brooke Adams (15:54):
Oh, what a fantastic question.
I feel like I've saidthis on this podcast.
I am gonna give a responsethat I don't think would be the
response most people would expect.
I have noticed with the amount ofpeople I've worked with, you'll get
results relative to how you show up.
(16:15):
So what I mean is if you are showingup and giving your all to your
community and you are not feelinglike you're getting much back.
It won't be long.
Even if you are the the best, you havethe best intentions and you carry this,
it won't be long before the actionyou're taking stops making sense.
And you will, whether you haven't noticedit yet, start to die down the amount
(16:37):
of love and effort and attention thatyou are putting into your community.
And what I would always say tomy clients is show up relative
to the results you want.
Not relative to the results you have.
So a really tangible example I'llsee of this is a client will come
to me and they'll say, no one isresponding to my questions that I post.
(16:58):
No one's engaging.
So they stop asking questionsbecause they're embarrassed about
the fact no one's responding.
But if you don't ask questions,no one's gonna answer.
So what I quite often find whenpeople tell me their communities
are fizzling out is because they.
Have been fizzling out with it.
Right?
So there's, it would bea a, a person specific.
(17:22):
Like if someone came to me andsaid, this is the specific problem
I'm seeing in my community.
Maybe there's a re-engagement strategy,or maybe there's something we could
do to actually work on that directly.
But on the whole, this isusually a case of you leading.
To create the results you wanna see,like I remember when I created my
community, there was four peoplein the room at first one was me and
(17:43):
one was my mom, and two I think wereactually other coaches on my cohort.
But I showed up and Idelivered live trainings.
Like there were thousandsof people in the room.
Like millions of peoplewere gonna hear my stuff.
I posted questions every singleday, like thousands of people were
gonna answer even when no one did.
And eventually the resultsstarted to capture.
With the action that I was taking.
(18:05):
So it won't be for everyone.
Like there will be peopleout there listening to this,
like, Brooke, what the hell?
I'm, I'm doing everything.
And it, it's not going anywhere.
And, and that, and that happens.
And, and maybe there's, um, somethingstrategic you wanna look at there.
But usually in my experience, ninetimes out of 10, if a community's
fizzling out, it's in response.
To how you've changed the way youare showing up and with reflection
(18:28):
and dropping a little bit of pride,you can normally clock that yourself.
Andréa Jones (18:33):
Yeah, I see that happen so many times too.
I think people think the timelineis gonna be shorter than it is,
you know, they're like, oh, Iposted for a month and no one's
responding, so I'm gonna stop posting.
But sometimes this stuff takes a reallylong time to build up and, um, I always
try to remind people like, you know, I'vebeen filming videos online since 2007.
I've been blogging since 2000.
(18:54):
For, um, so I've had, like, I'vebeen doing this like online content
creation thing for a long time andfor a long time I got crickets.
Like there was nothing there tosee, but to be honest, I didn't want
people to see my early days stuff.
It was not good.
It was basically me just practicinglike it publicly practicing.
And I'm glad for the, you know, twopeople who saw those early day videos
(19:15):
because it helped bolster my confidenceenough to continue making videos.
And the same thing goesfor everything else like.
There's a question I get a lot tooabout, um, guesting on podcasts that
people always ask, like, you know,oh, I pitched to these big name
podcasts and I didn't get accepted.
And it's like, okay, well, youknow, start with a smaller podcast.
They're like, oh, but this podcastdoesn't have the, the listenership.
(19:36):
And I'm like, I don't care if oneperson's listening, like, that's one
person more who never heard of youbefore, and maybe they won't reach
out today, but you could make thesmallest little bit of impact just by.
Showing up and being present.
And so I like that you mentioned thattoo, because I think it's a, a thing that
we don't think about a lot, especiallywhen we look at the people who we admire
online and they have, you know, hundredsof thousands of comments and we get zero.
(20:00):
Uh, but that, that stufftakes a lot of time.
It really does.
Um, okay, so I wanna talkabout time transition.
I'm gonna pat myself on theback for that transition to hear
that that was unintentional.
Beautiful.
Brooke Adams (20:12):
A beautiful segue.
Andréa Jones (20:14):
Segue into the time.
Okay.
So.
I gotta talk about time because a lot ofwhat we bump up against, especially now
when I think about the people listening tothis podcast, they wanna market mindfully.
They, you know, they have kidsor they have aging parents, or
they're going back to school.
Or like you mentioned,they wanna travel and so.
Community building can take a lot of time.
(20:34):
So what are some of your ways that younurture your own community without being
overwhelmed by all of the, all of thethings that go into running a community?
Brooke Adams (20:44):
Oh, brilliant question again, Andrea.
I think this, how I answer thiswould depend so much on where,
where you are at in business.
So present day, there's a lotof things I do that make this.
Not just manageable,but enjoyable to manage.
And a lot of that centers arounddelegation and maybe more sophisticated
(21:06):
apps and tools and techniques and, andI will come back to those, but I wanna
make this point first because I knowthat people will hear that and be like,
oh, I can't, I can't delegate yet.
I can't do that yet.
And a lot of the time that's not the case.
But, but sometimes it is,especially when you're new.
And just with my expertise being, youknow, in business owners that are new is
to make a point that creating a whole new.
(21:28):
And for us listening here likethis involves building a community
and an online platform, right?
It involves hard work there.
There's a reason why most peopleout there are settling for a
life that they do not enjoy, andthat's because creating a new one.
Is tough and it's challenging.
I'm not an advocate of hustle culture.
I believe that you get to succeedand live mindfully and with ease.
(21:54):
I believe they get to coexist, butI'm also a realist and I know that
at the beginning, if you are workingand building a business and doing
life and all these other things,you're gonna get overwhelmed.
And I wanna make a reallyimportant distinction between
that overwhelm meaning.
You can't do it or you're struggling oryou're not good enough, or you should
(22:15):
be finding it easy and just a veryobvious evidence that you are doing
it because you're building a businessand a community and there's a lot
involved in that, and there's gonnabe times where it feels overwhelming.
Things that I have found help.
Myself, myself, and my clients,scheduling can be really, really helpful
to take your take down the amount ofdaily time you're actually spending in
(22:39):
a platform or in an online community.
And this does very much dependon your, your personality.
I am.
The living embodiment of structure.
I am, I know where I am inlike six months from now.
Like I am very structured, verystrategic, very step by step.
That's just my personality style.
So I love to bulk create schedule,and I don't really even have to go
(23:03):
on my platforms each day unless Iwanna, because it's all taken care of.
But I have clients who can't conjureup with that level of creativity all
in one go, and they actually find it.
More enjoyable to show up each day and,you know, share from that place and
that for them is less overwhelming.
So how you actually createin terms of your personality
(23:26):
style can be a big influence.
There's obviously a lot of apps and toolsand tricks and things out there that
make it easier for you, but honestly,as soon as you can, de delegation is
gonna be your, your best friend here.
Like you are building somethingthat is bigger than you.
So running it is gonna be bigger than you.
You are the leader of this space, butyou are not also the caretaker and the
(23:49):
housekeeper and all the other roles,you know, that come inside if think and
kind of picture, picture this, this.
Not being afraid to let people helpyou, let people in, um, and take some
things off your plate, particularlythe comments and, you know, the
messages and the, the, the, the dailythings that just will never end.
(24:11):
They just never end.
Andréa Jones (24:12):
Yeah.
That was gonna be my follow-up questionis what is the first hire that you
recommend for, um, someone who's lookingto get support with their community?
So would it be like acommunity manager role?
Brooke Adams (24:23):
Brilliant question.
I would say the first delegationthat you make wants to be profit
generating, so it is very easy to see.
Delegation as an expense.
A lot of new people will seedelegation as an expense.
They go, okay, well now I have thisextra X amount of dollars to afford
each month to to serve this person.
(24:45):
But delegating should always actuallymake you more money than you are spending.
Like that person should always kindof pay for themselves in terms of
it's getting you back your time.
So like I have a client, for example,if we, we don't do our hourly rates, um,
is, isn't, is not a, a way we like topackage up coaching, but if we were to
figure out her hourly rate for her at thispoint in time, she's sitting at around
(25:09):
250 pounds, which is about $300 an hour.
So when she was saying, oh, I'mwasting all this time on, um,
replying to comments and, you know,audience building and, and outreach
for collaborations and so on and so.
She was losing like twohours in a day, right?
We could pay someone$10 an hour, not even.
(25:31):
She could get those two hours backand make an extra $600 because
she can see two more clients.
So it is not even necessarily,who should you hire?
I would be thinking,where is your time going?
Where it's stopping you from puttingthat time into things that actually
make more money and whatever thatthing is, is different for everyone.
(25:53):
Like I have clientswho, it, it's a cleaner.
They need a cleaner because theyspend so much time cleaning.
You know, it's not always, um, theobvious thing in, in your business, but
wherever that person can get you yourtime back so you can either see more
clients or chill more or whatever, right?
Is, is whatever you wanna do.
That's what makes the most senseearly in the game, in my opinion.
Andréa Jones (26:15):
Yeah, good.
I love that perspective.
It's just like a little bit of amindset shift on how to delegate.
Um, and you're right, it'sso different for everybody.
I think every business hassomething that they delegate
for me, that is my accounting.
I cannot, QuickBooksand me are not friends.
Uh, every time I go in there,I'm like, what is happening?
Uh, so I'm, I'm very shout out to,uh, my bookkeeper for keeping me.
(26:39):
All, all the way together.
Yeah.
Brooke Adams (26:41):
I, I never even attempted it.
Uh, one of my firstdelegations was being, Nope,
Andréa Jones (26:47):
not for me.
Not for me.
Okay.
So for those people who are listeningwho are like, I need more Brooke
in my life, tell me about your freeFacebook group that they can join.
Brooke Adams (26:57):
Yeah, so I have a free Facebook group, and I very rarely describe
it as a Facebook group because I thinkwhen you hear that, you're like, Ugh.
More notifications.
Um, this isn't a group,that's just a group.
It is a space that hostsour community, right?
And the center of our community, the heartof it, we actually meet every single week.
Live it is me, the real me.
(27:19):
Um, and we go deep intotopics just like this.
So different topic areas that I knowwill help new and aspiring coaches go
full time in their business sooner.
I show up live in there every single week.
Free to deliver everything I knowabout it, and you guys can ask
your questions, I can answer them.
Um, and that is what wehost in inside that space.
(27:39):
There's a few other little funthings that go on in there as well.
Um, but it's probably not the typicalFacebook group that you guys are used to.
It's, it's a great place to be.
I'd I'd recommend coming, joining usif you're hearing that and thinking.
Yeah, that sounds valuable to me.
Andréa Jones (27:53):
Yay.
Awesome.
I'm gonna put the link to that in theshow notes online, drea.com/ 3 5 3.
Brooke, thank you so muchfor coming on the show today.
Brooke Adams (28:01):
Thank you so much for having me.
I've loved it.
Honestly, I could havegone on and on and on.
Andréa Jones (28:06):
I love it.
I love it.
And, uh, thank you dear listener fortuning into another show, another
episode of the Mindful Marketing Podcast.
If you wanna go even farther onthis topic, you gotta join us
in the Mindful Marketing Lab.
We have our monthly CoLab sessions,which are part brainstorming, part
collaborating, where you get my brainand my eyeballs on your work, and
(28:26):
we help come up with content ideas.
It's honestly a lot of fun.
So come on into the lab.
You can join us there online,dre.com/ 3 5 3 4, that link.
And if you wanna give us somelove for free, I mean, we love a
five star rating on Apple Podcast.
It's.
Spotify's the way you help keep usin the top 100 marketing podcast.
That's all due to your support.
I'll be back next Tuesdaywith another episode.
(28:48):
Thank you so much for listening.
Bye for now.
Welcome to episode number 353 of the Mindful Marketing Podcast,
where I am determined to help you createsimpler, smarter marketing solutions.
And today I have Brooke Adams on theshow to talk about a conversation
that's near and dear to my heart,community versus followers.
What's the difference?
Why should we care?
(00:21):
And more, we're gonna get intoall of that in a moment, but
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Brooke, welcome to the show.
Brooke Adams (01:23):
Hi, Andrea.
I'm so excited to be here.
I absolutely love this show.
So it's like full circle, well-roundedmoments to actually be on it as a guest.
I'm so excited.
Andréa Jones (01:34):
Yay.
I'm excited to talk with you as well.
We've collaborated on a couple things now.
Uh.
Thing that I taught in your group,and so I'm really excited, just
like bring your expertise and yourperspective to the podcast today.
But let's set the stage.
Let's set the tone for our conversation.
Can you tell the listenersa little bit the five minute
version of your business journey?
Brooke Adams (01:55):
Ooh, okay.
Challenge.
Let's do it.
So, hello listeners.
Um, as Andrea said, my name is Brooke.
I have really spent the best part of thelast seven years helping new and aspiring
coaches specifically create a full-timeincome in their business so they can hand
in their notice for their nine to five,never work a day in their life again.
Um, and if they wanna go offtraveling, they'll go off traveling.
(02:17):
But ultimately.
Location freedom, time freedom,financial freedom to go ahead and
do the life's best work, which isactually wild for anyone who knows.
Uh, my story, you could probablyhear a British accent here.
Uh, I grew up on a council estatein the uk, the eldest of 10 siblings
with not a single working role model.
Um.
I think in the states you wouldcall this lake, uh, on welfare,
(02:39):
we call it in the UK Lake, on, on,on benefits is how we were raised.
So the jump from where I was to whereI am, uh, without doing a typical
boring and hero story is pretty wild.
But yeah, it was a journey.
Very much fueled by a mission to.
Do more with my life than work ajob I hate and pay bills, uh, which
(03:00):
is what led me in to coaching.
And the journey reallyunfolded from there.
So we are a very freedom centered, uh,business in what we do is all about
creating freedom for obviously us,ourselves, but our clients as well.
Andréa Jones (03:12):
Yeah.
I love that.
And I love that journey thatyou shared with us as well.
And today we're talking about this ideabetween, uh, community versus followers.
So let's just define it for everyone.
What is a community?
What is a follower?
What is audience like?
How do you view all of these terms?
Brooke Adams (03:30):
Oh, I love it.
So something I think you guys willpick up from me today pretty quickly.
I tend to avoid your typical likeprofessional jargon and I just kind of
explain things in my own layman terms.
So for me, and I think you'llhear a different answer from
everyone depending who you ask.
I see a follower as someonewho is literally their, they're
following you like they hit.
Follow.
(03:50):
Right.
But I don't see it the same as community.
Like I have people following me whoaren't, aren't part of my community.
Like my mom follows me, butshe's not buying my stuff, right?
She's not coming to my live event.
She's not the person that we'retrying to build a community around.
So I see my community memberslike, yes, they may be a follower,
(04:12):
but they're a part of it.
They join in.
They engage.
They're not always necessarilyhave to be paying me money, but
they're part of the, the free stuff.
They're a part of the conversation.
They're a part of the bigger missionbesides just watching me on Instagram.
It's always been my feel for it.
Andréa Jones (04:30):
Yeah, I agree.
I always find like followers justare there to observe and community
members like participate, like yousaid, they, they join the conversation.
I think that is a, is a big part of it.
And we see this happening a lot right now.
There's a lot of people who have bigfollowing, big followings, right?
They have large number of peoplefollowing their accounts and
they post and it's a ghost town.
(04:51):
So what are some of the signs that you seeof a difference between like a really good
community versus a large follower number?
Brooke Adams (05:00):
What a brilliant question.
I think there's, there's a lot ofthings that'll signal to you if you
have a great community versus ifyou have just a great following,
you know, like a large following.
I think the biggest and mostobvious one is your sales.
Um, if you've got a huge.
Following, but you don't have a community.
You'll notice that in,in your bottom line.
(05:21):
Like I've had clients come to me who, um,you know, have maybe been on social media
a a while, maybe they went viral in thepast, did some influencer star things.
I've had people come to me ofliterally hundreds of thousands
of followers, but crickets.
They post and talk about theiroffers versus, um, like actually
LA last week I had a client,she's got 300 Instagram followers.
(05:41):
She had her first five figure week, right?
And that's from, actually those 300people there may not sound like a
lot, but they all wanna be there.
They're all a part of it.
So I think sales, sales is a big, a biggiewill tell you, um, you know, if your
audience is actually part of a community,part of something with you, they wanna be
there, they're part of the conversation.
(06:02):
Or if they are just, you know, a number.
And in that following list, I think aswell, your obvious ones, the engagement.
Just the amount of responsescoming back to you.
It's that it's the two-way conversation.
Like if you feel like you're speaking toa wolf, um, and no one's speaking back
to you, probably a good sign that there'sa bit of community building to do that.
(06:24):
Right?
A little bit of, uh, deepdeepening that connection between
you, you and your audience.
Andréa Jones (06:28):
Yeah, I love the example that you gave to the, the coach with
300 followers because I think, youknow, part of us is like, we look
at that number, we go, oh, only 300,but 300 is actually a lot of people.
Like, I feel like social media haswarped our perception of numbers.
Sometimes like 300 isstill very significant.
So I wanted to ask some follow upquestions, but, um, stop me if anything
(06:49):
is like too far or too personal,um, for that particular coach.
Um, but I'm curious.
Um, about taking those 300 peopleand getting them into a program.
So in a hypothetical scenario,for instance, so five years ago, I
would've said, oh yeah, totally easy.
300 followers, book outyour program, no problem.
But I'm finding here now and today in2025, that's a lot more challenging.
(07:12):
So I'd be curious to hear more aboutsome of the strategies that you recommend
to coaches, especially those whohave smaller, tight knit communities.
How do we make sure thatthey are profitable?
Brooke Adams (07:25):
What a fantastic question.
I think that there's, there'sa lot I could say here.
I think one of the things that are gonnabe most impactful for anyone trying to
make a good living through their businesswhen they have a small audience or a small
community, is gonna be the actual productsthat you are, that you are selling.
So this.
Women in particular with the size ofher audience, it wouldn't make sense for
(07:48):
us to try and sell digital products andcourses and things that cost $20, $30,
$50 because the volume isn't there, right?
We don't have enough eyes to buythings at that much volume, at that
much repetition to actually create,uh, an income that's sustainable.
So in this example, we've actuallyfocused on selling very high ticket.
(08:09):
So that we don't needa huge volume of sales.
We need one or two people that week, oreven for some of my clients that month.
We need one or two peoplethat are ready to move that,
that are ready to, to dive in.
So if we are gonna think downthat path, and that's always has
generally been my, my best advice.
Like my.
Thing is getting peoplefull-time in their business.
(08:30):
Right?
So it's always where, where do you start?
And I say, wherever you can pick amodel that requires the least amount of
sales, that's a great place to start.
'cause a, a sale is a sale, whetherit's $1 or a million dollars, it may not
feel like it, it's, it's the same thing.
You need one person.
Yeah, so going for the one actionthat creates the biggest reward
(08:51):
always makes the most sense.
So when you're selling high ticket,the focus is gonna be very much on
building a deep connection with youraudience, so they trust you enough.
To hand over that, that sum of money.
So there's gonna be a lotof storytelling there.
There's gonna be a lot of buildingauthority there and really showcasing to
a, a particular kind of person, lettingyourself stand out to a particular kind of
(09:15):
person as the best, most obvious solution.
And when you pick a modelthat needs a little volume.
You can do that with a, arelatively small audience.
And I agree with what you said, Andrew.
You see 300 people ina room, you'll be like,
it's still a lot of people.
Andréa Jones (09:32):
Yeah.
Yeah.
This is why I'm so much a fan of services.
I know people kind of like dog onsurface based businesses, but honestly
for anyone starting out or even anyonewho just needs a, like cash injection,
cash flow, when we think about services,um, people always need support.
And you don't need as many sales.
(09:53):
Like you just don't.
And so smaller audiencesare prime for that.
I love that.
Um, okay, so talk to me more aboutthis idea of community and how
strong communities lead to sales.
So you talked about the productitself, but what else can we
do as business owners to reallyhelp convert that small community
(10:13):
into a paying client or customer?
Brooke Adams (10:16):
Amazing question.
So there's a, a, a few stances to this.
There's creating those originalcustomers in the first place, and
then there's also the benefit ofke keeping those customers around.
So something that.
I don't think this is an original thought.
I'm fairly certain I've picked thisup from somewhere, so apologies,
(10:36):
I dunno who to credit this to, butwhoever said it is great is that
people will turn up for the value,but they will stay for the community.
So when we think about, when I thinkabout my business as well and my client's
businesses, what makes income from thatbusiness so reliable, so consistent that
we can, you know, hand off everythingelse and, and go full time in it is quite.
(10:58):
Repeat customers like a, a lifetimejourney of that customer where
people don't just buy from you oncethey buy from you again and again
and again and again and again.
So we can put out, you know, thisvaluable free content that will cool in
your people, but once they've got thatvalue, they have no reason to stay.
Unless you, you give them one.
(11:19):
So when we think about community, forme anyway, when I think about community,
this is about letting your, your people,your tribe, become a part of something
with you that is bigger than you.
So there's a, a, a group of peoplehere with a shared mission, shared
values where they feel seen, theyfeel heard, they feel validated, and
they want to keep coming back to that.
(11:40):
They want to stay a part of that,which means not only does this help get
people, you know, those customers inyour world in the first place, it helps
to keep them there and they will, youknow, birds with forever flock together.
They will bring their people.
This space is amazing, become apart of this space, which means as
you build and grow your businessand the things you have to offer.
Community can grow and build with you.
Andréa Jones (12:03):
Yeah.
Have I
Brooke Adams (12:04):
answered your question?
I feel like I start somewhereand go somewhere else.
Andréa Jones (12:06):
Yeah, no, you've highlighted a really good point,
which is what I call advocates.
'cause I feel like we spend so much timegetting new clients and customers when,
to me, in my humble opinion, it is moreimportant to keep our current customers
because they then become marketing for us.
Like they bring in the peoplefor us and they go out and spread
the good word of our business.
(12:28):
And so I definitely agree with you there.
Um, I think one of the challenges.
Though that a lot of businesses haveand coaches is finding new people
to bring into their community.
So what do you think about that?
What are some of the things you'reseeing your coaches do to bring in
new people into their communities?
Brooke Adams (12:46):
Ooh, fantastic question.
So this here, that attractionpiece, like you wanna become that.
Magnet, right?
If you like, that, that calls inyour ideal people, the, the people
that you, you really, uh, wanna,wanna see inquiring on your offers
and jumping into your programs.
And that is where I think thatinitial kind of value comes in.
Like, it's not here where we'regonna be like, ah, you know, this
(13:08):
is an amazing group of people.
You wanna be a part of this.
Like, they don't know that yet.
So it's not so much the community stance.
I. Gets 'em there in the first place.
That keeps them there and itkeeps them going on that journey.
And it plays a role inthe nurturing piece.
But this quite often I see is where,like I said, that value comes in and, and
showcasing and demonstrating that value.
So with a lot of my clients, forexample, we may create freebies,
(13:33):
a really nice way to do this.
This could be, um.
Like a masterclass or an ebook or evenlike live events and free challenges
and things putting out that, you know.
Anyone who asks to joinare your people, right?
So for, for example, if anyone doesa quick little bit of digging into my
(13:56):
world, it won't take long before youstumble upon my lead magnet, right?
So we have a very, very popularmasterclass that shows people how to
sign clients through their social mediacontent, and it's worded specifically
for new and aspiring coaches.
Now, I know if you've downloaded that.
You're a new or aspiring coach.
You wanna sign clients through yoursocial media content, you are probably
(14:18):
a perfect fit for our community, asbest as I can get from one little title.
So actually making these things availableand getting that word out there.
Can attract, attract thatperson into your world.
Um, and from that place, it'snurturing this person to a
point of becoming a customer.
And that's where I think the communitycomes in, giving them something
(14:38):
to keep coming back to, right?
Keep being involved and keepjoining in the conversation.
Keep engaging, keep seeing thatvalue, ultimately, intention being.
That know, like, right, which weall know to death, using it to help
that that person in particular feellike they know you, like you, trust
you, and that's when these people orthese followers or these community
(15:01):
members will start becoming customers.
Andréa Jones (15:04):
Yeah.
Awesome.
Love that.
Thank you.
So one of the things too that I hear alot with communities is when communities
kind of fade or fizzle out, it's a,it's a challenge that happens a lot.
So, for example, one of the coachesthat I work with, she's a, she's
um, more of a coach for new moms.
And so.
They naturally fizzle out astheir kids get older, right?
(15:26):
Like, they don't needthat support anymore.
And so for her, she's constantlybringing in new people.
Um, but for other people it could be,you know, for a vast number of reasons,
people just lose interest or the algorithmdoesn't show their posts anymore.
So what do, what do you thinkabout this kind of like ebb
and flow of communities as.
(15:47):
They grow, or especiallyas they fizzle out.
How would you support your coachesand what would you tell them if they
came to you with this challenge?
Brooke Adams (15:54):
Oh, what a fantastic question.
I feel like I've saidthis on this podcast.
I am gonna give a responsethat I don't think would be the
response most people would expect.
I have noticed with the amount ofpeople I've worked with, you'll get
results relative to how you show up.
(16:15):
So what I mean is if you are showingup and giving your all to your
community and you are not feelinglike you're getting much back.
It won't be long.
Even if you are the the best, you havethe best intentions and you carry this,
it won't be long before the actionyou're taking stops making sense.
And you will, whether you haven't noticedit yet, start to die down the amount
(16:37):
of love and effort and attention thatyou are putting into your community.
And what I would always say tomy clients is show up relative
to the results you want.
Not relative to the results you have.
So a really tangible example I'llsee of this is a client will come
to me and they'll say, no one isresponding to my questions that I post.
(16:58):
No one's engaging.
So they stop asking questionsbecause they're embarrassed about
the fact no one's responding.
But if you don't ask questions,no one's gonna answer.
So what I quite often find whenpeople tell me their communities
are fizzling out is because they.
Have been fizzling out with it.
Right?
So there's, it would bea a, a person specific.
(17:22):
Like if someone came to me andsaid, this is the specific problem
I'm seeing in my community.
Maybe there's a re-engagement strategy,or maybe there's something we could
do to actually work on that directly.
But on the whole, this isusually a case of you leading.
To create the results you wanna see,like I remember when I created my
community, there was four peoplein the room at first one was me and
(17:43):
one was my mom, and two I think wereactually other coaches on my cohort.
But I showed up and Idelivered live trainings.
Like there were thousandsof people in the room.
Like millions of peoplewere gonna hear my stuff.
I posted questions every singleday, like thousands of people were
gonna answer even when no one did.
And eventually the resultsstarted to capture.
With the action that I was taking.
(18:05):
So it won't be for everyone.
Like there will be peopleout there listening to this,
like, Brooke, what the hell?
I'm, I'm doing everything.
And it, it's not going anywhere.
And, and that, and that happens.
And, and maybe there's, um, somethingstrategic you wanna look at there.
But usually in my experience, ninetimes out of 10, if a community's
fizzling out, it's in response.
To how you've changed the way youare showing up and with reflection
(18:28):
and dropping a little bit of pride,you can normally clock that yourself.
Andréa Jones (18:33):
Yeah, I see that happen so many times too.
I think people think the timelineis gonna be shorter than it is,
you know, they're like, oh, Iposted for a month and no one's
responding, so I'm gonna stop posting.
But sometimes this stuff takes a reallylong time to build up and, um, I always
try to remind people like, you know, I'vebeen filming videos online since 2007.
I've been blogging since 2000.
(18:54):
For, um, so I've had, like, I'vebeen doing this like online content
creation thing for a long time andfor a long time I got crickets.
Like there was nothing there tosee, but to be honest, I didn't want
people to see my early days stuff.
It was not good.
It was basically me just practicinglike it publicly practicing.
And I'm glad for the, you know, twopeople who saw those early day videos
(19:15):
because it helped bolster my confidenceenough to continue making videos.
And the same thing goesfor everything else like.
There's a question I get a lot tooabout, um, guesting on podcasts that
people always ask, like, you know,oh, I pitched to these big name
podcasts and I didn't get accepted.
And it's like, okay, well, youknow, start with a smaller podcast.
They're like, oh, but this podcastdoesn't have the, the listenership.
(19:36):
And I'm like, I don't care if oneperson's listening, like, that's one
person more who never heard of youbefore, and maybe they won't reach
out today, but you could make thesmallest little bit of impact just by.
Showing up and being present.
And so I like that you mentioned thattoo, because I think it's a, a thing that
we don't think about a lot, especiallywhen we look at the people who we admire
online and they have, you know, hundredsof thousands of comments and we get zero.
(20:00):
Uh, but that, that stufftakes a lot of time.
It really does.
Um, okay, so I wanna talkabout time transition.
I'm gonna pat myself on theback for that transition to hear
that that was unintentional.
Beautiful.
Brooke Adams (20:12):
A beautiful segue.
Andréa Jones (20:14):
Segue into the time.
Okay.
So.
I gotta talk about time because a lot ofwhat we bump up against, especially now
when I think about the people listening tothis podcast, they wanna market mindfully.
They, you know, they have kidsor they have aging parents, or
they're going back to school.
Or like you mentioned,they wanna travel and so.
Community building can take a lot of time.
(20:34):
So what are some of your ways that younurture your own community without being
overwhelmed by all of the, all of thethings that go into running a community?
Brooke Adams (20:44):
Oh, brilliant question again, Andrea.
I think this, how I answer thiswould depend so much on where,
where you are at in business.
So present day, there's a lotof things I do that make this.
Not just manageable,but enjoyable to manage.
And a lot of that centers arounddelegation and maybe more sophisticated
(21:06):
apps and tools and techniques and, andI will come back to those, but I wanna
make this point first because I knowthat people will hear that and be like,
oh, I can't, I can't delegate yet.
I can't do that yet.
And a lot of the time that's not the case.
But, but sometimes it is,especially when you're new.
And just with my expertise being, youknow, in business owners that are new is
to make a point that creating a whole new.
(21:28):
And for us listening here likethis involves building a community
and an online platform, right?
It involves hard work there.
There's a reason why most peopleout there are settling for a
life that they do not enjoy, andthat's because creating a new one.
Is tough and it's challenging.
I'm not an advocate of hustle culture.
I believe that you get to succeedand live mindfully and with ease.
(21:54):
I believe they get to coexist, butI'm also a realist and I know that
at the beginning, if you are workingand building a business and doing
life and all these other things,you're gonna get overwhelmed.
And I wanna make a reallyimportant distinction between
that overwhelm meaning.
You can't do it or you're struggling oryou're not good enough, or you should
(22:15):
be finding it easy and just a veryobvious evidence that you are doing
it because you're building a businessand a community and there's a lot
involved in that, and there's gonnabe times where it feels overwhelming.
Things that I have found help.
Myself, myself, and my clients,scheduling can be really, really helpful
to take your take down the amount ofdaily time you're actually spending in
(22:39):
a platform or in an online community.
And this does very much dependon your, your personality.
I am.
The living embodiment of structure.
I am, I know where I am inlike six months from now.
Like I am very structured, verystrategic, very step by step.
That's just my personality style.
So I love to bulk create schedule,and I don't really even have to go
(23:03):
on my platforms each day unless Iwanna, because it's all taken care of.
But I have clients who can't conjureup with that level of creativity all
in one go, and they actually find it.
More enjoyable to show up each day and,you know, share from that place and
that for them is less overwhelming.
So how you actually createin terms of your personality
(23:26):
style can be a big influence.
There's obviously a lot of apps and toolsand tricks and things out there that
make it easier for you, but honestly,as soon as you can, de delegation is
gonna be your, your best friend here.
Like you are building somethingthat is bigger than you.
So running it is gonna be bigger than you.
You are the leader of this space, butyou are not also the caretaker and the
(23:49):
housekeeper and all the other roles,you know, that come inside if think and
kind of picture, picture this, this.
Not being afraid to let people helpyou, let people in, um, and take some
things off your plate, particularlythe comments and, you know, the
messages and the, the, the, the dailythings that just will never end.
(24:11):
They just never end.
Andréa Jones (24:12):
Yeah.
That was gonna be my follow-up questionis what is the first hire that you
recommend for, um, someone who's lookingto get support with their community?
So would it be like acommunity manager role?
Brooke Adams (24:23):
Brilliant question.
I would say the first delegationthat you make wants to be profit
generating, so it is very easy to see.
Delegation as an expense.
A lot of new people will seedelegation as an expense.
They go, okay, well now I have thisextra X amount of dollars to afford
each month to to serve this person.
(24:45):
But delegating should always actuallymake you more money than you are spending.
Like that person should always kindof pay for themselves in terms of
it's getting you back your time.
So like I have a client, for example,if we, we don't do our hourly rates, um,
is, isn't, is not a, a way we like topackage up coaching, but if we were to
figure out her hourly rate for her at thispoint in time, she's sitting at around
(25:09):
250 pounds, which is about $300 an hour.
So when she was saying, oh, I'mwasting all this time on, um,
replying to comments and, you know,audience building and, and outreach
for collaborations and so on and so.
She was losing like twohours in a day, right?
We could pay someone$10 an hour, not even.
(25:31):
She could get those two hours backand make an extra $600 because
she can see two more clients.
So it is not even necessarily,who should you hire?
I would be thinking,where is your time going?
Where it's stopping you from puttingthat time into things that actually
make more money and whatever thatthing is, is different for everyone.
(25:53):
Like I have clientswho, it, it's a cleaner.
They need a cleaner because theyspend so much time cleaning.
You know, it's not always, um, theobvious thing in, in your business, but
wherever that person can get you yourtime back so you can either see more
clients or chill more or whatever, right?
Is, is whatever you wanna do.
That's what makes the most senseearly in the game, in my opinion.
Andréa Jones (26:15):
Yeah, good.
I love that perspective.
It's just like a little bit of amindset shift on how to delegate.
Um, and you're right, it'sso different for everybody.
I think every business hassomething that they delegate
for me, that is my accounting.
I cannot, QuickBooksand me are not friends.
Uh, every time I go in there,I'm like, what is happening?
Uh, so I'm, I'm very shout out to,uh, my bookkeeper for keeping me.
(26:39):
All, all the way together.
Yeah.
Brooke Adams (26:41):
I, I never even attempted it.
Uh, one of my firstdelegations was being, Nope,
Andréa Jones (26:47):
not for me.
Not for me.
Okay.
So for those people who are listeningwho are like, I need more Brooke
in my life, tell me about your freeFacebook group that they can join.
Brooke Adams (26:57):
Yeah, so I have a free Facebook group, and I very rarely describe
it as a Facebook group because I thinkwhen you hear that, you're like, Ugh.
More notifications.
Um, this isn't a group,that's just a group.
It is a space that hostsour community, right?
And the center of our community, the heartof it, we actually meet every single week.
Live it is me, the real me.
(27:19):
Um, and we go deep intotopics just like this.
So different topic areas that I knowwill help new and aspiring coaches go
full time in their business sooner.
I show up live in there every single week.
Free to deliver everything I knowabout it, and you guys can ask
your questions, I can answer them.
Um, and that is what wehost in inside that space.
(27:39):
There's a few other little funthings that go on in there as well.
Um, but it's probably not the typicalFacebook group that you guys are used to.
It's, it's a great place to be.
I'd I'd recommend coming, joining usif you're hearing that and thinking.
Yeah, that sounds valuable to me.
Andréa Jones (27:53):
Yay.
Awesome.
I'm gonna put the link to that in theshow notes online, drea.com/ 3 5 3.
Brooke, thank you so muchfor coming on the show today.
Brooke Adams (28:01):
Thank you so much for having me.
I've loved it.
Honestly, I could havegone on and on and on.
Andréa Jones (28:06):
I love it.
I love it.
And, uh, thank you dear listener fortuning into another show, another
episode of the Mindful Marketing Podcast.
If you wanna go even farther onthis topic, you gotta join us
in the Mindful Marketing Lab.
We have our monthly CoLab sessions,which are part brainstorming, part
collaborating, where you get my brainand my eyeballs on your work, and
(28:26):
we help come up with content ideas.
It's honestly a lot of fun.
So come on into the lab.
You can join us there online,dre.com/ 3 5 3 4, that link.
And if you wanna give us somelove for free, I mean, we love a
five star rating on Apple Podcast.
It's.
Spotify's the way you help keep usin the top 100 marketing podcast.
That's all due to your support.
I'll be back next Tuesdaywith another episode.
(28:48):
Thank you so much for listening.
Bye for now.
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