June 10, 2025 • 30 mins
One of my favorite ways to get clients? Podcast guesting.
And no—it’s not just about showing up, sharing tips, and hoping for the best. It’s about building real relationships, delivering value, and knowing how to turn one great interview into long-term opportunities.
This week, I’m joined by Sam Brake Guia, podcast host and co-founder of PodWritten, to break down how to approach podcast guesting with purpose. We cover everything from pitching to what you actually say on the mic, and how to make the most of every interview—even if it doesn’t lead to clients right away.
Want to build better relationships and get leads from podcasts? Start here.
In this episode of the podcast, we talk about:
- How to prep for podcast guest interviews
- What to say (and avoid) as a guest
- The art of relationship building with hosts
- How to naturally share your work without over-promoting
- What to do when guesting doesn’t lead to sales
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Sam Brake Guia is the Co-founder of PodWritten, a podcast booking agency for health and wellness businesses, and the host of Mics to Millions, a podcast that shares interviews with top-tier hosts, insights from podcasting experts, and solo episodes to help you grow your health and wellness podcast.
Website: https://podwritten.com/
LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/
Instagram: https://www.instagram.com/sambguia/, https://www.instagram.com/podwritten/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/361
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I'm a let y'all in on a little secret. One of my favorite
ways to get new clients is not the way that you're probably
thinking. It's through podcast guesting. I distinctly
remember a time where I was featured on one particular episode
that directly led back to dozens and dozens of clients in my
business. And I'm excited to have Sam Brake Geer come
(00:22):
on the podcast today to talk to us all about podcast guesting so that you
too can get clients from your podcast. But first, I
wanna share a little word from our sponsor. Riverside is the all
in one podcast recording and editing tool that I use for this
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video, it is like chef's kiss, magical, making the entire
(00:44):
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love their magic AI clips. Their
little AI robot in the background pulls out the most impactful
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resizes them for social media. So those vertical videos you see on
TikTok and reels, those all come from magic AI inside of
(01:06):
Riverside. It's literally one click. It spits out 10 clips.
I pick the best one and away I go saves me so much time. If
you wanna get on the Riverside train, check it out today, the links in the
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Sam, welcome to the show. Hey. Thank you so much for
(01:29):
having me. It's fantastic to connect again. It was wonderful having you on my
show. And, yeah. I'm so happy to be here. Yes. I'll put
that link in the show notes, y'all. Go listen to my episode on Sam's show
too if you wanna learn more about my approach to podcasting and podcast
guesting. But today, I'm so curious to pick Sam's brain on this
because about six months ago, we did a round table with some PR
(01:51):
experts about podcast guesting. But I got a lot of requests
on Underhill. What do we actually say in the episode? So we're gonna cover
that in today's episode as well. But first, I kinda wanna get a a bit
of your background, Sam. How did you get into the the
world of podcasting? Yeah. It was quite random, actually.
I ended up in Medellin, Colombia randomly
(02:13):
because I just left The UK, spent eight months traveling through Mexico
and US and Central America, and just found a place. I liked it,
enjoyed it. I had to find some sort of work while I was there. And
I ended up in an internship at a media company that led to a job,
and then I discovered podcasting. I really
loved consuming podcasts. Fortunately, I got the green
(02:35):
light from my bosses to say, hey. I wanna start a podcast at this media
company. I got some big guests early on, and that really
propelled me very quickly into podcasting. I
produced and hosted podcasts for this media company for, a
number of years in 2021. I actually went part time there
to work the other part time the other the other half of my time at
(02:56):
a guest booking agency, and I worked there up
until 2024, which is when my wife and I
launched Podwrytten, a podcast guest booking agency for health and wellness
businesses and professionals. And, yeah, we have been super
active in that space ever since, and I really love what I do.
Yeah. Oh, that's so cool. I love that this, kind of, like,
(03:19):
nomadic lifestyle led to the online business. I hear that
happening so often. It's kinda like birth a little bit from necessity and then
the passion comes there. I love that. So since you
work with a lot of people, kind of booking them on podcasts,
as your clients are preparing for guest appearances, what are
some of the mistakes that they make as they're getting ready? And how do you
(03:41):
help them avoid those mistakes so that they actually get clients from
that guest appearance? Yeah. So I think something that
people trip up a lot of the time with is not really knowing the podcast
that they're about to go on, not doing the research. So one of the
ways that we, like, avoid that with our clients is we prepare
interview preps. So we produce an interview prep where it's, like,
(04:03):
facts a a TLDR facts about the host. We've got a summary of the
podcast, like, past episodes they can check out. We show them the pitch that we
sent. So we have, like, a full rundown. Obviously, that's great if you're working with
an agency like us and you have that provided. But if you're doing it on
your own, then I would definitely say, like, do that legwork yourself.
Just check out, like, who the audience is speaking to. Understand,
(04:24):
like, the vocabulary that they use so that you can use that vocabulary when
you're on the show and understand what they've spoken about
before so you can offer fresh insights so you're not just repeating what everyone
else is saying. So I would definitely say leading up to it, yeah, do
your research. I know that's super basic, but that's that's the best
thing. And also, I would say just when it comes to vocabulary, if I could
(04:46):
be super specific, sometimes I'll go on a show and the show will be
about health coaches rather than saying, like, oh, listeners can use these
techniques to do this. I'd be like, health coaches might
use social media, but podcast guesting can be really effective for health
coaches. Just like specifically showing them that you're talking to them, I
think is just one small step that you can take to gear it your
(05:08):
information to the audience. Okay. I know you said this was a small step,
but y'all, I'm gonna, like, ask you to write it down, underline it,
highlight it because I think it's huge. Like, I as as someone I've
been on both sides of it. Right? Like, I've podcast guested. I've had people
pitch me. And the amount of pitches that I get for our
show that are literally just copied and pasted, no
(05:31):
contact. I got one, last week from a
doctor. Nothing against doctors, but he, like, was
a prostate doctor and wanted to talk about, like, his research in,
like, prostate cancer. And I was like, what does that have to do with marketing?
Like, I'm like, good on you for what you're doing, but literally has
nothing to do with me. And so I feel like the frustration from the host
(05:53):
too, like, that's sometimes your first touch point with this relationship
that you're building. It it can be frustrating. Because I let like, I know you
said it was a small thing, but I'm like, no. This is huge.
Yeah. Absolutely. I once had a a pitch for Rave
Cloves on my podcast. And my podcast is all about podcast
building podcast growth and podcast guesting and someone's trying to sell clothes
(06:14):
for raves. So yeah. I understand. Yeah. See? Pay
attention, people. Okay. So I want I do wanna talk about the relationship piece
of it because when you're going on a podcast,
it's you're asking a lot, from that host. They're
trusting you. And so how do you go about building
relationships and nurturing connections with these hosts where you're you're showing up on
(06:36):
their show? So I would say think about how
you can add value. If you always have, like, a a value, you're looking to
give value and not necessarily always looking to take, but definitely, like, over
delivering value, especially if you're gonna look to get something back.
And what this could look like is just thinking about,
like, how can I help them get closer to their goals? And
(06:58):
could that be, like, introducing them to a new potential guest? Maybe you know
someone in your network who would also be a great guest to them. Maybe they
would be a great guest on a show that you know. Like, so one thing
that I do whenever I try and connect with someone, I try to
understand, like, if I would be a good guest for their show or if I
can deliver a guest a good guest for their show, and then just keep that
ball rolling. If they connect you with someone, then think about who can I introduce
(07:22):
that person to, and who could might I be able to pitch that person
to as a guest? So I think just always having in mind, like, the ways
that you can give value back to them and do the and have that
in mind before you get on the show. Like, so just have a think about,
like, okay. If this call goes well, at the end of the call, could I
say, I actually know someone that you might like. I and then maybe give them
(07:42):
a quick summary, and then you can just, like, send over some more details
afterwards and allow them to check out. And one tip on that, I would say,
make make sure that you run it by them first and you get their approval
and then go to the other person and directly speak with them. Because
sometimes I've had this situation where someone said, like, they haven't
even asked me first if I think I would be a good fit. I just
(08:02):
get dropped in an email with some random person and they're like, I think you
two would make a great collaboration. And that's nice. Like, I appreciate
them thinking about me, but I kind of want to avoid that awkwardness of me
being like, I don't think this is a good fit because I've had that before
where it's been maybe been a direct competitor or it's been someone
that's, like, off topic or not quite right, and you just have to be,
(08:24):
like it puts you in an awkward spot. So make sure that you speak to
both of those those people individually. And then if they both say yes, it's kinda
like Tinder. They both they both swipe swipe right on each other then you're like,
great. I'm gonna match you up. So that's that's, yeah, one one
piece of advice. Also think about maybe upcoming events that you have. Like, if you're
going to do, like, a workshop and you think this person might make
(08:47):
a great guest for my workshop or maybe you're gonna have a panel discussion.
Think about, like, upcoming events in your calendar that you might be able to
invite them to. Or even if you're going to a live event, that that works
really well. And if you don't have anything coming up and you wanna kind of
extend this relationship and you want to create something, consider
doing an Instagram live or a Facebook live and that could be a great
(09:09):
way of just taking things beyond the podcasting connection.
Yeah. I love this because it's all it's all relationship building. And I may
have to steal that Tinder analogy because I often use this, like,
dating analogy. Right? Like, even when you're sending out pitches,
it it is a lot like dating. Like, some people will be like, yeah. Sure.
And some people will ghost you, never respond. And, you know, some
(09:30):
podcasts you get on and it's like instant connection. And some podcasts you get on,
you're like, ugh, that felt awkward. You know? Like, it it's just human it's
humanness at its core. So, like, make sure both parties
swipe right, and, yeah, let's be freaking humans over here. I love that.
So what about the newbie? So the people who are new to podcast guesting
and they're feeling a little nervous, what what are some
(09:53):
things they should consider when they're headed into that
that first podcast interview to make sure that they are putting
their best foot forward? Yeah. So again, beyond doing the
research, I would say if you're maybe lacking some
confidence, maybe just try and do some, like I mentioned before, Instagram
lives. I've interviewed some hosts that before they even became podcast hosts, before they
(10:15):
did podcast guesting, they just did some Instagram lives, which in
my opinion is scarier because it's live.
So I don't know if I would choose that, but I've heard that some people
prefer that. So that is an option. And also I would
say go for some really small shows. Like, if you're if
you're struggling with knowing what to say and
(10:37):
how you present yourself, like, it's like anything. With more practice, you
will get better and you'll become more confident, more capable, and more competent at
what you're doing. So purposely seek out shows that
look like they don't have many listeners. Like, you might not get in front of
many, listeners, of course, but at the same time, it's like
a practice run for you and you just get the chance of jumping on a
(10:58):
show and just recording and yeah, it's just consider them as,
like, practice runs. And maybe when you feel like you're ready to
level up, look for shows which are potentially higher.
And by higher, I mean, like, look at the Apple Podcast ratings. Maybe when you
start out, just go for shows which have, like, one, two,
three, like, what single digit Apple podcast ratings. And
(11:21):
then if you feel a bit more confident, then go after shows with
ten, twenty podcast ratings and just scale up and then
keep scaling upwards. And another benefit of this is the more
credibility that you build, the easier it is to kind of build this momentum.
So if you do get one a couple of shows, then you're able to say,
like, in your future pitches, PS, you can check me out on these
(11:42):
shows. And this is something that we do, at Podritto
where we will try and get our clients on, like, top 2% shows if they're
just starting out, and then we'll get them on top 1.5 shows. And
I'm talking about global downloads here, which anyone can check on listen notes. So you
go to listen notes, type in a podcast name, and you'll see where it stands
in the world for global downloads. And we kinda do this scaling up thing
(12:04):
because you'll want to start off small and gradually
work your way up the size of podcast. And by the end of it, we're
able to get them on top point 5% podcast because we can say, like, you
can check about these top 1% podcast or top whatever podcast.
So I would say just be okay starting small,
know that you're going to get better, and work your way up. As when it
(12:25):
comes to, like, actually being on the call, I would say,
feel free to take pauses and just don't get too
much in your head about what you're going to say.
Just try and let it flow. That's probably my best advice. Yeah. I
think you're so right. It just comes with practice. Like, I was talking to someone
the other day about this because I'm very introverted. Like, people are
(12:48):
always surprised by this because I have a podcast that I talk for a living.
However, I'm introverted y'all. Like, the only reason I can
show up for this stuff is because I've literally been doing it for twenty years.
Like like, that's the only way. That's the only way. It's like practice and
repetition. And, to me, it's like, you know, let's say you're
gonna apply for something like a a TED Talk. You don't just, like, show up
(13:10):
with no background in speaking. Right? They wanna see the other
talks that you've had, the practice. They wanna see other things. And
so I think all of this kinda builds into just your marketing ecosystem.
Right? Like, the more you practice your talking points, your
stories, how you show up, the better it'll be and the higher the chances you
have of getting those big bookings. But one question I have for you
(13:32):
is something that I thought early days that I wanna get your opinion on.
So I used to over prepare for podcasts. I don't now
because, again, I have my talking points. But I used to, like, literally get the
questions beforehand and write out all of my answers in
bullet points, but beforehand, which honestly made me more
nervous. But I'm curious, like, what are your thoughts on, like, notes
(13:55):
or guidance or bullet points for during the podcast episode?
Yeah. So I think this varies from person to person. You kind of need to
it's part of the practice thing. Try out different methods. Like, I have
bullets. I've got bullets right here in front of me on the screen, but I'm
not actually really reading them because I always find I just drift away
and I actually I know my stuff, so I I don't really need them. But,
(14:16):
again, that's come with practice and a real passion for my work.
So that works like that. But just find your own method. I would say
some people might want to write it all out. Some people might want bullets. Some
people might want to go without. Certainly, test how
you work beforehand. So jump on a Zoom call with a friend
and just experiment with different ways and just run through
(14:39):
the interview as if it's, like, the actual interview yourself. Like,
sometimes my wife and I, when I'm practicing for a live,
a live presentation or a podcast interview, maybe I'm giving a talk about
a topic which is somewhat new. Like, I know it, but I've not, like,
gone on podcasts or or given lots of presentations on the topic.
I'll just sit there and I'll run for it as if I'm giving the presentation
(15:02):
to her, and we just run for it together. So find out
what works for you because I don't think there is a one size fits all
approach when it comes to, like, yeah, having notes
or not having notes. Yeah. Okay. Fair answer. Fair answer. I was
expecting to be, like, eviscerated in that one. Like, no notes. But I like this.
Like, find what works for you. It's totally my vibe. What
(15:23):
about okay. So what about the end? Like, the call to action, the big moment
where you're you're coming to the end of the podcast and the host says, you
have, you know, five minutes. Promote yourself. Like, what what are we putting
in that, like, in slot? Yeah. Definitely.
I will say this. So what you should be doing beforehand
is even, like, planting seeds. So you should, at some point, if you have,
(15:45):
like, a good call to action, if you know where you wanna send your
listeners, kind of, like, find a way organically to
mention that. So this isn't a great example because it's not too
organic, but, obviously, we're talking about podcast pitching. Almost
always, when I'm on a podcast, people say to me, like,
what how can how can our listeners, like, write a good pitch?
(16:08):
And one of the first things I say is, like, I'm gonna explain to you
how you can write a good pitch, but just so you know, I'm gonna give
away a freebie at the end, which includes a pitch
script. So it's a pitch template you can use, and you can personalize it
yourself. There's also a follow-up template. So I'm gonna tell you how to do it,
but don't worry. At the end of the call, I'm also gonna give you something
which you can take and you can basically personalize yourself. I'm gonna do
(16:30):
that today as well. And you could just, like, sprinkle that in.
Yeah. I know. Right? So, like, I would definitely say before you get to your
call to action, make sure you're kind of setting it up beforehand. And
then once you're at your call to action, keep it short
and sweet. Like, what I try and do really is just send people to the
the freebie that I mentioned, the the four week guide, which contains
(16:54):
that pitch template that I mentioned, and also LinkedIn. I don't list
off loads of social media. I don't list off lots of places because you kinda
get this choice paralysis where they're like, oh, well, where's where's the
best place to follow you if, like, they've listed so many places? And it's
kind of like I feel somewhat like your strategy where
you've mentioned so many people feel that pressure to show up everywhere. People also feel
(17:16):
that pressure on podcast to, like, name everywhere that they can be found
because it's like, oh, well, what if I miss one? What if, like, I'm not
showing up in that right place? But just keep it short. So I would
say, yeah, like, send send them to just one
or two places max ideally. Yeah. I like that little,
like, freebie teaser. But I will say the other thing that I've noticed even in
(17:37):
this interview that we're doing is and again, Meta.
But you you refer to your work a lot. Right? You talk about,
you know, here's an example with a client. You specifically mentioned health
businesses and health coaches a couple of times. You've talked about
you've talked about your work, and I think that's part of it too.
It's something that I do instinctually, but not a lot of people do it.
(17:59):
Right? So I'm wondering, like, how do we how do we make
sure that we're doing it without overthinking it? And, again, I don't have an answer
for this myself because I I do it instinctually, but I I know with the
the clients that I work with, sometimes, you know, from from the agency perspective,
we're getting the episode after the fact, and we're like, you didn't talk you didn't
talk about your business at all. Like, what happened? They know that happens to people.
(18:20):
So what how do you how do you encourage people to make sure that's
embedded throughout even if it's not the the freebie mentioned?
Yeah. Awesome question. And, again, I'm gonna do it again.
We coach our clients. Like, we give our clients coaching on this. So it's
naturally something that I have, like, embedded into my,
process of, like, podcasting. I gotta practice what I preach. But I suppose the number
(18:43):
one thing you gotta ask yourself is, like, is it, first of all, you wanna,
like, give examples. You want to tell the audience what they should be
doing and then give an example. And the best way you can give an example
is from either your own experience or a client experience because it's something that
you've seen. Like, you know, like, I've done this and it's worked for me. And
at least you can share that as an example or a client's done this and
(19:04):
it's worked for them. So I think really just ask yourself, like, where like,
what is the information I'm sharing? And where have I seen this either in my
own work or in the work of my clients where it's been successful,
and then how can I use that? And I feel like, yes, I'm being promotional
in the sense, like, my client did this or I do this with clients. But
at the same time, my intention isn't necessarily
(19:27):
to promote myself. Yes. That's a great byproduct. But more than anything, I just wanna
give an example of, like, how I know this is
working. And how I know this is working is because it's it's like what we
do day in, day out. So I would just say ask yourself that.
It's like, what do you share? What's the information you're sharing? What's an example you
can give, and how have you seen it show up in your own work? And
(19:47):
then just naturally weave it in. And, really, two
things on this. We see clients either go down the route of being super
educational where they give so many facts and so much information, but they don't tie
it back to their work. And it leaves the listener really informed, but they don't
leave thinking, oh, this is the person I need to work with to make
this change in my life or to make move forward with the goals that I
(20:08):
want to move forward. Or, alternatively, they
don't really connect. They don't make the connection of adding value or giving
examples that fit, and they just get promotional.
So it's like you do have to walk the line, but if you ask yourself,
like I said, what am I sharing? Are there examples of this? And how have
I seen this work, like, for my clients or myself?
(20:30):
Yeah. I love this. I am I definitely skew more the
educational side of things. It's something that I really struggled actually early on in my
business because I would just teach everything for free and then they'd be like, well,
what do I need you for? Right? Mhmm. And so I do think that there's
this edge of, like, yes, being educational, but, also
kind of like name dropping your success. Right? You wanna you wanna talk about
(20:52):
it so people go, oh, you're successful. So transition time. Speaking of
success, you see what I did there? Y'all need to give me virtual claps while
you're driving in your car right now. So talking about
success, at the top of the episode, I talked about how there's one podcast episode
that led to dozens of clients for me, specifically the
host. The host actually connected me with one client, which turned into
(21:14):
basically my whole client list over the years.
And to me, that's like the power of podcast guesting because one relationship
leads to another. I would love to hear more about either your success or a
client success with podcast guesting and, like, some of the results
that have come from it. Yeah. So I
have one client, for example. This is really cute. Like, she
(21:36):
went on a podcast and she came back and she was like, I've just got,
like, a fantastic client from it. She was a movement coach
and there was this granddad also in his, like, sixties
or late fifties. And he had been training
karate all his life, but he now, like he'd been suffering with,
like, chronic pain, and he just couldn't live the life that he wanted,
(21:58):
with his grandkids. And he heard my client,
on a podcast and immediately was there, like, I need to work with this
person. And he signed up, and he was, like, such a fantastic client.
I have other stories like that as well, and we hear that again, like, where
clients do, like, go on a podcast. And we often find that I
think there's this mentality as well, and I want to reassure your listeners
(22:21):
that if they are have been on podcasts and they haven't necessarily maybe got the
results that they've hoped for or wanted or maybe they're thinking like, why aren't I
seeing that success? There's a few things. Like, one, we're obviously talking about the
changes you can implement, and there's always changes that you can improve. So don't worry.
If you're not getting results you want, there there are the opportunities to to
improve. But, also, one of the things with podcasting is that
(22:42):
sometimes it takes a few. Like, you might get one or two or maybe you
develop a good relationship, but there are also, like, these random
ones that come out of nowhere where you go on it and it's just like
you get a ton of success. It's almost like what you mentioned. So, like, if
you are podcast guesting and you feel like maybe you
you've done a couple of interviews and you're like, where are all these leads or
(23:03):
something, like, it might just be the next one that, like, like, sets
your, like, discovery calls on fire. So I just wanna
reassure listeners that it's not every call that's like this, but when you do
get one, it really strikes. And also to bear in mind that,
like, getting clients directly as listeners, this podcast
guesting adds so much more value beyond that. And for the sake of this call,
(23:24):
I know we're talking today about exclusively getting clients, but we can
and I'm sure you know it. There's so much value which kind of
creates this momentum which later builds clients or pushes them in the direction of
eventually, maybe not tomorrow, maybe not next week, but becoming clients, getting pulled
into your ecosystem, and just like this relationship and networking,
(23:45):
aspect that's super valuable. Yeah. A %. I think that
there's, again, going back to the Tinder analogy,
not everyone you swipe right on is going to be the one. Right? And so
not every podcast that you guest on is going to land you clients, but
you kinda have to put yourself out there in order to get clients. And this
is one really effective way to do that. You kinda
(24:07):
touched on this, and this is my last big question for the episode.
What do you do with the podcast efforts done, especially when you
haven't got clients from it? I know there's a ton of things you can do.
Can you give us one or two that you recommend for your clients?
Yeah. So, obviously, there's all this, stuff that you talk about,
like promoting social media. It's evergreen content. Put that all out there. I'm sure
(24:30):
you've touched on that loads of times, so I'm not gonna get into that
necessarily. But one thing that I always recommend, which I don't see people
doing enough enough is creating a press page. So I
can tell all the listeners that if you go to podwritten.com, you're gonna
find this interview, and you're probably gonna see Andre's face on on our website
because, like, I'm proud of being on this interview. This is a cool interview. I'm
(24:52):
really glad to have connected with her. It shows credibility. Andrea does amazing
work, and, like, I follow her on social media, and I'm super proud to be,
like, associated with her. And I wanna show that off my website. And if you
do, go onto a podcast and you feel
like that was a great episode, obviously, if you feel like there was no connection,
maybe not. I I I don't know. But I have had that. As long as
(25:13):
you're selecting the right podcast, as long as you're connecting with people that you really
like, then, of course, you should feel proud to have
been connected with them, have a conversation with them, and put that up on your
page. And then if people go to your website and they click on your page
and you've got, like, a ton of podcasts that you've been on, it shows so
much credibility. And that might be enough social proof to make someone
(25:33):
go from thinking, who is this person? Do I wanna work with them? To, oh,
wow. They've been on a lot of podcasts. They're clearly trusted or they've clearly got
some, like, knowledge, which is which is valuable. So that's
a great way of pushing people to, like, work with you,
and demonstrating social credibility. I know this sounds foolish,
but, like, share it in your newsletter.
(25:56):
Like, that's I don't know why but it seems like one of the hardest things
to encourage our clients to do and not in the I think the reason being
maybe is like newsletters are usually planned and they kinda have this process and just
like throwing in a feature isn't maybe
a habit of theirs. But what I would suggest if you're serious about podcast guesting
and if you're getting booked on podcast or you have a back catalog of episodes
(26:18):
that you've been on, create an as seen in section. And just each week
or however often you publish your episodes,
just, publish, something and say, like, hey. You can check me out on this podcast
where I talk about this or you can check me out on this podcast here.
So kinda create this, like, constant flow of, like, podcast
interviews that they can check out in your newsletter. And also
(26:41):
consider, like, trying to get on the show again. Like,
you could, of course, go on a podcast once and sometimes, like, hosts might not
have repeat guests. I've experienced that before. But a lot of the
time they will. I actually work with one client and she is fantastic
at networking. So one thing she does is at the end of the show, she
has a book coming out later this year. And she'll say like, I'd love to
(27:04):
come back on. This episode that we would record will be
very different, but still I'll add lots of value. And, like, I know
what's gonna happen after she's been on a call. She's gonna send an
email, and I, like, create this email chain to make sure everyone's
connected. And I always see the email come in, and the host is, like, can't
wait to have you back on again. So it's like, just consider the fact
(27:25):
that if you have something in the future that's coming up and
you feel like you can add value again in a different way, then
absolutely try and get something on the books to speak with a host in the
future, and they they might most likely say yes if you you
really hit it off. So that's worth considering as well. Well, I like that
last one. Because I feel like one of the things that we think about sometimes
(27:46):
when we're on someone else's podcast is that there's almost like a little
bit of a power imbalance. And what your client is doing is, like, I'm
talking to you peer to peer. Like, hey. Who can I connect you with? Or,
hey. I have this other valuable thing that I think your people will like. Like,
let's re let's redo this podcast with a different angle in the future.
I really like that. And I've always said that for me, podcast
(28:08):
guesting half the time is connecting with the host. Right? I get to talk with
people like you, Sam. I don't know if I ever would have had time to
just sit down and pick your brain and be like, give me free advice. And
so I feel like for me as a host too, I get to connect with
people who I would have never had this chance to kind of, like,
speak to in the past. And so I like that your client is doing
(28:29):
that, like, peer to peer. Like, hey. Let's let's work together. Let's collaborate.
I love that. I love that. Okay. So for the people listening, they're like, I
need more Sam in my life. I wanna learn more about podcast guesting. You've got
this four week plan. Tell us about it. Yeah. So
it's a four week plan that basically outlines the
simplest steps the simplest steps that you can take
(28:51):
to get yourself booked on podcast, and it rolls out the
plan over four weeks. It's it's pretty simple. And,
yeah, you you can follow these steps to get yourself booked on podcast. And
as I mentioned, there's a pitch template in there that you can personalize and use
yourself with instructions on how to use it as well as a follow-up
template, and, that will give you guidance on how to use that. You can find
(29:14):
it at podwritten.com slash links with other freebies
and other ways of connecting with me, and I'm sure it'll be in the show
notes too. And if you want to reach out to me on LinkedIn,
you can find me there. I'm pretty sure I'm the only person in the world
with my name. So, Sam Brake Gear, definitely
have a look for me and reach out, and I'd love to hear from you.
(29:36):
Yay. Awesome. I'll put all of those links in the show notes on
Landry.com/36one. Sam, thank you so much for
coming on the show today. It is absolutely my pleasure. Thank you for having
me. And thank you, dear listener, for tuning into another episode of the
Mindful Marketing Podcast. If you wanna go even deeper into these
marketing topics, I gotta invite you to join us in the Mindful Marketing
(29:57):
Lab. We've been having a lot of fun with our co working sessions. The next
one is Friday, June 13. I'm on there. I'm working
away. You ask me anything while I'm working and you're working and we're all working
together. It's a really beautiful time. So come on in and join us. Then next
week, I have another episode planned for you. Stay tuned for that. I'll see
you then. Bye for now.
I'm a let y'all in on a little secret. One of my favorite
ways to get new clients is not the way that you're probably
thinking. It's through podcast guesting. I distinctly
remember a time where I was featured on one particular episode
that directly led back to dozens and dozens of clients in my
business. And I'm excited to have Sam Brake Geer come
(00:22):
on the podcast today to talk to us all about podcast guesting so that you
too can get clients from your podcast. But first, I
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(00:44):
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(01:06):
Riverside. It's literally one click. It spits out 10 clips.
I pick the best one and away I go saves me so much time. If
you wanna get on the Riverside train, check it out today, the links in the
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Sam, welcome to the show. Hey. Thank you so much for
(01:29):
having me. It's fantastic to connect again. It was wonderful having you on my
show. And, yeah. I'm so happy to be here. Yes. I'll put
that link in the show notes, y'all. Go listen to my episode on Sam's show
too if you wanna learn more about my approach to podcasting and podcast
guesting. But today, I'm so curious to pick Sam's brain on this
because about six months ago, we did a round table with some PR
(01:51):
experts about podcast guesting. But I got a lot of requests
on Underhill. What do we actually say in the episode? So we're gonna cover
that in today's episode as well. But first, I kinda wanna get a a bit
of your background, Sam. How did you get into the the
world of podcasting? Yeah. It was quite random, actually.
I ended up in Medellin, Colombia randomly
(02:13):
because I just left The UK, spent eight months traveling through Mexico
and US and Central America, and just found a place. I liked it,
enjoyed it. I had to find some sort of work while I was there. And
I ended up in an internship at a media company that led to a job,
and then I discovered podcasting. I really
loved consuming podcasts. Fortunately, I got the green
(02:35):
light from my bosses to say, hey. I wanna start a podcast at this media
company. I got some big guests early on, and that really
propelled me very quickly into podcasting. I
produced and hosted podcasts for this media company for, a
number of years in 2021. I actually went part time there
to work the other part time the other the other half of my time at
(02:56):
a guest booking agency, and I worked there up
until 2024, which is when my wife and I
launched Podwrytten, a podcast guest booking agency for health and wellness
businesses and professionals. And, yeah, we have been super
active in that space ever since, and I really love what I do.
Yeah. Oh, that's so cool. I love that this, kind of, like,
(03:19):
nomadic lifestyle led to the online business. I hear that
happening so often. It's kinda like birth a little bit from necessity and then
the passion comes there. I love that. So since you
work with a lot of people, kind of booking them on podcasts,
as your clients are preparing for guest appearances, what are
some of the mistakes that they make as they're getting ready? And how do you
(03:41):
help them avoid those mistakes so that they actually get clients from
that guest appearance? Yeah. So I think something that
people trip up a lot of the time with is not really knowing the podcast
that they're about to go on, not doing the research. So one of the
ways that we, like, avoid that with our clients is we prepare
interview preps. So we produce an interview prep where it's, like,
(04:03):
facts a a TLDR facts about the host. We've got a summary of the
podcast, like, past episodes they can check out. We show them the pitch that we
sent. So we have, like, a full rundown. Obviously, that's great if you're working with
an agency like us and you have that provided. But if you're doing it on
your own, then I would definitely say, like, do that legwork yourself.
Just check out, like, who the audience is speaking to. Understand,
(04:24):
like, the vocabulary that they use so that you can use that vocabulary when
you're on the show and understand what they've spoken about
before so you can offer fresh insights so you're not just repeating what everyone
else is saying. So I would definitely say leading up to it, yeah, do
your research. I know that's super basic, but that's that's the best
thing. And also, I would say just when it comes to vocabulary, if I could
(04:46):
be super specific, sometimes I'll go on a show and the show will be
about health coaches rather than saying, like, oh, listeners can use these
techniques to do this. I'd be like, health coaches might
use social media, but podcast guesting can be really effective for health
coaches. Just like specifically showing them that you're talking to them, I
think is just one small step that you can take to gear it your
(05:08):
information to the audience. Okay. I know you said this was a small step,
but y'all, I'm gonna, like, ask you to write it down, underline it,
highlight it because I think it's huge. Like, I as as someone I've
been on both sides of it. Right? Like, I've podcast guested. I've had people
pitch me. And the amount of pitches that I get for our
show that are literally just copied and pasted, no
(05:31):
contact. I got one, last week from a
doctor. Nothing against doctors, but he, like, was
a prostate doctor and wanted to talk about, like, his research in,
like, prostate cancer. And I was like, what does that have to do with marketing?
Like, I'm like, good on you for what you're doing, but literally has
nothing to do with me. And so I feel like the frustration from the host
(05:53):
too, like, that's sometimes your first touch point with this relationship
that you're building. It it can be frustrating. Because I let like, I know you
said it was a small thing, but I'm like, no. This is huge.
Yeah. Absolutely. I once had a a pitch for Rave
Cloves on my podcast. And my podcast is all about podcast
building podcast growth and podcast guesting and someone's trying to sell clothes
(06:14):
for raves. So yeah. I understand. Yeah. See? Pay
attention, people. Okay. So I want I do wanna talk about the relationship piece
of it because when you're going on a podcast,
it's you're asking a lot, from that host. They're
trusting you. And so how do you go about building
relationships and nurturing connections with these hosts where you're you're showing up on
(06:36):
their show? So I would say think about how
you can add value. If you always have, like, a a value, you're looking to
give value and not necessarily always looking to take, but definitely, like, over
delivering value, especially if you're gonna look to get something back.
And what this could look like is just thinking about,
like, how can I help them get closer to their goals? And
(06:58):
could that be, like, introducing them to a new potential guest? Maybe you know
someone in your network who would also be a great guest to them. Maybe they
would be a great guest on a show that you know. Like, so one thing
that I do whenever I try and connect with someone, I try to
understand, like, if I would be a good guest for their show or if I
can deliver a guest a good guest for their show, and then just keep that
ball rolling. If they connect you with someone, then think about who can I introduce
(07:22):
that person to, and who could might I be able to pitch that person
to as a guest? So I think just always having in mind, like, the ways
that you can give value back to them and do the and have that
in mind before you get on the show. Like, so just have a think about,
like, okay. If this call goes well, at the end of the call, could I
say, I actually know someone that you might like. I and then maybe give them
(07:42):
a quick summary, and then you can just, like, send over some more details
afterwards and allow them to check out. And one tip on that, I would say,
make make sure that you run it by them first and you get their approval
and then go to the other person and directly speak with them. Because
sometimes I've had this situation where someone said, like, they haven't
even asked me first if I think I would be a good fit. I just
(08:02):
get dropped in an email with some random person and they're like, I think you
two would make a great collaboration. And that's nice. Like, I appreciate
them thinking about me, but I kind of want to avoid that awkwardness of me
being like, I don't think this is a good fit because I've had that before
where it's been maybe been a direct competitor or it's been someone
that's, like, off topic or not quite right, and you just have to be,
(08:24):
like it puts you in an awkward spot. So make sure that you speak to
both of those those people individually. And then if they both say yes, it's kinda
like Tinder. They both they both swipe swipe right on each other then you're like,
great. I'm gonna match you up. So that's that's, yeah, one one
piece of advice. Also think about maybe upcoming events that you have. Like, if you're
going to do, like, a workshop and you think this person might make
(08:47):
a great guest for my workshop or maybe you're gonna have a panel discussion.
Think about, like, upcoming events in your calendar that you might be able to
invite them to. Or even if you're going to a live event, that that works
really well. And if you don't have anything coming up and you wanna kind of
extend this relationship and you want to create something, consider
doing an Instagram live or a Facebook live and that could be a great
(09:09):
way of just taking things beyond the podcasting connection.
Yeah. I love this because it's all it's all relationship building. And I may
have to steal that Tinder analogy because I often use this, like,
dating analogy. Right? Like, even when you're sending out pitches,
it it is a lot like dating. Like, some people will be like, yeah. Sure.
And some people will ghost you, never respond. And, you know, some
(09:30):
podcasts you get on and it's like instant connection. And some podcasts you get on,
you're like, ugh, that felt awkward. You know? Like, it it's just human it's
humanness at its core. So, like, make sure both parties
swipe right, and, yeah, let's be freaking humans over here. I love that.
So what about the newbie? So the people who are new to podcast guesting
and they're feeling a little nervous, what what are some
(09:53):
things they should consider when they're headed into that
that first podcast interview to make sure that they are putting
their best foot forward? Yeah. So again, beyond doing the
research, I would say if you're maybe lacking some
confidence, maybe just try and do some, like I mentioned before, Instagram
lives. I've interviewed some hosts that before they even became podcast hosts, before they
(10:15):
did podcast guesting, they just did some Instagram lives, which in
my opinion is scarier because it's live.
So I don't know if I would choose that, but I've heard that some people
prefer that. So that is an option. And also I would
say go for some really small shows. Like, if you're if
you're struggling with knowing what to say and
(10:37):
how you present yourself, like, it's like anything. With more practice, you
will get better and you'll become more confident, more capable, and more competent at
what you're doing. So purposely seek out shows that
look like they don't have many listeners. Like, you might not get in front of
many, listeners, of course, but at the same time, it's like
a practice run for you and you just get the chance of jumping on a
(10:58):
show and just recording and yeah, it's just consider them as,
like, practice runs. And maybe when you feel like you're ready to
level up, look for shows which are potentially higher.
And by higher, I mean, like, look at the Apple Podcast ratings. Maybe when you
start out, just go for shows which have, like, one, two,
three, like, what single digit Apple podcast ratings. And
(11:21):
then if you feel a bit more confident, then go after shows with
ten, twenty podcast ratings and just scale up and then
keep scaling upwards. And another benefit of this is the more
credibility that you build, the easier it is to kind of build this momentum.
So if you do get one a couple of shows, then you're able to say,
like, in your future pitches, PS, you can check me out on these
(11:42):
shows. And this is something that we do, at Podritto
where we will try and get our clients on, like, top 2% shows if they're
just starting out, and then we'll get them on top 1.5 shows. And
I'm talking about global downloads here, which anyone can check on listen notes. So you
go to listen notes, type in a podcast name, and you'll see where it stands
in the world for global downloads. And we kinda do this scaling up thing
(12:04):
because you'll want to start off small and gradually
work your way up the size of podcast. And by the end of it, we're
able to get them on top point 5% podcast because we can say, like, you
can check about these top 1% podcast or top whatever podcast.
So I would say just be okay starting small,
know that you're going to get better, and work your way up. As when it
(12:25):
comes to, like, actually being on the call, I would say,
feel free to take pauses and just don't get too
much in your head about what you're going to say.
Just try and let it flow. That's probably my best advice. Yeah. I
think you're so right. It just comes with practice. Like, I was talking to someone
the other day about this because I'm very introverted. Like, people are
(12:48):
always surprised by this because I have a podcast that I talk for a living.
However, I'm introverted y'all. Like, the only reason I can
show up for this stuff is because I've literally been doing it for twenty years.
Like like, that's the only way. That's the only way. It's like practice and
repetition. And, to me, it's like, you know, let's say you're
gonna apply for something like a a TED Talk. You don't just, like, show up
(13:10):
with no background in speaking. Right? They wanna see the other
talks that you've had, the practice. They wanna see other things. And
so I think all of this kinda builds into just your marketing ecosystem.
Right? Like, the more you practice your talking points, your
stories, how you show up, the better it'll be and the higher the chances you
have of getting those big bookings. But one question I have for you
(13:32):
is something that I thought early days that I wanna get your opinion on.
So I used to over prepare for podcasts. I don't now
because, again, I have my talking points. But I used to, like, literally get the
questions beforehand and write out all of my answers in
bullet points, but beforehand, which honestly made me more
nervous. But I'm curious, like, what are your thoughts on, like, notes
(13:55):
or guidance or bullet points for during the podcast episode?
Yeah. So I think this varies from person to person. You kind of need to
it's part of the practice thing. Try out different methods. Like, I have
bullets. I've got bullets right here in front of me on the screen, but I'm
not actually really reading them because I always find I just drift away
and I actually I know my stuff, so I I don't really need them. But,
(14:16):
again, that's come with practice and a real passion for my work.
So that works like that. But just find your own method. I would say
some people might want to write it all out. Some people might want bullets. Some
people might want to go without. Certainly, test how
you work beforehand. So jump on a Zoom call with a friend
and just experiment with different ways and just run through
(14:39):
the interview as if it's, like, the actual interview yourself. Like,
sometimes my wife and I, when I'm practicing for a live,
a live presentation or a podcast interview, maybe I'm giving a talk about
a topic which is somewhat new. Like, I know it, but I've not, like,
gone on podcasts or or given lots of presentations on the topic.
I'll just sit there and I'll run for it as if I'm giving the presentation
(15:02):
to her, and we just run for it together. So find out
what works for you because I don't think there is a one size fits all
approach when it comes to, like, yeah, having notes
or not having notes. Yeah. Okay. Fair answer. Fair answer. I was
expecting to be, like, eviscerated in that one. Like, no notes. But I like this.
Like, find what works for you. It's totally my vibe. What
(15:23):
about okay. So what about the end? Like, the call to action, the big moment
where you're you're coming to the end of the podcast and the host says, you
have, you know, five minutes. Promote yourself. Like, what what are we putting
in that, like, in slot? Yeah. Definitely.
I will say this. So what you should be doing beforehand
is even, like, planting seeds. So you should, at some point, if you have,
(15:45):
like, a good call to action, if you know where you wanna send your
listeners, kind of, like, find a way organically to
mention that. So this isn't a great example because it's not too
organic, but, obviously, we're talking about podcast pitching. Almost
always, when I'm on a podcast, people say to me, like,
what how can how can our listeners, like, write a good pitch?
(16:08):
And one of the first things I say is, like, I'm gonna explain to you
how you can write a good pitch, but just so you know, I'm gonna give
away a freebie at the end, which includes a pitch
script. So it's a pitch template you can use, and you can personalize it
yourself. There's also a follow-up template. So I'm gonna tell you how to do it,
but don't worry. At the end of the call, I'm also gonna give you something
which you can take and you can basically personalize yourself. I'm gonna do
(16:30):
that today as well. And you could just, like, sprinkle that in.
Yeah. I know. Right? So, like, I would definitely say before you get to your
call to action, make sure you're kind of setting it up beforehand. And
then once you're at your call to action, keep it short
and sweet. Like, what I try and do really is just send people to the
the freebie that I mentioned, the the four week guide, which contains
(16:54):
that pitch template that I mentioned, and also LinkedIn. I don't list
off loads of social media. I don't list off lots of places because you kinda
get this choice paralysis where they're like, oh, well, where's where's the
best place to follow you if, like, they've listed so many places? And it's
kind of like I feel somewhat like your strategy where
you've mentioned so many people feel that pressure to show up everywhere. People also feel
(17:16):
that pressure on podcast to, like, name everywhere that they can be found
because it's like, oh, well, what if I miss one? What if, like, I'm not
showing up in that right place? But just keep it short. So I would
say, yeah, like, send send them to just one
or two places max ideally. Yeah. I like that little,
like, freebie teaser. But I will say the other thing that I've noticed even in
(17:37):
this interview that we're doing is and again, Meta.
But you you refer to your work a lot. Right? You talk about,
you know, here's an example with a client. You specifically mentioned health
businesses and health coaches a couple of times. You've talked about
you've talked about your work, and I think that's part of it too.
It's something that I do instinctually, but not a lot of people do it.
(17:59):
Right? So I'm wondering, like, how do we how do we make
sure that we're doing it without overthinking it? And, again, I don't have an answer
for this myself because I I do it instinctually, but I I know with the
the clients that I work with, sometimes, you know, from from the agency perspective,
we're getting the episode after the fact, and we're like, you didn't talk you didn't
talk about your business at all. Like, what happened? They know that happens to people.
(18:20):
So what how do you how do you encourage people to make sure that's
embedded throughout even if it's not the the freebie mentioned?
Yeah. Awesome question. And, again, I'm gonna do it again.
We coach our clients. Like, we give our clients coaching on this. So it's
naturally something that I have, like, embedded into my,
process of, like, podcasting. I gotta practice what I preach. But I suppose the number
(18:43):
one thing you gotta ask yourself is, like, is it, first of all, you wanna,
like, give examples. You want to tell the audience what they should be
doing and then give an example. And the best way you can give an example
is from either your own experience or a client experience because it's something that
you've seen. Like, you know, like, I've done this and it's worked for me. And
at least you can share that as an example or a client's done this and
(19:04):
it's worked for them. So I think really just ask yourself, like, where like,
what is the information I'm sharing? And where have I seen this either in my
own work or in the work of my clients where it's been successful,
and then how can I use that? And I feel like, yes, I'm being promotional
in the sense, like, my client did this or I do this with clients. But
at the same time, my intention isn't necessarily
(19:27):
to promote myself. Yes. That's a great byproduct. But more than anything, I just wanna
give an example of, like, how I know this is
working. And how I know this is working is because it's it's like what we
do day in, day out. So I would just say ask yourself that.
It's like, what do you share? What's the information you're sharing? What's an example you
can give, and how have you seen it show up in your own work? And
(19:47):
then just naturally weave it in. And, really, two
things on this. We see clients either go down the route of being super
educational where they give so many facts and so much information, but they don't tie
it back to their work. And it leaves the listener really informed, but they don't
leave thinking, oh, this is the person I need to work with to make
this change in my life or to make move forward with the goals that I
(20:08):
want to move forward. Or, alternatively, they
don't really connect. They don't make the connection of adding value or giving
examples that fit, and they just get promotional.
So it's like you do have to walk the line, but if you ask yourself,
like I said, what am I sharing? Are there examples of this? And how have
I seen this work, like, for my clients or myself?
(20:30):
Yeah. I love this. I am I definitely skew more the
educational side of things. It's something that I really struggled actually early on in my
business because I would just teach everything for free and then they'd be like, well,
what do I need you for? Right? Mhmm. And so I do think that there's
this edge of, like, yes, being educational, but, also
kind of like name dropping your success. Right? You wanna you wanna talk about
(20:52):
it so people go, oh, you're successful. So transition time. Speaking of
success, you see what I did there? Y'all need to give me virtual claps while
you're driving in your car right now. So talking about
success, at the top of the episode, I talked about how there's one podcast episode
that led to dozens of clients for me, specifically the
host. The host actually connected me with one client, which turned into
(21:14):
basically my whole client list over the years.
And to me, that's like the power of podcast guesting because one relationship
leads to another. I would love to hear more about either your success or a
client success with podcast guesting and, like, some of the results
that have come from it. Yeah. So I
have one client, for example. This is really cute. Like, she
(21:36):
went on a podcast and she came back and she was like, I've just got,
like, a fantastic client from it. She was a movement coach
and there was this granddad also in his, like, sixties
or late fifties. And he had been training
karate all his life, but he now, like he'd been suffering with,
like, chronic pain, and he just couldn't live the life that he wanted,
(21:58):
with his grandkids. And he heard my client,
on a podcast and immediately was there, like, I need to work with this
person. And he signed up, and he was, like, such a fantastic client.
I have other stories like that as well, and we hear that again, like, where
clients do, like, go on a podcast. And we often find that I
think there's this mentality as well, and I want to reassure your listeners
(22:21):
that if they are have been on podcasts and they haven't necessarily maybe got the
results that they've hoped for or wanted or maybe they're thinking like, why aren't I
seeing that success? There's a few things. Like, one, we're obviously talking about the
changes you can implement, and there's always changes that you can improve. So don't worry.
If you're not getting results you want, there there are the opportunities to to
improve. But, also, one of the things with podcasting is that
(22:42):
sometimes it takes a few. Like, you might get one or two or maybe you
develop a good relationship, but there are also, like, these random
ones that come out of nowhere where you go on it and it's just like
you get a ton of success. It's almost like what you mentioned. So, like, if
you are podcast guesting and you feel like maybe you
you've done a couple of interviews and you're like, where are all these leads or
(23:03):
something, like, it might just be the next one that, like, like, sets
your, like, discovery calls on fire. So I just wanna
reassure listeners that it's not every call that's like this, but when you do
get one, it really strikes. And also to bear in mind that,
like, getting clients directly as listeners, this podcast
guesting adds so much more value beyond that. And for the sake of this call,
(23:24):
I know we're talking today about exclusively getting clients, but we can
and I'm sure you know it. There's so much value which kind of
creates this momentum which later builds clients or pushes them in the direction of
eventually, maybe not tomorrow, maybe not next week, but becoming clients, getting pulled
into your ecosystem, and just like this relationship and networking,
(23:45):
aspect that's super valuable. Yeah. A %. I think that
there's, again, going back to the Tinder analogy,
not everyone you swipe right on is going to be the one. Right? And so
not every podcast that you guest on is going to land you clients, but
you kinda have to put yourself out there in order to get clients. And this
is one really effective way to do that. You kinda
(24:07):
touched on this, and this is my last big question for the episode.
What do you do with the podcast efforts done, especially when you
haven't got clients from it? I know there's a ton of things you can do.
Can you give us one or two that you recommend for your clients?
Yeah. So, obviously, there's all this, stuff that you talk about,
like promoting social media. It's evergreen content. Put that all out there. I'm sure
(24:30):
you've touched on that loads of times, so I'm not gonna get into that
necessarily. But one thing that I always recommend, which I don't see people
doing enough enough is creating a press page. So I
can tell all the listeners that if you go to podwritten.com, you're gonna
find this interview, and you're probably gonna see Andre's face on on our website
because, like, I'm proud of being on this interview. This is a cool interview. I'm
(24:52):
really glad to have connected with her. It shows credibility. Andrea does amazing
work, and, like, I follow her on social media, and I'm super proud to be,
like, associated with her. And I wanna show that off my website. And if you
do, go onto a podcast and you feel
like that was a great episode, obviously, if you feel like there was no connection,
maybe not. I I I don't know. But I have had that. As long as
(25:13):
you're selecting the right podcast, as long as you're connecting with people that you really
like, then, of course, you should feel proud to have
been connected with them, have a conversation with them, and put that up on your
page. And then if people go to your website and they click on your page
and you've got, like, a ton of podcasts that you've been on, it shows so
much credibility. And that might be enough social proof to make someone
(25:33):
go from thinking, who is this person? Do I wanna work with them? To, oh,
wow. They've been on a lot of podcasts. They're clearly trusted or they've clearly got
some, like, knowledge, which is which is valuable. So that's
a great way of pushing people to, like, work with you,
and demonstrating social credibility. I know this sounds foolish,
but, like, share it in your newsletter.
(25:56):
Like, that's I don't know why but it seems like one of the hardest things
to encourage our clients to do and not in the I think the reason being
maybe is like newsletters are usually planned and they kinda have this process and just
like throwing in a feature isn't maybe
a habit of theirs. But what I would suggest if you're serious about podcast guesting
and if you're getting booked on podcast or you have a back catalog of episodes
(26:18):
that you've been on, create an as seen in section. And just each week
or however often you publish your episodes,
just, publish, something and say, like, hey. You can check me out on this podcast
where I talk about this or you can check me out on this podcast here.
So kinda create this, like, constant flow of, like, podcast
interviews that they can check out in your newsletter. And also
(26:41):
consider, like, trying to get on the show again. Like,
you could, of course, go on a podcast once and sometimes, like, hosts might not
have repeat guests. I've experienced that before. But a lot of the
time they will. I actually work with one client and she is fantastic
at networking. So one thing she does is at the end of the show, she
has a book coming out later this year. And she'll say like, I'd love to
(27:04):
come back on. This episode that we would record will be
very different, but still I'll add lots of value. And, like, I know
what's gonna happen after she's been on a call. She's gonna send an
email, and I, like, create this email chain to make sure everyone's
connected. And I always see the email come in, and the host is, like, can't
wait to have you back on again. So it's like, just consider the fact
(27:25):
that if you have something in the future that's coming up and
you feel like you can add value again in a different way, then
absolutely try and get something on the books to speak with a host in the
future, and they they might most likely say yes if you you
really hit it off. So that's worth considering as well. Well, I like that
last one. Because I feel like one of the things that we think about sometimes
(27:46):
when we're on someone else's podcast is that there's almost like a little
bit of a power imbalance. And what your client is doing is, like, I'm
talking to you peer to peer. Like, hey. Who can I connect you with? Or,
hey. I have this other valuable thing that I think your people will like. Like,
let's re let's redo this podcast with a different angle in the future.
I really like that. And I've always said that for me, podcast
(28:08):
guesting half the time is connecting with the host. Right? I get to talk with
people like you, Sam. I don't know if I ever would have had time to
just sit down and pick your brain and be like, give me free advice. And
so I feel like for me as a host too, I get to connect with
people who I would have never had this chance to kind of, like,
speak to in the past. And so I like that your client is doing
(28:29):
that, like, peer to peer. Like, hey. Let's let's work together. Let's collaborate.
I love that. I love that. Okay. So for the people listening, they're like, I
need more Sam in my life. I wanna learn more about podcast guesting. You've got
this four week plan. Tell us about it. Yeah. So
it's a four week plan that basically outlines the
simplest steps the simplest steps that you can take
(28:51):
to get yourself booked on podcast, and it rolls out the
plan over four weeks. It's it's pretty simple. And,
yeah, you you can follow these steps to get yourself booked on podcast. And
as I mentioned, there's a pitch template in there that you can personalize and use
yourself with instructions on how to use it as well as a follow-up
template, and, that will give you guidance on how to use that. You can find
(29:14):
it at podwritten.com slash links with other freebies
and other ways of connecting with me, and I'm sure it'll be in the show
notes too. And if you want to reach out to me on LinkedIn,
you can find me there. I'm pretty sure I'm the only person in the world
with my name. So, Sam Brake Gear, definitely
have a look for me and reach out, and I'd love to hear from you.
(29:36):
Yay. Awesome. I'll put all of those links in the show notes on
Landry.com/36one. Sam, thank you so much for
coming on the show today. It is absolutely my pleasure. Thank you for having
me. And thank you, dear listener, for tuning into another episode of the
Mindful Marketing Podcast. If you wanna go even deeper into these
marketing topics, I gotta invite you to join us in the Mindful Marketing
(29:57):
Lab. We've been having a lot of fun with our co working sessions. The next
one is Friday, June 13. I'm on there. I'm working
away. You ask me anything while I'm working and you're working and we're all working
together. It's a really beautiful time. So come on in and join us. Then next
week, I have another episode planned for you. Stay tuned for that. I'll see
you then. Bye for now.
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