March 11, 2025 • 15 mins
If your marketing to-do list feels overwhelming, you’re not alone. But what if you didn’t need more marketing, just better marketing?
In this episode, I’m sharing a smarter approach to marketing—one that helps you maximize your time, focus on high-impact activities, and get better results without burning out.
Whether you have two hours a week or twenty, these strategies will help you make every minute count.
In this episode of the podcast, I talk about:
- Why marketing to existing clients is your easiest win
- How to stop leaving money on the table with warm leads
- The one tracking tweak that instantly improves your strategy
- Why website traffic means nothing if you’re not doing this
- The simplest way to grow your email list—no complicated tech required
...and more!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/348
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Andrea Jones (00:00):
If you ever have that moment where you're comparing the time that you
have to do your marketing and the amountof things you need to do in your marketing
and you're going, this doesn't match up.
I got to change something.
This episode is for you because I'mgoing to talk about how to maximize
your time, get the most effortsout of your marketing strategy.
And I promise you it's probably notfocusing 100 percent on social media.
(00:21):
Okay.
I'm excited about this episodeof the Mindful Marketing Podcast,
but first a word from our sponsor.
Riverside is the all in one podcastrecording and editing tool that
I use for this right here show.
I use it to edit not only the audio inthe video, it is like chef's kiss magical,
making the entire process so, so easy.
(00:42):
Plus, I love their magic AI clips.
Their little AI robot in the backgroundpulls out the most impactful moments
of the episodes without me havingto comb through and do it myself,
resizes them for social media.
So those vertical videos you see onTik TOK and reels, those all come
from magic AI inside of Riverside.
(01:03):
It's literally one click.
It spits out 10 clips.
I picked the best one and away I go.
Saves me so much time.
If you want to get on the Riversidetrain, check it out today, the links
in the show notes and make sureto use my code DREA at checkout to
get 15 percent off your membership.
All right.
This episode is actuallyinspired by a recent coaching
(01:24):
call that I had with a client.
So for context, Um, if you wanta one on one call with me, you
absolutely can book one on my website.
Or if you're in one of my memberships, Ioften have one on one calls with members.
And this was one of my new memberswho came to me with the problem of,
am I focusing on the right thing?
She said, I only havetwo hours a week, Andrea.
This is my side hustle.
(01:46):
And I still have to servemy coaching clients help.
Please.
Um, and she said, uh, we startedoff the call with her going, I
think I need help with Instagram.
And, uh, you'll see bythe end where we ended up.
And I think a lot of us are in this spot.
Um, my favorite people to work withhave time constraints and time limits
when it comes to marketing, because ifyou had all the time in the world and
(02:06):
all the money in the world, like sure.
I was.
I'm going to say something crude.
Go all out.
Go out and do all of the thingsbecause yeah, you could do all of
the things, but a lot of us, we have,you know, I have young children.
Maybe you have a chronic illness.
Maybe you have aging parents.
Maybe this is a side hustle for you.
Maybe you're going back to school.
(02:27):
Maybe you just have low energy.
Um, maybe you have, um, It's amental health challenges, like
there's so many life is lifingthings that happen where we go.
Yeah.
I mean, in the ideal world, we'dwake up, record 10 videos and
spend all day on social media,but this isn't the ideal world.
We're in reality here and reality islimiting us based on our circumstances.
So with that in mind, I'm goingto share the advice I gave to her.
(02:49):
But I want you to think about howthis applies to you specifically.
So the first thing that I askedher is, um, after we got through
like the background of her businessand all that, I was, I was asking
about her existing clients.
And I think this is a huge opportunityfor a lot of us when we think about,
okay, we've booked a couple of people.
Now what?
(03:10):
Um, remarket to your existing clients.
I call this internal marketing.
I think we skipped this step a lotbecause a lot of folk marketers focus
on like getting new clients, gettingnew clients, getting new clients.
But in this particularcase, she is a coach.
Um, I'm not going to give too manydetails about her specific industry, but
she has courses and she runs in personworkshops and she has like a big kind
(03:31):
of like a retreat style event, um, thatshe hosts a couple of times a year.
And most of her people go toher stuff time and time again,
and she's not marketing to them.
She has a client list and shedoesn't even email her clients
out when she was, she's, you know,planning and hosting her next event.
She was focused on posting thoseon Facebook and hoping Facebook
(03:51):
would deliver them to her client.
So the easiest like way to scoop upthat money that's left on the table
for her was to create an email list.
She used Wix.
Okay.
So use the tool that you're using.
She had all her client lists in Wix.
Let's email them out every timeyou have a new event and just
say, hey, we have a new event.
Here's the link to sign up or respond tothis email and we'll sign you up or give
(04:13):
me a call and we'll get you signed up.
It doesn't have to be complicated.
All you have to do is keep in touchwith your current clients and customers.
And even if you don't want to go the routeof having an actual email list, you can
still email and call them one by one.
Yeah, is it old school?
Sure.
But these people havealready purchased from you.
Hopefully you've had an amazingexperience and they're probably
willing to go the road with you again.
(04:35):
So the easiest way, in my opinion, togenerate new business is to look back
at your current business and think, howcan I remarket to my existing customers?
Sometimes that's sharingexisting products.
So upsell, downsell, cross sell.
Sometimes it's sharing new products.
So new events, newoffers, things like that.
Either way, we want to let themknow that what is available.
(04:57):
I promise you this isn't pushy.
It's just asking and invitingand letting them know if they
don't know they can't say yes.
Okay.
Um, and I can't, I hate the feeling.
I hate the feeling of someone going,man, I shared it a couple of times
on social media, nobody's bought.
And then you ask people andthey're like, Oh, I missed it.
Like that feeling of like, Oh, I didn't,I didn't see you were doing this thing.
Oh, I didn't see you'rehosting this workshop.
I never saw you launch thisnew book or this new product.
(05:18):
That is the worst feeling.
So get, put your littlenudges out there in the world.
If you're busy, they're busy.
Okay.
We need the constant reminders, right?
So that's the first piece ofadvice I gave to this client.
Second piece is, uh, email marketing.
I know she wants to focus on social media.
I see that for her, but since we'realready creating a strategy, like
(05:39):
first step, phase one strategyto email existing clients.
The second step was toemail potential clients.
So what was happening is peoplewould book these like free
consultation calls on her website.
And they were, she's notcontacting them again.
If they purchased then great,they purchased the thing.
But if they didn't, she wasn'tfollowing up with them at all.
(06:00):
And so to me, the next step forher was to create a cadence of
emailing those potential clients.
Reminding them of what they signed up forand giving them a little nudge if they're
ready to take the next step for her.
We talked about eitherevery other week or monthly.
I think monthly would work best tojust be like, Hey, you indicated
interest in this in the past.
Would you like to move forward?
(06:21):
Or maybe even.
You know, Hey, this is a new workshopthat I have, you know, I know you're
interested in this product, but maybethis one would be helpful for you.
Okay.
Again, this is using what she already has.
She has a list of these leads that,you know, maybe for some reason,
never booked the first time.
Why not create a systemto email them again?
So with her two hours a week, whatshe's focusing on right now is
(06:46):
emailing her current client customersand her potential client customers.
Can you already see how she's scooping up?
Yeah.
The leads and the potential sales off thetable just by making those two changes and
we're not getting complicated with tools.
We're going exactly where she is.
She's using Wix and Wix islike internal email marketing.
Okay.
Don't try to make it complicated anddon't start from scratch every time.
(07:07):
Okay.
Okay.
Third tip is really just a tracking tip.
Um, Okay.
Because I asked her where her leads arecoming from in our call and she said
most of her leads are referrals, okay?
And then I asked her why she thinksshe needs to focus on social because,
you know, she knows her business.
I don't know.
I'm just coming intoit for the first time.
Um, and she just figured that peoplewould, you know, find her on social
(07:31):
and then book the call with her.
But she had no idea.
She said referrals, but she had no ideaeven where referrals were coming from
specifically and there were specificcommunity groups that could be Leading
to referrals right like specific.
I'm trying not to give too much about herbusiness But there are specific community
groups that could lead to referrals, butshe had no idea Okay So the third thing
(07:53):
that I recommended her to do is on herintake form for her leads When people
book a call with her, they put theirname, their email address, their problem.
They book the call, add a questionthere to say, who referred you?
It's that simple, right?
Who referred you?
Because I guarantee you, I can almostpromise you that 80 percent of our leads
(08:13):
are coming from one lead source and shedoesn't know what that lead source is.
And so she's going to be spending allof her time on all of them instead of
focusing in 80 percent of her time where80 percent of her leads are coming from.
Okay.
So I want to ask you, do you knowwhere your leads are coming from?
If you say word of mouth,don't let me fight you.
(08:33):
Word of mouth from who, from where?
Okay.
There's probably a source that you'renot referencing or that you're not.
tracking that you don't even knowif there's like a specific group
where people are coming from.
So in your free discovery call, yoursales call, your consultation call,
your intake form, add a question.
How did you find me?
Word of mouth referral, specificcommunities, social media.
(08:56):
You know, I heard you on a podcast,like we want people to know this.
because it'd be very helpful for you.
Once you start to see the patterns,then you can recognize and nurture the
spaces where those leads are coming from.
And then you can mark it directlyto those specific groups.
Okay.
Maybe even do some collaborations.
Like there's so many things youcan do for those specific groups.
Okay.
(09:16):
Oh my gosh.
I'm getting so excited about this.
Okay.
So we talked about remarketingto existing clients.
We talked about marketingto cold leads or warm leads.
And then we talked about trackingwhere the leads are coming from.
Now, I want to talk aboutthis inbound traffic.
So she said that she was getting alot of traffic to her website, but she
didn't know where it was coming from.
She just assumed it was from referrals.
(09:37):
And so I think a big piece of makingsure that you understand where your
website traffic is coming from is tostart looking at those SEO moments.
So in particular with her business,there's specific designations
and titles that people have.
And I bet you Especially since a lot ofher business was local, but she's really
(09:57):
focusing in on that local business.
But when I look at her website, Ididn't get a hint that she was local.
I didn't see any cities, states,counties, any of that, right?
And so when you're looking at yourwebsite traffic, if you are trying to
get a certain segment of the of people.
We want to make sure to explicitlysay that on the website.
For her specifically as well, shehad categories and groups of people
(10:20):
that she wanted to market to, butshe didn't want to alienate everyone.
And so the strad long term strategy,I'm talking like phase three,
phase four of her two hours a week.
Okay.
After she's implemented everythingelse was to start writing blog posts.
Um, on her website, specificallysaying this versus this or, um,
this style of coaching in this area.
(10:41):
Okay.
And so we were getting specific aboutwho she wants to work with and creating
content that's optimized for searchso that we can help people find us.
And I know, I know peopleare like, SEO is dying.
It's not.
It's just changing because of.
AI and artificial intelligence.
They all have search components, andwe need to still educate the search
components on how to categorize us.
(11:04):
Okay.
All right.
So that was, uh, takeaway four for her.
The last takeaway that I had in thisconversation with her was, um, getting
more people onto her email list.
And so this one is a littlebit more complicated.
Uh, but when I think about how she isgetting all this traffic to her website.
People are booking calls.
She has no idea where they're coming from.
(11:25):
But I saw a huge gap in the peoplewho are landing on her website
and the people booking her call.
Okay?
So there's this curiosity gap.
You know, someone's like, hmm, I may needthis service, but I don't really know.
And the nature of our industry is they'reactually not very active on social media.
There are certain groups thatjust will never like and comment.
They won't engage at all.
(11:46):
Um, and so even you could be doing allthe best strategies on social media.
They're just the type of groupthat's never gonna be like super
chatty in the comments, right?
That was her group.
And so yes, she can still post to socialmedia, but ultimately she wants to get
them into more intimate space, whichfor her would be email marketing, okay?
Now in my audit of her stuff, shehas this YouTube channel where
(12:06):
she just Like post these audiosthat were kinda like motivational.
Her voice is so soothing, honestly.
It was great.
And she happy to do more audio.
She's like, never in a million yearswould she do video, but she'll do audio.
And so what I suggested for her tokind of bridge that curiosity gap was
to create a voice-based lead magnetusing one of my favorite tools.
Hello Audio.
I'm gonna put the, the linkin the description for them.
(12:28):
Um, it's how I create my private podcasts.
Okay.
I love it.
I love it.
Um, and I think it worked reallywell for her group, the intimacy
and the way that she like deliversher programs and her workshops.
Her people are busy.
They can consume it on the go, uh, shortthree to five episodes, 10 minutes long.
And if someone lands on the websiteand they go, Hmm, I'm curious about
(12:51):
this, but I'm not sure if it's for me.
We want this.
Um, lead magnet to bridge that curiositygap and yes, have them put into her email
marketing tool So she can continue tomarket to them over time for when they're
ready to take that next step Okay Sowhat I will say to you all that I didn't
say onto the call with her because thiswas a lot of work We did in an hour is
(13:14):
that this is just the beginning for her.
Okay, she needs to start with remarketingto her client list, then she needs to
start marketing to her potential clients.
She needs to start tracking where herreferrals are coming in and her website
traffic is coming in and then capitalizeon her current traffic coming in.
This is all groundwork for stuff that shealready has happening, but in order to
(13:36):
build up her practice where she can addon more coaches and kind of expand her
work, um, she will need more attention.
And this is where my attractionstrategies will come into play for her.
Um, which we'll have more informationabout how to leverage attraction.
strategies once she starts implementingthis kind of initial phase of the process.
But I do want to mention that becauseI don't want you to think that
(13:57):
this is everything she needs to do.
This really takes care ofthe back end of her funnel.
And now we need to drive inmore people into her funnel.
You'll also know in this strategy, I don'treally have a lot of supporting content.
Um, There's a signature contentstyle with her email marketing.
Um, there's some supportingcontent with blogging potentially.
(14:18):
Um, but there's not reallya lot of supporting content.
So I would likely layer thatstrategy in based on her preferences
and based on her community needs.
Okay.
I hope this episode was helpful for you.
It's a little bit differentthan the ones that I do, but I
wanted to give you insight ontowhat it's like to work with me.
one on one.
Um, and if you don't want towork out with me one on one, you
(14:39):
could also join me in the lab.
I do the same thing formy members in the lab.
Y'all have unlimited support for mewith your comments, your questions.
Um, we had someone the otherday to say, Hey Andrea, can you
look at my LinkedIn profile?
I'm doing this event andI want it to reflect it.
And so I gave them a wholebreakdown of like, here's all
the things you could change.
You can think about this.
Have you thought about that just bythem showing up and asking the question.
(15:02):
So that's the level of support thatyou want my brain on your work.
Come on in and join us in the lab.
The water is fine.
I would love to see you there.
I'll be back at you nextweek with a new episode.
So stay tuned for that.
I'll see you then.
Bye for now.
If you ever have that moment where you're comparing the time that you
have to do your marketing and the amountof things you need to do in your marketing
and you're going, this doesn't match up.
I got to change something.
This episode is for you because I'mgoing to talk about how to maximize
your time, get the most effortsout of your marketing strategy.
And I promise you it's probably notfocusing 100 percent on social media.
(00:21):
Okay.
I'm excited about this episodeof the Mindful Marketing Podcast,
but first a word from our sponsor.
Riverside is the all in one podcastrecording and editing tool that
I use for this right here show.
I use it to edit not only the audio inthe video, it is like chef's kiss magical,
making the entire process so, so easy.
(00:42):
Plus, I love their magic AI clips.
Their little AI robot in the backgroundpulls out the most impactful moments
of the episodes without me havingto comb through and do it myself,
resizes them for social media.
So those vertical videos you see onTik TOK and reels, those all come
from magic AI inside of Riverside.
(01:03):
It's literally one click.
It spits out 10 clips.
I picked the best one and away I go.
Saves me so much time.
If you want to get on the Riversidetrain, check it out today, the links
in the show notes and make sureto use my code DREA at checkout to
get 15 percent off your membership.
All right.
This episode is actuallyinspired by a recent coaching
(01:24):
call that I had with a client.
So for context, Um, if you wanta one on one call with me, you
absolutely can book one on my website.
Or if you're in one of my memberships, Ioften have one on one calls with members.
And this was one of my new memberswho came to me with the problem of,
am I focusing on the right thing?
She said, I only havetwo hours a week, Andrea.
This is my side hustle.
(01:46):
And I still have to servemy coaching clients help.
Please.
Um, and she said, uh, we startedoff the call with her going, I
think I need help with Instagram.
And, uh, you'll see bythe end where we ended up.
And I think a lot of us are in this spot.
Um, my favorite people to work withhave time constraints and time limits
when it comes to marketing, because ifyou had all the time in the world and
(02:06):
all the money in the world, like sure.
I was.
I'm going to say something crude.
Go all out.
Go out and do all of the thingsbecause yeah, you could do all of
the things, but a lot of us, we have,you know, I have young children.
Maybe you have a chronic illness.
Maybe you have aging parents.
Maybe this is a side hustle for you.
Maybe you're going back to school.
(02:27):
Maybe you just have low energy.
Um, maybe you have, um, It's amental health challenges, like
there's so many life is lifingthings that happen where we go.
Yeah.
I mean, in the ideal world, we'dwake up, record 10 videos and
spend all day on social media,but this isn't the ideal world.
We're in reality here and reality islimiting us based on our circumstances.
So with that in mind, I'm goingto share the advice I gave to her.
(02:49):
But I want you to think about howthis applies to you specifically.
So the first thing that I askedher is, um, after we got through
like the background of her businessand all that, I was, I was asking
about her existing clients.
And I think this is a huge opportunityfor a lot of us when we think about,
okay, we've booked a couple of people.
Now what?
(03:10):
Um, remarket to your existing clients.
I call this internal marketing.
I think we skipped this step a lotbecause a lot of folk marketers focus
on like getting new clients, gettingnew clients, getting new clients.
But in this particularcase, she is a coach.
Um, I'm not going to give too manydetails about her specific industry, but
she has courses and she runs in personworkshops and she has like a big kind
(03:31):
of like a retreat style event, um, thatshe hosts a couple of times a year.
And most of her people go toher stuff time and time again,
and she's not marketing to them.
She has a client list and shedoesn't even email her clients
out when she was, she's, you know,planning and hosting her next event.
She was focused on posting thoseon Facebook and hoping Facebook
(03:51):
would deliver them to her client.
So the easiest like way to scoop upthat money that's left on the table
for her was to create an email list.
She used Wix.
Okay.
So use the tool that you're using.
She had all her client lists in Wix.
Let's email them out every timeyou have a new event and just
say, hey, we have a new event.
Here's the link to sign up or respond tothis email and we'll sign you up or give
(04:13):
me a call and we'll get you signed up.
It doesn't have to be complicated.
All you have to do is keep in touchwith your current clients and customers.
And even if you don't want to go the routeof having an actual email list, you can
still email and call them one by one.
Yeah, is it old school?
Sure.
But these people havealready purchased from you.
Hopefully you've had an amazingexperience and they're probably
willing to go the road with you again.
(04:35):
So the easiest way, in my opinion, togenerate new business is to look back
at your current business and think, howcan I remarket to my existing customers?
Sometimes that's sharingexisting products.
So upsell, downsell, cross sell.
Sometimes it's sharing new products.
So new events, newoffers, things like that.
Either way, we want to let themknow that what is available.
(04:57):
I promise you this isn't pushy.
It's just asking and invitingand letting them know if they
don't know they can't say yes.
Okay.
Um, and I can't, I hate the feeling.
I hate the feeling of someone going,man, I shared it a couple of times
on social media, nobody's bought.
And then you ask people andthey're like, Oh, I missed it.
Like that feeling of like, Oh, I didn't,I didn't see you were doing this thing.
Oh, I didn't see you'rehosting this workshop.
I never saw you launch thisnew book or this new product.
(05:18):
That is the worst feeling.
So get, put your littlenudges out there in the world.
If you're busy, they're busy.
Okay.
We need the constant reminders, right?
So that's the first piece ofadvice I gave to this client.
Second piece is, uh, email marketing.
I know she wants to focus on social media.
I see that for her, but since we'realready creating a strategy, like
(05:39):
first step, phase one strategyto email existing clients.
The second step was toemail potential clients.
So what was happening is peoplewould book these like free
consultation calls on her website.
And they were, she's notcontacting them again.
If they purchased then great,they purchased the thing.
But if they didn't, she wasn'tfollowing up with them at all.
(06:00):
And so to me, the next step forher was to create a cadence of
emailing those potential clients.
Reminding them of what they signed up forand giving them a little nudge if they're
ready to take the next step for her.
We talked about eitherevery other week or monthly.
I think monthly would work best tojust be like, Hey, you indicated
interest in this in the past.
Would you like to move forward?
(06:21):
Or maybe even.
You know, Hey, this is a new workshopthat I have, you know, I know you're
interested in this product, but maybethis one would be helpful for you.
Okay.
Again, this is using what she already has.
She has a list of these leads that,you know, maybe for some reason,
never booked the first time.
Why not create a systemto email them again?
So with her two hours a week, whatshe's focusing on right now is
(06:46):
emailing her current client customersand her potential client customers.
Can you already see how she's scooping up?
Yeah.
The leads and the potential sales off thetable just by making those two changes and
we're not getting complicated with tools.
We're going exactly where she is.
She's using Wix and Wix islike internal email marketing.
Okay.
Don't try to make it complicated anddon't start from scratch every time.
(07:07):
Okay.
Okay.
Third tip is really just a tracking tip.
Um, Okay.
Because I asked her where her leads arecoming from in our call and she said
most of her leads are referrals, okay?
And then I asked her why she thinksshe needs to focus on social because,
you know, she knows her business.
I don't know.
I'm just coming intoit for the first time.
Um, and she just figured that peoplewould, you know, find her on social
(07:31):
and then book the call with her.
But she had no idea.
She said referrals, but she had no ideaeven where referrals were coming from
specifically and there were specificcommunity groups that could be Leading
to referrals right like specific.
I'm trying not to give too much about herbusiness But there are specific community
groups that could lead to referrals, butshe had no idea Okay So the third thing
(07:53):
that I recommended her to do is on herintake form for her leads When people
book a call with her, they put theirname, their email address, their problem.
They book the call, add a questionthere to say, who referred you?
It's that simple, right?
Who referred you?
Because I guarantee you, I can almostpromise you that 80 percent of our leads
(08:13):
are coming from one lead source and shedoesn't know what that lead source is.
And so she's going to be spending allof her time on all of them instead of
focusing in 80 percent of her time where80 percent of her leads are coming from.
Okay.
So I want to ask you, do you knowwhere your leads are coming from?
If you say word of mouth,don't let me fight you.
(08:33):
Word of mouth from who, from where?
Okay.
There's probably a source that you'renot referencing or that you're not.
tracking that you don't even knowif there's like a specific group
where people are coming from.
So in your free discovery call, yoursales call, your consultation call,
your intake form, add a question.
How did you find me?
Word of mouth referral, specificcommunities, social media.
(08:56):
You know, I heard you on a podcast,like we want people to know this.
because it'd be very helpful for you.
Once you start to see the patterns,then you can recognize and nurture the
spaces where those leads are coming from.
And then you can mark it directlyto those specific groups.
Okay.
Maybe even do some collaborations.
Like there's so many things youcan do for those specific groups.
Okay.
(09:16):
Oh my gosh.
I'm getting so excited about this.
Okay.
So we talked about remarketingto existing clients.
We talked about marketingto cold leads or warm leads.
And then we talked about trackingwhere the leads are coming from.
Now, I want to talk aboutthis inbound traffic.
So she said that she was getting alot of traffic to her website, but she
didn't know where it was coming from.
She just assumed it was from referrals.
(09:37):
And so I think a big piece of makingsure that you understand where your
website traffic is coming from is tostart looking at those SEO moments.
So in particular with her business,there's specific designations
and titles that people have.
And I bet you Especially since a lot ofher business was local, but she's really
(09:57):
focusing in on that local business.
But when I look at her website, Ididn't get a hint that she was local.
I didn't see any cities, states,counties, any of that, right?
And so when you're looking at yourwebsite traffic, if you are trying to
get a certain segment of the of people.
We want to make sure to explicitlysay that on the website.
For her specifically as well, shehad categories and groups of people
(10:20):
that she wanted to market to, butshe didn't want to alienate everyone.
And so the strad long term strategy,I'm talking like phase three,
phase four of her two hours a week.
Okay.
After she's implemented everythingelse was to start writing blog posts.
Um, on her website, specificallysaying this versus this or, um,
this style of coaching in this area.
(10:41):
Okay.
And so we were getting specific aboutwho she wants to work with and creating
content that's optimized for searchso that we can help people find us.
And I know, I know peopleare like, SEO is dying.
It's not.
It's just changing because of.
AI and artificial intelligence.
They all have search components, andwe need to still educate the search
components on how to categorize us.
(11:04):
Okay.
All right.
So that was, uh, takeaway four for her.
The last takeaway that I had in thisconversation with her was, um, getting
more people onto her email list.
And so this one is a littlebit more complicated.
Uh, but when I think about how she isgetting all this traffic to her website.
People are booking calls.
She has no idea where they're coming from.
(11:25):
But I saw a huge gap in the peoplewho are landing on her website
and the people booking her call.
Okay?
So there's this curiosity gap.
You know, someone's like, hmm, I may needthis service, but I don't really know.
And the nature of our industry is they'reactually not very active on social media.
There are certain groups thatjust will never like and comment.
They won't engage at all.
(11:46):
Um, and so even you could be doing allthe best strategies on social media.
They're just the type of groupthat's never gonna be like super
chatty in the comments, right?
That was her group.
And so yes, she can still post to socialmedia, but ultimately she wants to get
them into more intimate space, whichfor her would be email marketing, okay?
Now in my audit of her stuff, shehas this YouTube channel where
(12:06):
she just Like post these audiosthat were kinda like motivational.
Her voice is so soothing, honestly.
It was great.
And she happy to do more audio.
She's like, never in a million yearswould she do video, but she'll do audio.
And so what I suggested for her tokind of bridge that curiosity gap was
to create a voice-based lead magnetusing one of my favorite tools.
Hello Audio.
I'm gonna put the, the linkin the description for them.
(12:28):
Um, it's how I create my private podcasts.
Okay.
I love it.
I love it.
Um, and I think it worked reallywell for her group, the intimacy
and the way that she like deliversher programs and her workshops.
Her people are busy.
They can consume it on the go, uh, shortthree to five episodes, 10 minutes long.
And if someone lands on the websiteand they go, Hmm, I'm curious about
(12:51):
this, but I'm not sure if it's for me.
We want this.
Um, lead magnet to bridge that curiositygap and yes, have them put into her email
marketing tool So she can continue tomarket to them over time for when they're
ready to take that next step Okay Sowhat I will say to you all that I didn't
say onto the call with her because thiswas a lot of work We did in an hour is
(13:14):
that this is just the beginning for her.
Okay, she needs to start with remarketingto her client list, then she needs to
start marketing to her potential clients.
She needs to start tracking where herreferrals are coming in and her website
traffic is coming in and then capitalizeon her current traffic coming in.
This is all groundwork for stuff that shealready has happening, but in order to
(13:36):
build up her practice where she can addon more coaches and kind of expand her
work, um, she will need more attention.
And this is where my attractionstrategies will come into play for her.
Um, which we'll have more informationabout how to leverage attraction.
strategies once she starts implementingthis kind of initial phase of the process.
But I do want to mention that becauseI don't want you to think that
(13:57):
this is everything she needs to do.
This really takes care ofthe back end of her funnel.
And now we need to drive inmore people into her funnel.
You'll also know in this strategy, I don'treally have a lot of supporting content.
Um, There's a signature contentstyle with her email marketing.
Um, there's some supportingcontent with blogging potentially.
(14:18):
Um, but there's not reallya lot of supporting content.
So I would likely layer thatstrategy in based on her preferences
and based on her community needs.
Okay.
I hope this episode was helpful for you.
It's a little bit differentthan the ones that I do, but I
wanted to give you insight ontowhat it's like to work with me.
one on one.
Um, and if you don't want towork out with me one on one, you
(14:39):
could also join me in the lab.
I do the same thing formy members in the lab.
Y'all have unlimited support for mewith your comments, your questions.
Um, we had someone the otherday to say, Hey Andrea, can you
look at my LinkedIn profile?
I'm doing this event andI want it to reflect it.
And so I gave them a wholebreakdown of like, here's all
the things you could change.
You can think about this.
Have you thought about that just bythem showing up and asking the question.
(15:02):
So that's the level of support thatyou want my brain on your work.
Come on in and join us in the lab.
The water is fine.
I would love to see you there.
I'll be back at you nextweek with a new episode.
So stay tuned for that.
I'll see you then.
Bye for now.
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