March 4, 2025 • 41 mins
If you’re only posting your podcast once and moving on, you’re missing a huge opportunity. Your podcast can be the foundation for ALL of your content marketing—if you know how to repurpose it the right way.
I’m joined by Anisha Patel, a pharmacist-turned-podcaster who has mastered turning one podcast episode into weeks of content. Whether you’re podcasting to grow your business, share your expertise, or build authority, this episode will show you how to make your podcast work harder for you.
In this episode of the podcast, we talk about:
- The step-by-step process for repurposing podcast content
- How to use AI to automate repurposing & save time
- The best SEO & social media strategies for podcast visibility
- Why batch recording helps avoid burnout & improve consistency
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Hi! I'm Anisha Patel 👋 - a paediatric pharmacist turned podcaster and digital creator who's passionate about showcasing the limitless possibilities within healthcare careers. Through my podcast "The Pharmacist Diaries" (172+ episodes strong! 🎙️), I share stories of innovative pharmacists worldwide while building a community that breaks free from traditional career moulds. After 14 years in clinical practice, including stints as the Abu Dhabi Grand Prix pharmacist and working in emergency services in the UAE, I've embraced entrepreneurship to help other professionals and entrepreneurs find their voice through podcasting. When I'm not recording episodes or coaching aspiring podcasters, you'll find me planning global adventures with my family or sharing insights about designing a life of impact and freedom. ✨
Website: https://www.pharmacistdiaries.com/
LinkedIn: https://www.linkedin.com/in/anisha-patel-%F0%9F%8E%99%EF%B8%8F-a95b9562
YouTube: https://www.youtube.com/@pharmacistdiaries
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/347
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Andrea Jones (00:00):
Welcome to episode number 347 of the mindful marketing podcast.
I'm excited today because we're talkingall about podcasting, but using your
podcast as a content repurposing tool.
And y'all know, I love to use my podcastas the basis of all of my marketing.
And today we have Anisha Patel on theshow to guide us in a conversation
(00:21):
around how do we then take that podcastand repurpose the heck out of it.
I'm excited to get into this conversation,but first a word from our sponsor.
Riverside is the all in one podcastrecording and editing tool that
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I use it to edit not only the audio andthe video, it is like chef's kiss magical,
making the entire process so, so easy.
(00:44):
Plus, I love their magic AI clips,their little AI robot in the background
pulls out the most impactful momentsof the episodes without me having
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So those vertical videos you see ontick tock and reels, those all come
from magic AI inside of Riverside.
(01:04):
It's literally one click,it spits out 10 clips.
I picked the best one and awayI go, saves me so much time.
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Anisha Patel (01:23):
Anisha, welcome to the show.
Hello, thanks so much for having me.
I love that you saidepisode three, four, seven.
I mean that in itself, whoever'slistening to this, that is amazing.
You should be superproud of where you are.
I'm on episode 175 and I'm very proudof where I'm at, but it's very exciting
(01:44):
to come onto a podcast where youhave done so many episodes already.
Andrea Jones (01:50):
Thank you.
Y'all.
I did not tell her to say this.
So I am like surprised and flattered.
I honestly, this podcastis a labor of love.
We started in 2018.
And so it's been, you know, yearsand years of putting it together.
So I'm really excited about thisand also a little nervous because
talking to a podcast pro I'm like,Oh, I hope I get everything right.
(02:11):
But anyways, here we go diving on in.
I would like to start at the beginning.
Like how did you get into podcasting?
Anisha Patel (02:18):
So I am a pharmacist by background.
That is my bread and butter.
I work normally in both a hospitalsetting, in pediatrics specifically,
that's my area of expertise, butI also teach pharmacy students
at a university here in London.
And so I have a mix of bothpharmacy and education.
(02:39):
And During the pandemic, I was teachingpharmacy students and I realized really
quickly that they were very unaware ofthe variety of career pathways you can
have as a pharmacist once they qualify.
And traditionally here in the UK atkind of college level or university
(02:59):
The university will provide yousort of a careers fair sort of once
or twice a year where you wouldmeet lots of different employers.
And you also as a pharmacist or anyhealthcare professional would go out
into maybe a hospital environmentor a retail pharmacy on what we
would call like immersive sort ofexperiences, internships, placements.
(03:20):
And.
You would find out more about what youcan do for a job, but I think the younger
generation would definitely benefit fromunderstanding what a pharmacist does,
where you can work, what sort of skillsyou need to transition into different
types of roles using a format that theycould easily tune into through podcasting.
(03:41):
And it just became.
Sort of one of those light bulb momentswhere I thought, how can I get into the
minds and eyes and ears of a studentin a format that they would like?
They spend a lot of timeon phones and iPads.
My students also don'tlive on a campus in London.
It's so expensive to live inthe city that a lot of them live
(04:03):
with their parents and commute.
So they're on trains.
They're on buses around 45minutes to an hour a day.
And so I decided to create a podcastto try and help to educate them
about all the pharmacy career optionsand inspire them, motivate them and
give them that behind the scenesinsight into the life of a pharmacist
(04:24):
that they would never, ever find.
Just through kind of social mediaor meeting people in real life.
You just don't have the time tohave those one on one conversations.
So they're like this fly on the wall andthey listen into the kind of deep insights
into the lives of the pharmacists.
And with 175 episodes now, there iscontent from every sector, whether
(04:46):
you're in community pharmacy, thepharmaceutical industry, education,
research, hospital pharmacists.
I've interviewed people from allover the globe, so they're very aware
from an international perspectivewhat pharmacists are doing.
And it was one of those things where Itried it, didn't know what was going to
happen, and my entire life has changed.
(05:09):
And I mean, we can dive into that duringthis episode, but my life has podcast.
Andrea Jones (05:15):
Yeah, I definitely want to dive into that because I think
the same thing for me, um, when itcomes to podcasting, it, it, you
nailed it with the intimacy piece.
It's like we get to go alongwith the days of our listeners.
Like we're in their ears as they'regoing about their day, their commute,
doing dishes, doing laundry, likewhatever it is they're doing, it
(05:37):
feels like we're there with them.
And that's one of the things I loveabout podcasting versus I come from
a YouTube background, Especiallyback in my day, people used to like
sit down and watch YouTube videos.
Um, and they weren't usually watchingthem on the go because data, um,
now everyone has unlimited data.
So it's not really that big of a deal,but it's one of those things where
(05:58):
people take it with them, which I love.
And I also love thespecificity of your podcast.
Because I think sometimes people thinkthey have to have like the big ideas,
the big shows, the mass appeal, butyou have tapped into such a niche
audience that I find fascinating.
So tell us about today.
So is podcasting your full time gig?
(06:20):
Are you still in the pharmacy space?
Am I being nosy?
Anisha Patel (06:24):
No, you can absolutely ask that question.
And it is one that your listeners wouldprobably really love to hear because
I'm in that sort of transitional phase.
I am traditionally still workingfour days a week, and I'm running
this podcast one day a week.
And now I'm nearly fiveyears into my journey.
So as a podcaster, and most of thatjourney has been doing this podcast
(06:46):
in my spare time, evenings, weekendsaround children, I've had a pregnancy.
I've signed up to a master'sdegree in that time and done lots
of other things, but the passionhas always been with the podcast.
So I have committed to the oneday a week and I'm transforming
it from just a podcast into.
a business and hopefully I will cut downmy hours in my hospital job and pick
(07:11):
up my hours as an entrepreneur in 2025.
Like I'm making the commitment tomake that a reality for me this year.
Andrea Jones (07:18):
Yay.
Congratulations on the new career path.
So I'm curious.
I know we're talking, we're going to talkabout content repurposing in a minute,
but I want to talk first about podcastingas a career because I find it, um,
fascinating how many options are availableto us now with the power of the internet.
(07:38):
So talk to me a little bit aboutwhat this looks like for you.
Are you relying on sponsors?
Are you offering services,courses, uh, give us some insight.
Yeah.
Anisha Patel (07:48):
Yeah, so I think, if I just give some context, I've started
a podcast and I'm sort of developinga business around the initial idea of
being a podcaster whilst potentiallya lot of your audience are also
a Already in entrepreneurship andthinking about a podcast to supplement
their business or expand theirbusiness or add an element to it.
(08:10):
And one of the things that I've kindof identified with podcasting is that.
It's opened up opportunitiesthat I never knew existed.
So I've started to become an affiliatefor different brands, um, or a brand
ambassador if you want to call it.
I have been flown to Germany ontwo or three occasions to do public
(08:31):
speaking with a pharmaceutical company.
And not only is it using some ofmy pharmacy expertise, But now it's
using a lot of my podcasting skills.
So it's actually the way that Ideliver information or content,
the way that I look into acamera and feel really confident.
And as a pharmacist, it's not somethingthat you would naturally find in, in
(08:53):
this sort of like career pathway, butit's a skill that they see as a benefit
when they want to create more kind ofcontent for educational purposes for.
The public or maybe forsocial media as well.
And that has been absolutelyfascinating, but also very exciting
because at the moment I'm in this nineto five, I'm kind of feel a little
(09:15):
bit trapped by the amount of incomethat I can generate because I'm in.
sort of paid employment, but I have twochildren who are two and seven who I
want to spend time with and I don't wantto miss out on the moments with them.
I want to be able to have thatkind of financial freedom to choose
my own hours, to be my own bossand podcasting has shown me that.
(09:36):
No, like, it's possible, but also I'vediscovered how much I love to be my own
boss, to choose my content, to, you know,be specific about who I talk to, what
we talk about, without anyone tellingme what to do, which is what I've done
my entire career, is just follow rulesand policies and guidelines, and as you
can imagine in pharmacy, everything isalways so strict because it's all about
(09:59):
safety and following evidence basedguidance, but now I've got this freedom,
and I want more of it, and I'm cravingit, So public speaking has been one
thing that brand ambassador roles isanother, um, my, one of my missions for
2025 is to look at sponsorship, um, forthe podcast, which is something that I'm
working towards, but the other side ofit, the entrepreneurial side of it, that.
(10:22):
Um, I'm thinking about or I'mdoing, um, is offering services.
So I've discovered that there is a lackof healthcare professionals with podcasts.
And when you look at the numberof podcasts out there, there's
probably about 5 million and only 1.
5 percent of that content is actuallyhealthcare related, which is quite
(10:43):
surprising as a statistic, causeyou just see so much healthcare
content out there, but in the podcastspace, it's actually quite small.
So.
I've got this niche, which is a reallytight audience of pharmacists, so
specific, which I love, but now I've alsogot a tight audience of individuals who
could do what I'm doing, leverage theirclinical degree, their expertise as a
(11:07):
pharmacist, and then build a platformwhere they could educate patients or
other healthcare professionals, ordo a podcast on any topic that they
want, but leverage it to then Bringin other types of income, um, to
supplement what they're doing already.
Andrea Jones (11:24):
Yes.
Oh my gosh.
I love everything that you said.
I really relate to the, thefamily life piece as well.
Uh, because that's a transitionI'm going through myself.
I have a almost three yearold and almost one year old.
So, uh, our house is loud.
Our house is loud.
Um, and, um, there's a level offlexibility that's required for me to show
(11:45):
up as a parent in the way that I want to.
Um, so I've made a lot of changes in mybusiness as well, um, to, to reflect that.
And so I love that youshared that as well.
It's very, um, I don't know, affirming.
Anyways, I also love that you're educatingother clinicians and those in the
medical and healthcare space to sharetheir expertise as well because, um,
(12:08):
I think that there's a lot that we canlearn from each other and I like that
you're supporting people in that way.
So let's talk about the technicalaspects of podcasting specifically.
through the lens of content repurposing.
So before you sit down to record apodcast, is there anything you should
think about or prepare, especiallyif you're thinking in the back of
your mind, I'm going to repurposethis content in another way one day?
Anisha Patel (12:32):
Yeah.
So whenever we create content forpodcasting, and I would say anything
with relation to content creation,even if you're creating YouTube
videos, as an example, or content forsocial media, You kind of always have
to have the end in mind at the startof that kind of content creation.
So you would think about the topic ideaor the theme that you want to discuss.
(12:57):
I tend to come up with multiple titleoptions first because, especially with
YouTube and my podcast being on YouTubeand If I give you a little bit of context,
I started with audio only and loved it,got used to it, really got comfortable
with it, and then I transitioned to sortof virtual video, and now I do absolutely
most of my podcasts are face to facevideo, and I have a secret weapon, which
(13:20):
is my husband, who is a videographerby trade and a podcast producer, so
I'm very fortunate, but like me, It'snot his sort of traditional role.
It was a passion he had, which he's turnedinto his full time job, which is amazing.
And he helps me a lot with sort ofthe podcast production side of things.
And one of the things that we've kindof noticed going into video and also
(13:43):
going into YouTube is that the thumbnailsand the titles are extremely important
when you kind of create content.
So the first thing to consider is.
come up with those ideas and thenthe title options and then kind of
structure your episodes around that.
So what I try to do if you're thinkingabout repurposing your content is that
you structure your episodes with veryclear segments so that if you wanted to
(14:07):
chop up that content into four piecesso if the content was 30 minutes long,
and there were four sections to it.
Each section of it, or each segment, couldstand alone as its own podcast episode,
or its own video, or its own contentfor a different social media platform,
or something that you might use on yourwebsite, or maybe something that you might
(14:28):
use as a case study, or a Q& A session,or something that you even turn into kind
of email content for your newsletters.
Um, I also like to think about specificquestions I might ask my guest who
comes onto the podcast because someof the answers that they give could
be really quotable so that if you'recreating social media content after
(14:50):
the episode, you can use some ofthose really like lively, energetic,
motivational, inspirational quotes as likea carousel or an image post that could
be used on your kind of social media.
And what I do is that I try to kind ofcapture a checklist for each episode.
So once I've kind of created the mainsegments that I want to discuss or
(15:13):
the content that I want to create,um, I think about those key quotes.
I think about what would be valuablein terms of the timestamps as well.
Because my content goes onto YouTube,I love to use timestamps to Break
up what's coming next in the video.
Cause a lot of people like toclick on the different elements
of the video of the podcast.
So what kind of timestamps would be,would be valuable and the keywords
(15:35):
that I actually put into them.
And then some of my content is actuallytransformed using AI into blog posts.
So I like to come up with kind ofheadlines for what types of blog posts
that I would turn my content into as well.
Andrea Jones (15:50):
Oh, interesting.
Okay.
So I like that you start not justwith the topic, but the almost
like the keywords and the title andlike, what are people searching for?
And then you build outthe podcast from there.
You use segments, you chop it up,like all of this thought goes into
it before you even sit down torecord, which I really appreciate.
And I think sometimes when we think aboutcreating our assets, like our podcast,
(16:14):
Um, we just record the thing and then wego, now do I, how do I repurpose this now?
But it really starts beforehand.
Um, so what do, what do we thinkabout when we are, um, you've
recorded the episode and now we'regoing to start to repurpose it.
Um, some of these episodes are, youknow, 30 minutes, 60 minutes long.
(16:34):
How do we start tacklingthe repurposing process?
Anisha Patel (16:38):
So for kind of video podcasts, if they're virtual or face
to face, one of the most valuablethings that you can do is use that
one podcast episode, even if it's 30minutes, I mean, mine are long form,
so they could be an hour and a halflong, even two hours, but if you're
(16:59):
creating content that's much shorter,you could potentially get Bye bye.
Anywhere between like three, five,seven, 10 reels from that content.
So if you are overwhelmed byentrepreneurship and all the things that
we have to do in terms of building abusiness and a brand, creating that one
piece of content can then be repurposedinto a potential of a month or more
(17:23):
worth of reels that you can then pushacross TikTok, Instagram, LinkedIn.
And, um, Where else?
YouTube.
Um, you can, you know, post itacross so many different platforms
that your audience would like.
And also you can.
really understand whereyour audience lives.
So for example, as a pharmacist, myprofessional network is on LinkedIn,
(17:48):
but a lot of my students who follow mycontent are on Instagram and TikTok.
So when I repurpose my content andI create reels, some of the content
that is specific to pharmacistswho may have five to 10 years
experience would go onto LinkedIn.
However, the content that Ithink that students would prefer,
those reels would go on toInstagram or TikTok as an example.
Andrea Jones (18:12):
Oh, interesting.
Okay.
I do like that you kindof have things segmented.
I tend to just post everything everywhere.
Um, but I like that you, you're kind oftaking that approach with your content.
What do you say to thosepeople who have a podcast?
Um, but it's not video.
Um, how would we thenrepurpose that asset?
Anisha Patel (18:32):
So you can do audiograms, which I think a lot of podcasters
have found relatively successful.
But I think the kind of most importantelement of repurposing content from
that point of view is to utilize ai.
And get the transcript from the episodeand plug it into AI and ask it to
(18:54):
create multiple different things.
I do this and I would plug into ChatGPTor I love to use Claude and I think
it's much more friendly for podcasters.
It provides me with a lot moreuseful content than ChatGPT
personally and I enjoy using it.
So I. Put the transcript into, uh, AI.
(19:16):
And I basically say that thisis the audience that I have.
This is the type of informationthat I would like to get
across from the show notes.
Can you create me podcast show notes?
And the show notes are reallyimportant because when you look at, um,
searchability and being found organicallythrough Google, as an example, or through
YouTube, if you have really detailed shownotes, which have specific keywords that
(19:41):
your audience are going to be looking for.
And they're included in those show notes.
Then your podcast will comeup higher on the Google search
or YouTube searches as well.
Or even when you're typing in keywordsinto Apple podcasts itself or to Spotify,
your podcast is more likely to comeup if those keywords are being used.
So.
(20:01):
One of the things is turningit into the show notes.
I then always get AI to help meto write newsletters because one
of the biggest things I've beentrying to build is my email list.
And I know a lot of your listeners areprobably, um, understand the importance
of building a really solid email list.
And especially if you are thengoing to sell services to them, you
(20:23):
know that the return on investmentis going to be so much higher if
you've got a. You know, really loyalcommunity through your email list.
So one of the things that I dois repurpose my show notes or my
transcript into an amazing newsletterthat they can read that advertises
the podcast, but also educates them.
So it has key takeaway messages.
(20:43):
It has key insightsinto the person's life.
I educate them about the transitionsthat the pharmacist has made.
I also have in the past usedit to create lead magnets.
So I've had a few podcast, um, episodeswith pharmacists where their journey
into pharmacy has been so Um, likeincredible, they've worked in a variety
(21:06):
of different practice areas, they mighthave gone into leadership positions,
they might have worked internationally,they might have done a lot of research.
And so I've actually asked AI to thencreate like a road map and then um, put
that information into Canva to createan infographic and then that infographic
is something that I use as a leadmagnet that someone could then download
(21:27):
if they're interested in learning whysomeone transitions, how they transition,
and also the skills they need to do it.
Because a student or a newlyqualified pharmacist would find
this absolutely incredibly valuable.
And then another thing AI does is that itcan obviously create social media content.
So I utilize it to help meto create some of my LinkedIn
(21:49):
posts and my Instagram posts.
So it can be repurposed in so many ways.
I mean, you could also do blogs, right?
There are so many ways again, foryou to repurpose some of the kind of
content that you actually create intoblog posts so that you don't have to.
Rewrite it yourself or spend thattime, you know, the following week,
(22:09):
actually, you know, free typing contentfrom your brain onto, you know, a
Google document and creating that blog.
You've already done it once and youjust repurpose it into something else.
Andrea Jones (22:20):
Yeah.
I'm also obsessed with how youuse AI in this entire process.
I'm an AI fan.
I love it.
Um, and I think it, itjust makes sense, right?
Like when you create, when youspend so much time creating this
asset, the podcast, um, There areso many different ways you can
use it and I think it really helpsmaximize your potential reach, right?
(22:41):
So if someone's not a podcast listener,maybe they're exclusively on LinkedIn You
can still deliver content to them in a waythat reaches them where they are, which I
really really like Um, one of the thingsthat you mentioned, though, was optimizing
for Apple Podcasts and Spotify for search.
I want to talk a little bitmore about that as well.
(23:01):
Is there anything podcasters shouldthink about with their episodes when
we think about helping more people findand discover them, um, specifically on
platforms like Apple Podcasts or Spotify?
Bye.
Anisha Patel (23:13):
I think the main thing is to think about your keywords in your titles.
And this alone can kind of increaseyour discovery by, you know, up to 60%.
And I've really tried to focus onunderstanding my ideal customer
avatar and really understanding whomy audience is, who's that target?
What are they like?
(23:33):
What are they like doing?
What are they looking for online?
What are the problemsthat I'm going to solve?
You know, what challenges do theyface and what kind of words are they
placing into Google and YouTube?
And once I identified that pluggingthose keywords into the show notes onto
my website into the actual title ofthe episode as well As the thumbnail
(23:54):
has really helped me to kind of getmore organic reach because I don't do
any paid advertising at this point.
I'm five years into the journey.
Um, for me, I'm really proud ofthe fact that I have 174 episodes
and around 80, 000 downloads andto someone else that might not be.
like a massive number becausethere are some extremely
(24:16):
successful podcasters out there.
But for me, that's huge.
That's 80, 000 like pharmacistsor pharmacy students who have
genuinely listened to an episode.
They may have applied for a new jobbecause they've been inspired by
something they have felt, you know,courageous to leave the current job.
They're in to go anddo something different.
(24:36):
They have educated themselves andunderstood what their passions
are, what their interests are,and then it's helped them to kind
of navigate their career journey.
And for me, obviouslythat is the end goal.
And it's not all about the numbers, butFor me, I haven't had to use paid adverts
yet, and I think I would like to, tojust explore what happens because it
(24:58):
could explode and be incredibly amazing.
But on an international scale, Ialso reach 125 countries, which I
think, again, is just so awesome.
And part of that is understandingwhat keywords that my audience
would type in and having reallydetailed show notes as well.
Um, those are the kind of like two things.
And then.
(25:19):
The third thing that I do is reallyencourage my listeners in terms of a
call to action to get them to subscribe,to kind of rate and review, because
once you have more ratings and reviewsthrough Apple Podcasts and Spotify,
again, it'll, it'll boost you being found.
Yeah.
Andrea Jones (25:34):
I love this.
Okay.
Another thing that you said whenyou were talking about your process
to content repurposing that I wantto dive deeper into is you, you
kind of produced a lot of assets.
Um, you have your podcast,both audio and video.
You repurpose to things like potentiallylead magnets or infographics,
LinkedIn, um, tick talk, Instagram.
How are you organizing all of this?
(25:56):
Do you have a system or atool that you recommend?
Anisha Patel (25:59):
So I have tried a few different things.
I mean, I use to store everything.
Um, I'm a massive fan of, um,Google, so I use Google Drive.
And each episode has a folder, andwithin each folder, you will find all
the information from artwork to the audiofiles, video files, the show notes, the,
(26:21):
even the, kind of, um, social media posts.
When it comes to looking at what episodesI've created, what titles I've used,
what show notes I've created, a lot ofthat goes on to a project management app.
I really like Asana.
I have tried other things.
I've tried Trello.
I actually really love Notion, but I alsofind it Extremely complicated to use.
(26:46):
And I think I just need to sitdown and truly understand how
to use it a little bit better.
And I think it is the perfect app as acontent creator to use, but I need to
dive into understanding more about it.
And I will be transferringonto that exclusively.
It is in my plan, but sometimes whenyou get overwhelmed by so much new
tech, you Asana has been my go toand I share it also with my husband.
(27:10):
So he kind of knows, again,process wise, where I'm at.
where we're at.
So he can see what dates that I havemy podcasts scheduled to be recorded.
He can see what dates I'd like thoseepisodes published because he's the
one who's going to do the main kindof like bulk initial edit for me.
Um, we also then have kind oflike, um, subtasks within that to
(27:32):
showcase who's doing the show notes.
Who's posting on social media.
Um, I create the clips obviously fromthat and kind of showcase those through
different social media platforms.
So everything is kind of recorded there.
And also the content is searchable.
So if I need to go back and I puttags on things, so as an example
I'm interviewing pharmacists.
(27:53):
Some who work in hospitals, some inretail, some who are in industry,
some who are entrepreneurs.
And I put different tags onto differentepisodes so that if I want to just
find all the hospital content and goback and again, repurpose content that
I already have, like creating a funepisode that highlights 10 journeys of
hospital pharmacists, I can, you know,type in keywords or look through those
(28:17):
tags to then go back to that contentand repurpose it for other episodes.
Andrea Jones (28:22):
Yeah.
Okay.
I love this.
I love Asana as well.
I, listen, I'm a huge fan oflike, use the tool that you use.
So if Notion's too much, like I started onmy Notion journey just this week and I was
like this, I see the potential, but whohas time to learn all of this right now?
So I'm there with you, but Imean, use the tool that you use.
I use Asana.
I use Airtable too.
Anisha Patel (28:43):
I like that.
And then from a social media pointof view, um, I've kept it really
simple, but there Definitely ways tobe, um, a little bit more strategic.
So I have like an Excel sheet andit tells you the days of the month.
It's.
tells you the kind of content thatI'm creating each day and what's going
(29:06):
out every day on, on what platforms.
So are there social media posts?
Is it my newsletter?
Is it my podcast episode?
Are there reels coming out?
And is it on YouTube?
Is it on Instagram, LinkedIn, andall of that content can be seen.
Because every month or every kind oflike three months, I create different
(29:26):
themes of things that are happeningwith the podcast, whether that's
highlighting sort of InternationalPharmacists Day, or at the moment,
I'm doing an amazing student series.
I'm highlighting thisStories of pharmacy students.
So everything I'm doing at themoment, including all my lead magnets
are related to pharmacy students.
(29:46):
And when I can visualize what's coming outand I try to plan sort of a month or two
in advance, what's actually coming out.
This makes it easier for me to seewhere I'm having gaps or where there's
not enough content coming out or whereI want to create more, but obviously
there are amazing apps to do this.
I believe, um, buffer and HootSuite.
(30:06):
are, are two really good exampleswhere you can do it as an app and kind
of pay for you to actually visualizeexactly where your content is going,
but I've kept it really simple for now.
Yeah.
Andrea Jones (30:17):
Keep it simple.
I love it.
So I want to end on more of amindset question for those people
who are listening and they'rethinking to themselves, man, um,
I put so much time and energy intocreating the thing, the podcast.
That I find myself running outof steam when it comes to content
repurposing, um, or I feel likemaybe I'm going to burn out when it
(30:39):
comes to being creative in general.
Um, what, what's something that youhave done or something that you can
suggest to listeners to maintainconsistency with your podcast and
content repurposing, um, especiallythose people who like you, like me,
who have a lot going on in their lives.
Anisha Patel (30:57):
Yeah, so in the initial couple of years of being a podcaster
and working full time as a pharmacist,I had made this commitment in my head
that I would publish an episode everysingle week, and that was from the
first day of building this podcast.
And my husband always said tome that, Don't you think that
that's a little bit too, too muchwhen you're working full time?
(31:18):
Why don't you just go aheadand go with every other week?
But I'm very stubborn, andI'm very determined, and I'm
one of those individuals thatwill just like, I go all in.
So I committed to this every weekcontent and I made the decision to
record my episodes every Wednesday.
So every Wednesday after work, I wouldget home 6pm, I would be a parent,
(31:41):
so I would have evening routine andbedtime routine, and then I would like,
have to get super excited and recordan episode at like 8, 9pm at night.
And once I'd done, kind of, recordedthat episode, I would be buzzing out of
excitement and then not be able to sleep.
And I did this It's kind of for, youknow, one or two years because I just
(32:05):
wanted to not overwhelm myself in termsof the burnout and also the consistency
of knowing Wednesday's my day torecord from a parenting point of view.
My husband would help me more andbe able to support with childcare so
that I could get those episodes done.
And then over the weekend I wouldedit and kind of get all the social
media ready for a Monday release.
(32:28):
It was really tough to keep up with this.
And the reason why I'm being so honestabout it is because I've completely
transformed how I record my content now.
So over a year and a halfago, I decided to start batch
recording and I decided to record.
15 episodes in three days.
Now you do not need to be this excessive,but the 15 episodes in three days.
(32:54):
So I took three days of annual leavefrom work and I had either face to
face episodes being done at my house.
Cause we have little studio athome or I did virtual episodes
with international guests.
And then I had four monthsworth of content, right?
It was amazing.
Like you go, when you, when you record, Imean, you know, it takes a lot of energy.
(33:15):
It takes a lot of love.
It takes a lot of thought processwhen you're actually in recording
mode, even though you are the host.
Um, and I think it's really importantto know that you're interviewing for
a job that you're supposed to host.
Your job is to make sure that the personthat you're interviewing is getting
the best experience, that your audienceis getting the best experience, that
you're getting the content that youtruly want to get from that person.
(33:35):
And so it takes a lot of energy.
And sometimes what happens if is,is if you try to do one episode
per week, you kind of don't haveenough time to get into flow state.
And what I realized doing backto back episodes in one day is
that a, I'm dressed and ready.
I've done my hair, you know, I'mready to be on recording mode, but
also, um, my head space Exclusivelyin recording state, I know exactly
(34:01):
what content I need to create.
I know what questions I want to ask.
I know what calls to actionthat I'm going to include.
I know how to do my introductionsand it's all about recording.
And when I switched into this format.
I again took so much pressure awayfrom myself that every week I wasn't
in that recording phase and that in thebackground then I take my time to then
(34:25):
edit the episodes, do the social mediaand it has been a massive game changer.
And the other beauty about doing it thisway, is that you have a content buffer.
So you've got several episodes availableso that if your children get unwell,
or if you become sick, or if you'retraveling, and all you need to do is
(34:46):
edit and have your laptop, you're notkind of chained to the recording process.
And you have the abilityto have a few delays.
You know, if you, if you sayone week, I'm going to get these
episodes done, but it doesn't happen.
You've got that little bit oftime to allow yourself, you know,
the, the headspace to get editing.
And if you're a businessowner or entrepreneur.
(35:08):
And you've got the money available.
Obviously you can delegate partof this workload to other people.
If you've got a virtual assistant, asan example, or an intern, like I hire
student interns and a lot of them canactually help me with the guest outreach
part of the process or the emails andthe initial communication, they can
help me with scheduling, which takesaway some of the more kind of laborious
(35:29):
processes and the admin associated with.
Podcasting, because youare the star of the show.
And the main thing is gettingthat recording done to
the best of your ability.
So for me, getting into flow state andbatch recording was like a game changer
when it came to reducing burnout.
Andrea Jones (35:45):
Yes.
Oh my gosh.
I love this.
I love this.
And I like how it specifically helpedyou as well, because I'm a firm
believer on this show that I want toshowcase how other people do it, right?
There's not one right way orone wrong way, and this is
the way that worked for you.
And for me too, when I was pregnantand when I was having my two babies,
batch recording saved my butt.
(36:07):
Like I don't think I would have beenable to be consistent without that.
Um, and so I love that you,that you shared that as well.
Anisha Patel (36:13):
Can I just add one thing?
Sorry.
So since I have also done theweekly episodes and the batch
recording, it has also improved myconsistency with weekly recordings.
So in the five years I've had thispodcast, I haven't always been able to
achieve that weekly goal that I had.
(36:33):
Life, children, pregnancy, Youknow, I was a student and a
master's degree at one point.
So I wasn't able to maintainthe consistency that I wanted.
But in the last year and sort of threeto four months, I have posted an episode
every single week and my numbers.
Absolutely skyrocketed because myaudience know when my content is
(36:57):
coming out, what time it's beingreleased and they know that I'm
reliable and they tune in every week.
And one of the problems with kind of beingan overachiever and setting yourself this
goal of I'm doing it every week and thennot being able to actually achieve it
is that you lose some of your audience.
Because if that episode doesn'tget released, of course, whoever
listens to you, we'll just goand find another podcast to
(37:18):
listen to because they're using.
They're time wisely and they go andlisten to somebody else and you kind
of lose that community because you'vehad that kind of inconsistency.
Um, and then recently, becauseI'm trying to focus on.
My entrepreneurship side ofthings and building my brand
and building my business.
I've actually cut back toan episode every other week.
(37:41):
And the reason for that is because I'mstill working and I'm, you know, spending
four days a week in my traditional job.
And if I only have one day aweek to work on the podcast, but
I also want to build my brand.
This has given me every other week toactually focus on working on the business
rather than just the podcast, becausethe podcast is very well established.
(38:04):
And I did tell my audience well inadvance that this is what's coming.
I use social media, my emailnewsletter, and all of the feedback
that I had was actually, don't worry.
We actually binge watch your content,you know, on weekends or like.
You know, students, when theyhave vacations, they binge watch
my content over a few days.
(38:24):
So they're not actually the typeof listeners that wait every
single week for my episodes.
So learning about your audience,and what they want, and what
they need, and what they crave,is so important in this process.
Because if I had known that a longtime ago, I would have switched
to every other week episodes.
So I
Andrea Jones (38:41):
think this lesson could go through all forms of
marketing, but I'll share a personalstory as well for my own podcast.
My most listened to episodesare almost always the ones
that people have requested.
Um, so last year, for instance, I didtwo episodes that did really well.
(39:03):
One was, um, faceless.
marketing.
Like there's this whole trendon like Facebook that somebody
asked me that question.
I was like, Oh, turn itinto a podcast episode.
And then the second one was rage baiting.
People were like, what is rage baiting?
I was like, Oh, podcast episode.
So like, this is just a lessonin like, listen to your people.
They will give you the answers.
So I love that.
I love that for you.
Okay.
So for those listening who arelike, okay, I'm really inspired.
(39:26):
I want to launch my own podcast.
I know you have afantastic freebie for them.
Tell us about it.
Anisha Patel (39:33):
Yeah, so I created a PDF that helps you to outline, week by
week, the actual steps that you need totake to get a podcast up and running.
So week one is all aboutmaybe the idea process.
and understanding what type of podcastthat you want to actually create.
Is it solo?
(39:53):
Is it interview?
How often you're going toactually release content?
So looking at that cadencepicture and also whether you're
going to do audio versus videos.
We're really diving into kind of thebrainstorming phase, but as you step
into weeks two, three, and four, we'relooking at how you actually record.
How you would then edit theepisodes, repurposing the content,
(40:15):
and then of course, publishing itand producing social media content.
So it helps you to break down all thesteps so that within the month you
will have multiple episodes recorded.
And my plan with any clients that I workwith is that they have, again, a batch
of episodes to get them up and running.
So anywhere between sort of threeand six episodes they would have
(40:37):
in the initial stages, and then atleast it kickstarts their journey.
And then they can get into that flowof how they work around their time
and run their business as well asget that podcast up and running.
Andrea Jones (40:50):
I love it.
So I'm going to put the link tothat in the show notes, online, dre.
com slash three, four, seven, Anisha.
Thank you so much forbeing on the show today.
Anisha Patel (40:59):
Absolutely.
Andrea Jones (41:00):
And thank you, dear listener, for tuning in to another
episode of the Mindful Marketing Podcast.
Make sure you rate and review us onApple Podcasts and Spotify helps keep
us in the top 100 marketing podcasts.
And that's all because ofyour support, uh, coming up
in the Mindful Marketing Lab.
If you're not in thelab, why not come on in?
I actually am teaching a brand new sessionthis month called Big Inbox Energy.
(41:22):
I'm going to share with you howI write emails that connect,
convert, and feel like me.
This is a live session.
Uh, For our lab members, you can find allthe information on my website, onlinedre.
com slash lab.
I have another episodecoming for you next Tuesday.
Stay tuned for that until thenI'll see you on social media.
(41:43):
Bye.
Welcome to episode number 347 of the mindful marketing podcast.
I'm excited today because we're talkingall about podcasting, but using your
podcast as a content repurposing tool.
And y'all know, I love to use my podcastas the basis of all of my marketing.
And today we have Anisha Patel on theshow to guide us in a conversation
(00:21):
around how do we then take that podcastand repurpose the heck out of it.
I'm excited to get into this conversation,but first a word from our sponsor.
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(01:04):
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Anisha Patel (01:23):
Anisha, welcome to the show.
Hello, thanks so much for having me.
I love that you saidepisode three, four, seven.
I mean that in itself, whoever'slistening to this, that is amazing.
You should be superproud of where you are.
I'm on episode 175 and I'm very proudof where I'm at, but it's very exciting
(01:44):
to come onto a podcast where youhave done so many episodes already.
Andrea Jones (01:50):
Thank you.
Y'all.
I did not tell her to say this.
So I am like surprised and flattered.
I honestly, this podcastis a labor of love.
We started in 2018.
And so it's been, you know, yearsand years of putting it together.
So I'm really excited about thisand also a little nervous because
talking to a podcast pro I'm like,Oh, I hope I get everything right.
(02:11):
But anyways, here we go diving on in.
I would like to start at the beginning.
Like how did you get into podcasting?
Anisha Patel (02:18):
So I am a pharmacist by background.
That is my bread and butter.
I work normally in both a hospitalsetting, in pediatrics specifically,
that's my area of expertise, butI also teach pharmacy students
at a university here in London.
And so I have a mix of bothpharmacy and education.
(02:39):
And During the pandemic, I was teachingpharmacy students and I realized really
quickly that they were very unaware ofthe variety of career pathways you can
have as a pharmacist once they qualify.
And traditionally here in the UK atkind of college level or university
(02:59):
The university will provide yousort of a careers fair sort of once
or twice a year where you wouldmeet lots of different employers.
And you also as a pharmacist or anyhealthcare professional would go out
into maybe a hospital environmentor a retail pharmacy on what we
would call like immersive sort ofexperiences, internships, placements.
(03:20):
And.
You would find out more about what youcan do for a job, but I think the younger
generation would definitely benefit fromunderstanding what a pharmacist does,
where you can work, what sort of skillsyou need to transition into different
types of roles using a format that theycould easily tune into through podcasting.
(03:41):
And it just became.
Sort of one of those light bulb momentswhere I thought, how can I get into the
minds and eyes and ears of a studentin a format that they would like?
They spend a lot of timeon phones and iPads.
My students also don'tlive on a campus in London.
It's so expensive to live inthe city that a lot of them live
(04:03):
with their parents and commute.
So they're on trains.
They're on buses around 45minutes to an hour a day.
And so I decided to create a podcastto try and help to educate them
about all the pharmacy career optionsand inspire them, motivate them and
give them that behind the scenesinsight into the life of a pharmacist
(04:24):
that they would never, ever find.
Just through kind of social mediaor meeting people in real life.
You just don't have the time tohave those one on one conversations.
So they're like this fly on the wall andthey listen into the kind of deep insights
into the lives of the pharmacists.
And with 175 episodes now, there iscontent from every sector, whether
(04:46):
you're in community pharmacy, thepharmaceutical industry, education,
research, hospital pharmacists.
I've interviewed people from allover the globe, so they're very aware
from an international perspectivewhat pharmacists are doing.
And it was one of those things where Itried it, didn't know what was going to
happen, and my entire life has changed.
(05:09):
And I mean, we can dive into that duringthis episode, but my life has podcast.
Andrea Jones (05:15):
Yeah, I definitely want to dive into that because I think
the same thing for me, um, when itcomes to podcasting, it, it, you
nailed it with the intimacy piece.
It's like we get to go alongwith the days of our listeners.
Like we're in their ears as they'regoing about their day, their commute,
doing dishes, doing laundry, likewhatever it is they're doing, it
(05:37):
feels like we're there with them.
And that's one of the things I loveabout podcasting versus I come from
a YouTube background, Especiallyback in my day, people used to like
sit down and watch YouTube videos.
Um, and they weren't usually watchingthem on the go because data, um,
now everyone has unlimited data.
So it's not really that big of a deal,but it's one of those things where
(05:58):
people take it with them, which I love.
And I also love thespecificity of your podcast.
Because I think sometimes people thinkthey have to have like the big ideas,
the big shows, the mass appeal, butyou have tapped into such a niche
audience that I find fascinating.
So tell us about today.
So is podcasting your full time gig?
(06:20):
Are you still in the pharmacy space?
Am I being nosy?
Anisha Patel (06:24):
No, you can absolutely ask that question.
And it is one that your listeners wouldprobably really love to hear because
I'm in that sort of transitional phase.
I am traditionally still workingfour days a week, and I'm running
this podcast one day a week.
And now I'm nearly fiveyears into my journey.
So as a podcaster, and most of thatjourney has been doing this podcast
(06:46):
in my spare time, evenings, weekendsaround children, I've had a pregnancy.
I've signed up to a master'sdegree in that time and done lots
of other things, but the passionhas always been with the podcast.
So I have committed to the oneday a week and I'm transforming
it from just a podcast into.
a business and hopefully I will cut downmy hours in my hospital job and pick
(07:11):
up my hours as an entrepreneur in 2025.
Like I'm making the commitment tomake that a reality for me this year.
Andrea Jones (07:18):
Yay.
Congratulations on the new career path.
So I'm curious.
I know we're talking, we're going to talkabout content repurposing in a minute,
but I want to talk first about podcastingas a career because I find it, um,
fascinating how many options are availableto us now with the power of the internet.
(07:38):
So talk to me a little bit aboutwhat this looks like for you.
Are you relying on sponsors?
Are you offering services,courses, uh, give us some insight.
Yeah.
Anisha Patel (07:48):
Yeah, so I think, if I just give some context, I've started
a podcast and I'm sort of developinga business around the initial idea of
being a podcaster whilst potentiallya lot of your audience are also
a Already in entrepreneurship andthinking about a podcast to supplement
their business or expand theirbusiness or add an element to it.
(08:10):
And one of the things that I've kindof identified with podcasting is that.
It's opened up opportunitiesthat I never knew existed.
So I've started to become an affiliatefor different brands, um, or a brand
ambassador if you want to call it.
I have been flown to Germany ontwo or three occasions to do public
(08:31):
speaking with a pharmaceutical company.
And not only is it using some ofmy pharmacy expertise, But now it's
using a lot of my podcasting skills.
So it's actually the way that Ideliver information or content,
the way that I look into acamera and feel really confident.
And as a pharmacist, it's not somethingthat you would naturally find in, in
(08:53):
this sort of like career pathway, butit's a skill that they see as a benefit
when they want to create more kind ofcontent for educational purposes for.
The public or maybe forsocial media as well.
And that has been absolutelyfascinating, but also very exciting
because at the moment I'm in this nineto five, I'm kind of feel a little
(09:15):
bit trapped by the amount of incomethat I can generate because I'm in.
sort of paid employment, but I have twochildren who are two and seven who I
want to spend time with and I don't wantto miss out on the moments with them.
I want to be able to have thatkind of financial freedom to choose
my own hours, to be my own bossand podcasting has shown me that.
(09:36):
No, like, it's possible, but also I'vediscovered how much I love to be my own
boss, to choose my content, to, you know,be specific about who I talk to, what
we talk about, without anyone tellingme what to do, which is what I've done
my entire career, is just follow rulesand policies and guidelines, and as you
can imagine in pharmacy, everything isalways so strict because it's all about
(09:59):
safety and following evidence basedguidance, but now I've got this freedom,
and I want more of it, and I'm cravingit, So public speaking has been one
thing that brand ambassador roles isanother, um, my, one of my missions for
2025 is to look at sponsorship, um, forthe podcast, which is something that I'm
working towards, but the other side ofit, the entrepreneurial side of it, that.
(10:22):
Um, I'm thinking about or I'mdoing, um, is offering services.
So I've discovered that there is a lackof healthcare professionals with podcasts.
And when you look at the numberof podcasts out there, there's
probably about 5 million and only 1.
5 percent of that content is actuallyhealthcare related, which is quite
(10:43):
surprising as a statistic, causeyou just see so much healthcare
content out there, but in the podcastspace, it's actually quite small.
So.
I've got this niche, which is a reallytight audience of pharmacists, so
specific, which I love, but now I've alsogot a tight audience of individuals who
could do what I'm doing, leverage theirclinical degree, their expertise as a
(11:07):
pharmacist, and then build a platformwhere they could educate patients or
other healthcare professionals, ordo a podcast on any topic that they
want, but leverage it to then Bringin other types of income, um, to
supplement what they're doing already.
Andrea Jones (11:24):
Yes.
Oh my gosh.
I love everything that you said.
I really relate to the, thefamily life piece as well.
Uh, because that's a transitionI'm going through myself.
I have a almost three yearold and almost one year old.
So, uh, our house is loud.
Our house is loud.
Um, and, um, there's a level offlexibility that's required for me to show
(11:45):
up as a parent in the way that I want to.
Um, so I've made a lot of changes in mybusiness as well, um, to, to reflect that.
And so I love that youshared that as well.
It's very, um, I don't know, affirming.
Anyways, I also love that you're educatingother clinicians and those in the
medical and healthcare space to sharetheir expertise as well because, um,
(12:08):
I think that there's a lot that we canlearn from each other and I like that
you're supporting people in that way.
So let's talk about the technicalaspects of podcasting specifically.
through the lens of content repurposing.
So before you sit down to record apodcast, is there anything you should
think about or prepare, especiallyif you're thinking in the back of
your mind, I'm going to repurposethis content in another way one day?
Anisha Patel (12:32):
Yeah.
So whenever we create content forpodcasting, and I would say anything
with relation to content creation,even if you're creating YouTube
videos, as an example, or content forsocial media, You kind of always have
to have the end in mind at the startof that kind of content creation.
So you would think about the topic ideaor the theme that you want to discuss.
(12:57):
I tend to come up with multiple titleoptions first because, especially with
YouTube and my podcast being on YouTubeand If I give you a little bit of context,
I started with audio only and loved it,got used to it, really got comfortable
with it, and then I transitioned to sortof virtual video, and now I do absolutely
most of my podcasts are face to facevideo, and I have a secret weapon, which
(13:20):
is my husband, who is a videographerby trade and a podcast producer, so
I'm very fortunate, but like me, It'snot his sort of traditional role.
It was a passion he had, which he's turnedinto his full time job, which is amazing.
And he helps me a lot with sort ofthe podcast production side of things.
And one of the things that we've kindof noticed going into video and also
(13:43):
going into YouTube is that the thumbnailsand the titles are extremely important
when you kind of create content.
So the first thing to consider is.
come up with those ideas and thenthe title options and then kind of
structure your episodes around that.
So what I try to do if you're thinkingabout repurposing your content is that
you structure your episodes with veryclear segments so that if you wanted to
(14:07):
chop up that content into four piecesso if the content was 30 minutes long,
and there were four sections to it.
Each section of it, or each segment, couldstand alone as its own podcast episode,
or its own video, or its own contentfor a different social media platform,
or something that you might use on yourwebsite, or maybe something that you might
(14:28):
use as a case study, or a Q& A session,or something that you even turn into kind
of email content for your newsletters.
Um, I also like to think about specificquestions I might ask my guest who
comes onto the podcast because someof the answers that they give could
be really quotable so that if you'recreating social media content after
(14:50):
the episode, you can use some ofthose really like lively, energetic,
motivational, inspirational quotes as likea carousel or an image post that could
be used on your kind of social media.
And what I do is that I try to kind ofcapture a checklist for each episode.
So once I've kind of created the mainsegments that I want to discuss or
(15:13):
the content that I want to create,um, I think about those key quotes.
I think about what would be valuablein terms of the timestamps as well.
Because my content goes onto YouTube,I love to use timestamps to Break
up what's coming next in the video.
Cause a lot of people like toclick on the different elements
of the video of the podcast.
So what kind of timestamps would be,would be valuable and the keywords
(15:35):
that I actually put into them.
And then some of my content is actuallytransformed using AI into blog posts.
So I like to come up with kind ofheadlines for what types of blog posts
that I would turn my content into as well.
Andrea Jones (15:50):
Oh, interesting.
Okay.
So I like that you start not justwith the topic, but the almost
like the keywords and the title andlike, what are people searching for?
And then you build outthe podcast from there.
You use segments, you chop it up,like all of this thought goes into
it before you even sit down torecord, which I really appreciate.
And I think sometimes when we think aboutcreating our assets, like our podcast,
(16:14):
Um, we just record the thing and then wego, now do I, how do I repurpose this now?
But it really starts beforehand.
Um, so what do, what do we thinkabout when we are, um, you've
recorded the episode and now we'regoing to start to repurpose it.
Um, some of these episodes are, youknow, 30 minutes, 60 minutes long.
(16:34):
How do we start tacklingthe repurposing process?
Anisha Patel (16:38):
So for kind of video podcasts, if they're virtual or face
to face, one of the most valuablethings that you can do is use that
one podcast episode, even if it's 30minutes, I mean, mine are long form,
so they could be an hour and a halflong, even two hours, but if you're
(16:59):
creating content that's much shorter,you could potentially get Bye bye.
Anywhere between like three, five,seven, 10 reels from that content.
So if you are overwhelmed byentrepreneurship and all the things that
we have to do in terms of building abusiness and a brand, creating that one
piece of content can then be repurposedinto a potential of a month or more
(17:23):
worth of reels that you can then pushacross TikTok, Instagram, LinkedIn.
And, um, Where else?
YouTube.
Um, you can, you know, post itacross so many different platforms
that your audience would like.
And also you can.
really understand whereyour audience lives.
So for example, as a pharmacist, myprofessional network is on LinkedIn,
(17:48):
but a lot of my students who follow mycontent are on Instagram and TikTok.
So when I repurpose my content andI create reels, some of the content
that is specific to pharmacistswho may have five to 10 years
experience would go onto LinkedIn.
However, the content that Ithink that students would prefer,
those reels would go on toInstagram or TikTok as an example.
Andrea Jones (18:12):
Oh, interesting.
Okay.
I do like that you kindof have things segmented.
I tend to just post everything everywhere.
Um, but I like that you, you're kind oftaking that approach with your content.
What do you say to thosepeople who have a podcast?
Um, but it's not video.
Um, how would we thenrepurpose that asset?
Anisha Patel (18:32):
So you can do audiograms, which I think a lot of podcasters
have found relatively successful.
But I think the kind of most importantelement of repurposing content from
that point of view is to utilize ai.
And get the transcript from the episodeand plug it into AI and ask it to
(18:54):
create multiple different things.
I do this and I would plug into ChatGPTor I love to use Claude and I think
it's much more friendly for podcasters.
It provides me with a lot moreuseful content than ChatGPT
personally and I enjoy using it.
So I. Put the transcript into, uh, AI.
(19:16):
And I basically say that thisis the audience that I have.
This is the type of informationthat I would like to get
across from the show notes.
Can you create me podcast show notes?
And the show notes are reallyimportant because when you look at, um,
searchability and being found organicallythrough Google, as an example, or through
YouTube, if you have really detailed shownotes, which have specific keywords that
(19:41):
your audience are going to be looking for.
And they're included in those show notes.
Then your podcast will comeup higher on the Google search
or YouTube searches as well.
Or even when you're typing in keywordsinto Apple podcasts itself or to Spotify,
your podcast is more likely to comeup if those keywords are being used.
So.
(20:01):
One of the things is turningit into the show notes.
I then always get AI to help meto write newsletters because one
of the biggest things I've beentrying to build is my email list.
And I know a lot of your listeners areprobably, um, understand the importance
of building a really solid email list.
And especially if you are thengoing to sell services to them, you
(20:23):
know that the return on investmentis going to be so much higher if
you've got a. You know, really loyalcommunity through your email list.
So one of the things that I dois repurpose my show notes or my
transcript into an amazing newsletterthat they can read that advertises
the podcast, but also educates them.
So it has key takeaway messages.
(20:43):
It has key insightsinto the person's life.
I educate them about the transitionsthat the pharmacist has made.
I also have in the past usedit to create lead magnets.
So I've had a few podcast, um, episodeswith pharmacists where their journey
into pharmacy has been so Um, likeincredible, they've worked in a variety
(21:06):
of different practice areas, they mighthave gone into leadership positions,
they might have worked internationally,they might have done a lot of research.
And so I've actually asked AI to thencreate like a road map and then um, put
that information into Canva to createan infographic and then that infographic
is something that I use as a leadmagnet that someone could then download
(21:27):
if they're interested in learning whysomeone transitions, how they transition,
and also the skills they need to do it.
Because a student or a newlyqualified pharmacist would find
this absolutely incredibly valuable.
And then another thing AI does is that itcan obviously create social media content.
So I utilize it to help meto create some of my LinkedIn
(21:49):
posts and my Instagram posts.
So it can be repurposed in so many ways.
I mean, you could also do blogs, right?
There are so many ways again, foryou to repurpose some of the kind of
content that you actually create intoblog posts so that you don't have to.
Rewrite it yourself or spend thattime, you know, the following week,
(22:09):
actually, you know, free typing contentfrom your brain onto, you know, a
Google document and creating that blog.
You've already done it once and youjust repurpose it into something else.
Andrea Jones (22:20):
Yeah.
I'm also obsessed with how youuse AI in this entire process.
I'm an AI fan.
I love it.
Um, and I think it, itjust makes sense, right?
Like when you create, when youspend so much time creating this
asset, the podcast, um, There areso many different ways you can
use it and I think it really helpsmaximize your potential reach, right?
(22:41):
So if someone's not a podcast listener,maybe they're exclusively on LinkedIn You
can still deliver content to them in a waythat reaches them where they are, which I
really really like Um, one of the thingsthat you mentioned, though, was optimizing
for Apple Podcasts and Spotify for search.
I want to talk a little bitmore about that as well.
(23:01):
Is there anything podcasters shouldthink about with their episodes when
we think about helping more people findand discover them, um, specifically on
platforms like Apple Podcasts or Spotify?
Bye.
Anisha Patel (23:13):
I think the main thing is to think about your keywords in your titles.
And this alone can kind of increaseyour discovery by, you know, up to 60%.
And I've really tried to focus onunderstanding my ideal customer
avatar and really understanding whomy audience is, who's that target?
What are they like?
(23:33):
What are they like doing?
What are they looking for online?
What are the problemsthat I'm going to solve?
You know, what challenges do theyface and what kind of words are they
placing into Google and YouTube?
And once I identified that pluggingthose keywords into the show notes onto
my website into the actual title ofthe episode as well As the thumbnail
(23:54):
has really helped me to kind of getmore organic reach because I don't do
any paid advertising at this point.
I'm five years into the journey.
Um, for me, I'm really proud ofthe fact that I have 174 episodes
and around 80, 000 downloads andto someone else that might not be.
like a massive number becausethere are some extremely
(24:16):
successful podcasters out there.
But for me, that's huge.
That's 80, 000 like pharmacistsor pharmacy students who have
genuinely listened to an episode.
They may have applied for a new jobbecause they've been inspired by
something they have felt, you know,courageous to leave the current job.
They're in to go anddo something different.
(24:36):
They have educated themselves andunderstood what their passions
are, what their interests are,and then it's helped them to kind
of navigate their career journey.
And for me, obviouslythat is the end goal.
And it's not all about the numbers, butFor me, I haven't had to use paid adverts
yet, and I think I would like to, tojust explore what happens because it
(24:58):
could explode and be incredibly amazing.
But on an international scale, Ialso reach 125 countries, which I
think, again, is just so awesome.
And part of that is understandingwhat keywords that my audience
would type in and having reallydetailed show notes as well.
Um, those are the kind of like two things.
And then.
(25:19):
The third thing that I do is reallyencourage my listeners in terms of a
call to action to get them to subscribe,to kind of rate and review, because
once you have more ratings and reviewsthrough Apple Podcasts and Spotify,
again, it'll, it'll boost you being found.
Yeah.
Andrea Jones (25:34):
I love this.
Okay.
Another thing that you said whenyou were talking about your process
to content repurposing that I wantto dive deeper into is you, you
kind of produced a lot of assets.
Um, you have your podcast,both audio and video.
You repurpose to things like potentiallylead magnets or infographics,
LinkedIn, um, tick talk, Instagram.
How are you organizing all of this?
(25:56):
Do you have a system or atool that you recommend?
Anisha Patel (25:59):
So I have tried a few different things.
I mean, I use to store everything.
Um, I'm a massive fan of, um,Google, so I use Google Drive.
And each episode has a folder, andwithin each folder, you will find all
the information from artwork to the audiofiles, video files, the show notes, the,
(26:21):
even the, kind of, um, social media posts.
When it comes to looking at what episodesI've created, what titles I've used,
what show notes I've created, a lot ofthat goes on to a project management app.
I really like Asana.
I have tried other things.
I've tried Trello.
I actually really love Notion, but I alsofind it Extremely complicated to use.
(26:46):
And I think I just need to sitdown and truly understand how
to use it a little bit better.
And I think it is the perfect app as acontent creator to use, but I need to
dive into understanding more about it.
And I will be transferringonto that exclusively.
It is in my plan, but sometimes whenyou get overwhelmed by so much new
tech, you Asana has been my go toand I share it also with my husband.
(27:10):
So he kind of knows, again,process wise, where I'm at.
where we're at.
So he can see what dates that I havemy podcasts scheduled to be recorded.
He can see what dates I'd like thoseepisodes published because he's the
one who's going to do the main kindof like bulk initial edit for me.
Um, we also then have kind oflike, um, subtasks within that to
(27:32):
showcase who's doing the show notes.
Who's posting on social media.
Um, I create the clips obviously fromthat and kind of showcase those through
different social media platforms.
So everything is kind of recorded there.
And also the content is searchable.
So if I need to go back and I puttags on things, so as an example
I'm interviewing pharmacists.
(27:53):
Some who work in hospitals, some inretail, some who are in industry,
some who are entrepreneurs.
And I put different tags onto differentepisodes so that if I want to just
find all the hospital content and goback and again, repurpose content that
I already have, like creating a funepisode that highlights 10 journeys of
hospital pharmacists, I can, you know,type in keywords or look through those
(28:17):
tags to then go back to that contentand repurpose it for other episodes.
Andrea Jones (28:22):
Yeah.
Okay.
I love this.
I love Asana as well.
I, listen, I'm a huge fan oflike, use the tool that you use.
So if Notion's too much, like I started onmy Notion journey just this week and I was
like this, I see the potential, but whohas time to learn all of this right now?
So I'm there with you, but Imean, use the tool that you use.
I use Asana.
I use Airtable too.
Anisha Patel (28:43):
I like that.
And then from a social media pointof view, um, I've kept it really
simple, but there Definitely ways tobe, um, a little bit more strategic.
So I have like an Excel sheet andit tells you the days of the month.
It's.
tells you the kind of content thatI'm creating each day and what's going
(29:06):
out every day on, on what platforms.
So are there social media posts?
Is it my newsletter?
Is it my podcast episode?
Are there reels coming out?
And is it on YouTube?
Is it on Instagram, LinkedIn, andall of that content can be seen.
Because every month or every kind oflike three months, I create different
(29:26):
themes of things that are happeningwith the podcast, whether that's
highlighting sort of InternationalPharmacists Day, or at the moment,
I'm doing an amazing student series.
I'm highlighting thisStories of pharmacy students.
So everything I'm doing at themoment, including all my lead magnets
are related to pharmacy students.
(29:46):
And when I can visualize what's coming outand I try to plan sort of a month or two
in advance, what's actually coming out.
This makes it easier for me to seewhere I'm having gaps or where there's
not enough content coming out or whereI want to create more, but obviously
there are amazing apps to do this.
I believe, um, buffer and HootSuite.
(30:06):
are, are two really good exampleswhere you can do it as an app and kind
of pay for you to actually visualizeexactly where your content is going,
but I've kept it really simple for now.
Yeah.
Andrea Jones (30:17):
Keep it simple.
I love it.
So I want to end on more of amindset question for those people
who are listening and they'rethinking to themselves, man, um,
I put so much time and energy intocreating the thing, the podcast.
That I find myself running outof steam when it comes to content
repurposing, um, or I feel likemaybe I'm going to burn out when it
(30:39):
comes to being creative in general.
Um, what, what's something that youhave done or something that you can
suggest to listeners to maintainconsistency with your podcast and
content repurposing, um, especiallythose people who like you, like me,
who have a lot going on in their lives.
Anisha Patel (30:57):
Yeah, so in the initial couple of years of being a podcaster
and working full time as a pharmacist,I had made this commitment in my head
that I would publish an episode everysingle week, and that was from the
first day of building this podcast.
And my husband always said tome that, Don't you think that
that's a little bit too, too muchwhen you're working full time?
(31:18):
Why don't you just go aheadand go with every other week?
But I'm very stubborn, andI'm very determined, and I'm
one of those individuals thatwill just like, I go all in.
So I committed to this every weekcontent and I made the decision to
record my episodes every Wednesday.
So every Wednesday after work, I wouldget home 6pm, I would be a parent,
(31:41):
so I would have evening routine andbedtime routine, and then I would like,
have to get super excited and recordan episode at like 8, 9pm at night.
And once I'd done, kind of, recordedthat episode, I would be buzzing out of
excitement and then not be able to sleep.
And I did this It's kind of for, youknow, one or two years because I just
(32:05):
wanted to not overwhelm myself in termsof the burnout and also the consistency
of knowing Wednesday's my day torecord from a parenting point of view.
My husband would help me more andbe able to support with childcare so
that I could get those episodes done.
And then over the weekend I wouldedit and kind of get all the social
media ready for a Monday release.
(32:28):
It was really tough to keep up with this.
And the reason why I'm being so honestabout it is because I've completely
transformed how I record my content now.
So over a year and a halfago, I decided to start batch
recording and I decided to record.
15 episodes in three days.
Now you do not need to be this excessive,but the 15 episodes in three days.
(32:54):
So I took three days of annual leavefrom work and I had either face to
face episodes being done at my house.
Cause we have little studio athome or I did virtual episodes
with international guests.
And then I had four monthsworth of content, right?
It was amazing.
Like you go, when you, when you record, Imean, you know, it takes a lot of energy.
(33:15):
It takes a lot of love.
It takes a lot of thought processwhen you're actually in recording
mode, even though you are the host.
Um, and I think it's really importantto know that you're interviewing for
a job that you're supposed to host.
Your job is to make sure that the personthat you're interviewing is getting
the best experience, that your audienceis getting the best experience, that
you're getting the content that youtruly want to get from that person.
(33:35):
And so it takes a lot of energy.
And sometimes what happens if is,is if you try to do one episode
per week, you kind of don't haveenough time to get into flow state.
And what I realized doing backto back episodes in one day is
that a, I'm dressed and ready.
I've done my hair, you know, I'mready to be on recording mode, but
also, um, my head space Exclusivelyin recording state, I know exactly
(34:01):
what content I need to create.
I know what questions I want to ask.
I know what calls to actionthat I'm going to include.
I know how to do my introductionsand it's all about recording.
And when I switched into this format.
I again took so much pressure awayfrom myself that every week I wasn't
in that recording phase and that in thebackground then I take my time to then
(34:25):
edit the episodes, do the social mediaand it has been a massive game changer.
And the other beauty about doing it thisway, is that you have a content buffer.
So you've got several episodes availableso that if your children get unwell,
or if you become sick, or if you'retraveling, and all you need to do is
(34:46):
edit and have your laptop, you're notkind of chained to the recording process.
And you have the abilityto have a few delays.
You know, if you, if you sayone week, I'm going to get these
episodes done, but it doesn't happen.
You've got that little bit oftime to allow yourself, you know,
the, the headspace to get editing.
And if you're a businessowner or entrepreneur.
(35:08):
And you've got the money available.
Obviously you can delegate partof this workload to other people.
If you've got a virtual assistant, asan example, or an intern, like I hire
student interns and a lot of them canactually help me with the guest outreach
part of the process or the emails andthe initial communication, they can
help me with scheduling, which takesaway some of the more kind of laborious
(35:29):
processes and the admin associated with.
Podcasting, because youare the star of the show.
And the main thing is gettingthat recording done to
the best of your ability.
So for me, getting into flow state andbatch recording was like a game changer
when it came to reducing burnout.
Andrea Jones (35:45):
Yes.
Oh my gosh.
I love this.
I love this.
And I like how it specifically helpedyou as well, because I'm a firm
believer on this show that I want toshowcase how other people do it, right?
There's not one right way orone wrong way, and this is
the way that worked for you.
And for me too, when I was pregnantand when I was having my two babies,
batch recording saved my butt.
(36:07):
Like I don't think I would have beenable to be consistent without that.
Um, and so I love that you,that you shared that as well.
Anisha Patel (36:13):
Can I just add one thing?
Sorry.
So since I have also done theweekly episodes and the batch
recording, it has also improved myconsistency with weekly recordings.
So in the five years I've had thispodcast, I haven't always been able to
achieve that weekly goal that I had.
(36:33):
Life, children, pregnancy, Youknow, I was a student and a
master's degree at one point.
So I wasn't able to maintainthe consistency that I wanted.
But in the last year and sort of threeto four months, I have posted an episode
every single week and my numbers.
Absolutely skyrocketed because myaudience know when my content is
(36:57):
coming out, what time it's beingreleased and they know that I'm
reliable and they tune in every week.
And one of the problems with kind of beingan overachiever and setting yourself this
goal of I'm doing it every week and thennot being able to actually achieve it
is that you lose some of your audience.
Because if that episode doesn'tget released, of course, whoever
listens to you, we'll just goand find another podcast to
(37:18):
listen to because they're using.
They're time wisely and they go andlisten to somebody else and you kind
of lose that community because you'vehad that kind of inconsistency.
Um, and then recently, becauseI'm trying to focus on.
My entrepreneurship side ofthings and building my brand
and building my business.
I've actually cut back toan episode every other week.
(37:41):
And the reason for that is because I'mstill working and I'm, you know, spending
four days a week in my traditional job.
And if I only have one day aweek to work on the podcast, but
I also want to build my brand.
This has given me every other week toactually focus on working on the business
rather than just the podcast, becausethe podcast is very well established.
(38:04):
And I did tell my audience well inadvance that this is what's coming.
I use social media, my emailnewsletter, and all of the feedback
that I had was actually, don't worry.
We actually binge watch your content,you know, on weekends or like.
You know, students, when theyhave vacations, they binge watch
my content over a few days.
(38:24):
So they're not actually the typeof listeners that wait every
single week for my episodes.
So learning about your audience,and what they want, and what
they need, and what they crave,is so important in this process.
Because if I had known that a longtime ago, I would have switched
to every other week episodes.
So I
Andrea Jones (38:41):
think this lesson could go through all forms of
marketing, but I'll share a personalstory as well for my own podcast.
My most listened to episodesare almost always the ones
that people have requested.
Um, so last year, for instance, I didtwo episodes that did really well.
(39:03):
One was, um, faceless.
marketing.
Like there's this whole trendon like Facebook that somebody
asked me that question.
I was like, Oh, turn itinto a podcast episode.
And then the second one was rage baiting.
People were like, what is rage baiting?
I was like, Oh, podcast episode.
So like, this is just a lessonin like, listen to your people.
They will give you the answers.
So I love that.
I love that for you.
Okay.
So for those listening who arelike, okay, I'm really inspired.
(39:26):
I want to launch my own podcast.
I know you have afantastic freebie for them.
Tell us about it.
Anisha Patel (39:33):
Yeah, so I created a PDF that helps you to outline, week by
week, the actual steps that you need totake to get a podcast up and running.
So week one is all aboutmaybe the idea process.
and understanding what type of podcastthat you want to actually create.
Is it solo?
(39:53):
Is it interview?
How often you're going toactually release content?
So looking at that cadencepicture and also whether you're
going to do audio versus videos.
We're really diving into kind of thebrainstorming phase, but as you step
into weeks two, three, and four, we'relooking at how you actually record.
How you would then edit theepisodes, repurposing the content,
(40:15):
and then of course, publishing itand producing social media content.
So it helps you to break down all thesteps so that within the month you
will have multiple episodes recorded.
And my plan with any clients that I workwith is that they have, again, a batch
of episodes to get them up and running.
So anywhere between sort of threeand six episodes they would have
(40:37):
in the initial stages, and then atleast it kickstarts their journey.
And then they can get into that flowof how they work around their time
and run their business as well asget that podcast up and running.
Andrea Jones (40:50):
I love it.
So I'm going to put the link tothat in the show notes, online, dre.
com slash three, four, seven, Anisha.
Thank you so much forbeing on the show today.
Anisha Patel (40:59):
Absolutely.
Andrea Jones (41:00):
And thank you, dear listener, for tuning in to another
episode of the Mindful Marketing Podcast.
Make sure you rate and review us onApple Podcasts and Spotify helps keep
us in the top 100 marketing podcasts.
And that's all because ofyour support, uh, coming up
in the Mindful Marketing Lab.
If you're not in thelab, why not come on in?
I actually am teaching a brand new sessionthis month called Big Inbox Energy.
(41:22):
I'm going to share with you howI write emails that connect,
convert, and feel like me.
This is a live session.
Uh, For our lab members, you can find allthe information on my website, onlinedre.
com slash lab.
I have another episodecoming for you next Tuesday.
Stay tuned for that until thenI'll see you on social media.
(41:43):
Bye.
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