In this episode of The MindShare Podcast, David Greenspan tackles the question every realtor is asking right now: Should you pull back or double down in today’s unstable market?
From prospecting strategies that actually work, to a reality check on the iPro Realty collapse, to the bigger implications of CREA’s new Realtor.ca ads - this episode gives you the playbook to stay resilient when others are retreating.
Because here’s the truth: MindShare = Market Share. If you aren’t building it now, you’ll be forgotten when the rebound comes.
🔑 Episode Highlights
- Prospecting Framework: Two audiences, seven channels, and how to pick the 3–4 that will actually move your business forward.
- Market Reality Check: Why the next 6–12 months will test every agent, and what the collapse of iPro Realty (2,400 agents, 17 branches) should teach us all.
- CREA’s New Ads: What they mean for Realtor.ca, consumer trust, and YOUR brand power as an agent.
- Building Resilience: Why consistency, education, and trust-building today will secure your position tomorrow.
🛠 Action Steps
- Identify your two key audiences (sphere vs. farm / buyers vs. sellers).
- Choose 3–4 consistent communication channels and stick with them.
- Schedule prospecting into your daily plan — make it strategic, not emotional.
- Educate your database around today’s real pain points: affordability, rates, and uncertainty.
- Double down on building MindShare — because MindShare equals Market Share.
📰 Featured in This Episode
- iPro Realty Shutdown: The $8–10M trust shortfall that forced RECO to step in — a reminder that no brand is too big to fail.
- Big Brand Failures: From Blockbuster to Sears to Toys “R” Us — history proves what happens when companies stop innovating in tough markets.
- CREA & Realtor.ca: Is this campaign about serving the consumer — or sidelining agents?
📢 Episode Sponsors
- KiTS Keep-in-Touch Systems – Build a predictable pipeline with automated client marketing.
- REM – Real Estate Magazine – Stay informed with the latest Canadian real estate news and insights.
- REVEL Realty – Supporting the next generation of real estate professionals through mentorship and growth.
🙌 Get Involved
- 🎟️ Join us at the MindShare Mastermind in September (handful of seats left). DM David with the word “Mastermind” to reserve your spot.
- 🚴 Support the Ontario Realtors Care Foundation Ride for Shelter, raising funds and awareness for shelter-related causes across the province.
📲 Connect with David
- Website: MindShare101.com
- Instagram: @davidgreenspan101
- LinkedIn: David Greenspan
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