Want to build a mortgage business that thrives—no matter the market? Jen Conley is proof that it’s possible.
In this episode, Frazier sits down with Jen, a powerhouse mortgage pro from Southern Ohio, to unpack her game-changing approach to direct-to-consumer marketing and how she uses radio storytelling to connect with clients.
Jen gets real about the ups and downs of the industry and shares why taking control, building genuine relationships, and creating a balanced partnership with agents is the key to long-term success.
If you’re looking for creative, strategic ways to stay profitable and resilient, this episode is a must-listen. Hit play and learn from one of the best.
00:00 Introduction and Meeting Jen Conley
00:35 Jen Conley's Background and Heritage
01:48 Challenges and Strategies in 2024
02:55 Consumer Direct Marketing and Lead Conversion
06:05 Training and Supporting Agents
12:23 Emotional Impact of Home Ownership
19:44 Business Models and Market Realities
22:17 Recognizing Market Shifts Early
23:16 The NAR Settlement and Agent Awareness
24:12 Challenges with DOJ and Agent Reactions
25:28 Contrarian Approach to Business
26:42 The Power of Storytelling in Radio
28:19 Client Success Stories
33:37 Marketing Strategies for 2025
39:19 Concluding Thoughts and Future Outlook
TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
How to connect with Jen Conley
Insta: @_homeloanabyjen
Radio spots:
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