Growing your show is great, until you realize you’re bringing in the wrong people.
If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening.
Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it.
On this episode of The More Profitable Podcast, I’m breaking down the three biggest signs your podcast is attracting the wrong people, what’s really behind them, and the small shifts you can start making right now to get better-fit clients in your sales conversations.
1:35 - The real problem with following sponsor-first podcast advice
3:10 - When your audience grows but your revenue doesn’t
4:45 - How a podcast built for downloads kills your sales potential
7:20 - What misaligned listeners are actually costing your business
10:26 - How your content might be setting you up for no-shows
12:59 - Are you educating clients—or just impressing colleagues?
14:51 - 3 big signs you’re attracting listeners, not buyers
20:01 - Why educating too early kills conversions
22:08 - How misaligned messaging and offers show up in your podcast
27:03 - Why guest interviews might be hurting your sales strategy
30:45 - 3 shifts to turn your podcast into a sales asset
34:10 - Why better CTAs aren’t enough if you're missing this
37:13 - How a Podcast Strategy Intensive can fix the root problem
Mentioned in Is Your Podcast Attracting the Right Clients?
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If your podcast is attracting the wrong people, or worse, no one at all, it’s not a sign to scrap it. It’s a sign to shift it.
Inside a Podcast Strategy Intensive, we’ll audit your content, align it with your offers, and get your show back to working like the sales tool it’s supposed to be.
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