Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action.
It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important.
Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.
In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs.
0:00 – Why this episode is the tactical follow-up to last week
2:00 – The CTA audit homework you should do today
4:20 – The one thing most podcasters skip (even me sometimes)
6:30 – What turns your podcast into drive-time radio
11:20 – The structure I use for CTAs in every episode
13:00 – Why the first CTA is never the biggest ask
15:20 – How your listener’s journey shapes your CTA strategy
18:20 – Why I don’t use pre-recorded midrolls
20:15 – How planting seeds early makes your offer land better
23:00 – What CTAs do for people who aren’t ready to buy yet
27:40 – Why “only offering value” is killing your results
Mentioned In Let’s Fix Your Podcast’s Call to Action Problem
Get your questions answered on a future episode by submitting it here.
Chat with Stacey about working with Uncommonly More
Learn more about Podcast Strategy Intensives
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.