This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review.
During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And I thought this would be an opportunity for me to really practice transparency and take you into my own thinking as I share my three goals for the back half of this year.
What I want you to understand before we get into this is you're going to notice that the why is often sales-driven. And I want you to use that as the permission slip to make sales-based decisions more frequently in your own show. Because in almost every case, it ultimately comes down to sales. It is an offer first situation. Because every bit of content that happens here is intentionally built to drive you to a decision.
0:54 — Why this behind-the-scenes episode came about and what my client asked
4:00 — How every piece of content is intentionally built to drive you to a decision
5:35 — Goal #1: Testing a new opt-in that's integrated with the content
6:42 — Building assets instead of just episodes and thinking about long tail discovery
11:41 — Goal #2: Building another repeatable series focused on launching
14:29 — How mid-year review is really the start of next year planning
16:05 — Building intentional assets to sell my pillar offerings
18:00 — Goal #3: Having more conversations through guesting and potentially bringing guests on
20:35 — The desire to build more community and relationships
26:01 — How all of these goals tie together and thinking more holistically about your show
Mentioned in My 3 Sales-Driven Podcast Goals for the Rest of the Year
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