It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see.
I have conversations with potential podcasters all the time where we end up talking about how many downloads they should expect, how quickly they'll see sales, or swinging the pendulum the other way, how long they have to provide value before they're "allowed" to make an offer. These are crazy questions because ultimately, they're not going to get you anywhere.
In this episode of The More Profitable Podcast, I'm zooming in on three mistakes I see business owners making when they launch their show. And I want to be really transparent with you. If you launch your podcast and manage to completely sidestep making any of these mistakes, congratulations, you're great. But you've also got to watch out that these don't sneak up later because they absolutely can if we're not paying attention.
1:00 — The questions that won't get you anywhere and why chasing vanity metrics won't build your marketing engine
3:37 — Mistake #1 Not understanding the clear purpose your podcast serves in your business
5:37 — Why you have to understand why for you and your business now is the right time
8:50 — The red flag to watch for when someone else is assigning you a podcast
11:52 — Mistake #2 You start with the wrong content and the belief that you need to prove yourself first
13:26 — The two bad things that happen when you only give and never make the ask
17:50 — Why you can't be so focused on value that you forget to make an ask
19:22 — Mistake #3 Forgetting to market your episodes after launch
21:14 — How to build episode marketing into your process from day one
22:03 — Why it's harder to market your sixth episode than your first
25:12 — How the Podcast Launch Accelerator helps you avoid these mistakes
Mentioned in The Launch Mistakes That Cost You Sales — and How to Avoid Them
Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
Ready to Launch Right the First Time?
If you want to launch your podcast as a marketing and sales engine, not just another thing on your to-do list, let's build it intentionally from the start.
Inside the Podcast Launch Accelerator, we map out your sales strategy, build your content strategy, and understand the impact on your marketing plan so your show delivers results from day one.
No more hoping it works. No more guessing at content. Just a podcast built to generate and convert leads.
Learn more about the Podcast Launch Accelerator
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