Most podcasters I talk to are worried about sounding “too salesy.” They don’t want to push too hard. They don’t want to annoy people.
And I get it. You don’t want to sound like a walking infomercial.
But here’s the problem. That fear of being too much is precisely what’s keeping your podcast from doing its job. Your show should be a sales asset. That means you need to be okay being clear, confident, and yes—a little salesy.
In this episode of The More Profitable Podcast, we’re unpacking the mindset that keeps podcasters from selling and the brass tacks strategy that fixes it. So if you’ve been avoiding the CTA or dancing around your offer, this one’s for you.
3:14 – How fear of being “too much” is quietly sabotaging your strategy
5:25 – The real job of a service-based business owner (spoiler: it’s not just delivering the service)
7:29 – Why being strategic about what comes next is your most important job
8:02 – What makes a podcast a sales asset without feeling like a nonstop pitch
10:04 – The question that makes aligning content with sales goals super simple
11:09 – What content to create to guide listeners from curiosity to conversion
11:24 – Why most podcasters skip the most powerful sales tool they could be using
12:02 – Salesy isn’t bad—it’s your job
13:45 – Why managing expectations is critical for conversion
14:58 – How to get help building assets that do the selling for you
Mentioned in Why “Being Too Much” Is Costing You Sales
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