AI as a Tool, Not a Shortcut: Inside the Chroma Awards

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October 3, 2025 • 30 mins

This episode of the No Film School Podcast takes a deep dive into the intersection of AI and creativity in filmmaking. Host GG Hawkins speaks with Matty Shimura from ElevenLabs about the upcoming Chroma Awards—an international competition that aims to spotlight ethical, intentional, and innovative uses of AI in film, music videos, and games. The conversation explores how AI is being used as a tool rather than a shortcut, the ethical complexities of its application in creative work, and how filmmakers can adapt and thrive using these new technologies. This is a sponsored podcast in partnership with ElevenLabs and the Chroma Awards. In this episode, No Film School's GG Hawkins and guest Matty Shimura discuss... The mission behind the Chroma Awards and what makes it unique in the AI creative space Why AI is not the death of creativity, but a tool for expanding it The distinction between “AI natives” and traditional filmmakers How the competition promotes transparency and ethical storytelling Ways AI can democratize filmmaking for underrepresented voices Real-world examples of powerful AI-driven projects like Electric Pink The rigorous and human-driven process behind making an AI film The fears surrounding job replacement and how to respond with curiosity and skill-building Opportunities for collaboration and community within the AI creative movement Memorable Quotes: “AI can never create taste or choice or voice. But it is a tool for honing your voice.” “Just because you can technically do anything, that doesn’t mean you should.” “The people who are going to be best at using these tools are those ones who have had these decades of experience.” “I think directing is reacting.” Guests: Matty Shimura – ElevenLabs and Chroma Awards Resources: Chroma Awards ElevenLabs Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or fe\edback: podcast@nofilmschool.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}AI as a Tool, Not a Shortcut: Inside the Chroma Awards