Disruptive Innovation In A New World Era

The buzz: “New digital business models are the principal reason why just over half of the names of companies on the Fortune 500 have disappeared since the year 2000.” (weforum.org) Deloitte’s Tech Trends 2020 Prepping for Disruptive Innovation states, “The next stage of digital evolution will transform businesses in unpredictable ways, with leading companies realizing that every aspect of their organization that is disrupted by technology represents an opportunity to gain or lose trust.” The impact of Covid-19 is forcing companies of all sizes to adapt and innovate even faster in these challenging economic, social and environmental conditions. The key to success? An innovation program that aligns business strategy, employees, technology platforms and ecosystems with customer needs. We ask Alex Brayshaw, Axel Deniz-Johannis and Aleix Valls to share their experiences and their outlook for 2021 on Disruptive Innovation In A New World Era.