The buzz: “The rise in prominence of [such] ecosystems has given popularity to the idea that having a value-adding network of partners and collaborative organizations can be an important competitive advantage. (T.A. Nguyen). Collaboration is a strategic imperative as industries become increasingly digital, with partnership emerging as a new core competency for leading businesses across industries. Partnering pushes platforms and products into new markets, enabling companies to leapfrog traditional expansion barriers scale by leveraging each partner’s core competencies. Top-performing Partner Ecosystem experts Malcolm Hamilton, Rumyana Trencheva and Hynek Semecký at SAP will share key ingredients and best practice support needed for successful partnerships, the core portfolio of support services critical to drive partner success and the major benefits partners and vendors derive from the Partner Ecosystem. Join us for The Partnership Ecosystem: Collaboration as a Strategic Imperative.