The Power of Partnerships in B2B Sales: Searching for and Winning Bigger Deals

The buzz: What can your company do to get the most out of new technology and deliver value to customers faster? Curate ecosystems: join forces with other companies, align capabilities, share resources to create new and innovative products and services, and boost speed to market. According to 68% of corporate business leaders who responded to EY’s 2020 Tech Horizon: Leadership Perspectives on Technology and Transformation survey, ecosystems and partnerships are the only way to succeed in today’s market. Even if everyone on your sales team has large deals in their sales forecast, consistently winning may remain elusive in this cloud computing era without partnerships. And 72% of the 500 corporations and 70 startups EY surveyed have won a significant customer contract through an innovation partnership. Neil Cox of TPL Digital, Alexander Kintzi and Frank Strack at SAP share their expertise and experiences on The Power of Partnerships in B2B Sales: Searching for and Winning Bigger Deals.