Episode 246: PR’s Role in Your Marketing Strategy, With Jason Mudd, CEO and Managing Partner at Axia Public Relations

Jason Mudd brings his PR expertise to this episode as he talks about PR’s role in your marketing strategy. Jason starts by giving some background about himself and then dives into some common PR mistakes, topics, tips and trends. Jason explains the difference between PR and advertising and why PR is so effective compared to advertising. Jason also shares an example of how it is important to take a holistic approach to your marketing or PR strategy.  

3:18 – Jason explains how he took the “traditional” path to PR by starting his career as a journalist.  

12:34 – Jason shares some common PR mistakes, including most people not knowing what PR is.  

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