Episode 253: Journalists vs. Influencers – Where You Should Place Your Trust, With Karen Stabiner, Journalist and Author

Getting the word out about your business requires a mix of marketing techniques, but should working with influencers be one of your marketing strategies? On the one hand, influencers can help spread the word about your business, but on the other, influencers can take advantage of businesses and have less credibility than journalists. In this episode, Karen Stabiner talks about the challenges and downsides of working with influencers, particularly in the restaurant industry.  

3:57 – Karen shares how she became interested in writing as a career when her eighth-grade teacher told her she was good at writing.  

5:26 – Karen talks about how her family owned a restaurant supply company and how she spent a lot of time in restaurants as a kid.  

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