Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory.
Today we’re sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes.
These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO.
So if you’re sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs.
Tune in to learn:
How interactive tools and calculators can help SEO
How to decide what kind of interactive tool is relevant to your audience
How you can draw people to your site with keywords leading to an interactive tool
How quizzes can lead to PR and backlink opportunities
How to get started setting up surveys and quizzes to put on your site
How to promote your new interactive tool once it’s live
Why you should follow up with an email flow
What to put in the email flow to keep customers in your funnel
Why rushing the process is a common mistake people make when setting up an interactive tool or quiz
Steven’s favourite tools to make online surveys, quizzes and tools
Useful resources:
Freebies:
Stuff You Should Know
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Dateline NBC
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CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.