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March 17, 2025 38 mins

In this episode of Rewire Your Mind, Brad Bizjack sits down with messaging expert Brandon Lucero to uncover why most entrepreneurs struggle to convert their audience into paying clients. Unlike social media strategies or content formulas, this conversation is about something deeper—the psychology of communication, why people tune in (or tune out), and the messaging shifts that make sales effortless.

If your content isn’t landing, it’s not because you’re bad at what you do—it’s because your message isn’t being received the way you think it is.

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Brad's resources to start the process of rewiring your mind for success:

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