A process-driven approach to marketing success

On today’s SBAM Weekly Podcast, Michael Rogers talks with Lisa Smith and Angelique Duphene of Inverve Marketing, recently recognized by Michigan Celebrates Small Business as a Woman-Owned Business of the Year. They are strong believers in data-driven and goal-oriented marketing. “It's really hard to start that journey without understanding who your customers are, having them documented and building a database of them, and understanding who you know and what they need from there,” Smith says. “Once you understand who your customer is, who is that ideal customer, then when you marry that up with the goals of your business like your revenue goals and your inventory goals or whatever, then you can then you can start to put a path together.”

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own. 

Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!

(music licensed from www.jukedeck.com)