The keys to business success for an award-winning disability-owned small business

On today’s SBAM Weekly Podcast, Michael Rogers talks with Justin Caine, the owner of Good Fruit Video, recently recognized by Michigan Celebrate Small Business as the Disability-Owned Small Business of the Year. Caine discusses the importance of video marketing and his journey as a business owner with a disability. He highlights the power of video for engaging audiences and conveying information effectively, stating that "when you are hearing something and you're seeing it at the same time, that's just doubling the power of what's going on." Regarding his award and efforts to improve disability awareness, Keane says "My whole goal when I started was to be successful despite being a person with disabilities. As time went on, I  recognized that actually being a person with a disability was not a negative thing, it was a differentiator." 

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own. 

Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!

(music licensed from www.jukedeck.com)