There’s no pits in this cherry industry success story

On today’s program, Michael talks with Bob Sutherland, president of Cherry Republic, a company recognized as one of Michigan's great small business success stories. Cherry Republic is also a VIP member of the Small Business Association of Michigan. Cherry Republic's mission is to capture Michigan's greatest fruit, specifically the Montmorency red tart cherry, and transform it into various products. They deeply commit to this, aiming to capture the essence of Michigan in the design, appearance, and artwork of their stores. “You know, we've got a million trees in Leelanau County alone,” he says. “And it's a really special fruit because it can go sweet, tart, savory, umami, that special Japanese word that's mouth rounding, spicy. So, it really goes with so many flavors, and it's one of those rare cherries that you can really cook with, but it also tastes great fresh.”

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own. 

Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!

(music licensed from www.jukedeck.com)