EP 274. Hire for Character, Train for Skill: Randy Hurtado’s Blueprint for Building a Rockstar Roofing Team

In this episode, I sit down with Randy Hurtado, a respected roofing industry leader and founder of a top-rated roofing company with over 1,000 five-star Google reviews. Before building one of the most trusted teams in roofing, Randy spent years in the corporate world—where he learned that fulfillment doesn’t come from serving systems, but from serving people.

Randy shares the pivotal mindset shift that helped him grow a successful company rooted in integrity, culture, and service. We talk about why he hires former firefighters, teachers, and even radiologists—and trains them from scratch—rather than bringing in seasoned salespeople with bad habits.

His philosophy? Hire for character. Train for skill.

We also dive into what it really takes to build a strong company culture, why he loses sleep over a single negative review, and how leaders should take ownership when a team member doesn’t succeed. If you’re a roofing contractor or business owner looking to build a team that lasts, this episode will give you a fresh perspective on leadership, hiring, and how to serve your customers at the highest level.