Episode Transcript
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Speaker 1 (00:14):
Today marks the 14th
anniversary of me and Cassie
becoming entrepreneurs, and backduring those times, nothing was
more important than the desirethat we had to be able to
control and create our ownreality.
We were tired of working forother people, not making a lot
(00:37):
of money and basically wastingour life away.
Where there was things that wewanted to do and accomplish that
we knew if we continued downthe path that we were on, we
were never going to be able tosucceed to do those things.
And so, dropping Gassie off atFred's Cafe so she could do her
bartending gig, she said let'sstart our own business.
(01:01):
And that started off the pathof where we are today.
That desire has always existedand it's massively important
right.
It started off with can we makeenough money to where we can
have a house, a car, be able togo on vacations, really just
(01:22):
sustain life, to go on vacationsreally just sustain life?
Then it became can we have abusiness that we enjoy running,
not just about making moneyright, doing things that we
actually enjoy doing?
Then it became the desire toactually be inside of real
estate investing, knowing thatthat was something that both of
(01:45):
us adamantly wanted to do andachieve in our lifetimes.
So the desire to learn aboutwholesaling real estate became
the number one desire that weboth had as entrepreneurs.
And then it became the desireto be able to succeed, maybe a
certain deal volume or dollarvolume that we wanted to have
(02:07):
inside of our business, to beable to scale the business to a
certain degree, to where weweren't sitting in each and
every seat.
Now, to this day, I still havedesires in business.
I had the desire to grow andachieve goals that I have set
for myself, whether way earlierin life or now, after being an
(02:31):
entrepreneur for 14 years, thosegoals have somewhat changed.
They've become bigger andbetter goals, because the
reality has set in that it's notabout can we succeed, it's what
does success actually look like?
How far can we push ourselvesto succeed?
But along the way, what had toexist was not just desire.
(02:57):
It had to be the discipline,the discipline to show up, the
discipline to put in the workday in and day out, but then
also the discipline to do thingsthe right way, the discipline
to not give up when thingsstarted going south right, when
things go wrong.
That should be an expectationas an entrepreneur.
(03:21):
So today we're going to talkabout the difference between
having a desire for somethingbut also having the discipline
to accomplish it as anentrepreneur.
Because, quite frankly, I thinkthe majority of entrepreneurs
have the desire to achievesomething, but they look at it
in such short runways.
(03:43):
Right?
I have a desire to not work atmy W-2 anymore.
I have a desire to take care ofmy family running my own
business.
I have a desire to get intowholesale and real estate.
It's what I want to do.
I want nothing more than that.
That's such a short-term way ofthinking about being an
entrepreneur.
It's not about what you coulddo in 2025.
(04:06):
It's about are you able tocontinue doing this in 2030,
2035, 2040?
Because that's really what youneed to be looking at and that
is where discipline becomes themost crucial part of being an
entrepreneur.
I talk about it all the time,especially in my videos
consistent as a tree and I saidon the last time I talked about
(04:28):
consistent as a tree I somewhatget offended when people say
that my greatest skillset is myconsistency, because I feel like
it takes away some of theskills that I have developed,
whether in wholesaling or as anentrepreneur.
But now I look at it and I goHonestly, it's one of the
(04:49):
greatest compliments anyone cangive you as an entrepreneur,
because it's where most peopleactually fail is having that
discipline and having thatconsistency to show up day in
and day out and have thediscipline to do the necessary
actions to achieve the resultsthat you desire.
See, lead generation is thefoundation for a wholesaling
(05:14):
business.
Most wholesalers lack thediscipline to consistently be
generating leads for variousdifferent reasons Budget gets
tight, let's cut leads.
We have too many deals undercontract, let's cut back on
leads.
This is areas where wholesalersconsistently make mistakes.
(05:37):
They look at it and it's hardto have that discipline to say
our wholesaling business isgoing to be generating leads day
in and day out.
And the reason why is because,moving on to the heartbeat of
your wholesaling organization,is acquisitions.
Having the discipline to followup with each and every lead,
(05:59):
having the discipline to look ata lead even when things might
not be going right and when youknow the answer is a no from the
seller, moving that lead todead lead and truly being able
to look at your CRM and sayingwhat money-making opportunities
do I have sitting in front of me?
See, when it comes to havingstandard operating procedures
(06:23):
inside of your wholesalingbusiness.
It requires you, the owner, tohave the discipline to follow
those procedures, not look at itand say, well, I'm the owner,
I'm the entrepreneur, I can makewhatever decision I want,
because that is where failurebegins.
Discipline is where successstarts and lies in.
(06:47):
You have to be consistentlydisciplined inside of your
business and then when it moveson to dispositions this is where
the money is truly made insideof your business, establishing
those long-term relationshipswith your end buyers.
Are you taking care of them?
Do you have the discipline tomake sure that you are always
(07:12):
taking care of those end buyersso your wholesale business can
still exist five years from now,10 years from now?
This is where you really needto internally look at yourself
and say is my desire strongenough to have that discipline
(07:33):
for a week, a month, a year, adecade?
Because if so, then you willsucceed.
But when you think about thathaving the discipline when
things get hard, when thingsaren't looking right, are you
going to be disciplined enoughto say this is my new job?
See, entrepreneurs want tocreate their own business so
(07:56):
they don't have a job anymore,but you will always have a job.
You're running your business.
That is your responsibility.
You are setting the standardand the culture for your own
company.
See, the majority of us we comefrom another organization,
another job, where the culturewas already pre-existing.
(08:17):
We stepped in.
The standard operatingprocedures were already there,
they were handed to us and theywere taught to us in our
training, and so it's easy forus to follow that.
It's another to be the one thatestablishes it and then has the
discipline to make that areality inside of your
organization.
(08:38):
Even if you're a solopreneurdoing everything yourself, you
still have to have procedures,processes and have the
discipline to follow those dayin and day out.
See, the desire can alwaysexist.
This is why you will see peoplesay I've been wanting to get
(09:01):
into wholesaling for years.
I've attempted wholesaling foryears.
It's the discipline to do thenecessary actions day in and day
out.
And every single time I talk toa failed wholesaler or someone
that is failing in wholesaling,I can point back to specific
(09:22):
actions that they chose wherethey decided I'm going to lack
discipline right now.
I'm going to make that choicebecause it's hard.
Being an entrepreneur is hard.
That is the decision that youare making, that you are going
(09:42):
to make those hard decisionsbecause, in the long run, your
business will be better for it.
So I'm assuming, if you'relistening to this at this point,
you have the desire to besuccessful.
It is what you want, probablymore than anything.
Truly ask yourself do I havethe discipline to do this day in
(10:08):
, day out, no matter what?
Will I consistently generateleads?
Will I consistently talk to thesellers, follow up and make the
necessary choices that I needto make, no matter what that
outcome is?
When I call a seller and theirbest option is to hire a realtor
(10:29):
and list the property on theMLS, am I going to say that,
even though I'm investing mylast dollars in that lead?
Because that should be theculture of your organization,
because in the long run,whatever you need today will be
slightly irrelevant.
The needs that I had in 2015, Ican't even remember the needs
(10:54):
and the absolute crushing stressand pressure that was on me in
2019 and 2020 feel like anafterthought at this point.
And it all started when weprioritized discipline inside of
our business.
It's not just about showing up.
It's about the ability to makesplit-second decisions to where.
(11:20):
This is how we always respondto these situations and when you
do that, that is how you canseparate yourself from that seat
, delegate out to someone elseand they can replicate you
inside of your business.
Because you have already said,this is how my company responds
(11:40):
to each and every situation.
So, even if you are all byyourself inside of your business
, start thinking like that allby yourself inside of your
business.
Start thinking like that it'san honor to be able to be an
entrepreneur for 14 years.
This is always one of the mostfavorite days of the year for
both myself and Cassie.
It feels hard to believe, butthen, when I really think about
(12:03):
it, it's hard for me to evenremember what life was like
before I wrote myself mypaycheck.
Show me some love, like today'svideo.
Let me know where you are inyour entrepreneurial journey in
the comments.
Appreciate you guys.
We'll see you guys tomorrow.