August 8, 2025 • 17 mins
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Hello and welcome to the King Closer Reacts.
I am the King Closer, rj BatesIII.
This is the series where I sitdown and I watch a bunch of
those goofy TikToks Reels andYouTube shorts.
See if I agree or disagree.
Let's get into our first video.
Speaker 2 (00:22):
PPC and PPL are the ones that get compared a lot.
To be honest, there's no morereason that PPC and PPL should
be compared than comparing PPLand direct mail or PPL and cold
calling.
They're no more similar.
But people just seem to thinkthey're similar because they're
like internet or maybe becausethey both have like the two P's
in the name and they're similar.
Speaker 3 (00:39):
I don't know.
I go back to the certainparties benefit from this
confusion because everybodywants a PPC quality lead or an
SEO quality lead, because theyare widely renowned as the
highest level of motivation, thehighest quality.
So, again, if that's what youthink you're getting, you're
probably in for a surprise.
Speaker 1 (01:02):
I don't get it.
I don't get where, all of asudden, we decided as an
industry that we need to startshitting on PPL and comparing it
to PPC and then literally saythings like this that are
completely misleading.
For example, property leadsabsolutely sells you PPC and SEO
(01:25):
quality leads because that'sliterally where they're
generating their leads from.
Propertyleads has a large SEOspider web all across the United
States where they aregenerating SEO leads and selling
them to you where you pay perlead and selling them to you
where you pay per lead.
You don't have to go createyour own SEO.
(01:47):
You can lean on what PropertyLeads has been building for
years Now.
In regards to the other PPC orPPL companies, like Speed to
Lead and LeadZolo, do they havePPC quality leads?
Yes.
Do they have SEO quality leads?
Yes.
Do they also sell you otherthings where it comes from
Facebook, cold calling, sms?
(02:09):
Absolutely.
However, what I will tell youis the difference is that on
speed lead, you will actuallysee where was the lead generated
prior to you purchasing.
So if you only want PPC qualityleads or SEO leads, you can only
buy those.
You can choose that.
However, on PPC, what youcannot do is turn down any leads
(02:34):
that you don't want.
So, for example, for the leadsthat come in and they want full
retail, or the fake leads, youdon't get refunds and you also
don't get to turn those down.
But on PBL you can.
You can look on themarketplaces and you can say I
don't want to buy that lead.
That person wants to upgradetheir house and their house is
(02:55):
fully renovated in the past twoyears.
I don't want to buy that lead.
So you're right, this is not acomparison.
Pbl is better than running yourown PPC, and it's undeniable,
because PBO is the only leadgeneration out there where you
have a refund policy and it'sthe only lead generation out
there where you can pick andchoose which leads you want,
(03:16):
based off the motivation, theproperty condition, how long
they've owned it prior to evenspending a dollar on the lead.
Speaker 5 (03:23):
Wholesaling real estate is often pitched as this
gateway into the real estateindustry.
You can make tons and tons ofmoney doing it, which is true.
But unfortunately wholesalingrelies almost entirely on
bringing in deals.
Which is by far the hardestpart of real estate investing
it's finding those deals in thefirst place.
Once you find a great deal,it's often pretty easy to find
money for it, at least relativeto actually finding that deal in
(03:45):
the first place.
This isn't to say thatwholesaling can't be very
lucrative, because it definitelycan be and it can be a good way
to start.
But you have to be willing toput in a ton of work to actually
find these deals to start withand then actually get that
pipeline going.
But really, once you get a gooddeal pipeline going, you're
probably going to want to startinvesting in a lot of these
deals and you won't really bewholesaling anymore.
In any event, wholesaling isnot easy.
It takes a lot of work.
(04:06):
You can make money doing it,but don't expect it to be some
walk in the park.
Follow for more.
Speaker 1 (04:15):
What's his point?
I don't understand.
So wholesaling is hard that'swhat he's saying.
Because you have to find greatdeals.
Correct, because you have tofind great deals.
Correct, you do need to findgreat deals.
But if you don't do that, whereare you going to get the deals
to invest your money in?
(04:36):
Yes, finding money is easy.
Finding private money lenders,hard money lenders, lenders in
general, is extremely easy.
That is not a difficult part ofreal estate investing
whatsoever.
But I don't understand theprocess here.
Even if you're a flipper or alandlord, you still have to find
the deals to invest the moneyin.
So, yes, wholesaling is thegateway into that, because
(04:59):
you're eliminating all of theliability on the backside right,
the liability of what happensif this property requires more
rehab, what happens if somethinggoes wrong with the property?
What happens if the propertygets vandalized?
What happens if the house burnsdown.
There's a lot of liability thatcomes along with owning the
(05:19):
real estate.
That's the part that getseliminated with wholesaling.
So, finding a great deal nomatter what you do in real
estate investing, you still haveto find the great deals, even
if you're just buying fromanother wholesaler.
Speaker 6 (05:33):
PPL is nice because it allows you to be able to buy
PPC leads where that's inboundmarketing right.
Let's be honest with what thatis.
It's somebody reaching out toyou to buy their property.
That means they are motivatedto sell Now.
They want to.
They want to sell now, withinthe next 30 days.
They have a reason to sellversus cold calling or outbound
(05:54):
marketing.
They're just saying, yeah, Imight sell if the price is right
, or I might sell next year whenmy daughter goes off to college
where, then?
This is what I teach mystudents.
The number of touches you haveto do for a cold call lead is in
the hundreds, because you'refollowing up with them month
after month.
You're hoping that they answerthe phone, you're dialing them
(06:14):
multiple times and then it'sfinally.
You nurture them a year laterand they might sell their
property to you.
Versus PPC or PPL, that lead isgoing to be much more expensive
, right?
Cold calling $35 to $50 costper lead is what you're going to
spend.
If you have a multi-line dialerand you've got a VA and skip
tracing all that stuff, ppc orPPL you might be between 200 to
(06:37):
$400, depending on the marketyou're in.
Yes, it is 10 times moreexpensive for that lead for PPL
PPL is nice, jeremy, you were onit.
Speaker 1 (06:47):
You were right there, buddy.
You were so close to being yesand then you fucked it up.
See, here's the thing.
He's right Cold calling doescost you somewhere.
Let's go even cheaper $20 to$40 per lead.
Guess how much I pay per leadon PBL $30.
(07:11):
It's the same and he'sabsolutely right.
Cold calling, hundreds oftouches, voicemails and VAs and
multi-line dialers and just dataout the ass.
Pbl, swipe $30, boom answercontract.
(07:31):
It doesn't cost more unless youmake the decision that you're
going to limit yourself to onespecific area and then you have
to pay more.
But if you cast a wider net,what gets?
A little bit harderDispositions?
It takes a little bit harderDispositions.
It takes a little bit of timetill you build those
(07:51):
relationships with the endbuyers in those new markets to
you.
But your cost per lead is $30.
It's a lot easier to look at aseller and say Mr and Mrs Seller
, your house is in the middle ofnowhere.
I can't really help you unlessyou give me a lot more time to
(08:13):
locate end buyers.
This is where the transparencycomes in.
The lack of competition comesin and your average cost per
contract is so low that yourwholesaling business is
basically doing stupid profit.
Speaker 4 (08:28):
Because once you wholesale a deal, you make your
15 grand assignment and that'sit.
You got to go get another one.
Exactly you know what I mean.
So that's why I'm big on thelease option.
And you're getting somebody achance to buy a house when they
couldn't have.
Because the thing is, whilethey're renting with random
landlords, the landlord can justsay, well, I'm not going to
renew your lease, exactly, yeah,I'm not going to sell.
(08:50):
I'm not going to sell, I'mdesigned to sell it to somebody
else.
Speaker 1 (08:55):
Yes, there are absolute benefits to having home
ownership, lease options,rental properties, seller
finance.
You controlling an assetabsolutely can feed your family
and build that income for thelong haul and you make a lot
more money.
But with each grass is greeneron the other side, there's
(09:19):
always a downside.
So you could take the downpayment on a lease option, start
collecting the monthly paymentsand those buyers slash tenants,
whatever you want to refer tothem as could destroy the
property and then say we're outand they move along.
Now you have to rehab theproperty.
(09:39):
Now you have to come cash outof pocket in order to get the
property to the point where youcan sell it again and get
another down payment.
There's always a downside tothat.
Sell it again and get anotherdown payment.
There's always a downside tothat.
The other thing is is when youdo a lease option, yes, you get
that initial payday andhopefully, if everything goes
right, you get an additionalpayday when they actually
exercise their option topurchase the property.
(09:59):
But along the way, you're goingto be receiving a lot smaller
payments and that cashflowdoesn't really go far.
So, just like in a wholesalebusiness, you're always chasing
the next transaction.
Ultimately, as a business owner.
It's up to you to make thedecision on what type of
business you want to run.
There are plenty of people thatI know out there that make
(10:20):
great money doing lease options,but primarily they are focused
on lease options.
There are plenty of people thatI know that make great money
wholesaling and, yeah, weaverage $15,000 a transaction,
but it's easy for us, especiallyin 2025, with the softwares and
the lead generation that exists, for us to constantly be
getting deals each and every day.
Speaker 7 (10:42):
If you're trying to like build a sustainable
business just doing PPL, I don'tthink that's like probably a
long-term solution.
Yeah, well, we're running a PPCcampaign for you, dude.
That's what I'm saying.
Like they do, they can't evenhold a candle to having a
targeted, dedicated PPC.
What can't hold a candle.
Ppl yeah Cause PPL.
(11:03):
You're just.
You're reaching in the bargainbin and seeing what you pull out
.
You're reaching in the bargainbin and seeing what you pull out
.
You might get lucky, but whenyou have a dedicated person
that's changing it and refiningit and suiting it to what you
need too, it makes a massivedifference.
Speaker 1 (11:16):
All roads lead All right, listen, I love Rich and
Brent.
They're my friends.
Rich, I know that you've tastedPPL before.
I've seen you close deals usingPPL.
Brent, I know you've used PPL.
In fact, I know that your tasteof using PPL is what led to you
(11:37):
eventually starting your ownPPC campaigns for your community
.
We had that conversation, so Iknow that you guys see the value
in PPL.
What I don't agree with is whydo we have to make this
comparison now for PPC to PPL?
See, ppc has always existedright and inside of our industry
(11:59):
we have always just acceptedthat, whatever the mainstream
lead generation was, this iswhat we should do.
Right Back in the day it wascold calling, we all pulled
lists, we all did skip tracing,we all had multi-line dialers
and we all hired virtualassistants.
And then we transitioned tothings like direct mail, rvms,
(12:21):
cold texting.
And now PPL exists and we'remaking this comparison to PPC
and saying we should run our ownPPC or we should hire someone
like Brent to run a PPC campaign, for us to literally do the
exact same thing that PBLalready does for our business,
which is, bring us a motivatedseller that has raised their
(12:44):
hand and say I want to sell myhouse.
Now let's compare thedifferences right.
I've talked about some of themalready on here.
But PPC there's no refundpolicy.
Pbl is the only lead generationout there that has a refund
policy.
And then, in regards to whatRich says, where we're reaching
in to the bargain bin, all right, well, let's talk about that
(13:06):
for a second.
I can sit down right now and Ican go see every lead that
exists on LeadZolo andSpeedLeads marketplace.
Now, before I give $1 to eitherone of those companies, I can
see the seller's motivation, theproperty condition, how long
(13:27):
they've owned it, what theirtimeline for wanting to sell is,
what location it is in, whatthe average comps are and how
many buyers are in the area.
You will never be able to getthat through a PPC campaign
right.
You're going to set yourparameters and whatever comes in
is what comes in.
But before I give $1, I knowall of that I'm not reaching
(13:51):
into the bargain bin, I'mreaching in and I'm grabbing the
fucking Rolex of leads.
I know exactly if my seller ismotivated, the property
condition, how long they want tosell, and I can target those
very specifically and go in andsay that's my lead, that's the
one I want.
This is the power of PPL Now.
(14:13):
At any point in time, I canmove lightning fast on my
decision-making process.
Let's talk about property leads, for example.
I could go in today and I cansay for 30 leads, I want
nationwide exclusive leads.
But say I talk to a buyer andthat buyer says I really need
(14:34):
properties in Amarillo Texas.
I'm looking to buy five in thenext month.
I can go into my property leadsaccount.
I can change the campaign fromnationwide exclusive for $30.
And I can say I only want leadsin Amarillo Texas and I will
set my bid on how much I'mwilling to pay for those leads.
(14:56):
Now say I have another buyerthat says I want to buy all
across the state of Missouri.
I can also change from AmarilloTexas to the entire state of
Missouri and each one of thosecomes with a different expense
Nationwide being the cheapest,statewide being the next and the
(15:16):
most expensive being countywide.
But these are the decisionsthat I can make as a business
owner and I don't have to go tomy PPC campaign manager and have
them set it up and figure outwhat leads are going to work,
what taglines and headlines andkeywords, and of that, no, the
people that have dedicated theirlives to doing this, already
(15:38):
have that set up.
So, with a simple swipe of mycredit card and lightning fast
decisions, I can change mycampaigns and get the leads that
I need, and I can utilize themarketplaces on LeadZolo and
Speed2Lead and know exactlywhich leads I want, based off of
motivation, property conditionand the location.
In my opinion, there is nocomparison.
(16:00):
Ppl is the best and it's whatwe solely use.
Rich talks about PPL cannot belong-term sustainable.
Well, we've been using it since2021, highly successful.
We've been doing only PPL forthe past 18 months.
My question to the masses ishow long do we need to succeed
(16:21):
using only PPL before it becomesthe norm of?
This is what we should be doingin this industry.
Let me know in the comments.
All right, guys, that's ourepisode of the King Closer
Reacts.
Hope you enjoyed it, becauseright now, I'm on a bus in St
Louis, missouri, with 19,13-year-olds playing hockey.
(16:44):
We're going to be playing agame Sunday morning.
There's going to be no showersafter the game, they're going to
reek of hockey and I'm going tobe stuck in a bus for 12 and a
half hours.
So enjoy your weekend, becauseI'm sure I'm thoroughly enjoying
mine right now, show me somelove.
Like the video.
(17:05):
We'll see you guys, tomorrow.
Hello and welcome to the King Closer Reacts.
I am the King Closer, rj BatesIII.
This is the series where I sitdown and I watch a bunch of
those goofy TikToks Reels andYouTube shorts.
See if I agree or disagree.
Let's get into our first video.
Speaker 2 (00:22):
PPC and PPL are the ones that get compared a lot.
To be honest, there's no morereason that PPC and PPL should
be compared than comparing PPLand direct mail or PPL and cold
calling.
They're no more similar.
But people just seem to thinkthey're similar because they're
like internet or maybe becausethey both have like the two P's
in the name and they're similar.
Speaker 3 (00:39):
I don't know.
I go back to the certainparties benefit from this
confusion because everybodywants a PPC quality lead or an
SEO quality lead, because theyare widely renowned as the
highest level of motivation, thehighest quality.
So, again, if that's what youthink you're getting, you're
probably in for a surprise.
Speaker 1 (01:02):
I don't get it.
I don't get where, all of asudden, we decided as an
industry that we need to startshitting on PPL and comparing it
to PPC and then literally saythings like this that are
completely misleading.
For example, property leadsabsolutely sells you PPC and SEO
(01:25):
quality leads because that'sliterally where they're
generating their leads from.
Propertyleads has a large SEOspider web all across the United
States where they aregenerating SEO leads and selling
them to you where you pay perlead and selling them to you
where you pay per lead.
You don't have to go createyour own SEO.
(01:47):
You can lean on what PropertyLeads has been building for
years Now.
In regards to the other PPC orPPL companies, like Speed to
Lead and LeadZolo, do they havePPC quality leads?
Yes.
Do they have SEO quality leads?
Yes.
Do they also sell you otherthings where it comes from
Facebook, cold calling, sms?
(02:09):
Absolutely.
However, what I will tell youis the difference is that on
speed lead, you will actuallysee where was the lead generated
prior to you purchasing.
So if you only want PPC qualityleads or SEO leads, you can only
buy those.
You can choose that.
However, on PPC, what youcannot do is turn down any leads
(02:34):
that you don't want.
So, for example, for the leadsthat come in and they want full
retail, or the fake leads, youdon't get refunds and you also
don't get to turn those down.
But on PBL you can.
You can look on themarketplaces and you can say I
don't want to buy that lead.
That person wants to upgradetheir house and their house is
(02:55):
fully renovated in the past twoyears.
I don't want to buy that lead.
So you're right, this is not acomparison.
Pbl is better than running yourown PPC, and it's undeniable,
because PBO is the only leadgeneration out there where you
have a refund policy and it'sthe only lead generation out
there where you can pick andchoose which leads you want,
(03:16):
based off the motivation, theproperty condition, how long
they've owned it prior to evenspending a dollar on the lead.
Speaker 5 (03:23):
Wholesaling real estate is often pitched as this
gateway into the real estateindustry.
You can make tons and tons ofmoney doing it, which is true.
But unfortunately wholesalingrelies almost entirely on
bringing in deals.
Which is by far the hardestpart of real estate investing
it's finding those deals in thefirst place.
Once you find a great deal,it's often pretty easy to find
money for it, at least relativeto actually finding that deal in
(03:45):
the first place.
This isn't to say thatwholesaling can't be very
lucrative, because it definitelycan be and it can be a good way
to start.
But you have to be willing toput in a ton of work to actually
find these deals to start withand then actually get that
pipeline going.
But really, once you get a gooddeal pipeline going, you're
probably going to want to startinvesting in a lot of these
deals and you won't really bewholesaling anymore.
In any event, wholesaling isnot easy.
It takes a lot of work.
(04:06):
You can make money doing it,but don't expect it to be some
walk in the park.
Follow for more.
Speaker 1 (04:15):
What's his point?
I don't understand.
So wholesaling is hard that'swhat he's saying.
Because you have to find greatdeals.
Correct, because you have tofind great deals.
Correct, you do need to findgreat deals.
But if you don't do that, whereare you going to get the deals
to invest your money in?
(04:36):
Yes, finding money is easy.
Finding private money lenders,hard money lenders, lenders in
general, is extremely easy.
That is not a difficult part ofreal estate investing
whatsoever.
But I don't understand theprocess here.
Even if you're a flipper or alandlord, you still have to find
the deals to invest the moneyin.
So, yes, wholesaling is thegateway into that, because
(04:59):
you're eliminating all of theliability on the backside right,
the liability of what happensif this property requires more
rehab, what happens if somethinggoes wrong with the property?
What happens if the propertygets vandalized?
What happens if the house burnsdown.
There's a lot of liability thatcomes along with owning the
(05:19):
real estate.
That's the part that getseliminated with wholesaling.
So, finding a great deal nomatter what you do in real
estate investing, you still haveto find the great deals, even
if you're just buying fromanother wholesaler.
Speaker 6 (05:33):
PPL is nice because it allows you to be able to buy
PPC leads where that's inboundmarketing right.
Let's be honest with what thatis.
It's somebody reaching out toyou to buy their property.
That means they are motivatedto sell Now.
They want to.
They want to sell now, withinthe next 30 days.
They have a reason to sellversus cold calling or outbound
(05:54):
marketing.
They're just saying, yeah, Imight sell if the price is right
, or I might sell next year whenmy daughter goes off to college
where, then?
This is what I teach mystudents.
The number of touches you haveto do for a cold call lead is in
the hundreds, because you'refollowing up with them month
after month.
You're hoping that they answerthe phone, you're dialing them
(06:14):
multiple times and then it'sfinally.
You nurture them a year laterand they might sell their
property to you.
Versus PPC or PPL, that lead isgoing to be much more expensive
, right?
Cold calling $35 to $50 costper lead is what you're going to
spend.
If you have a multi-line dialerand you've got a VA and skip
tracing all that stuff, ppc orPPL you might be between 200 to
(06:37):
$400, depending on the marketyou're in.
Yes, it is 10 times moreexpensive for that lead for PPL
PPL is nice, jeremy, you were onit.
Speaker 1 (06:47):
You were right there, buddy.
You were so close to being yesand then you fucked it up.
See, here's the thing.
He's right Cold calling doescost you somewhere.
Let's go even cheaper $20 to$40 per lead.
Guess how much I pay per leadon PBL $30.
(07:11):
It's the same and he'sabsolutely right.
Cold calling, hundreds oftouches, voicemails and VAs and
multi-line dialers and just dataout the ass.
Pbl, swipe $30, boom answercontract.
(07:31):
It doesn't cost more unless youmake the decision that you're
going to limit yourself to onespecific area and then you have
to pay more.
But if you cast a wider net,what gets?
A little bit harderDispositions?
It takes a little bit harderDispositions.
It takes a little bit of timetill you build those
(07:51):
relationships with the endbuyers in those new markets to
you.
But your cost per lead is $30.
It's a lot easier to look at aseller and say Mr and Mrs Seller
, your house is in the middle ofnowhere.
I can't really help you unlessyou give me a lot more time to
(08:13):
locate end buyers.
This is where the transparencycomes in.
The lack of competition comesin and your average cost per
contract is so low that yourwholesaling business is
basically doing stupid profit.
Speaker 4 (08:28):
Because once you wholesale a deal, you make your
15 grand assignment and that'sit.
You got to go get another one.
Exactly you know what I mean.
So that's why I'm big on thelease option.
And you're getting somebody achance to buy a house when they
couldn't have.
Because the thing is, whilethey're renting with random
landlords, the landlord can justsay, well, I'm not going to
renew your lease, exactly, yeah,I'm not going to sell.
(08:50):
I'm not going to sell, I'mdesigned to sell it to somebody
else.
Speaker 1 (08:55):
Yes, there are absolute benefits to having home
ownership, lease options,rental properties, seller
finance.
You controlling an assetabsolutely can feed your family
and build that income for thelong haul and you make a lot
more money.
But with each grass is greeneron the other side, there's
(09:19):
always a downside.
So you could take the downpayment on a lease option, start
collecting the monthly paymentsand those buyers slash tenants,
whatever you want to refer tothem as could destroy the
property and then say we're outand they move along.
Now you have to rehab theproperty.
(09:39):
Now you have to come cash outof pocket in order to get the
property to the point where youcan sell it again and get
another down payment.
There's always a downside tothat.
Sell it again and get anotherdown payment.
There's always a downside tothat.
The other thing is is when youdo a lease option, yes, you get
that initial payday andhopefully, if everything goes
right, you get an additionalpayday when they actually
exercise their option topurchase the property.
(09:59):
But along the way, you're goingto be receiving a lot smaller
payments and that cashflowdoesn't really go far.
So, just like in a wholesalebusiness, you're always chasing
the next transaction.
Ultimately, as a business owner.
It's up to you to make thedecision on what type of
business you want to run.
There are plenty of people thatI know out there that make
(10:20):
great money doing lease options,but primarily they are focused
on lease options.
There are plenty of people thatI know that make great money
wholesaling and, yeah, weaverage $15,000 a transaction,
but it's easy for us, especiallyin 2025, with the softwares and
the lead generation that exists, for us to constantly be
getting deals each and every day.
Speaker 7 (10:42):
If you're trying to like build a sustainable
business just doing PPL, I don'tthink that's like probably a
long-term solution.
Yeah, well, we're running a PPCcampaign for you, dude.
That's what I'm saying.
Like they do, they can't evenhold a candle to having a
targeted, dedicated PPC.
What can't hold a candle.
Ppl yeah Cause PPL.
(11:03):
You're just.
You're reaching in the bargainbin and seeing what you pull out
.
You're reaching in the bargainbin and seeing what you pull out
.
You might get lucky, but whenyou have a dedicated person
that's changing it and refiningit and suiting it to what you
need too, it makes a massivedifference.
Speaker 1 (11:16):
All roads lead All right, listen, I love Rich and
Brent.
They're my friends.
Rich, I know that you've tastedPPL before.
I've seen you close deals usingPPL.
Brent, I know you've used PPL.
In fact, I know that your tasteof using PPL is what led to you
(11:37):
eventually starting your ownPPC campaigns for your community
.
We had that conversation, so Iknow that you guys see the value
in PPL.
What I don't agree with is whydo we have to make this
comparison now for PPC to PPL?
See, ppc has always existedright and inside of our industry
(11:59):
we have always just acceptedthat, whatever the mainstream
lead generation was, this iswhat we should do.
Right Back in the day it wascold calling, we all pulled
lists, we all did skip tracing,we all had multi-line dialers
and we all hired virtualassistants.
And then we transitioned tothings like direct mail, rvms,
(12:21):
cold texting.
And now PPL exists and we'remaking this comparison to PPC
and saying we should run our ownPPC or we should hire someone
like Brent to run a PPC campaign, for us to literally do the
exact same thing that PBLalready does for our business,
which is, bring us a motivatedseller that has raised their
(12:44):
hand and say I want to sell myhouse.
Now let's compare thedifferences right.
I've talked about some of themalready on here.
But PPC there's no refundpolicy.
Pbl is the only lead generationout there that has a refund
policy.
And then, in regards to whatRich says, where we're reaching
in to the bargain bin, all right, well, let's talk about that
(13:06):
for a second.
I can sit down right now and Ican go see every lead that
exists on LeadZolo andSpeedLeads marketplace.
Now, before I give $1 to eitherone of those companies, I can
see the seller's motivation, theproperty condition, how long
(13:27):
they've owned it, what theirtimeline for wanting to sell is,
what location it is in, whatthe average comps are and how
many buyers are in the area.
You will never be able to getthat through a PPC campaign
right.
You're going to set yourparameters and whatever comes in
is what comes in.
But before I give $1, I knowall of that I'm not reaching
(13:51):
into the bargain bin, I'mreaching in and I'm grabbing the
fucking Rolex of leads.
I know exactly if my seller ismotivated, the property
condition, how long they want tosell, and I can target those
very specifically and go in andsay that's my lead, that's the
one I want.
This is the power of PPL Now.
(14:13):
At any point in time, I canmove lightning fast on my
decision-making process.
Let's talk about property leads, for example.
I could go in today and I cansay for 30 leads, I want
nationwide exclusive leads.
But say I talk to a buyer andthat buyer says I really need
(14:34):
properties in Amarillo Texas.
I'm looking to buy five in thenext month.
I can go into my property leadsaccount.
I can change the campaign fromnationwide exclusive for $30.
And I can say I only want leadsin Amarillo Texas and I will
set my bid on how much I'mwilling to pay for those leads.
(14:56):
Now say I have another buyerthat says I want to buy all
across the state of Missouri.
I can also change from AmarilloTexas to the entire state of
Missouri and each one of thosecomes with a different expense
Nationwide being the cheapest,statewide being the next and the
(15:16):
most expensive being countywide.
But these are the decisionsthat I can make as a business
owner and I don't have to go tomy PPC campaign manager and have
them set it up and figure outwhat leads are going to work,
what taglines and headlines andkeywords, and of that, no, the
people that have dedicated theirlives to doing this, already
(15:38):
have that set up.
So, with a simple swipe of mycredit card and lightning fast
decisions, I can change mycampaigns and get the leads that
I need, and I can utilize themarketplaces on LeadZolo and
Speed2Lead and know exactlywhich leads I want, based off of
motivation, property conditionand the location.
In my opinion, there is nocomparison.
(16:00):
Ppl is the best and it's whatwe solely use.
Rich talks about PPL cannot belong-term sustainable.
Well, we've been using it since2021, highly successful.
We've been doing only PPL forthe past 18 months.
My question to the masses ishow long do we need to succeed
(16:21):
using only PPL before it becomesthe norm of?
This is what we should be doingin this industry.
Let me know in the comments.
All right, guys, that's ourepisode of the King Closer
Reacts.
Hope you enjoyed it, becauseright now, I'm on a bus in St
Louis, missouri, with 19,13-year-olds playing hockey.
(16:44):
We're going to be playing agame Sunday morning.
There's going to be no showersafter the game, they're going to
reek of hockey and I'm going tobe stuck in a bus for 12 and a
half hours.
So enjoy your weekend, becauseI'm sure I'm thoroughly enjoying
mine right now, show me somelove.
Like the video.
(17:05):
We'll see you guys, tomorrow.
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