November 5, 2025 • 21 mins
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:06):
Welcome back to the King Closers Formula.
I am the King Closer RJ Batesthe third, and today we are
going to be going over thetitanium operating system, the
nine principles of success.
Now, I'm just gonna go ahead andlet you guys know that if you've
been paying attention to thisYouTube channel or this podcast
(00:28):
for any period of time, you'veheard me talk about these things
before.
This is not unknown, this is notnew content, but I'm going to
continue to hammer this homebecause I believe these are the
foundation to us beingsuccessful as a nationwide
virtual wholesaler.
(00:48):
I'm going to continue hammeringthis home until I see each and
every one of you believing inthese nine principles to
success, because not only is itsomething that Cassie and I have
used in our journey over thepast decade of wholesaling
across the United States, buteven now we see it inside of our
(01:09):
partner inside of TitaniumUniversity, Nick Robbins and
Simma Robbins, where they cameto us as students at the final
ever titanium crucible, and theylistened to this.
And Nick, the other day, when hewas preparing for his speech at
element 22, he said, Dude, thenine principles of success are
(01:31):
literally my principles forsuccess as an entrepreneur.
He can look back at his entirecareer and see that each one of
these were the moments thatshifted his trajectory as a
successful or unsuccessfulentrepreneur.
So today I'm going to go throughthem.
I've never done it condensedinto one video.
(01:53):
It's always been individually.
We talked about these principlesof success.
So that's why I'm bringing it toyou today as one condensed
operating system.
Now we're going to start offwith principle number one.
And it's the one that normally Iend this with, but I want to
start this, which is create yourown reality.
That's principle number one.
(02:15):
What we mean by that is you canlook around and you can see
everybody else's level of whatthey consider successful or not
successful.
Some people, it's a hundredthousand dollars a month or a
certain amount of deals permonth, or maybe it's a certain
annual revenue or net profit.
Whatever that is, you have toset that metric, create that
(02:39):
reality that you want.
What do you actually want yourlife to look like?
See, some people look at it asthis is a specific dollar
amount.
Well, if that's the case, whatdoes your life look like?
I really want you to sit thereand say, what do I want my life
to look like?
What do I do with my time?
(02:59):
Who do I spend it with?
What is actually success?
Because ultimately it's notabout money.
Money is the tool that we makefrom wholesaling that should
then create the life that wewant.
Whether it's freedom of time togo golfing or a sport event or
(03:19):
just spending more time withyour loved ones, whatever that
looks like, you need to figureout what that reality is and
then reverse engineer it on howyou're going to create that
through wholesaling real estate.
Now, every single time we bringpeople inside of Titanium
University, I always talk aboutthis.
Doing deals should not be thereality that you want for
(03:43):
yourself.
That should be a minimumexpectation.
The analogy I've always used is7 Eleven does not high five when
someone comes in and buys gasfrom them.
That's just the expectationthat, of course, they're a gas
station, they're going to sellgas.
If you're a wholesalingoperation, of course, you're
(04:04):
going to wholesale properties.
It should be what do you do fromthe money that you make from
wholesale?
What does that life look like?
That is creating your ownreality.
Reverse engineer everything fromthat.
And then actually start livingthat out.
As entrepreneurs, I believe weare masochists.
(04:25):
We have a tendency to alwayswant to move on to what's next.
What else can we grow towards?
What is the new revenue metricor the deal per month that we
can get to or the net profitthat we can make?
Instead of looking at it andsaying, This is what I'm going
to do with that money.
This is the time freedom thatI'm going to have.
(04:46):
This is what I actually want mylife to look like.
So that's principle number one.
Create your own reality, reverseengineer everything from that.
Number two, burn it down.
There is so much noise on socialmedia.
There's so many people out theretelling you this is what you
should do for lead generation.
(05:06):
This is the script or theformula that you should be using
when you talk to sellers.
These are the softwares that youshould be using.
You should use this for comps orthis AI bought to comp.
There's all sorts of noise.
Here's the thing (05:19):
at some point in time, you are going to have
to burn it down and decide whoout there is running a business
that I want to mirror, that Iwant my business to look similar
to theirs, burn it down andfollow that one person.
And listen, I'm not saying ithas to be us because we might
(05:40):
not be running the business thatyou want to mirror, but you have
to find someone out there thatis already proven that if you
use these systems, if you usethis script, if you do things
this way, these are the resultsthat you can have.
And then follow and trust thatprocess.
That's what I mean by burn itdown.
(06:02):
If you're always trying to blendall of these different people's
processes and legion and systemsand scripts and all this
different stuff, it's reallyhard to make that successful and
work.
So find someone out there andsay that's the business that
(06:22):
they're running, that's what Iwant mine to look like.
Trust it and follow that oneperson and ignore the rest of
the noise that exists on socialmedia.
Number three, have a hedgehogconcept.
Now, you of course you guys haveheard me talk about this before,
but a hedgehog concept is verysimple.
It is where you can explain tosomeone that knows nothing about
(06:44):
what you're doing in thisindustry in one sentence what
your business does.
And if it doesn't fit inside ofthat sentence, you don't do it.
This is ignoring the shinyobject syndrome that exists for
entrepreneurs.
So for us, our hedgehog conceptis we are a nationwide virtual
wholesaler.
(07:05):
Outside of that, we don't do it.
So, no, we don't do novations,we don't do wholetails, we don't
flip houses, we don't buyrentals.
Titanium Investments is anationwide virtual wholesaler.
So we do marketing in all 50states.
We never go see the propertyprior to having it under
contract.
We do everything virtually frominside of our office.
(07:27):
And our exit strategy is we onlywholesale.
What this allows us to do is begreat at what we do instead of
being kind of good at a bunch ofdifferent exit strategies or
acquisition strategies.
Now, if we have a seller whofits a picture-perfect novation
or has a property that wouldmake a great wholetail, do we
(07:50):
pass on those deals?
Absolutely not.
But our hedgehog concept doesnot allow us to do those.
So what we do is we go inside ofour community, Titanium
University, and we find someonewhose hedgehog concept is doing
a novation or doing a wholetail,and we partner with them because
(08:10):
they're great at that.
And they're because of that, wedon't have to worry about
getting lost in a deal thatwe're not experts at.
(09:04):
Number four, consistent as atree.
This is where entrepreneursreally struggle.
Because as an entrepreneur, whathappens?
You no longer have somebodytelling you what you have to do
day in and day out.
You now are your own boss.
And so many people struggle withwaking up every single day and
(09:27):
saying, I'm going to pick thephone up, I'm going to call my
leads, I'm going to doeverything the right way.
I'm going to leave notes insideof my CRM.
I'm going to make sure that Ifollow all of my SOPs that I
have inside of my businessbecause you're now the boss.
No one there is holding youaccountable except for yourself.
(09:49):
So consistency is what reallyelevates your organization from
being average.
I feel like we have not ever hadthis amazing skill set that just
naturally came to us andelevated us above the
competition.
I feel like what hasdifferentiated us from the
(10:10):
competition is that we, by we, Imean myself and Cassie, since
they won, have consistentlyshowed up every single day.
Now, the reason why I use theanalogy consistent as a tree is
because when you look out in theworld and you pay attention to a
tree, you don't really notice itgrowing.
(10:31):
But at the end of the day, it'salways the plant that is the
tallest and lives the longest.
And that's what I want mybusiness to look like.
I don't want to have huge ebbsand flows where it's one month
we're making 500,000, then thenext month we're making 50,000.
I just want to consistently begrowing and one day have my
competition look around and say,where did that come from?
(10:55):
How did they get to the pointwhere they are?
And I feel like we're startingto get to that point right now
where people are starting totake notice and wonder, how did
we get to this point?
It's with consistency,consistently showing up every
single day and improving ourskill sets, making sure that we
stay laser focused on what we'redoing and becoming great at
(11:17):
wholesaling.
Number five, embrace moments.
There are going to be moments asan entrepreneur that really can
define your level of success orthat the lack thereof.
There's going to be times whereyour back's against the wall,
and you either choose to standup, go the extra mile, and make
(11:41):
sure that you get out on theother side better for it, or you
give up and you quit.
Your competition is more thanlikely going to give up.
You have a choice when thosemoments come to you're not going
to know when those moments are.
For us, it was 2020 when COVIDhappened.
(12:02):
We had a bunch of bad flipsgoing on.
What were we going to do?
Were we going to cower to thefact that for the first time in
our life that the world wasfacing a pandemic and the light
world as we knew it waschanging?
Or were we going to stand up andembrace that moment and say, we
refuse to give up?
That was the first 50-50-50.
(12:23):
That was a moment that we had toembrace and it changed the
trajectory of our business.
The second time was when we gotfired off of the TV show.
Majority of our team quit and wefound ourselves in a bad place
again.
That was the second 50-50-50.
Holding ourselves accountable byputting ourselves live on
YouTube and saying we are goingto embrace this moment, this
(12:46):
opportunity to change ourbusiness and make sure we do not
cower to the difficultcircumstances that stand in our
way right now.
And we embrace that moment andchange our business.
Number six, stop searching forunicorns.
This is in regards to thesystems that are always coming
(13:08):
available to us.
There's always going to be newlead generation softwares, new
comping softwares, disposoftwares.
When I talk about go out thereand burn it down, find someone
that's running a business rightnow that you want to mirror and
copy.
You should trust whateversystems exist out there and stop
(13:29):
searching for a unicorn becausethey don't exist.
So I get all the time, RJ.
Should I use speed elite, leadsolo, or property leads?
We use all three.
Why would you want me to make achoice for you when I've already
made a choice for me to use allthree?
(13:53):
Now think about that.
People will ask me, what aboutthese other PPL services?
And I'm not going to name thembecause I don't know if they're
good or not.
I have not used them because Ialready have three.
I know those three work.
We have more than enough leads.
I get asked all the time, haveyou tried out this new comping
(14:14):
software, this new disposoftware?
No, because what we're usingworks.
Why would I need to go searchfor a unicorn?
Stop doing that.
Trust what is already inexistence and believe that it
works.
Number seven, extreme ownership.
(14:34):
As an entrepreneur, there aregoing to be the times where you
make mistakes, you make a poordecision.
Now you can sit there and youcan point the blame at either a
lead generation software or a JVpartner or blame it on someone
else.
That was me in 2018, 2019, thebeginning of 2020, when things
(14:57):
weren't going great inside ofour business.
And when I read the book ExtremeOwnership, I realized there are
no bad teams, they're just badleaders.
And I was a bad leader at thattime.
See, most entrepreneurs theynever find themselves in a
position where they can actuallyadmit that to themselves.
You guys have got to find a wayto have extreme ownership inside
(15:20):
of your business and actuallysit there and live with the
results and find a way to movepast that and have that
ownership and accountability toyourself because you are the
boss.
There's no one else to answer.
Most people come from some sortof W-2 or job where it was easy
(15:40):
to point the blame to theleader.
Now you have made the decisionthat you are the leader.
So have extreme ownership ineverything that takes place
inside your business, whether ornot it's your fault or not, it
always is your ownership.
Number eight, excuse plus astory.
I learned this back when I wasworking at Pizza Hut, and we had
(16:05):
a leadership conference that wehad to go to as general
managers.
And excuse plus a story isbasically when something
happens, everyone will alwaystell you, here's the excuse.
Let me tell you my story.
And what you really should bedoing is saying, here's the
reason why something didn'thappen.
Now let's come up with asolution.
(16:25):
This goes this ties into theextreme ownership, and it's
difficult at times for us toactually look at everything that
goes on and say, Here's thereason, let's come up with a
solution.
But when I look at the timesthat we have changed our
business for the better andtaken a step forward, it always
(16:48):
started with us looking at thereason why we weren't where we
were and implementing asolution.
Every time I've seen us take astep backwards, it's because we
came up with an excuse plus astory.
As an entrepreneur, it's goingto be difficult for you to not
sit there and find an excuseplus a story.
It actually takes a lot ofdiscipline to always sit there
(17:10):
and come up with a solution.
It is really difficult.
It's one of the skills that mostsuccessful entrepreneurs find
early on.
And if you don't, you'll findyourself in a point where you
have to quit creating your ownreality.
You have to give up on yourdreams because you weren't able
to come up with a solution.
I believe as wholesalers, thisshould be one of the easiest
(17:33):
things that we do because bynature, what we're doing when we
talk to motivated sellers iscome up with solutions.
So start doing it for your ownbusiness.
And the last thing is numbernine, focus your habits.
These are the processes that youuse inside of your business.
We talk about the closersformula, how we talk to sellers,
(17:54):
the web formula, where in buyersbuy, how you comp and underwrite
the dispo formula, the fivesteps to how we dispo deals.
These are your processes, andthey should become habits inside
of your business.
Every single person inside ofyour organization should be able
to talk to a seller the exactsame way.
Comp and underwrite a deal theexact same way.
(18:17):
When you go to do dispositions,everybody should have the exact
same process.
If you're not at that point, youdo not have habits inside your
business.
If you do not have habits, youwill not have results that are
known to your business.
Like you won't know what's goingto take place.
(18:39):
And this is where we startspending more money and we don't
have known KPIs.
It's just going to be thiscluster of mixed results because
the habits do not exist insideyour business.
Now, this is hard when you'rewhen you're just starting
because normally you arelearning yourself.
And when you start bringingsomebody on and you have to
(19:01):
train them, it takes time foryou to develop the skill sets to
actually be able to trainsomebody.
So I believe every entrepreneurshould sit in each seat of the
organization for quite some timeto be able to develop the habits
before they can train and passthat on to someone else.
(19:22):
So, yes, that means each andevery one of you should be doing
acquisitions at some point intime, should be doing
dispositions, company andunderwriting, transaction
coordination, all the differentfundamental elements that are
needed to wholesale properties.
Create those habits, and thenyou can train someone else.
(19:42):
Now, those are the nine titaniumprinciples of success.
And like I said at thebeginning, these are the
principles that have the we havedeveloped inside of our
organization that I believe haveallowed us to survive over the
past decade.
But even using Nick and Sema asan example, prior to them even
(20:05):
getting into wholesale, whenthey were running their
marketing agency, it's the exactsame things that they were using
inside of their lives that wereable to allow them to sustain
being an entrepreneur.
I don't feel like this is solelyfor wholesaling.
I believe these nine principlesof success are what any
organization out there needs tosustain that success.
(20:28):
So we're going to keep hammeringthis home until we see you guys
using it inside of yourbusiness, create your own
reality, burn it down, hedgehogconcept, consistent as a tree,
embrace moments, stop searchingfor unicorns, extreme ownership,
excuse plus a story, and focusyour habits.
(20:49):
If you do those things, Ibelieve you will be a successful
entrepreneur.
Show me some love, like today'svideo.
Let me know if you guys areusing these things inside of
your business.
I love you guys, and we'll seeyou guys tomorrow.
Welcome back to the King Closers Formula.
I am the King Closer RJ Batesthe third, and today we are
going to be going over thetitanium operating system, the
nine principles of success.
Now, I'm just gonna go ahead andlet you guys know that if you've
been paying attention to thisYouTube channel or this podcast
(00:28):
for any period of time, you'veheard me talk about these things
before.
This is not unknown, this is notnew content, but I'm going to
continue to hammer this homebecause I believe these are the
foundation to us beingsuccessful as a nationwide
virtual wholesaler.
(00:48):
I'm going to continue hammeringthis home until I see each and
every one of you believing inthese nine principles to
success, because not only is itsomething that Cassie and I have
used in our journey over thepast decade of wholesaling
across the United States, buteven now we see it inside of our
(01:09):
partner inside of TitaniumUniversity, Nick Robbins and
Simma Robbins, where they cameto us as students at the final
ever titanium crucible, and theylistened to this.
And Nick, the other day, when hewas preparing for his speech at
element 22, he said, Dude, thenine principles of success are
(01:31):
literally my principles forsuccess as an entrepreneur.
He can look back at his entirecareer and see that each one of
these were the moments thatshifted his trajectory as a
successful or unsuccessfulentrepreneur.
So today I'm going to go throughthem.
I've never done it condensedinto one video.
(01:53):
It's always been individually.
We talked about these principlesof success.
So that's why I'm bringing it toyou today as one condensed
operating system.
Now we're going to start offwith principle number one.
And it's the one that normally Iend this with, but I want to
start this, which is create yourown reality.
That's principle number one.
(02:15):
What we mean by that is you canlook around and you can see
everybody else's level of whatthey consider successful or not
successful.
Some people, it's a hundredthousand dollars a month or a
certain amount of deals permonth, or maybe it's a certain
annual revenue or net profit.
Whatever that is, you have toset that metric, create that
(02:39):
reality that you want.
What do you actually want yourlife to look like?
See, some people look at it asthis is a specific dollar
amount.
Well, if that's the case, whatdoes your life look like?
I really want you to sit thereand say, what do I want my life
to look like?
What do I do with my time?
(02:59):
Who do I spend it with?
What is actually success?
Because ultimately it's notabout money.
Money is the tool that we makefrom wholesaling that should
then create the life that wewant.
Whether it's freedom of time togo golfing or a sport event or
(03:19):
just spending more time withyour loved ones, whatever that
looks like, you need to figureout what that reality is and
then reverse engineer it on howyou're going to create that
through wholesaling real estate.
Now, every single time we bringpeople inside of Titanium
University, I always talk aboutthis.
Doing deals should not be thereality that you want for
(03:43):
yourself.
That should be a minimumexpectation.
The analogy I've always used is7 Eleven does not high five when
someone comes in and buys gasfrom them.
That's just the expectationthat, of course, they're a gas
station, they're going to sellgas.
If you're a wholesalingoperation, of course, you're
(04:04):
going to wholesale properties.
It should be what do you do fromthe money that you make from
wholesale?
What does that life look like?
That is creating your ownreality.
Reverse engineer everything fromthat.
And then actually start livingthat out.
As entrepreneurs, I believe weare masochists.
(04:25):
We have a tendency to alwayswant to move on to what's next.
What else can we grow towards?
What is the new revenue metricor the deal per month that we
can get to or the net profitthat we can make?
Instead of looking at it andsaying, This is what I'm going
to do with that money.
This is the time freedom thatI'm going to have.
(04:46):
This is what I actually want mylife to look like.
So that's principle number one.
Create your own reality, reverseengineer everything from that.
Number two, burn it down.
There is so much noise on socialmedia.
There's so many people out theretelling you this is what you
should do for lead generation.
(05:06):
This is the script or theformula that you should be using
when you talk to sellers.
These are the softwares that youshould be using.
You should use this for comps orthis AI bought to comp.
There's all sorts of noise.
Here's the thing (05:19):
at some point in time, you are going to have
to burn it down and decide whoout there is running a business
that I want to mirror, that Iwant my business to look similar
to theirs, burn it down andfollow that one person.
And listen, I'm not saying ithas to be us because we might
(05:40):
not be running the business thatyou want to mirror, but you have
to find someone out there thatis already proven that if you
use these systems, if you usethis script, if you do things
this way, these are the resultsthat you can have.
And then follow and trust thatprocess.
That's what I mean by burn itdown.
(06:02):
If you're always trying to blendall of these different people's
processes and legion and systemsand scripts and all this
different stuff, it's reallyhard to make that successful and
work.
So find someone out there andsay that's the business that
(06:22):
they're running, that's what Iwant mine to look like.
Trust it and follow that oneperson and ignore the rest of
the noise that exists on socialmedia.
Number three, have a hedgehogconcept.
Now, you of course you guys haveheard me talk about this before,
but a hedgehog concept is verysimple.
It is where you can explain tosomeone that knows nothing about
(06:44):
what you're doing in thisindustry in one sentence what
your business does.
And if it doesn't fit inside ofthat sentence, you don't do it.
This is ignoring the shinyobject syndrome that exists for
entrepreneurs.
So for us, our hedgehog conceptis we are a nationwide virtual
wholesaler.
(07:05):
Outside of that, we don't do it.
So, no, we don't do novations,we don't do wholetails, we don't
flip houses, we don't buyrentals.
Titanium Investments is anationwide virtual wholesaler.
So we do marketing in all 50states.
We never go see the propertyprior to having it under
contract.
We do everything virtually frominside of our office.
(07:27):
And our exit strategy is we onlywholesale.
What this allows us to do is begreat at what we do instead of
being kind of good at a bunch ofdifferent exit strategies or
acquisition strategies.
Now, if we have a seller whofits a picture-perfect novation
or has a property that wouldmake a great wholetail, do we
(07:50):
pass on those deals?
Absolutely not.
But our hedgehog concept doesnot allow us to do those.
So what we do is we go inside ofour community, Titanium
University, and we find someonewhose hedgehog concept is doing
a novation or doing a wholetail,and we partner with them because
(08:10):
they're great at that.
And they're because of that, wedon't have to worry about
getting lost in a deal thatwe're not experts at.
(09:04):
Number four, consistent as atree.
This is where entrepreneursreally struggle.
Because as an entrepreneur, whathappens?
You no longer have somebodytelling you what you have to do
day in and day out.
You now are your own boss.
And so many people struggle withwaking up every single day and
(09:27):
saying, I'm going to pick thephone up, I'm going to call my
leads, I'm going to doeverything the right way.
I'm going to leave notes insideof my CRM.
I'm going to make sure that Ifollow all of my SOPs that I
have inside of my businessbecause you're now the boss.
No one there is holding youaccountable except for yourself.
(09:49):
So consistency is what reallyelevates your organization from
being average.
I feel like we have not ever hadthis amazing skill set that just
naturally came to us andelevated us above the
competition.
I feel like what hasdifferentiated us from the
(10:10):
competition is that we, by we, Imean myself and Cassie, since
they won, have consistentlyshowed up every single day.
Now, the reason why I use theanalogy consistent as a tree is
because when you look out in theworld and you pay attention to a
tree, you don't really notice itgrowing.
(10:31):
But at the end of the day, it'salways the plant that is the
tallest and lives the longest.
And that's what I want mybusiness to look like.
I don't want to have huge ebbsand flows where it's one month
we're making 500,000, then thenext month we're making 50,000.
I just want to consistently begrowing and one day have my
competition look around and say,where did that come from?
(10:55):
How did they get to the pointwhere they are?
And I feel like we're startingto get to that point right now
where people are starting totake notice and wonder, how did
we get to this point?
It's with consistency,consistently showing up every
single day and improving ourskill sets, making sure that we
stay laser focused on what we'redoing and becoming great at
(11:17):
wholesaling.
Number five, embrace moments.
There are going to be moments asan entrepreneur that really can
define your level of success orthat the lack thereof.
There's going to be times whereyour back's against the wall,
and you either choose to standup, go the extra mile, and make
(11:41):
sure that you get out on theother side better for it, or you
give up and you quit.
Your competition is more thanlikely going to give up.
You have a choice when thosemoments come to you're not going
to know when those moments are.
For us, it was 2020 when COVIDhappened.
(12:02):
We had a bunch of bad flipsgoing on.
What were we going to do?
Were we going to cower to thefact that for the first time in
our life that the world wasfacing a pandemic and the light
world as we knew it waschanging?
Or were we going to stand up andembrace that moment and say, we
refuse to give up?
That was the first 50-50-50.
(12:23):
That was a moment that we had toembrace and it changed the
trajectory of our business.
The second time was when we gotfired off of the TV show.
Majority of our team quit and wefound ourselves in a bad place
again.
That was the second 50-50-50.
Holding ourselves accountable byputting ourselves live on
YouTube and saying we are goingto embrace this moment, this
(12:46):
opportunity to change ourbusiness and make sure we do not
cower to the difficultcircumstances that stand in our
way right now.
And we embrace that moment andchange our business.
Number six, stop searching forunicorns.
This is in regards to thesystems that are always coming
(13:08):
available to us.
There's always going to be newlead generation softwares, new
comping softwares, disposoftwares.
When I talk about go out thereand burn it down, find someone
that's running a business rightnow that you want to mirror and
copy.
You should trust whateversystems exist out there and stop
(13:29):
searching for a unicorn becausethey don't exist.
So I get all the time, RJ.
Should I use speed elite, leadsolo, or property leads?
We use all three.
Why would you want me to make achoice for you when I've already
made a choice for me to use allthree?
(13:53):
Now think about that.
People will ask me, what aboutthese other PPL services?
And I'm not going to name thembecause I don't know if they're
good or not.
I have not used them because Ialready have three.
I know those three work.
We have more than enough leads.
I get asked all the time, haveyou tried out this new comping
(14:14):
software, this new disposoftware?
No, because what we're usingworks.
Why would I need to go searchfor a unicorn?
Stop doing that.
Trust what is already inexistence and believe that it
works.
Number seven, extreme ownership.
(14:34):
As an entrepreneur, there aregoing to be the times where you
make mistakes, you make a poordecision.
Now you can sit there and youcan point the blame at either a
lead generation software or a JVpartner or blame it on someone
else.
That was me in 2018, 2019, thebeginning of 2020, when things
(14:57):
weren't going great inside ofour business.
And when I read the book ExtremeOwnership, I realized there are
no bad teams, they're just badleaders.
And I was a bad leader at thattime.
See, most entrepreneurs theynever find themselves in a
position where they can actuallyadmit that to themselves.
You guys have got to find a wayto have extreme ownership inside
(15:20):
of your business and actuallysit there and live with the
results and find a way to movepast that and have that
ownership and accountability toyourself because you are the
boss.
There's no one else to answer.
Most people come from some sortof W-2 or job where it was easy
(15:40):
to point the blame to theleader.
Now you have made the decisionthat you are the leader.
So have extreme ownership ineverything that takes place
inside your business, whether ornot it's your fault or not, it
always is your ownership.
Number eight, excuse plus astory.
I learned this back when I wasworking at Pizza Hut, and we had
(16:05):
a leadership conference that wehad to go to as general
managers.
And excuse plus a story isbasically when something
happens, everyone will alwaystell you, here's the excuse.
Let me tell you my story.
And what you really should bedoing is saying, here's the
reason why something didn'thappen.
Now let's come up with asolution.
(16:25):
This goes this ties into theextreme ownership, and it's
difficult at times for us toactually look at everything that
goes on and say, Here's thereason, let's come up with a
solution.
But when I look at the timesthat we have changed our
business for the better andtaken a step forward, it always
(16:48):
started with us looking at thereason why we weren't where we
were and implementing asolution.
Every time I've seen us take astep backwards, it's because we
came up with an excuse plus astory.
As an entrepreneur, it's goingto be difficult for you to not
sit there and find an excuseplus a story.
It actually takes a lot ofdiscipline to always sit there
(17:10):
and come up with a solution.
It is really difficult.
It's one of the skills that mostsuccessful entrepreneurs find
early on.
And if you don't, you'll findyourself in a point where you
have to quit creating your ownreality.
You have to give up on yourdreams because you weren't able
to come up with a solution.
I believe as wholesalers, thisshould be one of the easiest
(17:33):
things that we do because bynature, what we're doing when we
talk to motivated sellers iscome up with solutions.
So start doing it for your ownbusiness.
And the last thing is numbernine, focus your habits.
These are the processes that youuse inside of your business.
We talk about the closersformula, how we talk to sellers,
(17:54):
the web formula, where in buyersbuy, how you comp and underwrite
the dispo formula, the fivesteps to how we dispo deals.
These are your processes, andthey should become habits inside
of your business.
Every single person inside ofyour organization should be able
to talk to a seller the exactsame way.
Comp and underwrite a deal theexact same way.
(18:17):
When you go to do dispositions,everybody should have the exact
same process.
If you're not at that point, youdo not have habits inside your
business.
If you do not have habits, youwill not have results that are
known to your business.
Like you won't know what's goingto take place.
(18:39):
And this is where we startspending more money and we don't
have known KPIs.
It's just going to be thiscluster of mixed results because
the habits do not exist insideyour business.
Now, this is hard when you'rewhen you're just starting
because normally you arelearning yourself.
And when you start bringingsomebody on and you have to
(19:01):
train them, it takes time foryou to develop the skill sets to
actually be able to trainsomebody.
So I believe every entrepreneurshould sit in each seat of the
organization for quite some timeto be able to develop the habits
before they can train and passthat on to someone else.
(19:22):
So, yes, that means each andevery one of you should be doing
acquisitions at some point intime, should be doing
dispositions, company andunderwriting, transaction
coordination, all the differentfundamental elements that are
needed to wholesale properties.
Create those habits, and thenyou can train someone else.
(19:42):
Now, those are the nine titaniumprinciples of success.
And like I said at thebeginning, these are the
principles that have the we havedeveloped inside of our
organization that I believe haveallowed us to survive over the
past decade.
But even using Nick and Sema asan example, prior to them even
(20:05):
getting into wholesale, whenthey were running their
marketing agency, it's the exactsame things that they were using
inside of their lives that wereable to allow them to sustain
being an entrepreneur.
I don't feel like this is solelyfor wholesaling.
I believe these nine principlesof success are what any
organization out there needs tosustain that success.
(20:28):
So we're going to keep hammeringthis home until we see you guys
using it inside of yourbusiness, create your own
reality, burn it down, hedgehogconcept, consistent as a tree,
embrace moments, stop searchingfor unicorns, extreme ownership,
excuse plus a story, and focusyour habits.
(20:49):
If you do those things, Ibelieve you will be a successful
entrepreneur.
Show me some love, like today'svideo.
Let me know if you guys areusing these things inside of
your business.
I love you guys, and we'll seeyou guys tomorrow.
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