Why Your Real Estate Pics Matter More Than You Think

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Episode Transcript

Speaker 1 (00:07):
Listen, if you're trying to sell a deal to a cash
buyer and the only photos thatyou have is the front of the
house from Google Maps, you'renot serious.
Photos make or break a dealduring dispositions.
So today I'm going to walk youthrough exactly what pictures
buyers want to see, how to takethem and why it matters.

(00:30):
Your buyer is not trying tofall in love with the house.
They're trying to see value,risk and rehab costs fast.
The better your photos, thefaster they can say yes or no,
which means less time answeringquestions, less chance of losing
the deal and more credibilitywhen you say opportunity here.

(00:52):
So don't sleep on this part.
It's your visual pitch deck.
Here's what you need everysingle time A minimum of 30 to
50 photos.
You need to start with theexterior.
You need the front of the house, back of the house, left and
right sides, the roof, if it'svisible from the ground, the

(01:13):
yard condition, both the frontand the backyard, and then on
the interior, you need to goroom by room, starting with the
living room, the kitchen.
You need to see the counters,the floors, the appliances, each
bedroom, each bathroom,including the toilets, the tubs,
the vanities, the hallways, thelaundry area, the hot water

(01:37):
heater, the HVAC system, furnaceor the unit.
And then you need to focus onproblem areas.
Again, we are selling wholesalephysically distressed
properties.
This is not retail.
So we want to show the uglyWater damage or stains, mold or
signs of leaks, foundationcracks both inside and outside,

(02:00):
electrical panels, old plumbingor visible damage to plumbing.
And then the bonus photosgarage, both the interior and
the exterior, the attic,basement and crawl space, any
updates or new features that thesellers have added to the
property.
Think like an investor.

(02:20):
Think like your end buyer.
Show the good, the bad and theugly.
You don't need a DSLR or afancy camera.
Your phone works just fine, butjust follow these basics Take
pics during the daylight, holdthe phone horizontal, the
landscape.
Don't use zoom, just walkcloser.

(02:41):
Turn lights on if the power'son, wipe the lens.
Yes, I'm serious.
Wipe your lens and don't takeweird artsy angles.
Buyers aren't on Pinterest.
They want clear, wide, usefulshots.
If you're virtual or can'tvisit the property, first ask

(03:02):
the seller for pictures and givethem a list.
Or you can use boots on theground services like Investor
Boots.
Ask your end buyers or friendsor people inside of a community
like Titanium University.
Offer a small gift card or afee for photo help and a pro tip
.
Create a simple Google Doc withthe list of pictures that you

(03:24):
want the one that I just gaveyou and send it as a link.
So each and every time, youmake sure you know you're
getting exactly what you want,so your end buyers can analyze
the deal correctly.
Keeps everything clean andconsistent.
Don't send just three picturesand expect action when you're
dispoing a deal.
You don't need to watermarkyour photos and take time

(03:47):
editing each and one.
Honestly, it kind of justscreams amateur.
Don't hide damage.
Don't edit or filter thepictures.
The worse the condition, themore your buyer needs to see it
clearly so they can underwritethe deal and move fast.
Put your photos in a labeledGoogle Drive folder, labeled

(04:09):
property address, photos, compsand assignment contract.
Then send the buyers one cleanlink.
It makes you look organized andprofessional and stands out
from your competition.
You don't need giant emailthreads.
Please, for the love of God, donot send 20, 30, 40, 50
pictures by text message.

(04:30):
It's one of the most annoyingthings that wholesalers do.
Just clean access and it allowsfor the end buyers to make
quick decisions.
If you want to move deals fastand build trust with buyers.
It starts with a visualrepresentation of the property.
Take the time, take the rightpictures and show them the truth

(04:50):
.
And whatever you do, don't askthe end buyers do you want it?
Before they've even seen thekitchen.
Now, if you want to take thisto a whole nother level, get
videos of the properties.
Pictures are great, but thinkabout it from an end buyer's
perspective.
You could have 50 to 60pictures.

(05:11):
You look at each and every oneof them.
You're probably still going towant to go walk the property
prior to signing a contract.
So if you send a video, there isa solid chance that your end
buyer will feel comfortableenough to buy the property quote
sight unseen because they feellike they've already done the

(05:33):
walkthrough.
They're going to realize thatyou didn't hide anything inside
the pictures because they'regoing to get to see the vast
majority of the property.
So, to take your recon to awhole nother level, take all the
pictures that we talked aboutand ask for a visual walkthrough
video.
This is how successfulwholesalers move deals, and move

(05:54):
deals as quickly as possible.
All right, guys, that's ourepisode today.
Let me know what you thinkabout it in the comments.
Show me some love, like thevideo.
We'll see you guys, tomorrow.