Ever wondered what goes on behind the ‘spon’ and ‘ad’ posts by your loved and loathed influencers? How do brands identify influencers and how do they identify the health of the influencer's audience? What attracts us to certain influencers and does curated content really matter?
My dear friend and old coworker, Fatima Scott, is the guest star of the first episode of The Wall Podcast. Fatima is a Senior Community Manager at the leading influencer marketing agency, Collectively, here in New York City. Fatima has worked with some of the largest brands in the world including COTY, Clinique Hewlett Packard and more and is continuing to help brands identify fitting influencers for their next campaign.
Fatima and I sat down to discuss the ins and outs of influencer partnerships, how to determine real from fake and the future of influencing.
Thank you for listening and feel free to connect on Instagram, @StephanieOQuigley!
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