Dr. Dubplate - How to Build a Music Brand That Supports Artists & Shapes Culture!

Podcast Overview: In this conversation, Will Clarke and Yanis aka Dr. Dubplate discuss the evolution of the UK dance music scene, the influence of iconic venues like Plastic People, and the challenges faced by smaller venues in the current climate. Yanis shares his journey in music, the founding of his record label EC2A, and the innovative strategies he employed to build a community and support emerging artists. The discussion highlights the importance of grassroots culture in music and the impact of commercialism on the industry. In this engaging conversation, Yanis and Will Clarke explore the evolving landscape of the music industry, focusing on the importance of community, the resurgence of vinyl, and the innovations in music distribution. They discuss the pressures artists face in the digital age, the significance of supporting local economies, and the

need for genuine connections between fans and artists. The conversation emphasizes the importance of passion, persistence, and the value of tangible music experiences in a streaming-dominated world.

Who Is Dr Dubplate: Be it viral moments during DJ sets or breaking down barriers for the new generation with his label ec2a, Dr Dubplate and the UK’s new underground run closely alongside one another. Dr Dubplate’s entry into dance music came as a teenager. Heavily influenced by his father – then manager of London institution Plastic People – he grew up absorbing Afrobeat, Rare Groove, House and Funk. Working the cloakroom on Thursday nights at Plastic People he was exposed to residencies and performances from some of the most esteemed artists – Theo Parrish, Four Tet and Floating Points to name a few- which paved the way for an education in and appreciation of UK Sound system and club culture. Dr Dubplate’s DJ stripes were earned in Bristol, as promoter and resident for party series Piff where he played alongside artists such as Mall Grab, DJ Seinfeld and Hodge. In 2020 he established ec2a – a more personal project referencing his inspiration and upbringing. Emerging during the height of the new UK Garage scene, Yanis’s debut as Dr Dubplate soon followed. With label and DJ projects running side by side, a following quickly formed, leading to bookings up and down the country when clubs re-opened, and a breakthrough year in 2021. A memorable headline B2B set with Interplanetary Criminal for Keep Hush, at their sold out summer festival, catapulted him into the eyes and ears of post-pandemic clubbers as did an ec2a Fabric RM3 takeover later that year. With a rich musical upbringing, it’s no coincidence that Dr Dubplate’s sets reflect his character; a positive, multi-genre taste with gun fingers as part of the blueprint and treating his crowds to everything from Gil Scott Heron to Kwengface, Dubstep to UK Funky and Trap.

Join for updates: https://laylo.com/willclarke

⏲ Follow Will Clarke ⏱

https://djwillclarke.com/

https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuew

https://www.instagram.com/djwillclarke

https://www.facebook.com/willclarkedj

https://twitter.com/djwillclarke

https://www.tiktok.com/@djwillclarke

---

Hosted on Acast. See acast.com/privacy for more information.