Today I’m continuing the Digital Landlord series and I’m going to be talking about how you can create a mass market digital asset, reach more people and hit that $1 million goal.
A lot of people sell a few of their digital assets then see sales drop off. They say it’s because Facebook ads have dropped off or YouTube ads have declined or because they’ve run out of steam. It’s actually because what they are selling is a small market digital asset that only a few people want. So, how do you create an asset that more of the market wants?
There’s 2 ways to do it. The first way is called Lazy Messaging and the second is the Just Like Me technique.
First up is Lazy Messaging. If you are out there trying to sell what you do as a hobby or what you do for a living as a digital asset and it confuses your audience, they aren’t going to buy. You need to cut the jargon and make the information accessible to your buyer. Buyers don’t want to work to understand your product, they just want it to work.
The Just Like Me Technique is the story you are telling in your marketing. If you are telling your customers a story about you, you’re actually telling them a story about themselves. The customers you attract are going to, most likely, be just like you with the same beliefs and values as you. You have to go back and tell the beginning of your journey so your customer can bond and relate to you.
Go out there and tell your own story, find your audience and sell your asset.
If you want to learn more about telling your story, visit https://www.digitalnomad.com/Podcast/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com